The Weekly Roundup

Episode #11 of Amplify Your Impact: The Future of Marketing is Content with guest Nathan French

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:

Marketing has changed, and video content is the future. But what does "sharing your authentic self" really mean in marketing? In this episode, Josh sits down with Nathan French, founder of Attention-Driven Marketing, who has created over 1,000 content-prioritized videos and spent years testing what actually works in video marketing.

Key takeaways from this episode:

• How businesses can humanize their brand and build trust through storytelling

• Why people don’t care about your business—they care about how it improves their life

• The key to overcoming the fear of putting yourself on camera

• How to create content that keeps people coming back and builds long-term brand awareness

• The best performing types of content for different industries—and how to make them work for you

If you’re struggling to market your business or feel like your content isn’t landing, this episode is a must-listen!

About Our Guest: Nathan French

Nathan is a content marketing expert and the founder of Attention-Driven Marketing, a company specializing in high-impact video marketing for dentists and service-based businesses. With half a decade of experience and over 1,000+ videos created, Nathan has helped businesses turn video content into a powerful driver of trust, engagement, and—most importantly—revenue.

Key Accomplishments:

• Founder of Attention-Driven Marketing, focused on storytelling-based video marketing

• Helped clients 5X their patient acquisition through emotional, human-centric content

• Specializes in YouTube Ads, TikTok, Facebook, and Instagram marketing

• Advocate for remote work and a flexible work-life balance for his team

Nathan is passionate about using his business not only to help companies scale, but also to create remote work opportunities for professionals around the world. His team members have been able to move closer to family, travel, and enjoy more flexibility—without sacrificing career growth.

📲 Connect with Nathan French:

🔗 Website: https://attentiondriven.com/

📷 Instagram: https://www.instagram.com/attentiondriven/

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About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs who are out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.

Hosted by Josh Biro, ethical business coach, founder of The Ethical Coach, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on February 21, 2024.

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #10 of Amplify Your Impact: Maximizing to Monetize – Boosting Your Business’s Sale Value with guest Mitch McGinley

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:

In this episode of Amplify Your Impact, we dive deep into the world of buying and selling boutique fitness studios with Mitch McGinley, a seasoned business broker and former studio owner. If you’ve ever wondered what it takes to make your business sellable—or if you’re unknowingly making mistakes that could cost you thousands—this conversation is a must-listen. Mitch shares his expert insights on maximizing your business’s value, structuring your team and finances for a profitable exit, and avoiding the common pitfalls that studio owners face when selling. He also unpacks the emotional and logistical challenges of transitioning out of your business, ensuring a smooth process for both sellers and buyers. Whether you’re planning to sell soon or just want to future-proof your business, this episode is packed with real-world strategies and valuable takeaways you won’t want to miss.

Key takeaways from this episode:

• Maximizing Studio Value – Learn the key factors that make a boutique fitness studio attractive to buyers and how to structure your business for a profitable exit.

• Avoiding Common Pitfalls – Mitch shares the biggest mistakes studio owners make when trying to sell and how to sidestep them.

• Financial & Operational Readiness – Discover what financials, team structures, and systems need to be in place before listing your studio for sale.

• The Emotional Side of Selling – Understand the mindset shifts and emotional challenges that come with transitioning out of your business.

• Future-Proofing Your Studio – Even if you’re not ready to sell, Mitch explains why setting up your business with an exit strategy in mind will benefit you in the long run.

About Our Guest: Mitch McGinley

Mitch McGinley is a boutique fitness broker specializing in helping business owners successfully buy and sell their studios. As a former yoga studio owner and business consultant, he understands firsthand what it takes to make a studio valuable for sale.

Key Accomplishments:

• Former yoga studio owner who successfully sold his business

• Licensed business broker at SD Business Advisors

• Expert in evaluating, marketing, and selling boutique fitness studios

• Advocate for ethical and heart-led business sales

• Mitch helps studio owners navigate the emotional and financial aspects of selling their businesses, ensuring a win-win outcome for buyers and sellers alike.

📲 Connect with Mitch McGinley

🔗 Website: BoutiqueFitnessBroker.com

 📷 Instagram: @boutiquefitnessbroker

About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way. Hosted by Josh Biro, ethical business coach, founder of The Yogapreneur Collective, Walla Rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on Nov 30, 2023.

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #9 of Amplify Your Impact: Rewiring the Adult Brain – Revolutionizing Online Yoga Education with Nora Reynolds

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:

Have you ever wondered why some online yoga courses thrive while others just collect digital dust? In this eye-opening conversation, we dive deep into the world of adult education with Nora Reynolds, a specialist in revolutionizing online learning. We challenge outdated models, debunk myths about digital education, and explore what actually makes online courses effective. Whether you're creating an online yoga teacher training, leading a studio, or simply interested in how adults learn best, this episode is packed with insights that will challenge everything you thought you knew about education

Key takeaways from this episode:

• Why most online courses fail to keep students engaged—and how to fix it

• The key principles of transformational learning that make courses more effective

• How to break free from the outdated “information-dump” method of teaching

• Strategies to create interactive and action-driven learning experiences

• The psychology of adult learners and how to design courses that stick

About Our Guest: Nora Reynolds

Nora Reynolds is the Chief Innovation Officer at Arricon and a leader in transforming education, particularly in the online learning space. With over 40 years in the education sector, she has worked across universities, learning centers, and online program development, shaping the future of adult education.

