Rapidly changing markets, regardless of sector, generally introduce one of two base-level emotional drivers...fear or greed. In declining markets, these two emotions can intertwine with one another making what would otherwise be a normal transaction or circumstance into something far more complicated.
In this two part series, we walk through two scenarios, each of which highlight these drivers in an effort to make them more top-of-mind when conducting transactions and/or interacting with different people in today's environment.
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