This is a special episode because we’re celebrating the big 100!!!! Thank you for being with us on this journey for the past couple of years.

We thought it would be fun to bring on a few of our past guests to answer the question we posed to them which is: "What is your top suggestion or recommendation for coaches that are just starting out or who are struggling in their business?"

Each of these coaches has a unique perspective on what has helped them grow their business, and we know you’ll be inspired by each one of them. What we loved about their responses is that none of them are about bells and whistles or fancy gadgets. Instead, they share the one thing that has truly been the game-changer for them to move them from a struggling health coach to a profitable business owner running a coaching practice that they love.

Listen in to hear what words of wisdom they have to share with you.

To enter for a chance to win a one-hour coaching session with Karen and Kathleen, leave a review of the podcast in iTunes, take a screenshot and post it over on our Facebook page HERE by June 3rd 2019  

Links to resources:

The Wellness Business Podcast Facebook Page

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

In today’s episode, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re letting you in on what’s happening in the world of social media right now and how you can (and should) pivot to take advantage of the changes.

What was working on social media 1-2 years ago is no longer working, and when you know what is working right now, you can implement the strategies that will help you stand out and allow you to attract your tribe. Organic reach isn’t dead, but you need to know how to use it in 2019 if you don’t want to continue to feel frustrated with your efforts on social media.  

Here’s some good news! One of the big take-aways from the sessions we attended is that building a smaller more engaged audience is more profitable and rewarding than focusing on the numbers and vanity metrics.

Another great take-away was the fact that there are 4 main areas that Facebook wants all of us to focus on to build community, and we’re sharing strategies you can use for each of them in this episode.

These are the 4 strategies that will get more engagement, reach and/or interaction:

1. Video
2. Stories
3. Groups
4. Private Messaging

Tune in to see how to use each of these effectively and find out what to avoid doing.

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Today, we’re sharing a different way to incorporate Facebook groups into your business. This strategy uses a pop-up group which is a temporary group you use for a set amount of time (usually before and during a challenge and/or launch) then it closes down on a pre-determined date.  This is different from than having a group you continue to build and keep open indefinitely.

We’re going to share how this can work for you, and we’re giving you an inside look at how we used this strategy with a recent promotion of our own for the Wellness Business Insider’s Club.

If you already have a free Facebook group that you use for everything like challenges and daily posts, you might not need a pop-up group, but this episode will still give you great ideas on how to run a challenge or launch in your current group. Most of the same principles will apply, so you’ll still get a ton of value by tuning in.

We’re breaking down how to use a pop-up group and how to fill it, including:  

• What questions to ask before you start a pop-up group
• How we ran our pop-up group and what we did before the live training series even started
• What we did to get crazy high engagement in the group
• How to promote your paid program in your group
• The importance of creating the right cover photo for your group
• What to do with your pop-up group once the challenge or event is over 

Whether you want to run a group for a short period of time, or you want ideas for getting more interaction and engagement in your current group, you’ll want to tune in! 

Freebie:

10 Step Facebook Popup Group Strategy

Links to resources:

Wellness Business Insider’s Club 

Karen’s Facebook Group 

Karen’s Instagram 

Kathleen’s Facebook Group

Kathleen’s Instagram 

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

We love to spotlight people who are having success so we can share it with you for inspiration. In today’s episode we’re flipping the spotlight on us so we can share a behind-the-scenes look at our recent 5-day live training series launch. 

A few months ago, we did something that we never did before. We created a 5-day live training series as a way to promote our Wellness Business Insider’s Club. Our goal was to add 100 new paying clients to the membership. We had 1,100 people enroll in the free training series and welcomed 117 amazing new members inside the Wellness Business Insider’s Club!   

We’re breaking it all down for you to share exactly what we did and how we did it, so you can model this in your business for your next launch or promotion.  

We’re sharing how we:  

• Promoted the training series to get 1,100 people signed up 

• Added giveaways and prizes to make it fun 
• Kept engagement high in the Facebook group  
• Decided on what bonuses to include to add urgency to our paid offer 
• Promoted our paid program that exceeded our goals 
• Used a Facebook “Watch Party” to boost engagement and sales 

• Had a blast along the way  

Plus, some additional strategies we used to help make our launch a huge success.  

Listen in to see how you can implement some of this in your business!  

Freebie:   

5-Day Live Training Series Checklist  

Links to Resources: 

The Wellness Business Insider’s Club  

Karen’s  Facebook  Group   

Karen’s Instagram  

Kathleen’s Facebook Group  

Kathleen’s Instagram  

The Wellness Business Podcast Facebook Page  

The Wellness Business Podcast Instagram  

We are incredibly excited to speak with and be inspired by Shannon Hansen, a holistic wellness practitioner who recently enrolled 15 clients in her program in only 45 days. Listen as Shannon tells us the story of how exactly she made it happen! 

In this episode, we talk about:

• The simple steps and aha moments that led to kicking off her business
• How Shannon used speaking at conferences as a way to share her message
• Being clear on who her ideal client is, and how to find them
• Structuring her program in a way that will help her clients the most
• Where Shannon’s business was a few short months ago and where it is now

Get ready to be inspired with great ideas you can use in your business!

Shannon’s website:  

RESOURCES:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram  

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Welcome to another Ask Us Anything episode! Our podcast usually focuses on one major idea each episode, so we love having the opportunity to cover a range of different topics and answer the questions most important to you. Also, we know if one person has a question, someone out there has the same issue!

Today we’re discussing what to do when you’re showing up on social media but still not getting clients, how to stand out on social media, what kind of content new business owners should offer, and how to create topics that grab attention. We know many of you will relate to these issues and hope you find some valuable takeaways!      

In this episode, we talk about…

• The importance of sharing content and solutions for a specific pain point of your client
• What it means to send the right message with the right offer to the right audience
• Why you should build your email list before launching a new program
• The benefit of marketing that creates a “fear of missing out” for your audience
• How understanding and using your gifts and talents allows you to stand out  
• The difference between a general health coach vs. one who serves a specific audience
• Different ways to create interesting topics to hook your audience
• What it means to show up as a coach who understands what they have to offer      

We shared 3 ways to become the go-to person in your niche. Remember, don’t worry about what other people are doing! Focus on who you help and how you help them.

• 1: Be clear and confident about who you serve.    
• 2: Provide a clear and compelling message or solution for your target audience.
• 3: Provide valuable free content and offers that lead them to your paid programs.

Resources and Links mentioned on the show:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group 

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Book: Rise of the Youpreneur, by Chris Ducker

Today’s episode focuses on content and is another valuable piece of our 5 Day Live Training series. Without great content, your email subscribers will begin to unsubscribe and your business will suffer. We know many of you struggle with creating new and nurturing content and often forget it’s extremely beneficial to repurpose your content. So, we dedicated all of Day 4 to making content as simple for you as possible!  

In this episode, we talk about…

• 3 common struggles with content creation
• The difference in marketing to complete strangers versus a warm audience
• 3 types of new and nurturing content that will help warm your audience
• The importance of being intentional with your content and using your own style
• Examples of content strategies and what works for the Wellness Business Podcast
• The value of repurposing content and keeping a master list of your content items
• Action item for increasing your content creation and types of content upgrades    
• Common questions and suggestions regarding blog, website, and social media content

Here are 3 types of content to consider when you feel like you have nothing to write about or just feel stuck. Remember, it’s up to you to research and take action to REPURPOSE or create content that will benefit your ideal client!

• Content Type 1: Blog posts: Should be weekly, short, and filled with valuable content.  
• Content Type 2: Social media posts: Should definitely inspire, entertain, or educate in order to increase brand awareness.     
• Content Type 3: Emails: Send them weekly in order to increase engagement across all platforms—social media, blog post, website, etc.  

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group 

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

If you want to get more people signing up for your free offers, it’s critical to come up with a compelling title that will grab the attention of your ideal client. The title is often the only thing that helps people decide if it’s right for them or not. The title should take as much (or more) consideration as the actual content of the freebie. You could have the most amazing resource, but if the title doesn’t resonate with your audience, you’re going to have a very difficult time growing your email list.

But no worries!

In this episode, we’re sharing the 3 key strategies to naming your free offer that result in more subscribers!

In this episode, we talk about…

• 3 key components to consider naming your free offer • The value of focusing on specific problems or struggles your client faces • Examples of great free offer titles • Action items to consider when naming your ideal client and free offer

Be sure to give this episode a listen to hear our key strategies to name your free offer that result in more subscribers!

Links to resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group 

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Welcome back for another episode of the Wellness Business Podcast! We get so many questions about freebies, giveaways, free offers—whatever you want to call them—and how to create an offer that people want AND also grows your email list. Today, we are so excited to have Lori Kennedy return to the show as she shares how a strong lead magnet can provide value to you and your client and give your free offer the boost it needs!        

In this episode, we talk about…

• What a lead magnet is and why your audience needs one
• Why lead magnets need to be specific and connect to the problem your program solves
• The significance of the words and language you use to promote your lead magnet
• Lori’s 3 step process for creating a lead magnet
• The value of understanding the client’s journey and providing baby steps of relief  
• Suggestions for what to include in your lead magnet  
• Recommendations for your email follow-up and nurture sequences    

Here are the steps to Lori’s process for creating a successful lead magnet. Be sure to listen as we explain each one, give examples and share some of our top resources to make it easier for you.

• Step 1: Create content specific to the issue your ideal client knows that they have—not what you think it is.   
• Step 2: Content should solve an immediate problem and it should be actionable! Clients don’t want to learn about their problem, they want to do-fix-stop-solve their problem!  
• Step 3: Your lead magnet should open up to a bigger problem. It introduces the root cause problem and provides a way to make a connection to your program.

Freebie:

Lori’s Free Guide: How to Create a “Must Have-It” Lead Magnet that Converts

Links to resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

One of the biggest keys to your success as a wellness business owner is the ability to book discovery calls. However, we understand booking discovery calls is also a key struggle because the calls can feel awkward and too sales-y. We want you to feel as comfortable as possible as you invite clients to these very important calls, so we created a checklist to make the process of discovery calls easier!  

In this episode, we talk about…

• Why it’s common to feel resistance to making discovery calls  
• How practicing discovery conversations can help build your confidence
• How to reach out to your current email subscribers and offer a discovery call as a way to move their customer journey forward.
• Winning Calls to Action to generate interest and easy ways to connect with you
• Using your Facebook group to invite “warmed leads” to a discovery call.
• And much more!

Freebie:

Checklist-11 Ways to Book Discovery Calls

Links to resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram