Many of you have created Facebook groups but struggle with getting group members to actually post, ask questions, or engage with each other. We’ve been running Facebook groups focused on wellness businesses for several years and want to share our experience to help you build your Facebook group community and increase engagement!

In this episode, we talk about…

• The difference between a Facebook group and a Facebook page
• The importance of being selective of who may join your group
• 5 Tips to help build your Facebook group community
• The value of your Facebook group analytics
• The benefits of the Wellness Business Insider’s Club
• How to use different social media platforms to highlight your Facebook group
• Why your Facebook group needs a title and theme that appeals to your ideal client

Use these 5 tips to help increase engagement in your Facebook group. We encourage you to go back and listen as we give examples and explain each step.  

1. Be sure your group is set to closed and not public.
2. Invite people by sharing your link, but don’t add people without their permission.
3. Each post should include a specific and clear call to action.
4. Send a monthly email highlighting your group’s hot topics and a link to any replays.
5. Show up in your group consistently and set the example.  

Freebie:

The Ultimate Checklist for Running a Successful Facebook Group

Links to resources:

CutStory App

More Apps for Instagram

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Most listeners understand the value of podcasts, but few recognize the value of actually being ON a podcast. Today, we discuss why getting interviewed on a podcast is a great way to grow your business. We provide tips on how to contact hosts as well as what to include and what to avoid in your interview pitch. We also share 5 easy steps to help you get as many interviews as possible!   

In this episode, we talk about…

• The valuable benefits of being on a podcast
• 5 Steps to help you get booked on a podcast
• What to include in your application/request form
• How to build your podcast guest interview resume  
• Suggestions for what to do after you’re a guest on a podcast
• Action items to add to your weekly marketing strategy  

Use these 5 steps to get interviewed on a podcast. We encourage you to go back and listen as we give examples and explain each step.  

• Step 1: Determine 3-4 specific topics you can easily talk about for an interview.
• Step 2: Find a podcast that’s a good fit for you. Don’t pitch to every podcast!
• Step 3: Listen to previous episodes and research the podcast before your pitch.   
• Step 4: Follow the podcast and host on social media and engage with their content.
• Step 5: Contact the podcast host or ask for an introduction through a mutual contact.

Freebie:

5 Steps to Getting Interviewed on Podcasts

Links to resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

This episode is Part 2 of our two-part, high-value series so be sure to go back and listen to Episode 87! For Part 2, we’re breaking down which bonuses are right for your program and how to strategically package and position your offer for the greatest number of sales. Just like Part 1, we highly recommend listening to this whole episode once and then listen a second time to take notes and start planning how to use these strategies for your program. Also, don’t forget to click and download the amazing resource we’ve created to help you determine your bonus package for your next program!

In this episode, we talk about…

• 4 Questions to determine if your bonus is intentional and supports your core program
• How bonuses can help decrease buyer’s remorse and refund requests
• 4 Ways clients benefit from the combined resource of your program and bonus package
• Different types of bonuses to use for your sales campaign
• The importance of building your bonuses as your program grows and changes
• Why you should be clear about your bonus delivery schedule
• Options for how to deliver bonuses to your clients
• The benefits of affiliate or joint-venture bonuses
• Action items to help you easily use bonuses in your program   

Freebie:

The 4-Phase Blueprint: How To Create “Sales Boosting” Bonus Packages

Links to resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

This episode is Part 1 of a two-part, high-value series that we know will benefit so many listeners! You should always be adding bonuses to your sales campaign, so Part 1 focuses on what program bonuses are, why they are a key component to selling more programs, and how to avoid common mistakes people make when adding bonuses to their offer. We encourage you to listen to this episode all the way through and then listen again so you can take notes and brainstorm on how to implement a more robust bonus plan into your next promotion. And as a “bonus” for you—we’ve created an awesome resource to help you determine your bonus package for your next program!