Key accomplishments:

• Over 40 years of experience in education, learning, and program development.

• Pioneer in online and digital learning solutions for yoga and fitness professionals.
• Has helped countless businesses create scalable and effective digital education programs.

Nora is passionate about rethinking education and making learning more engaging, interactive, and outcome-driven. She believes in breaking away from traditional "information-dump" models and creating transformation-driven education that actually sticks.

📲 Connect with Nora:

🔗 Website: www.strengththroughfocus.com

💌 Email: [email protected]

Other:

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About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.

Hosted by Josh Biro, ethical business coach, founder of The Yogapreneur Collective, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on Oct 18, 2023

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #8 of Amplify Your Impact: The Power of Retail in Boutique Fitness w/ Megan Brooks

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

Retail is often overlooked as a powerful revenue stream for boutique fitness studios, but Megan Brooks, CEO of Astral Apparel, is here to change that. In this episode, we dive into how fitness fashion impacts brand identity, client experience, and profitability. Megan shares how she went from a corporate data consultant to revolutionizing retail for boutique fitness studios, making it easier and more profitable than ever.

If you’ve ever struggled with making retail work in your studio or wondered how to maximize profitability without taking on excess risk, this episode is for you.

Key takeaways from this episode:

• Why retail should be a major revenue driver for your studio, not just a side offering

• The biggest mistakes studio owners make when buying retail (and how to fix them)

• What data-driven decisions tell us about the future of fitness fashion

• The rise of athleisure and lifestyle apparel in boutique studios

• Why franchises are consolidating and how independent studios can compete

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Megan Brooks is the CEO of Astral Apparel, a company that has transformed how boutique fitness studios curate, sell, and profit from retail. With a background in corporate data analytics, Megan took her expertise in process optimization and applied it to the fitness fashion industry, creating a seamless way for studios to offer high-quality apparel with minimal risk and maximum profit.

Key Accomplisments:

• CEO of Astral Apparel, serving over 1,000 studios nationwide

• Pioneered a new approach to boutique fitness retail, removing high buy-in costs and complexity

• Former independent consultant for Fortune 500 companies, specializing in data-driven decision-making

• Led Astral to become a premier partner for yoga, Pilates, and fitness studios, providing expertly curated retail solutions

Megan is passionate about empowering small business owners to increase their revenue through smart, scalable retail strategies.

📲 Connect with Megan Brooks

🔗 Website: https://www.astral.services/

📷 Instagram: @astral.showroom

Other:

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Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.

Hosted by Josh Biro, ethical business coach, founder of the Yogapreneur Collective, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on November 16, 2023

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #7 of Amplify Your Impact: How to Develop Strong Leaders & Align Your Business with Your Values w/ Sheri Colosimo

We're recording LIVE with Sheri Colosimo

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

Are you struggling to align your business with your core values? Do you want to empower your managers and leadership team while creating a positive, thriving work culture? In this episode of Amplify Your Impact, host Josh Biro sits down with Sheri Colosimo, a leadership coach and expert in team development, business alignment, and workplace communication.

Sheri shares her proven strategies for identifying, training, and retaining great managers, developing leadership skills, and ensuring team members are actually in the right roles. This episode is packed with practical, actionable steps to help you refine your hiring process, improve your leadership approach, and stop avoiding difficult conversations that are holding your business back.

Key takeaways from this episode:

• The difference between hiring a doer vs. developing a true leader

• How to set clear expectations and avoid unmet assumptions in management

• Why "hiring fast, firing fast" is a mistake—and what to do instead

• The secret to keeping staff engaged and motivated in the long run

• How to hold difficult conversations and provide constructive feedback effectively

• Why your business’s core values need to be actioned—not just written down

If you want to build a leadership team that actually drives success, stop wasting time on the wrong hires, and develop a business that aligns with your mission, this is the episode for you.

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Sheri Colosimo is a leadership coach, consultant, and expert in business team development with over a decade of experience working with entrepreneurs, managers, and small business owners. Based in Evergreen, Colorado, Sheri works primarily with wellness and hospitality businesses, helping them create strong, aligned leadership teams that support sustainable business growth.

Her expertise includes:

• Coaching business owners on leadership, communication, and team development

• Helping entrepreneurs find and develop their right-hand managers

• Aligning businesses with their core values and creating a culture that retains staff

• Supporting conflict resolution and team communication to build stronger workplaces

Sheri is passionate about helping leaders gain clarity, confidence, and the skills they need to empower their teams. She believes that developing great managers is the key to freeing up business owners to focus on their vision, growth, and impact.

📲 Connect with Sheri Colosimo

1. 🔗 Website: www.shericolosimo.com

2. 📷 Instagram: @shericolosimo

3. 📘 Download Sheri’s free guide on effective leadership conversations https://bit.ly/sheri-download

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About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way. Hosted by Josh Biro, ethical business coach, founder of The Yogapreneur Collective, Walla Rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on October 3, 2023.

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