Meal plans can be a great value-added service for your clients, but what do you do if you live somewhere that meal plans do not fit into your scope of practice?

You’ll be happy to know that our guest has the perfect solution for you!

In this episode, our guest, Ashley Sauve from That Clean Life, shares how you can still provide great resources for your clients even if you can’t offer ‘meal plans.”

In this episode you will discover…

• Why there are situations when giving meal plans are not an option and what to do about
• How you can professionally handle what to give clients when you can't give them a meal plan ,so you immediately position yourself as a valued resource
• How to use recipe guides as a main staple in your coaching programs and why they always set your clients up for success
• The quickest and easiest way to create professionally designed, brand-specific recipe guides for your business so you aren't spending hours trying to do it on your own

Figuring out what to provide your clients without giving them meal plans isn’t as difficult as it sounds, and after tuning in to this episode you’ll know exactly how to create plans that will help your clients achieve success and ultimately grow your business!

Links/Resources mentioned on the show:

Free Meal Planning Assessment Tool

Video Demo of That Clean Life

That Clean Life Website

That Clean Life on Instagram

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Free online challenges are a great way to connect with your audience for a short amount of time (typically 5-7 days) and easily transition into promoting your paid program. There are several ways you can promote your paid program throughout your challenge to fill your paid program.

In this episode, we’re sharing 5 simple ways you can promote your paid program without feeling salesy. Having a solid plan of how and when to promote your paid program is essential and makes you feel more confident, which is exactly what we’re sharing. 

You’ll learn:

• 5 simple ways you can promote your paid program without feeling salesy
• How to confidently promote your paid program after your challenge is over
• The steps we take to launch our programs, including the Wellness Business Insider’s Club
• How online challenges are better than webinars

It’s not as difficult as it might seem to promote your paid program naturally and without feeling salesy. When you use the strategies we share in this episode, you will feel more confident promoting your program and get more people enrolled.

Links/Resources mentioned on the show:

Get 20% off Kathleen’s 5-Day Menu Planning Challenge with code: PODCAST145 through April 30th, 2020

Wellness Business Insider’s Club Wait List

Episode 105 – 4 Ways to Promote and Fill Your Next Challenge

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Welcome to a bonus episode of TWBP.

I’m Kathleen LeGrys and although I’m not joined by my co-host and BFF, Karen Pattock, today, you’ll get to hear from her too in just a bit, along with some other awesome colleagues of ours. 

Our friend, Lori Kennedy, reached out to Karen and I, along with 3 other colleagues, so we could do a livestream broadcast about how to navigate your business and your mindset during the COVID pandemic. 

This was a completely unscripted, off-the-cuff livestream and we ended up sharing so many value bombs, that will help you adapt and pivot right now. 

It was so helpful for everyone that we wanted to share it with you in case you didn’t know about the livestream. 

We talked about: 

• How to get your mind right and look for the opportunities
• How to show up as the expert and leader that you are 
• How to support your clients with online appointments 
• Should you be launching, and promoting, etc.
• How to handle decline payments  
• What to focus on right now if you decide not to launch or promote a paid program 
• How to ensure your practice survives 

We share plenty of practical tips and examples that you can use, and we hope you find them beneficial, and can put some of them into place. 

We’re here to help, so if you have questions, let us know over on TWBP FB page.

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

If you’re finding it challenging to come up with content to share with your audience on a regular basis, you are not alone. This struggle is not unique to the health and wellness industry, so don’t beat yourself up about it if you’re finding it difficult to find the time and topics for your content.

The great news is that one piece of content can be used multiple ways, which means you can share your knowledge in different formats and save yourself a ton of time. This often also results in reaching more people, especially when your content is being shared by your audience.

In this episode, we’re going all in on:

• What content marketing is and the most common ways to share content
• 5 unique ways to reuse content every week to reach more people
• Specific examples of how to repurpose 4 types of content from one blog post
• How to repurpose content to build your email list

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so sharing content is one of the best ways to attract more clients.

Links/Resources mentioned on the show:

Episode 11 – The Importance and Methods to Building an Active Email Subscriber List

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

This week we are back with another Ask Us Anything episode where we’re answering some of your questions all about building a successful wellness business!

If you’ve had questions about creating the perfect elevator pitch, creating the perfect free offer or growing your podcast listener base, you’ll want to listen in.

In this episode, we’re sharing:

• What to include in your elevator pitch, marketing message or tagline to attract your marketable ideal clients
• How to simplify content creation and create your perfect free offer
• How to build a listener base for your podcast, including our favorite ways we grew The Wellness Business Podcast!

If any of those points resonate with you, this episode is going to give you so much clarity to help you move forward and meet your goals. Tune in now!

Links/Resources mentioned on the show:

Episode 93 – 3 Simple Strategies to Name Your Free Offer That Results In More Subscribers

Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Most of the wellness business owners we talk to have one thing in common: they want to help other people solve their health concerns and experience incredible transformations. But with this desire to help, there are so many health coaches that feel paralyzed by the need to be perfect and please everyone.

