The Whole Brand

We're honored to have Allison Seabeck on The Whole Brand Podcast this week! Allison has a passion for helping visionary leaders and growing organizations make greater and more positive impacts in the world. As an executive leader and business adviser, she focuses on building alignment and clarity of purpose with leadership teams, particularly during times of growth and change.
As Executive Director of the Warehouse Business Accelerator, Allison is building a regional support network to help innovative businesses in Northern Colorado scale their organizations and build sustainable success. The Warehouse is Northern Colorado's scale-up accelerator for technology and advanced manufacturing businesses who have graduated from start-up phase.

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Today we have the one and only Dr. JJ Peterson on podcast. Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As the Head of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.

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Today Ian sits down with Root Source's very own Marcus Robinson to discuss the "hows" and "whys" of all things social media.

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Today on the podcast, we get to hear from Doug Shapiro. As vice president of research and insights at OFS, Doug brings more than 15 years of experience collaborating with product and interior designers from around the globe. After graduating from Millikin University with a bachelor’s in business, he began his career at OFS in international sourcing before transitioning to director of product development.

In today's work place, humans are our most precious asset. Listen in as Ian and Doug discuss how we can better improve our human experience in the work place.

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WE'RE BACK!!!

Today Ian guides you through what you need to do in order to cultivate and maintain the culture of your organization, even if most of the employees are remote.

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Zach Puckett is the owner of Skazma Custom Apparel. Skazma specializes in custom apparel; everything from screen printing, embroidery, graphic design or promotional items. Today, Ian and Zach discuss the importance of establishing a visual identity, and well as the importance of having stand-out customer service.

If you're needing custom items or apparel, visit skazma.com.

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Drew Blass is the tournament director for The Ascendent presented by Blue at TPC Colorado. On today's episode, Drew and Ian unpack not only how to create and brand a successful event, but also how to create sponsorship and partner opportunities that are ACTUALLY worth investing in.

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Today, Ian talks about helping you develop a clear and effective marketing strategy. No matter the size of your company or the industry you're in, you're sure to walk away with some truly valuable information from today's episode. 

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Today Ian sits down with Don Overcash. Don has nearly 3 decades of sales experience, and over 50 in leadership coaching. Today, Don and Ian unpack the importance of empathy and authority, as well as how that translates into not just becoming a better seller, but a better person.

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Nick has a long history in aerospace technology; from working with SpaceX and Elon Musk, to now growing Ursa Major into the company that it is today. Nick has some amazing lessons for us on how to develop great internal company culture in an industry where you’re literally employing rocket scientists.

Don’t forget to follow/subscribe, and follow us on social media for more ways to better your brand.

Key Takeaways From Today's conversation

1. Give your teams high responsibility with clear direction

2. Your Job as a leader is to grow and develop top talent 

3. Set clear actionable core values for your team

4. Remember you are not trying to create better workers. You are trying to help create better people, so we can have a better world. 

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