In this episode, we talk about…

• The power of bonuses and how they can turn a maybe into a YES
• The benefits of adding the right bonus to your program
• The 4 common types of bonuses to consider adding to your program
• Common mistakes to avoid when adding bonuses to your program
• The importance of planning your bonuses as you plan your entire sales campaign

Freebie:

The 4-Phase Blueprint: How To Create “Sales Boosting” Bonus Packages

Links to resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

For more information on The Wellness Business Insiders Club visit: www.wbinsidersclub.com

If you’ve ever tried to build an email list for your program by using a free offer and were disappointed with results, this episode is for you! Your email list is crucial—email marketing is alive and well and still the number one driver of revenue for many successful businesses. We understand the value of having more subscribers, so today we are addressing 5 commonly asked questions with 5 easy recommendations to help boost your email list building efforts. We want to help you transform your current strategy into a lead generating machine!

In this episode, we talk about…

• What a free offer entails and the value of an email list and email marketing
• Recommendation 1: Be sure offer ONE solution for ONE small problem
• Recommendation 2: Use a clear call to action with simple, direct language on your landing page
• How to test if your offer clearly addresses who it’s for and what problem it solves
• Recommendation 3: Email your list at least once a week and do not worry about unsubscribers
• Recommendation 4: Use software programs to help your landing page get the highest conversion of email list subscribers
• Recommendation 5: Scale down your content, include a specific call to action and use it to attract visitors to your website, freebies and email list  

Links to resources:  

Aweber

LeadPages

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

We are so excited about this episode because quite a few people have requested an episode about podcasting! If you’ve considered launching a podcast or already have one, this episode is full of strategies to help you build an audience and increase your listeners and subscribers. We know what it’s like to create a podcast from scratch and want to show you how to get 10,000 podcast downloads in 30 days!

In this episode, we talk about…

• How the Wellness Business Podcast started  
• 3 Critical considerations to review before launching a podcast
• 3 Phase Launch Strategy for podcasts: Prelaunch, post launch, and ongoing   
• How to leverage your email list, connections, relationships, and social media followers to increase your listenership
• Simple strategies to gain 10,000 podcast downloads in 30 days   
• Impact of listener loyalty
• Why you should outsource as much work as possible for your podcast
• Action items to take if you decide to launch your own podcast

Here are the 3 considerations we shared in the episode. Take some time to review each consideration and listen as we discuss each one and share some of our top resources to make starting a podcast easier for you.

• Consideration #1: Know your niche and know what they want.
• Consideration #2: Pick a podcast name that clearly defines who you are and what you offer.
• Consideration #3: Use a logo and artwork that clearly represents your podcast.

Freebie:

How to Get 10,000 Podcast Downloads in 30 Days

Links to resources:

Free Podcasting Course from John Lee Dumas (affiliate link)

Tech mock-up images

Customized mugs, t-shirts, hats and more

Link to our podcast “preview” episode on YouTube

Podcast editor (Travis Brown at Podcast Buddy)

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Sign up for the Free 5-day Training Series here: http://www.wbpodcast.com/5day/

It’s already the middle of January and 2019 is in full swing! We want you to get all that you can out of this year for your business and know many of you struggle with narrowing down your niche and ideal client. Today, we welcome Insider’s Club member Andrea Dahlman to share how she figured out her niche, attracted three new clients in ONE week, how she surpassed her goal of filling her online program and much more!

In this episode, we talk about…

• How the Insider’s Club helped Andrea focus on her ideal client
• The exhaustive nature of trying to be everything to everyone
• What changes Andrea made to narrow down her niche
• The significance of recognizing your expertise
• How Andrea handles one on one clients and promotes her online program
• The power of being committed to action and not being tied to results
• Andrea’s process for successful implementation and using a client portal
• Andrea’s recommendation for investing in your business through the Insider’s Club
• Strategies and skill sets offered in the Wellness Business Insider’s Club

Resources and Links mentioned on the show:

Andrea’s Website

Practice Better (Client Management System) Use code: CLEARDESK20 for 20% off your first 4 months!

The Wellness Business Insider’s Club

Karen’s  Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram