We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can turn an overwhelming website into one that educates, connects, and converts visitors into clients.  

YOU WILL LEARN: 

• How "expert overwhelm" can show up on your website and confuse potential clients.  
• The importance of leading with client benefits instead of credentials or methodology.  
• Why less is more when explaining what you do and how to avoid industry jargon.  
• How to identify the first clear step you want potential clients to take on your website.  
• The power of multiple pathways for visitors based on their readiness to work with you.   

Your takeaway: Expertise is only helpful when it’s clear and approachable—less complexity can mean a bigger impact.

👉 For full show notes and resources mentioned in today's episode, head to https://jennyb-designs.com/pod-notes

🎙️EPISODE MENTIONS AND LINKS

• Rebranding Aging4U

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👉 Book your Website Audit today! 

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