The final pillar of The Whole Brand framework is your Visual identity. When using the word brand, most people think logos, colors, and fonts. In reality, these are only pieces of what makes up a whole brand. In this episode Ian talks about the importance of visual identity and the key component that makes your visual identity work for you. Be sure to check out rootsourcedigital.com/podcast to download The Whole Brand framework infographic, so you can start applying The Whole Brand framework in your organization today! 

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Marketing and communication is all about getting the word out there about your brand, and making it authentic and valuable to your audience. In this episode, Ian unpacks the key elements to your marketing and communication efforts; beginning with your message, then talking about strategy and consistency. Without effective marketing and communication your brand will struggle to make headway in the long-haul.

Listen along, and together, let’s make your brand household name!

Don’t forget to follow/subscribe, and follow us on social media for more ways to better your brand.

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Links to books reference in today's episode:

Building A Story Brand

Marketing Made Simple

Business Made Simple

In this week's episode, Ian covers the next part of “The Whole Brand Framework” - Customer Engagement. This is everything from sales, to customer service, to how you follow up, and surprise and delight your customers. Customer engagement is anytime you interact with a customer. It has to align with your Why, and show people you value not only them, but also the problems you solve for them. 

If you didn’t catch the first week's episode, go back and listen to the first pillar of The Whole Brand Framework - Internal Culture.

Listen along, and together, let’s make your brand household name!

Don’t forget to follow/subscribe, and follow us on social media for more ways to better your brand.

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RootSourceDigital.com

In today’s episode, Ian starts by unpacking the importance of discovering your why as an organization, then moves on to the first pillar of the “Whole Brand Framework,” internal culture. Your internal culture feeds so many aspects of your organization. Ian shares the importance of internal culture and the significant elements that go into creating this essential element of “The Whole Brand.”

Listen along, and together, let's make your brand a household name!

Don't forget to follow/subscribe, and follow us on social media to for more ways to better YOUR brand.

Instagram

LinkedIn

rootsourcedigital.com

When it comes down to it, we all want the brand we are building to be a household name. On “The Whole Brand” Podcast we unpack the four key elements that create a whole brand. The four elements include, your internal culture, customer engagement, marketing and messaging, and your visual identity, and it all starts with your why.

Each week we will cover one of the key elements with a brand leader, unpacking and dissecting their why, and what we can learn from where they are today. Together, let’s make your brand a household name.