The Wedding Biz - Behind the Scenes of the Wedding Business

Join Andy as he revisits his September 2021 interview with Colin Cowie this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode's returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration.

Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin's new book, The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, which is Colin's eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more!

Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn't Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:40] – Andy reveals that this episode is a revisit of his September 2021 interview with Colin Cowie!

[2:22] – Colin explains why he decided to write his new book The Gold Standard. [5:17] – Colin expounds upon his belief that customer service is the new luxury. [6:24] – We learn how to deliver to customers what they didn't realize they wanted. [8:55] – Colin gives examples of how to build relationships with clients. [10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you.

[12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture.

[13:27] – Colin emphasizes how crucial teamwork and communication are. [16:48] – Andy and Colin agree that creating and owning your brand is important. [19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists. [21:45] – Colin asserts how important protocols are to him. [24:39] – We discover that Colin is always updating protocols based on new things that are learned. [26:25] – Colin gives an example of great customer service provided by a pilot. [29:24] – We learn how we can get customers to keep coming back to us. [31:49] – Colin provides insight on failure and both its inevitability and its importance. [33:07] – Colin reveals what about the future excites him.

[35:21] – Andy shares where online we can find Colin.

LINKS AND RESOURCES Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper Soirees Colin Cowie – Colin Cowie Chic: The Guide to Life as It Should Be Colin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration

Colin Cowie – The Gold Standard: Giving Your Customers What They Didn't Know They Wanted

The Wedding Biz – Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences

The Wedding Biz – Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences

The Wedding Biz – Episode 267 A Conversation With: Colin Cowie

Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Find Colin:

Colin's Website

Colin's Instagram Page

Colin Cowie Lifestyle – Instagram Page

Colin Cowie Lifestyle – Facebook Page

Colin's Twitter Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

In this truly enriching episode, join Andy as he connects with Liene Stevens, the acclaimed author, behavioral psychologist, and CEO of Think Splendid! Liene brings a wealth of knowledge from her extensive experience in the global wedding market, having collaborated with clients across 97 countries and revolutionized operations for numerous luxury brands and resorts!

Tune in as Liene shares her unique journey from an unexpected promotion at a nonprofit right out of high school to becoming a key player in negotiating the release of hostages with the U.S. State Department! Her unorthodox path led her to found Think Splendid in 2005, where she has since become a trailblazer in wedding industry consulting.

Andy hopes that you will listen in to hear insight into the intricacies of running a successful wedding business! Liene discusses the current challenges facing the industry, including the implications of a slowing market in 2024. Contrary to popular belief, Liene clarifies that the dip in engagements post-pandemic is a myth that is unfortunately perpetuated by major jewelry companies. She instead attributes the slowdown to broader economic uncertainties and changing consumer behaviors.

Also emphasizes the importance of continual self-improvement and creative rejuvenation, Liene highlights the need for wedding professionals to elevate their standards in tandem with their prices, providing actionable advice on refining business practices, enhancing team skills, and staying creatively inspired.

Liene and Andy additionally take a deep dive into the vital role of mental health in business success, with Liene advocating for the value of professional therapy over business consulting when addressing personal challenges that impact business operations, drawing from her own background in behavioral psychology.

Andy sincerely hopes that you will tune in to hear Liene's invaluable insights and practical advice that can help wedding professionals navigate a slow market, enhance their offerings, and ultimately thrive in the ever-evolving wedding industry! If you enjoyed this captivating episode with Liene, then Andy hopes that you will share this episode with at least three people who might also enjoy it! Be sure to also subscribe to the podcast so that you never miss an episode, and Andy would also appreciate a positive review wherever you listen to the podcast!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:04] - Andy reveals that he has recently taken his daughter to Telluride for hiking and catching up with an old friend. [0:57] - Andy announces that this episode's guest is Liene Stevens of Think Splendid! [2:08] - Liene clarifies that she is a business consultant for wedding industry companies, not directly for brides and grooms. [3:00] - Hear how Liene delayed college to work at a nonprofit; she was promoted quickly and led 180 employees! [4:42] - Hear the incredible story of how Liene negotiated a hostage release, working closely with Colin Powell's office and keeping it out of the press. [8:14] - Liene started the first B2B blog for the wedding industry as a marketing tool, which still exists. [10:03] - Liene touches upon how Signet Jewelers affected engagement sales but did not clarify if it included non-diamond rings. [12:18] - US weddings fluctuate between 2.2-2.4 million annually, and election years cause spending hesitation and longer engagements. [14:58] - Liene argues that last-minute spending is challenging for businesses that are used to longer engagement cycles; slow years are opportunities for critical business reflection. [16:34] - Focus on refining your sales process by including training and team skills to enhance client interactions. [18:16] - Andy points out how investing in team bonding and skill enhancement is crucial because it improves client and planner connections. [20:02] - Rather than just raising prices, wedding pros should really be focusing on improving skills and evolving creatively. [22:50] - Liene explains how The Artist's Way suggests morning pages and artist dates to spark creativity and stay ahead in the artistic industry. [24:28] - As a behavioral psychologist, Liene emphasizes the importance of therapy over coaching for personal issues that impact business.

[27:56] - Liene argues that meditation and therapy not only enhance business decisions but also enrich all relationships in life. [30:07] - Andy reveals where Liene can be found online.

LINKS AND RESOURCES Julia Cameron - The Artist's Way

Find Liene:

Think Splendid - Website Think Splendid - Instagram Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of Laurie Arons Special Events and has been featured in numerous magazine publications and has been listed in Vogue, Harper's Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful wedding planner master class.

Also joining Andy is Jose Villa, a fine art photographer who is considered by many to be the top event photographer in the world. He has been published in numerous magazines and was named one of the top wedding photographers by Martha Stewart Weddings, Harper's Bazaar, Style Me Pretty, and Vogue. He was also named one of the top ten photographers in the world by American Photo Magazine and was named one of the most influential photographers of the decade. Jose, in addition, runs workshops and authored the book Fine Art Wedding Photography.

Laurie and Jose have been working together for nearly a decade, and they each elaborate upon what it's like working with the other. Laurie describes her business as live theatre only not with actors, a feeling which gives her butterflies because she puts a lot of thought into it. They also discuss at length how they address unexpected obstacles such as challenging weather, what's important to them as far as the guest experience is concerned, what they look for in a good venue, and what they are seeing happening currently in their business now that we are (hopefully) nearing the end of the COVID-19 pandemic.

Andy had such a fun time talking to Laurie and Jose again – especially at the same time – and encourages you to go back and listen to their previous episodes of the podcast by going to The Wedding Biz's website and typing in their names in the search bar. Be sure to also subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening to the podcast, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:24] - Andy reveals this episode's two guests – Jose Villa and Laurie Arons – and gives their credentials.

[2:11] - Jose reveals that location and communication are some of the key elements for a successful collaboration with a designer.

[3:02] - We learn that Laurie considers a lot of photography experience as well as commitment to be very important when working with a photographer.

[4:39] - Laurie and Jose talk about their collaborative process together, and Jose reflects on the stressful aspects of his job.

[7:39] - Laurie explains how she tries to keep Jose as informed of details as possible.

[10:30] - Laurie reflects a little on the difficulty of obstacles such as the bride wanting her hair redone and how that negatively impacts a set schedule.

[11:25] - We hear examples of how weather can negatively impact events.

[14:47] - Laurie and Jose share what's important to them in relation to the guest experience.

[16:06] - Laurie and Jose describe a very long wooden pathway that Laurie was involved in making for a particular client.

[18:25] - Laurie discusses venues and what makes a good venue for her.

[21:20] - From a photographer's perspective, Jose expounds upon what makes a good venue for him.

[23:42] - Jose talks about the importance of a venue eliciting a certain mood.

[25:11] – Jose and Laurie reveal what they are currently seeing in the business now that we are approaching the end of the COVID-19 pandemic.

[27:29] – Andy explains how to go about finding Laurie and Jose on previous episodes of the podcast.

LINKS AND RESOURCES Laurie's Previous Guest Spots on The Wedding Biz

Jose's Previous Guest Spots on The Wedding Biz Jose Villa – Fine Art Wedding Photography: How to Capture Images with Style for the Modern Bride

Find Laurie:

Laurie Arons Special Events – Website

Laurie Arons Special Events' Facebook Page

Laurie's Instagram Page

Laurie's Twitter Page

Find Jose:

Jose's Website

Jose's Blog

Jose's Facebook Page

Jose's Instagram Page

Jose's Twitter Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Join Andy this week as he sits down with Susan Lacz, the CEO of Ridgewells Catering. With a career spanning over three decades, Susan has been a pivotal force in the catering and events industry, steering Ridgewells Catering through significant transformations and challenges.

