The Web.Search.Social Podcast | Business, Online Marketing & Productivity

Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he's on we walk away inspired and ready to take action.

As the host of the Content Warfare podcast and author of our new favorite business book by the same name, Ryan makes every conversation a fluff-free zone. He is also notorious for his love of tangents which may be why we started out thinking we were going to talk about content marketing but ended up talking about balancing entrepreneurship and family.

Success for Ryan is simple math. It's 90% showing up, 9% doing the work and 1% talent. It's worth repeating: you have to want to succeed.

If you've ever struggled to get things done, spend time with your family and still have time to sleep, this is the perfect episode.

In the week before the 100th episode of the Web.Search.Social Podcast, my friend Alisa Meredith suggested that I should write an article about what I've learned. So here are the 10 things I learned about business and productivity from 100 episodes of podcasting.

It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.

Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey.

If you're suffering through the Disappearing Developer, the MIA Marketer, or experiencing the "what am I spending money on?" blues... it's time to change that right now. We put the marketing pieces in place that you need to start generating leads.

Fair warning folks, this is our first official and very NOT Safe For Work episode. First there's the subject matter: sex and the marketing of it. Then there are the F-words sprinkled liberally throughout so if you feel weird and uncomfortable about this stuff, you may want to skip ahead to episode 100.

But I hope you don't because as weird and uncomfortable as the whole thing sounds there are some really great takeaways about entrepreneurship, creativity, doing what you love and being fearless about it. Plus it was just loads of fun.

I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren't producing results. And while that sounds like it makes sense, the problem was that my friend was not giving anyone enough time to actually achieve results.

Here's a story that will demonstrate why you need to take time to let your strategy unfold.

Do you sometimes sit and stare at the blank page of a Word document and wonder what on earth to put on it that might resemble your next blog post? Or look at your Instagram or Pinterest account and wish you could think of something to post that isn't your cat or the last thing you ate for dinner?

I hope so because otherwise I'm going to feel pretty lonely over here in what-the-hell-happened-to-my-creativity land. But the good news is that something as simple as messing up a few papers on your desk can get your creative juices flowing. Join me in throwing out all those plastic containers and embracing mess... science itself proves that it's better for creativity and innovation!

Last week Buffer announced that you can now schedule pins to Pintrest through their Awesome Plan. We love Buffer so we asked three Pinterest fans to talk to us about their initial reactions. We also discuss the issue of patent trolls and whether that could spell problems for podcasters.

Plus we're about to hit our 100th episode and we want to address your marketing challenges on it, so reply and email me your biggest challenges and we'll talk about as many as we can next week.

Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes us think.

Plus she lives in Idaho, which makes her the first person we know who lives in Idaho.

Join us as we talk about whether or not you're giving away too much of your knowledge, the relationship between SEO and storytelling, why you need to plan before you start marketing and whether you should publish on other platforms or stick to your own website.

Today is Word Carnival day, that once-monthly event where a bunch of business bloggers get together to write on a theme. This month's topic: the secret to my success.

Rather than talk about tools or tricks or mindsets or practices, I decided to have a little fun and turn this into a love letter because there really is only one thing I can't live without: my business partner, husband and love of my life. I hope you know someone like this, too, because you really can't succeed alone.