The Whole Marketer podcast

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go about doing it.

It's the sum of the all your internal and external marketing capabilities and how you do things – whether it's related to your people, your tech platforms, your strategic approach or your culture etc.

Abby's guest to discuss is George Porteous, Chief Strategy Officer at AAR who has recently created a report in partnership with The Drum: The Marketing Ecosystem Blueprint, on how to create a marketing ecosystem.

In this episode he shares his definition of a good marketing ecosystem, the 4Ps of ecosystems, the role of culture, agency partners and his advice for marketers.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding.

For marketers, bravery is acknowledging and facing into challenges and despite the fear of the unknown, pushing forward with initiatives in the pursuit of positive change and growth. Bravery thrives when we adopt a growth mindset, embracing outcomes as positive wins, or learnings – but never a fail.

Joining Abby to discuss bravery for marketers is Gemma Greaves, ex-Marketing Society CEO, who is driven by making great connections and relationships with great people, through her business Nurture, and as founder of network Cabal, which Abby is a member of.

In this episode, Gemma shares what bravery means to her, being vulnerable, psychological safety and how marketers can show up to inspire bravery amongst others. Plus, Gemma's career highs and lows and advice for marketers.

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Gemma Greaves | LinkedIn

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome.

Abby is joined by Rita Clifton CBE, legendary marketer, speaker, writer and practitioner in brand strategy and business leadership. Rita started her career in advertising, becoming Vice Chair and Strategy Director at Saatchi & Saatchi before a series of chair and portfolio non-exec roles including Bupa, Nationwide Building Society, WWF and most recently, John Lewis.

In this episode, Rita discusses how to embrace feelings of imposter syndrome and harness it to give you extra drive, which she writes about in her latest book 'Love your imposter: be your best self, flaws and all'. Plus, stories of her lived experience in her past roles and career highs and lows. Not to be missed!

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #71. Our third in a special series on 'Burnout', this episode focuses on another passionate marketer's story of their experience and recovery from burnout.

Abby is joined by Emma Bisset, ex agency-side marketer now working in a rewarding third sector (charity) role as Marketing Officer at Age Scotland.

In this episode, Emma shares her experience of burnout, the work/life balance that led to it and some internal reflection on her personality drivers that led to her pursuit of perfectionism. Plus, her tips for ensuring we factor time for rest and re-energise, in our challenging yet rewarding industry.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #70. The second in our special series on 'Burnout', this episode focuses on a marketer's experience of burnout, what they've learned and practical advice on keeping balance and energy when you feel burnout creeping up.

Abby's guest expert is Kyrsten Halley, a passionate Marketing Director, experienced in working on healthier brands including Ryvita and Samworth Brothers' new plant-based brand The Flavourists.

In this episode, Kyrsten shares her experience of burnout, tips that helped her recovery and relatable and relevant advice to fellow marketers to look after ourselves in our fast-paced industry.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #69. You asked and we listened… today's topic is much requested from our listeners – it's 'burnout'. Unfortunately, burnout in the marketing industry is not uncommon, which is why Abby wanted to dedicate several episodes to this important topic, starting with this episode.

Burnout is the physical or emotional exhaustion that occurs when your body no longer wants to function. It is more extreme than being tired; it is when you have been under such chronic and prolonged stress for too long, that even simple tasks begin to feel impossible.

In this episode, Abby is joined by Maggie Supernova, a former marketer turned Burnout Prevention and Recovery Coach, who specialises in Yin Yoga, Meditation and Mindfulness - which she utilises in her coaching programmes.

Maggie shares her own experience of burnout and how she now helps others as a burnout coach. Plus Maggie shares who is more prone to burnout, understanding where you are in the cycle and what you can do to look after yourself.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #68. Flexible working is this episode's personal understanding topic for marketers - how we balance work and life, not only for ourselves to make time for all aspect in our lives, but also for those in our care.

Flexible working is the ability to define our working patterns that fit around our life as a whole. Post pandemic, we have proven to many employers that where we work and when, for many, doesn't reduce our productivity, yet can improve our work-life balance.

Abby's guest for this episode is Claire Low, Marketing Director at Mondelez, with years of experience on major household brands including Cadbury and Hovis.

Claire shares her own experience of asking for flexible working, when & why to ask for flexible working, and how remote working brought her closer with her team. Plus, career highs and lows and advice for marketers.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #67. Performance Marketing is the technical skill in this episode.

Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI. Specifically, where you can plan, execute and see the direct conversion, and then use this data to inform future campaigns.

Abby's guest expert is Kat Sale, co-founder of House of Performance - a consultative agency whose purpose is to help ambitious brands maximise their return on investment through performance marketing (PPC, Paid Social, Display etc).

In this episode, Kat defines and gives great examples of Performance Marketing, where and how to use it, and how you can sync data across the full customer journey. Plus Kat's personal career highs and lows.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #66. Today's topic is a soft and technical skill – empathy.

Empathy is building an understanding of another human, an integral skill for marketers, not only to build internal relationships with colleagues and suppliers, but to connect with consumers more emotionally on a deeper level.

Abby's guest expert to discuss empathy is Mimi Nicklin. Mimi is bestselling author of Softening the Edge and podcast host of Empathy for Breakfast show. Passionate about conscientious leadership throughout her agency and client-side roles, Mimi believes that empathic influence can make a difference in the world of work and society.

Mimi shares why we can all learn empathy – it's a perspective, not an emotion. Plus, the role of empathy in modern marketing and practical tips for listening, using body language and techniques to understand those around you.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need our agencies to be our partner in developing and executing the long-term strategic plan. But what is the best way of working to ensure your agency is equally invested in success and move away from a supplier relationship?

Gareth Turner is Abby's guest in this episode. Currently Head of Marketing at Weetabix group, Gareth has almost 25years experience in marketing including for brands such as Bulmers and Arla.

In this episode Gareth shares his experience working with agencies, plus findings from his client-agency survey for best mutually beneficial collaboration, challenge and support.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com