Listen in as Susan shares her inspiring journey, starting with her early influences, notably her grandmother, whose culinary skills and hospitality left a lasting impression on her. She discusses her initial foray into the food business, from working at a deli in Wyckoff, New Jersey, to bartending in Washington, D.C. Her passion for sales and marketing, paired together with her love for food, set the stage for her ascent in the catering world.

In this candid conversation, Susan recounts the challenges and triumphs of taking over Ridgewells Catering in 1997, a company with deep roots dating back to the 1920s. She describes her mission to restore the company's former glory by emphasizing quality, creativity, and fresh culinary approaches. She reflects on key milestones, such as firing her former boss to initiate positive changes and hosting an innovative rebranding event at the Halcyon House.

Susan emphasizes the importance of culture in her company, highlighting the sense of ownership and appreciation that permeates the workplace. She and Andy also touch upon the broader shifts in the catering and events industry, from the increasing focus on decor and presentation to the critical role of staying ahead of trends.

Susan's insights into navigating the saturated market, her strategic decision to divest from rental equipment, and her recent exclusive venue management agreements offer valuable lessons for industry professionals, and Andy hopes that you enjoy listening to this conversation with her! If so, then please don't keep it to yourself! He would appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don't forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[1:01] - Today's guest is Susan Lacz, CEO of Ridgewells Catering.

[1:57] - Susan's grandmother, an immigrant from Poland, was her strong role model and inspiration in cooking.

[3:16] - Susan explains that she is a salesperson first and enjoyed selling food and beverages, including pastrami sandwiches and drinks.

[4:18] - Susan wanted to restore the company's original quality and allure after multiple ownership changes.

[5:19] - Hear about some of Susan's milestones, such as firing her boss, focusing on quality, hiring new culinary leaders, and creatively rebranding Ridgewell.

[6:54] - Susan prioritized creating a strong, appreciative culture, guided by mentors including her entrepreneurial father.

[9:34] - Hear about some of the challenges Susan faced, especially during COVID, and how she credits her team.

[11:25] - Susan noted the shift from food to decor in the industry and evolved by focusing on culinary excellence.

[13:35] - Susan is excited about managing the iconic Mellon Auditorium, now a preferred caterer there, which opens new opportunities for her team.

[14:53] - Prioritizing balance and mentorship, Susan believes in taking care of herself to be a good mother and leader.

[16:26] - How does Susan define success?

[17:15] - Andy reveals where Susan can be followed online.

LINKS AND RESOURCES

Videos:

Ridgewells Catering - "Erin Go Glam 2024"

Find Susan:

Susan's LinkedIn Page

Ridgewells Catering - Website

Ridgewells Catering - Instagram Page

Ridgewells Catering - Facebook Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy welcomes Kerry Bracken and Jennifer Rocher of Lavender & Rose this week! Lavender & Rose is an exclusive event planning company based in the enchanting French Riviera. Join Andy as he explores their captivating journey and how they have crafted bespoke weddings in the stunning locales of Southern France and Paris!

Listen as Jennifer and Kerry share personal stories of how they first got into wedding planning, with Jennifer bringing her local French expertise and Kerry contributing her British flair after moving to France in 2007. They reveal how their partnership began organically, evolving over time as they discovered their complementary skills and shared passion for creating unforgettable wedding experiences.

Kerry and Jennifer offer valuable insights into the unique aspects of planning high-end weddings in France. They discuss the allure of the French Riviera and Paris as prime wedding destinations, emphasizing the luxurious venues, from coastal estates to historical buildings. They also highlight the typical budgets for these lavish celebrations and the seasonal considerations crucial for planning.

Jennifer's and Kerry's aesthetic and dedication to guest experience shine through as they describe their approach to wedding design, and Andy is so honored to have had them on The Wedding Biz! He hopes that you enjoy this interview, and if so, please don't keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don't forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:34] - Today's guests are Kerry Bracken and Jennifer Rocher of Lavender & Rose!

[2:25] - What was Kerry doing before partnering with Jennifer?

[3:14] - Learn what Jennifer was doing prior to partnering with Kerry.

[6:52] - Jennifer's and Kerry's partnership surprises people because we're very different, with unique backgrounds in France and America.

[9:22] - The ultra-luxe wedding market focuses mainly on the French Riviera, Provence, and Paris.

