The What If Lab

I’ll bet that every January someone close to you tells you they just…

Bought a gym membership to get in shape

Joined weight loss program

Invested in a program to quite smoking

Chances are they’ve told you this before. It’s possible that the last time they shared this lofty goal with you was last January. You become concerned because the person you care about is showing a pattern of “all talk and no action” [or] maybe this person is YOU?

In this coaching exercise you will choose one promise that you will keep in order to make your vision a reality.

Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

A New Year's resolution is a promise that you make to yourself to start doing something good or stop doing something bad on the first day of the year. This calendared event seems to be the designated moment to stop, reflect and ask yourself, ”What do I want?”

This year I want more time for myself. I want to have more fun. I want to experience more love. I want to save more money. I want to become more charitable…

The answers seem simple enough; we begin each year thinking we know exactly what we want, and we make the promise with good intentions. Deep down, we really do want to lose those 15 lbs (btw: it was 10 lbs last year).

Is this YOU?  

In this episode you'll be given a coaching exercise to help you kick off the New Year with a bang. 

Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

The steps required when establishing a reputable personal brand have absolutely nothing to do with creating celebrity status, or a false image.

The personal branding process is not about producing spin or hype, either.  Branding is the mark you leave on a person you’ve come into contact with. It’s the feeling and words they will use to describe you, and the experience they had while working with you.

• Your Personal Brand is Your Trusted Reputation
• You Need a Strong Personal Brand Strategy
• Your Objective is to Monetize Your Personal Brand

The key to a great personal brand is simply being the best version of YOU. It’s important to know yourself, in order to grow yourself.

Go ahead, admit it... You used to dream of becoming a Jedi Knight! Even if you haven’t actually dreamed of being a Jedi, I’m sure you’ve played one at least once in your life.

Wielding your imaginary lightsaber, you felt the force.  With you grip held tight, the energy and power you experienced felt very real.  As a Jedi, your mindset inspired others to align with compassion, selflessness, self-knowledge and enlightenment, healing, mercy and benevolence, right?  Ok - not so much!  

But one things is clear. During that brief moment in time, you felt like you were representing something good.  You imagined yourself as a hero; serving and protecting what you believed was right.

As a coach that specializes in personal branding, I don’t believe that everyone should be on Facebook. Nor do I believe everyone should be on LinkedIn, Twitter, Pinterest, Google+, etc. The fact is, before I encourage anyone to join a social network, I advise them to first evaluate “why” they are considering being part of such a public platform.

What benefits you are expecting to receive from joining the network?

Equity is an asset. When you build equity, you increase the net value of your asset. People can create brand equity for their offerings by making them memorable, easily recognizable and superior in quality and reliability.

But ultimately, the value of a brand – and thus its equity – is derived in the marketplace from the words and actions of customers.

When you sit down to strategize your personal brand, don’t overthink it. Most people want to create their personal brand by focusing first on creating a logo, design template and colors…

Strong brands begin with thought; a vision and a set of core values.

Brands come to life through a series of questions – and personally, I believe these are the best kind of questions because there are no wrong answers.