The Wellness Business Podcast

Well friends, as the title of this podcast shared, it’s our final episode. Believe us when we say today is bittersweet. We have loved creating this podcast during the past 7 years for all of the wellness warriors out there that are working hard to change lives and have the ripple effect in the world that truly makes a difference. 

The decision to make this our final episode was not an easy one but the timing feels right because we both have other projects in the works that we want to focus our time on. Creating and producing a podcast is a lot of work, and while we have enjoyed every minute of it over the past 7 years, we’re both ready for a new chapter. 

In this episode, we’re pulling some of our best content out of our podcast library as a simple roadmap for health coaches. Today we’re sharing 4 of our very best business building podcast episodes that will outline a simple growth formula appropriate for wellness business owners.

In this episode you’ll discover – 

• Our 4-step blueprint for growing your wellness business as quickly as possible
• K&K share their reasoning for ending the podcast and how they are feeling about it while recording the final episode
• Your next step action plan to work directly with us and learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.

Links mentioned in this episode – 

Episode 216 – 3 Simple Steps to Nailing Your Niche - https://www.thewellnessbusinesspodcast.com/episode216/

Episode 217 – 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients - https://www.thewellnessbusinesspodcast.com/episode217/

Episode 138 – 5 Free Ways to Grow Your Email List and Promote Your Free Offer - https://www.thewellnessbusinesspodcast.com/episode138/

Episode 240 – How to Sell Without Selling to Fill Your Coaching Programs - https://www.thewellnessbusinesspodcast.com/episode240/

The Wellness Business Accelerator -

https://www.wellnessbusinessaccelerator.com/

Kathleen’s Health Coach Toolkit – https://www.healthcoachsolutions.net/hctoolkit/

Karen’s Resource Library of trainings and free downloadable resources - https://www.karenpattock.com/free-download-library/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it’s most likely those who you get to see on video; that’s because it feels like you’re seeing them in real time, even when it’s a recording.  

Most people are nervous on camera, so if this is how you’re feeling, you are not alone and today we are going to help you feel more confident with our 5 insider tips. 

Here’s what you’ll discover: 

• The first step in calming video nerves
• The easiest way to start utilizing video right now 
• The #1 thing that will help you improve your videos
• How to outline your videos to maximize watch time 

Whether you are brand new to video or you want to take your skills to the next level, tune in to learn simple strategies you can start using today. 

Links/Resources mentioned on the show:

Livestream Video Checklist - https://www.karenpattock.com/livestream-video-checklist/

Links/Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want.  

There’s more than one way to monetize your expertise, and today, we’re diving into 4 of them.  We’re also sharing examples of each one to give you some ideas if you’re looking to branch out a bit and explore other possibilities.  

Here’s what you’ll discover: 

• 4 of the most popular ways health coaches monetize their expertise
• Options and examples of each format
• The tech required for each option 
• Benefits of each format, so you can decide which ones are best for you

If you’re looking to expand your reach and leverage your time, be sure to tune in for helpful tips and ideas to get started. 

Links/Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Lately we’ve been evaluating what has been working for us, and fellow health coaches, on social media. When we say ‘working’ we’re talking about what type of content is helping the followers of health coaches move through a client funnel, from first finding them to actually enrolling in their paid program. 

After diving into the data we’ve discovered that it’s as important to have non-business-related posts and personal content as it is to offer resources and ways of working with you.

It’s also important to be intentional with the type of business-related content that you’re posting. That’s why we’ve invited our good friend, Alicia Streger, back on the podcast today. She is an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic even further to help make your posting content as engaging as possible. 

In this episode, you’ll discover –

• The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients
• What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection
• The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)

Let’s dive into the 4 types of social media content you should include in your strategy!

Links included – 

K&K Content Club Affiliate Link - https://contentandsocialmediaclub.com/~access/a1c1171f/

Coupon Code - SAVE27, (to take advantage of the offer – get your first month for only $27) 

Fit Pro Essentials Website - www.FitProEssentials.com

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change. 

However, there are some pieces of marketing and client conversion that have remained consistent through the years and that’s what we’re sharing today which is The Formula for Getting New Clients Consistently in 2024.

In this episode, you’ll discover:

• The 4 main components that make up our business growth formula and how you can implement them into your coaching practice
• The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time
• Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period

The doors are open to The Wellness Business Accelerator, and you can SAVE $100 through April 25th.  

Find out more here:  www.wellnessbusinessaccelerator.com

Links mentioned on this episode:

The Wellness Business Accelerator Program - www.wellnessbusinessaccelerator.com

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?” 

That’s why we knew we had to dedicate an episode to this topic to make it super simple for you to have a flawless freebie delivery. Each step that we cover builds on the last step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.

In this episode, we tackle the technical process necessary to deliver a freebie to a new email subscriber. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.

In this episode you’ll discover – 

• The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery
• The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients
• Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up

Ready to design your freebie delivery process? Let’s dive in!

Links included – 

wbwaitlist.com - https://www.thewellnessbusinesspodcast.com/enroll/

Episode 314 - Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies - https://www.karenpattock.com/high-converting-freebies-episode-314/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.  

In this episode, we delve into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment. We’re covering a common question about pre-recording workshops for an evergreen model, exploring the benefits and considerations associated with this decision. 

In this episode you’ll discover – 

• The two most common evergreen workshop options and the pros/cons to each
• The single most overlooked ‘must-have’ before implementing either option to increase overall conversion rates
• Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity.

Let’s dive in. Grab your earbuds and let’s chat all things evergreen workshops.

Links mentioned in episode:

Karen’s done-for-you Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/

Coupon Code: PODCAST25

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your business.  

Here's what you’ll discover in this episode: 

• One of the top mistakes coaches make that stifle their confidence 
• The most important thing you can do right now if you want to feel more confident 
• How to tap into the power of others who understand what you are trying to do, so you have a support system
• How to get a boost of confidence on the days when you feel like you need it the most

As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way. 

Tune in to learn our top 5 strategies for feeling more self-assured as a health coach. 

Links/Resources:

Wellness Business Accelerator VIP Wait List: 

www.wbwaitlist.com

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.  

We have 3 questions we’re answering today including:

1. How much content to share without giving away everything for free
2. How we work as business partners when it comes to sharing income, expenses, etc. 
3. Is it better to offer a free or paid in-person workshop  

We hope one of these questions have been on your mind too or maybe our answers will help you in the future with some of your plans as you create content to share, run workshops or possibly form a collaboration or partnership down the road.   

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.

In this week’s episode, we’re discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it’s an attractive way of getting them on your email list. 

When we work with our clients more often than not we help the coach make tweaks that not only quickly attracts their dream clients but also improves their overall list-building conversion rates within 30 days. 

We thought it would be a good idea to share our process with you here so you can quickly do your own audit to improve your list-building results.

In this episode you’ll discover:

• How to determine on your niche to ensure clarity on who you help, how you help, and the transformation you offer
• The key to align your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone towards enrolling in your coaching services
• Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenge, relevance to your program, potential for quick wins, connection to your program, and clarity in title and promotion. 
• The key to monitoring your results for consistency and conversions 

Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions.

Links mentioned during the episode:

Wellness Business Accelerator VIP Waitlist – wbwaitlist.com

3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/

Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches

https://www.karenpattock.com/lead-magnet-template

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/