Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

In this episode of The Weekly Roundup, the coaches dive deep into a common trap studio owners fall into—overloading their calendars with events. From goat yoga to lavender field sessions, they unpack how too many events can overwhelm your clients, burn out your team, and sabotage your core offerings. You’ll hear strategies on how to plan smarter with intentional event calendars, the importance of clarity and core values, and why saying “no” can be the most powerful move you make this year. If you're ready to simplify your strategy and boost impact, this one’s a must-listen!

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Originally recorded on: June 5, 2025

Listen or tune in every week to hear what our coaches have to say each week!

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #15 of Amplify Your Impact: You Can’t Have It All (At Once) w/ Carol Stocks

We're recording LIVE with Carol Stocks

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:

Josh sits down with longtime studio owner and current business coach Carol Stocks for a candid conversation about what it really takes to run a purpose-driven wellness business for nearly two decades. From opening her studio after leaving a career in IT to navigating business partnerships, burnout, motherhood, and the pressure to “have it all,” Carol shares the real lessons she learned (sometimes the hard way) and what she now teaches studio owners as a coach. If you've ever felt like you’re trying to do everything at once, this episode is a must-listen.

Key takeaways from this episode:

• Treating your business seriously from the start is the difference between sustainable growth and early burnout.

• Burnout is real—and systems, support, and smart decisions are the only way through it.

• Leadership means making decisions, being willing to pivot, and not being afraid to ask for help.

About Our Guest: Carol Stocks

Carol Stocks is a business coach for The Ethical Coach and the Yogapreneur Collective. She brings two decades of experience running a successful yoga studio, having built and sold a profitable business while balancing motherhood, partnerships, and the evolving wellness landscape.

• Co-founded and ran a thriving yoga studio in St. Louis for 19 years

• Successfully navigated a business partnership, a studio sale, and burnout

• Now helps yoga and wellness studio owners grow their businesses through coaching, systems, and strategy

Known for her relatable approach, sharp business mind, and heart-centered leadership, Carol uses her platform to help entrepreneurs—especially women—reframe their definition of success, set healthy boundaries, and create businesses that support their lives (not the other way around).

📲 Connect with Carol Stocks

🔗 Website: https://theyogapreneurcollective.com

📷 Instagram: @theyogapreneurcollective

About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.

Hosted by Josh Biro, ethical business coach, founder of the Yogapreneur Collective, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on May 20, 2025.

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

This week on the Weekly Roundup, we’re diving deep into two surprisingly emotional topics in the yoga studio world: the fear-based mystery of SEO services and the awkward realities of addressing body odor in class. We unpack what SEO actually is in 2025 (spoiler: it’s not what you’re being charged for), and the new wave of generative engine optimization that’s reshaping how studios should show up online. Then, we switch gears and tackle one of the most sensitive studio conversations—how (and if) to talk to a student about odor. You’ll walk away with a fresh perspective, a few laughs, and maybe even a signature scent idea for your space.

Originally recorded on: May 29, 2025

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #14  of Amplify Your Impact: The New Role of Your Website in the AI Age
We're recording LIVE with Connie Holen 

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:
Website expert and former Air Force pilot Connie Holen joins Josh to dig into one of the most fundamental business questions of our digital age: what the heck is your website even for anymore? They explore how the purpose of websites is shifting in a world dominated by AI, how to build digital trust, the role of curated content, and what boutique fitness and wellness studios need to do now to stay relevant and competitive. It’s a masterclass in real-talk digital marketing for small businesses that want to thrive online and in-person.

Key takeaways from this episode:

• Your website should do three things: help people find you, build trust, and invite action.

• Most small business websites have too much generic content and not enough clear direction or emotion.

• Local SEO and Google Maps optimization are more valuable—and more hackable—than ever before.
  

About Our Guest: Connie Holen

Connie Holen is the founder of Pixality Design, a web design agency that helps boutique fitness and wellness studios build simple, beautiful, high-performing Squarespace websites.

• Former U.S. Air Force pilot turned designer and digital strategist

• Specializes in building websites that integrate seamlessly with tools like Mindbody

• An advocate for simplicity, user experience, and small business empowerment

• Known for making websites that don’t just look good—but actually work
  

Connie uses her platform to support the success of local fitness and wellness businesses because, as she says, “I want them to still be open when I visit their town someday.” Her mission is rooted in real-world impact and community-building.

🔗 Connect with Connie:

Website: https://pixalitydesign.com

Instagram: @pixalitydesign

About Amplify Your Impact
Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.

Hosted by Josh Biro, ethical business coach, founder of the Yogapreneur Collective, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on April 29, 2025.

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

In this week’s episode of the YC Roundup, the YC coaches dive into one of the most common (and cringey) studio owner scenarios: clients trying to “make a deal.” They unpack how to confidently hold your pricing without guilt, why fearing a bad review or lost client can sabotage your boundaries, and how to actually lead your community during slow seasons like summer. Plus, they break down why Pilates is having its cultural moment, how status is shifting in wellness, and what it means for your studio’s branding, aesthetic, and front-desk strategy. It’s part tough love, part tactical gold—and a full-body permission slip to stand in your power as a business owner.

Originally recorded on: May 22, 2025Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you’re a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:
Facebook: ⁠⁠https://facebook.com/yogapreneurcollective⁠⁠

Or tune in later right here on Spotify, or on YouTube:
YouTube: ⁠⁠https://youtube.com/@studioculttv⁠⁠
Spotify: ⁠⁠https://bit.ly/studioculttv⁠

Episode #13 of Amplify Your Impact: Own It: Leadership Lessons from the Yoga Studio to the Coaching Seat

We're recording LIVE with Terri Fry

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:

Terri Fry joins Josh for a no-holds-barred conversation about what it really means to take radical responsibility for your business. From small studio drama to scaling systems and hiring strong leaders, Terri shares hard-earned lessons from running (and selling) her yoga studio, and how those experiences shaped her unique coaching style. They explore the hidden costs of avoidance, the power of clarity in communication, and how ego can quietly sabotage your business. Expect real talk, hilarious analogies (hello, toilet cleaning SOPs), and a passionate reminder that your business will only grow if you own it—fully.

What you’ll hear in this episode:

• Clarity = Kindness – Avoiding hard conversations creates confusion and resentment; being direct is a gift to your team and your business.

• Leadership Requires Ownership – If there’s a problem in your business, the first place to look is the mirror.

• Systems Set You Free – SOPs (even for toilet cleaning!) aren’t boring—they’re empowering and the foundation for growth.

About Our Guest: Terri Fry

Terri Fry is a seasoned business coach with the Yogapreneur Collective, former studio owner, and lifelong small-business enthusiast.

• Owned and sold a successful hot yoga studio in New England.

• Has helped dozens of yoga and wellness entrepreneurs find clarity, structure, and profitability.

• Corporate sales vet turned yoga teacher turned business coach.

• Known for her humor, heart, and her dad’s infamous mantra: “If there’s a problem in your business… look in the mirror.”

Terri uses her platform to champion empowered entrepreneurship—helping small business owners (especially women) ditch guilt, get clear, and grow businesses that support their life, not consume it.

🔗 Connect with Terri Fry

Website: www.nomadbusinesscoaching.com

Instagram: @terri.yccoach

About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way. Hosted by Josh Biro, ethical business coach, founder of the Yogapreneur Collective, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on April 28, 2025.

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #12 of Amplify Your Impact: Marketing Without the B.S.: A Results-First Approach with Dustin Weaver

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:

Marketing visionary Dustin Weaver joins Josh for a high-energy, insight-packed conversation about reinventing the marketing agency model. From starting in the film industry to running a boutique relationship-first marketing agency, Dustin shares how his career zig-zagged into a purpose-driven, partnership-based approach to brand building. Expect candid takes on why most marketing services are broken, how to realign billing models with business outcomes, and what SEO and social media strategies actually matter in 2024 and beyond. Plus, hear Dustin’s pirate joke that has TikTok laughing, and get inspired by his no-fluff philosophy on leadership, impact, and scaling with integrity.

• Service-Based Marketing is Out: Dustin shares why he ditched the traditional agency model in favor of results-driven partnerships that align compensation with client success.
• Fractional Teams > Full-Time Hires: Small, specialized teams can outperform full-time marketing departments—especially for mid-sized businesses looking to scale efficiently.
• SEO is Evolving Into GEO: Generative Engine Optimization (GEO) is the next frontier—think Reddit mentions, AI answers, and presence in conversational search over traditional keywords.
• Authenticity Wins: From cold outreach to content creation, Dustin emphasizes the importance of genuine connection over volume-based marketing tactics.

—

Dustin Weaver is a relationship-based marketing strategist and founder of Brand Builder Promotions. With roots in film and sales, he brings an unconventional but deeply human approach to business growth.

• Founder of Brand Builder Promotions, a marketing agency focused on action planning, brand identity, and long-term client partnerships
• Host of the Bullseye Breakdown podcast
• Former producer for Nickelodeon and executive in the trucking industry—yes, really
• Pioneering a results-based billing model that aligns agency incentives with client success

Dustin uses his platform to push against the grain of traditional marketing models, advocating for authenticity, accountability, and relationships in business. His mission is to help businesses grow while staying deeply aligned with their values.

Connect with Dustin Weaver

Website:  https://www.brandbuilderpromotions.com

Instagram: https://www.instagram.com/brandbuilderpromos/

Podcast: Bullseye Breakdown: https://www.bullseyebreakdown.com

—

About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.

Hosted by Josh Biro, ethical business coach, founder of the Yogapreneur Collective, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published on April 15, 2025

Welcome to the YC Weekly Roundup - a Studio Cult TV show hosted by The Yogapreneur Collective coaches.

Each week, they break down the latest yoga industry trends, share real coaching insights, and tackle the highs and lows of studio ownership. With a relaxed, unfiltered vibe, this show delivers behind-the-scenes stories, honest takes, and valuable advice to help you grow your business. Whether you're a seasoned pro or just starting out, YC Weekly Roundup is your go-to for real talk, real strategy, and real community.

Listen live on Facebook every Thursday mornings around 9:30 CT:

🎧 Facebook: ⁠https://facebook.com/yogapreneurcollective⁠

Or tune in later right here on Spotify, or on YouTube:

📺 YouTube: ⁠https://youtube.com/@studioculttv⁠

🎙️ Spotify: ⁠https://bit.ly/studioculttv⁠

Episode #11 of Amplify Your Impact: The Future of Marketing is Content with guest Nathan French

⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.

In this episode:

Marketing has changed, and video content is the future. But what does "sharing your authentic self" really mean in marketing? In this episode, Josh sits down with Nathan French, founder of Attention-Driven Marketing, who has created over 1,000 content-prioritized videos and spent years testing what actually works in video marketing.

Key takeaways from this episode:

• How businesses can humanize their brand and build trust through storytelling

• Why people don’t care about your business—they care about how it improves their life

• The key to overcoming the fear of putting yourself on camera

• How to create content that keeps people coming back and builds long-term brand awareness

• The best performing types of content for different industries—and how to make them work for you

If you’re struggling to market your business or feel like your content isn’t landing, this episode is a must-listen!

About Our Guest: Nathan French

Nathan is a content marketing expert and the founder of Attention-Driven Marketing, a company specializing in high-impact video marketing for dentists and service-based businesses. With half a decade of experience and over 1,000+ videos created, Nathan has helped businesses turn video content into a powerful driver of trust, engagement, and—most importantly—revenue.

Key Accomplishments:

• Founder of Attention-Driven Marketing, focused on storytelling-based video marketing

• Helped clients 5X their patient acquisition through emotional, human-centric content

• Specializes in YouTube Ads, TikTok, Facebook, and Instagram marketing

• Advocate for remote work and a flexible work-life balance for his team

Nathan is passionate about using his business not only to help companies scale, but also to create remote work opportunities for professionals around the world. His team members have been able to move closer to family, travel, and enjoy more flexibility—without sacrificing career growth.

📲 Connect with Nathan French:

🔗 Website: https://attentiondriven.com/

📷 Instagram: https://www.instagram.com/attentiondriven/

—

About Amplify Your Impact

Amplify Your Impact is a show for entrepreneurs who are out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.

Hosted by Josh Biro, ethical business coach, founder of The Ethical Coach, Walla rep, Nomad, and Dad.

📅 This episode was recorded and originally published live on February 21, 2024.