[10:59] - Learn what the approximate budgets are for ultra luxe weddings in France.

[12:09] - The ideal wedding season is late April to early October, avoiding peak tourist times and events.

[15:03] - Jennifer explains that the south of France has a short wedding season, from late April to early October, with many venues closed the rest of the year.

[17:38] - The high cost of labor in France, including staffing and delivery fees, surprises many international planners.

[20:39] - In France, modifying contract clauses can be slow due to limited legal resources and translation needs.

[22:55] - How would Kerry and Jennifer describe their signature and style?

[24:14] - Lavender & Rose focuses on bespoke designs, emphasizing intricate details and prioritizing the guest experience.

[25:29] - Hear about the challenge of limited availability of decor in France compared to the United States.

[26:35] - We learn that, furthermore, limited furniture options and storage space in France significantly impact event production.

[29:01] - Andy reveals where Lavender & Rose can be found online.

LINKS AND RESOURCES

Videos:

Vimeo - Chloé & Jonathan

Vimeo - S&A

Vimeo - Behind the Scenes: Talei & Murray from design to reality

Find Lavender & Rose:

Lavender & Rose - Website

Lavender & Rose - B2B Services

Lavender & Rose - Instagram Page

Lavender & Rose - TikTok Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is so honored to bring Tori Williams of Tori Williams Events onto the show today! Tori is a world renowned luxury event curator who has showcased her work on major television networks such as Lifetime, Bravo, and The Food Network, and she is even the star of the VH1 original series My Celebrity Dream Wedding! She joins Andy today to discuss everything from childhood influences to pivotal moments that shaped her career!

Tori shares her journey from cosmetology to becoming a sought-after event curator and designer. With a client list featuring names like Tyler Perry Studios and the Atlanta Ballet, Tori's expertise extends beyond simply planning events; it's about crafting unforgettable experiences!

Listen in, and discover the secrets behind Tori's rapid success as she sheds light on the importance of client experience, the creative process, and the challenges of balancing business with creativity. From TV appearances to hosting workshops, Tori's passion for her craft shines through as she discusses her plans for the future, including a focus on large-scale productions and education initiatives.

Join Andy for an inspiring conversation filled with insights into the world of high-end event planning and the dedication it takes to create magic for clients. He hopes that you enjoy this conversation, and if you do, he would really appreciate it if you didn't keep it to yourself and were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don't forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:04] - Andy announces that, to catch up on past interviews, two new episodes per month will be released temporarily.

[0:50] - Andy's guest today is Tori Williams of Tori Williams Events!

[2:17] - Tori reflects on how her grandma's influence shaped her love for hosting events and how pursuing cosmetology led to a master license.

[4:41] - Why and when did Tori transition into event planning?

[7:26] - Tori's focus is on the experience, making clients feel special in their milestone events.

[10:14] - Tori never actively pursued television opportunities; they found her through social media or referrals.

[12:40] - Balancing regular job duties with TV filming was stressful but valuable for Tori's brand.

[14:28] - Tori reveals that she is expanding beyond weddings and is focusing on larger productions and diverse events.

[17:56] - From where does Tori get her inspiration?

[20:20] - Tori shares how, last year, she organized an award show for entrepreneurs, embracing creativity without client direction. [22:25] - Tori also gives an example of having coordinated a wedding for a friend, putting trust into the design process. [25:11] - Tori argues that strong business ethics, a dedicated team, and structure are crucial for success.

[28:00] - Tori restarted hosting workshops post-COVID, attracting 32,000 subscribers through webinars and challenges.

[30:47] - Tori reveals that she often speaks on event production, luxury industry entry, celebrity clients, television, and business insights.

[31:39] - In her current career, Tori aims for a few large productions anually and prioritizes education.

[32:45] - Andy reveals where Tori can be found online.

LINKS AND RESOURCES

Find Tori:

Tori Williams Events - Website Tori Williams Events - Instagram Page

Tori Williams Events - Pinterest Page Tori Williams Events - YouTube Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Tune in to this episode of the podcast as Andy talks with Christina Matteucci, executive director of David Beahm Experiences! Christina has actually been on the podcast before in episodes 188, 307, 346, and 214, and she joins Andy in this episode to discuss how everything that we do in business has an element of performance involved and how we can best understand and use performance when dealing with clients and giving presentations.

The main focus of Andy's and Christina's conversation is the importance of using storytelling – especially storytelling that employs effective imagery – when engaging in a sales pitch, corresponding with clients, and with public speaking. Storytelling is an interwoven part of what it means to be human because we love to both tell and hear stories. Stories draw us in, and, in fact, Christina even recommends starting a sales pitch with a story even if the story isn't relevant to what you're selling or proposing!

Christina talks about what techniques that she has learned as far as storytelling and preparation are concerned, techniques that she learned having been a student of Storytelling School. She stresses the importance of understanding who your client is and that your performance might be different depending on the demographics of your audience. She and Andy also reflect on current times and how the need for meeting virtually via tools such as Zoom has been on the rise. They discuss how to make use of the techniques upon which Christina elaborates when meeting virtually and how meeting virtually differs from meeting in person.

Performing and telling stories is not a skill with which we are all born, nor is it something that we all necessarily enjoy. Some of us are not predisposed to it, but, as Christina assures us, it's not rocket science! You can seek help and advice and can learn. Christina says more than once that it's important to prepare rather than plan, and she and Andy also talk about how important that it is to not only prepare practically but to also be well rested and hydrated!

Andy hopes that you will enjoy listening to his chat with Christina Matteucci as much as he enjoyed chatting with her. She offers a wealth of helpful information and tips from which listeners can definitely benefit! If you enjoy the episode, reach out to at least three really good friends who might also enjoy and benefit from it, and also be sure to leave a review!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[2:03] – Today's episode is a revisit of Andy's May 2021 interview with Christina Matteucci, executive director of David Beahm Experiences.

[2:14] - Andy posits the idea that there is a level of performance involved in business situations, and Christina clarifies that the performance is authentic.

[3:20] - Christina emphasizes how important imagery and storytelling are for her when she prepares a presentation.

[6:27] - Christina recounts a couple of the storytelling techniques that she has learned.

[8:10] - Christina shares that she learned that she should start a sales pitch with a story.

[10:41] - We learn what Christina does to prepare for a sales pitch.

[12:54] - Christina discusses how she also considers choreography when she prepares for a speech, using her TED Talk as an example of when that was important.

[15:12] - It's very important, as Christina advises, to listen to hear rather than listen to respond.

[16:26] - Christina also emphasizes the importance of making use of your team if you have a team and making use of your team members' strengths.

[18:14] - Christina and Andy have a conversation about how we should make someone aware if they have a verbal tic.

[21:20] - Andy shifts the conversation toward an example from his own experience of how it took time for him and his team to figure their chemistry out.

[23:33] - Christina enthuses over how fun it is to enter a room before she begins a speech on stage and how she uses music to hype herself up.

[25:08] - Christina offers a concrete example of why the way that you enter a room is so important.

[27:04] - Christina provides some tips on how to engage an audience virtually using tools such as Zoom.

[29:18] - Christina and Andy talk about how with a virtual meeting, it can be difficult to make eye contact because of the positioning of the camera.

[31:40] - Christina recommends talking points over scripts.

[34:32] - Just one sentence, Christina proposes, can drop you into a pitch on Zoom.

[37:16] - Christina shares her favorite performance story from her own past.

[38:57] - We discover what technique works best for Andy.

[41:24] - Andy shares Christina's online contact information.

LINKS AND RESOURCES

Christina's Previous Guest Spots on The Wedding Biz

Find Christina:

David Beahm Experiences – Website

Christina Matteucci – On Second Thought: Lessons from a Number 2 [TED Talk]

Christina's Instagram Page

Christina's LinkedIn Profile

Teucci Mama – Website

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Join Andy in welcoming Kathleen Deery, the creative force behind Kathleen Deery Design and the Chief Creative Officer of Paula LeDuc Fine Catering & Events, to The Wedding Biz! With a childhood steeped in floral admiration, Kathleen recounts her journey from a small town in New Jersey to the bustling design studios of San Francisco. She shares insights into her role as a tastemaker within the prestigious catering company, highlighting her knack for infusing events with innovation and creativity.

From collaborating with renowned planners to crafting immersive environments, Kathleen's expertise shines through. Listen in as she offers insights into the intricacies of event planning, emphasizing the importance of understanding clients' visions and creating memorable experiences. Drawing on her experience with high-profile events, Kathleen also shares anecdotes, including a whimsical Bridgerton-themed wedding set amidst lush gardens.