The problem here is that you are holding on to the idea of being perfect, just so you can make your clients happy and this is only harming your business.

In this episode, you’ll discover:

• The difference between people-pleasing vs. self-abandonment and how it can be holding you back in growing your business
• How perfectionism can rob you of creativity because you fear being isolated or judged
• The 7 proven strategies to stop people-pleasing so you can begin to reframe your self-identification and habits
• Four very powerful questions you can ask yourself today that will get you started down the right path immediately

Tune in to learn the simple steps that you can take for some serious mindset shifts that will allow you to let go of your perfectionism and grow the business of your dreams.

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

The legal aspect of running a health coaching business can be a little confusing, but in today’s episode of The Wellness Business Podcast, our guest, Lisa Fraley–Attorney, Legal Coach and Holistic Lawyer–makes it a lot easier to understand.

Being clear on policies and expectations is important and a client agreement helps protect yourself legally in case any disputes could come up. It also spells out expectations for the client and coach, so everyone feels more comfortable right from the start.

After listening to this episode, you’ll have clarity on:

• What a client agreement is and when a health coach should use one
• How a client agreement protects health coaches from a legal standpoint
• The 5 crucial components of a client agreement
• How to use your client agreement to strengthen the client-coach relationship and put you both at ease

If you’ve been wondering if you need a client agreement and/or what it should include, this episode is for you.

Links/Resources mentioned on the show:

Lisa Fraley’s DIY legal forms, contracts and templates

Lisa’s website

Lisa’s book – Easy Legal Steps That Are Also Good for Your Soul

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Live video is a great way to engage with your audience and attract new clients, but we’re often asked whether it’s best to go live on your Facebook page or in your group. The truth is they both serve an important, but different purpose, and each have their own advantages.

They can both be used as part of your marketing strategy, and in this episode we're sharing what works for us and give you examples of what you can do without feeling like you’re running around like trying to fit it all in.

In this episode, we’re uncovering:

• The top benefits of going live on your Facebook page vs. in your group
• What type of topics to cover on your page and what should be kept in your group
• How long each live video should be (it all depends on where you’re going live!)
• Important factors to consider when deciding whether you should go live on your page or in your group
• Why you should be consistent with live video even if you just go live in one place

If you’ve been questioning where to focus your live video strategy, this episode will help you figure out what will work for you and your goals. Each format has its benefits, so tune in to find out your best live video strategy to reach the most ideal clients!

Links/Resources mentioned on the show:

Episode 13 - How To Reach Your Ideal Client and Build Your Brand Using Facebook Live

Episode 75 - How to Structure Your Facebook Livestreams for Maximum Engagement

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

When you think about where your wellness business was when you started it and where it is now, it probably isn’t the same. Things change as your goals and revenue changes, but these changes also come with difficult decisions about whether it’s time to revamp things like your program or just retire it and create a new one.

It is never easy to let go of a part of your business that you spent hours creating, marketing, and selling, but sometimes it’s just time to step away from what is no longer in alignment with your business goals and embrace the changes that will grow your business.

In this episode, you’ll learn:

• A 7-step process to help you decide if you should update a current program or create a new program to round out your program suite to be the best possible resource for your clients
• How to identify gaps in your customer journey that can be filled either by a new program or an update to an existing program
• The best approach for starting from scratch if you're just getting started so you build out your customer journey in a methodical fashion
• How to deal with, and feel good about, saying goodbye to a program you've poured your heart and soul into

Saying goodbye to a program that you’ve poured your heart and soul into isn’t always easy but sometimes it’s necessary to keep evolving in your business, so if that’s you, you’re going to love this episode!

Links/Resources mentioned on the show:

Episode 132 - Planning Your Customer Journey for Improved Client Attraction

Karen’s Wellness Workshops

Kathleen’s Coach with Confidence

Join the waitlist for the Wellness Business Insider’s Club!

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Building your email is one of the best marketing practices you can do for your business in the long run, so you’ve taken the time to create a great free resource for your ideal clients. But now what?

In this episode, we’re sharing 5 ways to promote your free offer to grow your email list… and best of all? They’re all FREE methods! After listening to this episode, you’ll know some of the best strategies for email list growth.

In this episode, you’ll discover:

• How to promote your free offer with social media posts
• The power of using calls-to-action in your blog posts that go to your free offer
• How to use your Facebook group to promote your freebie (including 5 places you can promote your free offer within your group!)
• Using Instagram stories and Facebook lives to reach more people and build your list
• Plus, a super awesome bonus tip on how to leverage other people’s audiences through collaborations to get in front of new people

Building your email list takes time and it also takes showing up consistently. When you use these strategies each week, you’re going to start seeing results and the momentum really starts to build.

Links/Resources mentioned on the show:

Join the Wellness Business Insider’s Club!

Episode 11 - The Importance and Methods to Building an Active Email Subscriber List

Episode 66 - 3 Simple Steps to More Facebook Page Engagement

Episode 93 - 3 Simple Strategies to Name Your Free Offer That Results in More Subscribers

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram