Episode #3 of Amplify Your Impact: What It’s Like to be a Female CEO in Tech
⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.
Join Josh Biro as he sits down with Laura Munkholm, the powerhouse CEO of Walla, to discuss the challenges and triumphs of female entrepreneurship—especially in tech and boutique fitness. They dive into what it takes to build and scale a business in a male-dominated industry, the mental game behind leadership, and how technology can revolutionize wellness businesses. Laura also shares candid insights into raising capital, navigating imposter syndrome, and creating a company that prioritizes both impact and profitability.
Key takeaways from this episode:
Why female-led businesses struggle with funding—and how to overcome it
The critical mindset shifts for women in leadership positions
How Walla is disrupting boutique fitness software and supporting studio owners
The balance between authenticity, confidence, and adaptability in entrepreneurship
Why tech and boutique wellness need each other now more than ever
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Laura Munkholm is the co-founder and CEO of Walla, a cutting-edge studio management software designed to empower boutique fitness businesses. She started her career in sales and business consulting, later managing and owning yoga studios before identifying critical gaps in fitness tech—leading to the creation of Walla.
Laura is committed to empowering female entrepreneurs and creating smarter tech solutions that make running a business easier. Through Walla, she’s revolutionizing how fitness studios retain clients, personalize marketing, and optimize operations—without the stress.
Connect with Laura:
- Website: hello.walla.com
- Instagram: @l.munkholm
- Follow Walla: @walla.software
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Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.
Hosted by Josh Biro, ethical business coach, founder of The Yogapreneur Collective, Walla Rep, Nomad, and Dad.
This episode was recorded and originally published live on September 1, 2022