Kathleen also reflects on the demands of her multifaceted role and the perpetual quest for balance, yet amidst the whirlwind, she finds solace in cultivating her own flower garden and nurturing her team's creativity. Looking ahead, Kathleen expresses optimism for the future of Paula LeDuc, fueled by a commitment to excellence and a collaborative spirit.

Andy had a great time sitting down with Kathleen and really hopes that you enjoy the conversation. If you do, then he would appreciate it if you didn't keep it to yourself! He would love it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don't forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:03] - Andy shares how he has found renewed passion in podcasting and revitalized his music business.

[1:46] - Today's guest is Kathleen Deery of Kathleen Deery Design and Paula LeDuc!

[2:58] - Kathleen reveals how her lifelong love for flowers, nurtured by her mother, led to her successful design company. [5:09] - Hear how Kathleen's role as a tastemaker and co-owner revitalizes Paula LeDuc. [7:16] - Kathleen emphasizes the importance of relationships in event planning, focusing on personalized, theatrical experiences. [10:11] - Kathleen thrives on building heartfelt connections with clients, adding value to event planning experiences. [12:51] - Hear Kathleen reminisce about a Bridgerton-themed wedding, showcasing meticulous details and personalized touches for 350 guests. [15:56] - Kathleen touches further upon the dramatic touches of the event.

[18:25] - Listen as Kathleen shares an anecdote about resourcefulness in event planning, highlighting the importance of a reliable team. [20:22] - Kathleen recounts a fabric mishap at a wedding, saved by the timely intervention of a friend in the tenting business. [22:36] - Despite having initial doubts, Kathleen embraces the opportunity for growth and learning in her new role. [24:50] - Kathleen relishes her decision despite challenges, including balancing responsibilities and missing hands-on floral work. [27:40] - What does success mean to Kathleen? [28:58] - Andy reveals where Kathleen can be found online.

LINKS AND RESOURCES

Find Kathleen:

Kathleen's Website

Kathleen's Instagram Page Paula LeDuc Fine Catering & Events - Website Paula LeDuc Fine Catering & Events - Instagram Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is so pleased to be bringing Jacin Fitzgerald of Jacin Fitzgerald Events onto The Wedding Biz this week! Join Andy as he and Jacin discuss the world of event planning and hospitality, with Jacin sharing her journey from working in corporate events to launching her own business in 2009. Growing up in an entrepreneurial family, Jacin developed a strong work ethic and a passion for hospitality, and she emphasizes the importance of inclusivity and making clients feel welcomed and valued.

The conversation also involves Jacin's approach to event planning, which prioritizes getting to know clients on a personal level. From handling unexpected challenges like sprinkler mishaps at events to orchestrating last-minute Super Bowl parties on yachts, Jacin shares how she navigates the complexities of destination weddings and high-profile events with grace and adaptability.

Andy's and Jacin's discussion also touches on pricing philosophy, marketing strategies, the transformative power of meditation in maintaining mental well-being amidst the demands of the industry, and more! Listen in to discover how Jacin's blend of meticulous planning and "unreasonable hospitality" sets her events apart and ensures unforgettable experiences for her clients.

If you enjoy this episode, then Andy asks that you not keep it to yourself! He would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don't forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:03] - Andy reveals today's guest to be Jacin Fitzgerald and reflects on having invested in his band's growth by treating them to dinner and a concert.

[2:41] - Jacin emphasizes the importance of maintaining calm energy as event planners facing various challenges.

[4:27] - Jacin shares a funny anecdote from a chaotic wedding event, reflecting on her entrepreneurial family background.

[6:33] - Jacin highlights her strong work ethic, sharing experiences of teamwork and inclusivity from her upbringing.

[8:19] - How did Jacin get involved in the wedding business?

[9:21] - Jacin explored various jobs, including event planning, through temporary work, ultimately founding her own wedding planning business.

[12:07] - Jacin's team focuses on two weddings annually, prioritizing hospitality and accessibility while also setting boundaries.

[13:57] - Learn how Jacin prioritizes understanding clients' preferences to create events where they feel at home.

[15:36] - Jacin reveals how she adapted to clients' true preferences, shifting to meaningful simplicity.

[18:05] - Jacin's team smoothly turns mishaps into memorable experiences, like a spontaneous water party.

[19:59] - Hear how Jacin's team swiftly relocated an event to avoid clashes,

[22:14] - Engage revolutionized Jacin's networking, fostering a global community for idea-sharing and support.

[24:07] - Jacin discusses her pricing philosophy.

[26:50] - Social media is not Jacin's forte, as she prefers authentic sharing and traditional networking for reputation building.

[29:56] - We learn that Jacin values resilience and meditation, learning to balance work and life for fulfillment and success.

[32:12] - Jacin recommends the book Unreasonable Hospitality.

[33:27] - Jacin reflects on the intense demands of the event industry during COVID, finding solace in meditation.

[36:21] - Jacin feels that having tools like breathing techniques helps manage stress in high-stakes event planning effectively.

[37:15] - Andy reveals where Jacin can be found online.

LINKS AND RESOURCES

Book:

Will Guidara - Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Videos:

Caleb Lee Wedding Ceremony Trailer Jennifer + Michael | Highlights Romavera Films

Find Jacin:

Jacin's Website

Jacin's Instagram Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Tune in as Andy interviews Harold James, a unique French hair and makeup artist in that he prioritizes the individual beauty and personality of each and every one of his clients. Harold is a pretty prolific makeup artist, having done work for celebrities such as Bella Hadid, Amber Valetta, Angelina Jolie, Karlie Kloss, Susan Sarandon, and Kendall Jenner. He has also contributed to a number of top publications like Vogue Italia, Vanity Fair Italy, Elle Italia, Harper’s BAZAAR, Cosmopolitan, as well as many others.

When Harold was a young boy, he would often advise family members such as cousins and sisters what they should do with their hair, and it eventually got to the point at which they would approach him for recommendations! Although he didn’t really become interested in beauty magazines until he was well into his teens, he loved watching his mother do her hair and makeup. He also didn’t immediately go into a beauty profession, initially going into finance, but he was inspired to go into beauty because of a friend whom he loved to watch do it as a hobby.

He also talks about how he finds a balance between being forward with current fashion and current trends while also being aware of what is age appropriate and what is appropriate for a specific event that a client might be attending. He stresses how important that it is that, no matter what, his clients feel beautiful and confident. He also deals with a very wide range of different personalities amongst his clientele which, as he shares, is the most challenging aspect of his job but is also something that he finds exciting.

In closing, Harold is gracious enough to offer advice to anyone who might be up and coming in a similar line of work and wants to take their work to the next level, encouraging people to find their own version of perfection. He also defines success, in so far as what it means to him, saying that he feels that he has been successful when he feels happy and satisfied with his work.

Andy is a big admirer of Harold and his work and had a great time chatting with him. Be sure to check Harold out online using one of the resources mentioned, and you are also encouraged to share this episode with friends and/or colleagues who might enjoy it! A review would also be very much appreciated, as would tuning in next time on The Wedding Biz!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[00:29] – Today’s episode is a revisit of Andy’s interview with Harold James.

[01:23] - Harold reveals what aspirations that he had as a child that led to his eventual work in hair and makeup.

[03:06] - Harold details the funny story around the first time that he served a client in the beauty industry.

[06:25] - Harold discusses how he was initially working in fashion but not hair and makeup.

[08:05] – Harold explains why doing makeup in France is very different from doing makeup in the United States.

[10:01] - Harold's journey from LA to Japan led to global beauty exploration and cultural understanding.

[12:07] - Harold's passion spans makeup, hair, vintage movies, fashion exhibits, and empowering women through photography.

[14:00] - Harold comments on the composition and texture aspects of his work.

[17:24] - Harold explains how he balances being fashion forward but also being age appropriate and event appropriate.

[19:01] - We hear how Harold applies nearly the same beauty principles with his celebrity clientele as he does his other clients.

[21:33] - Harold enthusiastically shares that he still feels a lot of pressure when he does work for celebrities and brides, and he explains why.

[24:11] - Harold describes how his approach is similar and different when he does work for an advertising campaign or an editorial.

[25:09] - We learn what the most difficult aspect of Harold’s job is – dealing with different personalities – and how this is also something that he loves.

[26:03] - Harold tells a story involving one of his biggest challenges and how he overcame it.

[27:47] - Harold offers advice to people who want to go down a similar path as his.

[29:19] – Harold defines success as happiness and satisfaction with your work.

[30:40] - Andy reveals where Harold can be found online.

LINKS AND RESOURCES

Find Harold:

Harold’s WebsiteHarold’s Instagram Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.