The Web.Search.Social Podcast | Business, Online Marketing & Productivity

The Web.Search.Social Podcast | Business, Online Marketing & Productivity

By Ralph M. Rivera and Carol Lynn RiveraBusiness
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The Web.Search.Social Podcast | Business, Online Marketing & Productivity episodes

  • CRM Frustrations, Marketing Skepticism, Being Yourself And Strong Black Women
    Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture as we tackle Starbucks’ controversial “Race Together” campaign. Plus we talk about haters and why you should ignore them.

    Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.
    58 min
  • Don’t Believe The Hype! Social Marketing “Truths” That Aren’t
    If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results…

    It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe about social marketing - some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing.
    9 min
  • Facebook Ads, Retina Graphics, Stock Photo Nightmares And The Unintended Effects Of Marketing
    It’s the super special palindrome anniversary edition of the Web.Search.Social Marketing Podcast because we celebrate our 18th wedding anniversary as we record our 81st podcast episode.

    Our conversation covers the gamut from better wifi technology to stock photography gone very, very wrong...
    Facebook ads to whether or not you need to think about retina graphics...
    The deception of the 5-minute WordPress install to pop tarts and tapas!
    53 min
  • Throw Off The Tyranny Of Perfection And Get Your Marketing Done
    Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing!

    We talk about...

    How to stop overthinking and just get started
    Whether or not you should be worrying about how many likes, shares, fans, plusses and other "numbers" your content generates
    What Google's “accuracy algorithm” can mean for the future of search
    And more about making customers happy, building real community and having fun!
    55 min

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