Workshops are one of the best and top client attracting methods that constantly recommend and that is because when Karen was a health coach, she actually grew her practice using workshops.

In fact, starting out with 0 email list subscribers, Karen built her email list to more than 2,000 ideal client subscribers, booking discovery calls and enrolling clients into her coaching program on a regular basis… all thanks to workshops!

In this episode, we’re sharing the power that workshops can bring to your client attracting strategies even if you don’t have a big email list. All you really need is at least one good workshop!

After listening, you’ll know:

• Why workshops are such a great client attracting method to grow your email list and consistently enroll new clients in your programs
• How Karen built her health coaching practice mostly using workshops
• The 3 main reasons workshops work so great
• How to create workshops that attract the right clients so you’re building your community of ideal clients

If you’re ready to start building your list with ideal client subscribers and consistently enroll new clients using workshops, this one’s for you!

Links/Resources mentioned on the show:

Karen’s Done-For-You Wellness Workshops – Use coupon code NEWYEAR at checkout for 40% off!

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

The online business world is growing fast, but how do you best plan and implement your business goals when you’re virtually working with a team or partner?

We don’t think it would come as much of surprise that we text and chat on the phone almost daily. After all, there are a lot of moving parts involved in running the podcast and our monthly membership, the Wellness Business Insider’s Club.

We’ve found that meeting up a few times a year works best for us. In this episode, we’re breaking down our in-person business planning to give you a behind the scenes look on how we do our business planning sessions.

We’re sharing what we do before and during our planning sessions, including:

• How we choose the perfect location that allows us to be the most productive
• How we structure our planning sessions by making a prioritized list of our goals and objectives
• How we use the opportunity of being together in person for pictures to use on social media
• And making it FUN for you and us by going live together in our membership group and podcast Facebook page (this is one of our favorite things to do when we get together in person!)

If you’ve wanted to know how we make our podcast and monthly membership program work even when we live on opposite sides of the country, you’ll want to check out this episode!

Links to Resources: 

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Online summits are a fantastic way to not just get in front of a bigger audience, but they’re also a great way to grow a network of people to collaborate with since you’ll have guest speakers for your virtual event.

In this episode, we’ve invited Oscar Garcia, the online sales automation expert, who is sharing the ins and outs of running a successful summit including how they work, the benefits of hosting them, how to quickly build your email list, and how to generate sales even if you don’t have your own coaching program to sell yet, and much more.

After listening to this episode, you’ll know:

• What online summits are, and the top 3 benefits of hosting them
• The importance and methods to coming up with the perfect theme and title
• How find guest speakers to interview and how many guests are ideal
• How to earn revenue with your summit even if you don't have a coaching program to sell yet.
• Ideas for how to price your summit, including 3 different pricing tiers
• PLUS… Setting yourself up for success by doing 3 key things first

If you’re considered running an online summit or want to learn more about them and how they can benefit your wellness business, tune in now!

Links/Resources mentioned on the show:

Oscar’s website

Lisa Fraley (attorney)

Samcart (for sales and affiliates)

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Sometimes launches just don’t go as planned. After spending hours planning and executing a launch, it can be frustrating when things go wrong, but there’s also so much to learn from it. In this episode, Kathleen gives a behind-the-scenes debrief on what went on during her recent webinar launch.

You’ll be able to learn worked well and what didn’t work well, so you can use what she learned for your own webinar (or program) launch.

Kathleen shares:

• How she filled her webinar (what promotion strategies she used)
• How long she promoted it and how many emails were sent
• Results from her webinar
• What did not go nearly as well as planned
• What valuable lessons she learned for next time
• How her Facebook ads went and who she targeted
• What lesson she almost learned the hard way (that would have cut her sales in half)

Hit play to learn all about the good, the bad, and the ugly of Kathleen’s recent webinar launch!

Links/Resources mentioned on the show:

Kathleen’s Coach with Confidence Health Coaching System

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

We’ve always pushed the importance of having a niche and being clear in your marketing message so that you are attracting the right clients to your business and programs.

Building your unique story brand is critical to the success of your wellness business and in this episode, we’re sharing The Simple Story Brand 7 Framework, which is a framework covering 7 specific principles for creating your story brand.

In this episode, you’ll learn:

• Why you need to nail your story brand to attract your ideal clients
• Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
• The Simple Story Brand 7 Framework, including…

• Principle #1: A Character
• Principle #2: Has A Problem
• Principle #3: And Meets A Guide
• Principle #4: Who Gives Them A Plan
• Principle #5: And Calls Them To Action
• Principle #6: That Helps Them To Avoid Failure
• Principle #7: And Ends In A Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

Links/Resources mentioned on the show: 

Freebie – Story Brand 7 Framework Resource Guide

Book – Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Links to Resources: 

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Instagram is quickly becoming an important social media platform for health coaches, nutritionists and fitness pros as a way of attracting and connecting with their ideal clients. To get the most out of Instagram, you need to make sure your bio is fully optimized to attract your ideal clients.

Recently, we did Instagram Bio Audits for members of the Wellness Business Insider’s Club and our members thought our process was so valuable that we decided to share it with you!

You’ll learn:

• The 3 components you must include in your Instagram bio to attract your ideal clients
• How to expertly craft an Instagram bio that converts
• The importance of a bio that has simple, clear and concise messaging with a specific call to action
• …plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients to your IG account, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

Links to Resources: 

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

In this episode, we’re diving into some of your burning questions. We have lots of juicy questions we’re going to answer and they cover everything from how to generate sales during the holidays, to figuring out why someone’s FB ads aren’t working to how to grow your email list and Facebook group from scratch.

This is one of our favorite types of episodes because we love to see what’s on your mind and what you want to know. We’re pretty sure at least one of the questions we answer today have been on your mind too.

After listening to this episode, you'll come away knowing:

• What to include in your online program and how to create it even when you’re not tech-savvy at all!
• The best way to generate sales during the holidays
• Why ads are not a great ROI for all types of promotions (we’re sharing what you should be doing instead!)
• Whether you should create a new Facebook group for your free challenge or use your main group to run the challenge
• How to grow your email list from scratch when you’re just starting out

Be sure to give this episode a listen if you have any questions that you've been itching to ask us, since we may have answered it!

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

In this episode, we’re covering the top 5 reasons you aren’t getting more clients so you can get some ideas of where you want to focus your time to improve your client attraction strategies - even if you have a limited number of hours each week.

The health coaches that are consistently getting new clients each month are doing a few very simple things that we’re going to share with you in this episode. The main thing is having a plan while focusing on just a few marketing strategies that work for you, rather than chasing every possible marketing strategy out there.

After listening to this episode, you’ll know:

• How to narrow down your offer so that you’re crystal clear about what you’re offering and the solution and transformation you provide (if you don’t have this in place, you’re truly limiting the number of clients you attract)
• How/where to get in front of the right people so that your marketing message is heard by your ideal clients!
• How to be consistent and show up regularly without it taking over your time and life
• How to create a simple way for potential clients to take action and book a call with you

If you aren’t getting the number of new clients you would like to have or you’re not yet earning close to what you want to make, you’re going to love episode, so hit play and tune in!

Links/Resources mentioned on the show:

Acuity

Calendly

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

In a constantly changing social media world, it can be difficult to figure out what posts are really going to make you stand out and attract your ideal clients.

That’s why we’re thrilled to welcome Alicia Streger, business coach and the founder of The Content & Social Media Club, to the podcast to share some great tips with you that will help you stand out, get noticed and get more eyes on your posts.

In this episode, Alicia shares 9 types of social media posts that get engagement:

1. Facebook Lives
2. Engaging questions
3. Inspirational stories that people can relate to; Case studies of clients or your story
4. Viral videos
5. Tips or share-worthy quotes; Memes
6. Research posts sharing current information or new studies, include a graphic
7. Lead magnet posts to share your freebie and grow your list
8. Puzzles, polls and activities (there are fun and light!)
9. Holiday posts
10. BONUS: Case studies - inspirational, shout-outs, testimonials, before and after photos

Alicia also shares the two rules of thumb for posting anything on social media; you’ll want to ask yourself these 2 questions before you post anything.

If you’ve wanted to create more comment-worthy and share-worthy posts, you’re going to love this episode!

P.S. Subscribe to the podcast, so you don’t miss an episode! You can also listen on your favorite podcast app like Apple Podcasts, Stitcher, GooglePlay, Alexa, GoogleHome and Spotify.

In this episode, we’re sharing the behind-the-scenes of how to successfully run a giveaway on Instagram to increase your following. We’re also breaking down exactly how you can use our simple strategy to grow your Instagram following.

If you feel like your Instagram growth is slow and you want to get an influx of new followers, giveaways are great options! In fact, in just 5 days, Kathleen’s giveaway resulted in 210 comments, 234 likes, and 201 new followers. That’s incredible!!

We’re breaking down:

• What a giveaway is, including what to offer and how long to run your giveaway before announcing the winner
• How you can use giveaways to drive engagement on your posts, which typically leads to more likes and more followers!
• How to determine the best type of prize for your giveaway, including examples for lots of different niches
• Exactly how you can promote your giveaway so you can reach the most amount of qualified potential clients
• …and let’s not forget how to follow Instagram’s rules so you don’t get in trouble when running your giveaway

If you’ve wanted to increase your Instagram following quickly, tune in to learn how you can do that with giveaways!

Links mentioned on the show:

Register for Kathleen’s webinar - 4 Key Ingredients Every Coaching Program Must Have to Quickly Enroll Clients with Confidence

Links to Resources:  

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram