In this episode, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.

Blog post roundups are fantastic for your marketing, too, because you can get a lot of visitors to your website, more opt-ins, more social media followers and more Facebook group members.

In fact, during the week that one of Kathleen’s blog post roundups, her website traffic increased by 117% and she had a big boost in opt-ins!!

In this episode, you’ll learn our 3-step process for writing captivating blog post roundups, plus…

• How to use blog post roundups to be seen as a leader and influencer in your niche
• How to decide on a topic that your audience will actually be interested in
• What to include in your roundup and how to structure it, (we have some juicy examples for you too!)
• How to find and choose the perfect contributors who will resonate with your audience
• What you need to do to get as many eyes on your post as possible

If you’re interested in learning how to use this powerful marketing asset for your blog to get more email subscribers, social media followers, and Facebook group members, this episode is a must-listen!

Plus, be sure to grab your 2 Expert Blog Roundup Email Invitation Templates so you can master your roundup collaboration outreach!

Links mentioned on the show:

Freebie: 2 Expert Blog Roundup Email Invitation Templates

Kathleen’s blog round up

Hautestock

Pexels

Pixabay

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

If you’ve ever considered launching a program, but you’re not sure how to craft the marketing message to use during your promotion to make more sales, you’re in for a treat in this episode!

In this episode, we’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

• How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
• The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
• How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

Links mentioned on the show:

Mind Your Business Podcast

Interview with Jasmine Star about Instagram - Episode 117

Social Curator

Links to Resources:  

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

In this episode, we are thrilled to welcome Jasmine Star, who is an amazing photographer, Instagram strategist and the founder of Social Curator, to share how you can easily navigate your way through the changes on Instagram. 

If you’ve heard the news about ‘likes’ going away, have no fear. As you’ll hear in this episode, Jasmine explains how these changes are actually going to work in YOUR favor and how you can easily transition into these changes. 

In this episode, you’ll get the scoop on:

• How to set yourself apart on Instagram and connect with people in a real and impactful way
• The difference between a ‘popular’ vs. a ‘profitable’ Instagram account
• How to actually get your posts seen in your followers’ feeds
• The secret behind tracking how many leads are actually coming from Instagram so you can tell if your strategy is paying off
• How to reach new followers without being creepy

Jasmine is fabulous when it comes to all things Instagram, so if you’ve ever had a question about the changes on Instagram or how to use Instagram as an effective marketing strategy, you’ll want to tune into this episode right now!

Links mentioned on the show:

Social Curator

Jasmine’s Website 

Jasmine’s Instagram 

Links to Resources:  

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram 

Kathleen’s Facebook Group 

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Email is the most effective way to market your business. The key reason we want you to build your email list is so you can connect and nurture your email subscribers whenever you want. 

But what happens when you do all the work to build an email list and your emails aren’t being delivered to their inbox? No good, right?

In this episode, we’re diving into how to increase email deliverability. Delivery plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are on your subscriber list and how compelling your copy and design is, if an email triggers a spam filter so it doesn’t hit the inbox, your subscribers will never see it!

In this episode, we’re sharing: 

• 7 tips for increasing your email deliverability so your subscribers are actually seeing your emails
• How we solved a major email deliverability issue with a challenge we recently ran (you’ll want to know how to avoid this pitfall!)
• How to properly use links, text, and images in your emails
• How to master your emails subject lines to avoid spam-triggered words

We want you to succeed in your email marketing because this is the best marketing tool out there. Go ahead and hit play so you can learn how to increase your email deliverability!

Links mentioned on the show:  

455 Spam Trigger Words to Avoid in 2019

Episode 11 – The Importance and Methods to Building an Active Email Subscriber List

Episode 86 - List-Building Troubleshooting: Why More People Aren’t Signing Up for Your Free Offer

Links to Resources:  

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

When we first started our podcast, our main inspiration was Amy Porterfield and her podcast, Online Marketing Made Easy, so you can imagine how excited we are to bring her on to OUR podcast in this episode.

Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

In this episode, our guest expert, Amy Porterfield walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic:

• Strategy #1: Days of “No Judgement Inspiration”
• Strategy #2: The “Magic Wand” Question
• Strategy #3: The Crowd Sourcing Experiment
• Strategy #4: Examine Your Own Transformation
• Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight

Figuring out the topic of your course is the very first step you’ll want to take when creating something from scratch so be sure to hit play and listen to this episode!

Plus, be sure to grab Amy’s new high-value freebie, The Ultimate Course Creation Starter Kit!

Links mentioned on the show: 

Amy’s “Ultimate Course Creation Starter Kit”

Amy’s Website

Links to Resources: 

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

We often hear from our listeners that their Facebook ads results are less than stellar. One of the reasons this is happening is because you are running ads to cold traffic.

In this episode, we have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using an efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your FB ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a great way to do that.

You’ll get the inside scoop on:

• The importance of video views on your Facebook page and why this benefits your FB ads
• Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
• The typical cost with video view ads
• The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
• Whether you can implement these strategies with live or prerecorded videos

If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Grab Zach’s 5-Step Facebook Setup Audit!

Links mentioned on the show:

Zach’s 5-Step Facebook Setup Audit

Zach’s website

Zach’s Instagram  

Links to Resources:

Wellness Business Insider’s Club 

Karen’s Facebook Group 

Karen’s Instagram 

Kathleen’s Facebook Group 

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page 

The Wellness Business Podcast Instagram

We are thrilled to welcome Paola back on this episode. We love sharing wins from within the wellness coaching community, so you’ll definitely want to tune in to this one to learn what Paola did to generate over $10,000 for her 30-day program during its very first launch! 

In this episode, we are diving into the nitty gritty to learn exactly what Paola included in her program, plus what type of support she provided and how she ran her program from a tech standpoint. 

After listening, you’ll know:

• How to manage your time in your program so you’re not having to worry about it 24/7
• How to implement the tech side of launching an online program to keep things simple so you can focus on your clients and the benefit your program provides
• What Paola learned from her first launch and what she did differently the second time around (which generated $25,000!)
• How to get testimonials for your online program so it stands out amongst your competition
• How to transition from an introductory program to a next-level program

Hit play so you can learn how Paola created and launched her program and earned over $10,000 during the first launch!

Plus, if you want to simplify your online program creation even more, check out Kathleen’s 30-Day Fit and Healthy Jump Start done-for-you program and get 20% OFF until August 31st with the coupon code: PODCAST113

Links to Resources:  

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page 

The Wellness Business Podcast Instagram

This episode is really special because we are sharing a case study of a nutritionist who launched a 30-day program that generated over $10,000 in the first launch! We’re chatting with Paola to find out exactly what she did to launch her program. 

Not only are we giving the scoop on her marketing strategies, from free consultations to email list building, but we will also be diving into how she is able to balance her online program with her full-time job as a traveling clinical nutritionist! 

In this episode, you’ll learn:

• A full breakdown of which marketing strategies Paola used to generate over $10,000 from the first launch of her online program (check out the screenshot below)
• How free consultations are key for promotion and lead generation
• How YOU can simplify your online program creation with a done-for-you solution (the exact same one that Paola used!)

If you’d like to learn how you can create and market an online program, tune in so you can learn from what Paola did to earn over $10,000 with her 30-day online program! 

Plus, if you want to simplify your online program creation even more, check out Kathleen’s 30-Day Fit and Healthy Jump Start done-for-you program and get 20% OFF until August 31st with the coupon code: WBP112

Links to Resources:

Paola's website 

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group 

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page 

The Wellness Business Podcast Instagram

Wouldn’t you say that Health Coaches are some of the most thoughtful, compassionate, loving people on the planet? After all, Health Coaches exist to help others, which comes with a lot of self-sacrifice as well.

In this episode, we’re revealing our strategies for avoiding (or bouncing back from) burnout. If you implement these strategies, you could avoid burnout altogether. And if you’re already feeling some burnout, these strategies will help you recover much more quickly. 

After listening to this episode, you’ll know:

• 5 simple strategies that will help prevent or recover from burnout quickly
• Why you should consider outsourcing so that you can focus more on bigger (and more interesting) projects and self-care
• How to be intentional with your “yes’s” and “no’s” so that you can fully manage and take control of your schedule
• Why you need to build in boundaries and how it will help you create your best life and show up as your very best for everyone else in your life

Tune in so you can learn exactly what strategies you need to know to avoid burnout (or recover from it)!

Links to Resources: 

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Social media is a fantastic marketing and client attraction tool, but there are still several health coaches that feel completely drained by it. Whether you’re using Facebook, Instagram, or LinkedIn, social media is definitely a tricky game but giving value and being patient is the key to social media success without the overwhelm.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media. Whether you’ve felt overwhelmed by social media or as if your strategies and efforts aren’t leading to any results, you’ll want to take a listen to this episode!

You’ll learn:

• 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
• How to find support and resources to brainstorm and implement social media strategies
• Why you should rely on a give-only strategy for your social media marketing
• How to get through the natural ebbs and flows of your business and social media engagement

Take a listen so you better manage your own social media expectations with our 5 reality check-in points!

Links to Resources: 

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram