The Whole Marketer podcast

Episode #83. 'Purpose for organisations' is the holistic skill for marketers explored in this episode.

Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your stakeholders and providing a higher reason or cause to contribute to society as a whole.

Abby's guest is strategic marketing consultant, author and founder of The Agency of the Future, Paul Skinner. Through his consultancy work and other social ventures such as co-founding Marketing Kind, Paul champions purpose and using marketing as a force for good.

In this episode, Paul discusses purpose for enterprises, which is the focus of his new book – The Purpose Upgrade: Change your business to save the world, change the world to save your business.

Paul shares why purpose is so important to our human nature, the benefit of defining, reviewing and upgrading your purpose and the need for marketers to create meaningful purpose for all stakeholders of your organisation.

Plus Paul shares his advice for marketers. More information about Paul's book can be found here The Purpose Upgrade by Paul Skinner

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Episode #82. Today's episode is a technical skill - Promotional Marketing.

Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at a point of purchase. Many of us associate it with traditional, short-term sales promotion techniques such as coupons, prize draws, on-pack promotions... but many brands today are applying it more creatively to create meaningful brand building events, experiences, user-generated content and long-term campaigns.

Joining Abby is her guest award-winning, promotional marketing expert Andrew Rae. Working with clients including Air BnB, Ferrero, Mondelez, Molson Coors and Ocado, Andrew's previous roles include MD of the IPM before starting his own agency Another Way.

In this episode, Andrew shares how promotional marketing has evolved to create brand connections on a more personal level. He discusses why promotional marketing shouldn't be the last part of an integrated campaign and examples of how it can build more long-term engagement.

Plus Andrew's career highs and lows and advice for marketers approaching a recession.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Andrew Rae | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #81. 'Setbacks' is the personal understanding topic featured in this episode.

Setbacks are events and experiences that can occur at any point in our lives, that throw us off course at the time, and even though they happen to all of us, they can affect us in different ways; whether that's our confidence, outlook, perspective, relationships or performance at work etc.

Having the understanding and resilience to process, learn and grow from these setbacks is a great skill for marketers, in our challenging yet rewarding industry.

Returning to the podcast is previous guest from episode 45, Sara Tate. Sara left her role as CEO of TBWA last year, to pursue a role as a consultant and leadership coach and also co-authored her book The Rebuilders: Going from setback and comeback in business and beyond.

In this episode, Abby and Sara discuss some of the tools and frameworks covered in her book to deal with setbacks and practical advice on managing and accepting change.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Sara Tate | LinkedIn

The Rebuilders: Going from Setback to Comeback in Business and Beyond eBook : Tate, Sara, Vogt, Anna: Amazon.co.uk: Books

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #80. Marketing competencies is the topic featured in this episode; a topic we've covered previously but we believe it's important to hear different perspectives from leading marketers across a broad range of sectors.

Abby's guest in this episode is Raj Kumar who brings his wealth of marketing experience from the financial services & tech industries. Raj's previous roles include Experian, Nokia and Siemens and during his time in his most recent CMO role at Aviva, Raj's leadership has been recognised through many awards, including Campaign's Top 10 Marketers 2021 and Power 100 List 2021, and Marketing Week's top 100 marketers 2021.

In this episode, Raj discusses the role of marketers and how the skillset has changed (and in some ways lost its way) over the past 20 years. He shares his most important skillsets for marketers, tips for creating a culture of support and development for his teams as we all his career highs and lows.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Raj Kumar | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #79. 'Life by design' is this episode's personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making choices on how you live your life – your work, projects and past-times – so that your life is happening for you, not to you.

Joining Abby is her guest Jodie Cook; entrepreneur, athlete and author, whose experience founding and selling her agency led her to write The Ten Year Career, a four-step process by which entrepreneurs can map their journey and plan their next move.

In this episode, Jodie shares some great exercises to get you thinking about how to prioritise and filter what's important, what gives and drains your energy and acknowledging our biases that can prevent our growth mindset. Plus, Jodie explains her four-step entrepreneurial process and her career highs and lows.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Jodie Cook | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info about training programmes, coaching, workshops and clarity for leaders, go to www.thewholemarketer.com

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life.

Social legacy is the impact your presence has on others (and the world) around you, when you give back to society or champion a particular cause. As individuals, marketers and leaders of change, it is utilising what we have personally and/or in the organisation that we work, to benefit society and causes that we are passionate about, which also helps us to gain fulfilment personally and for those within the organisation.

Abby's remarkable guest to discuss social legacy is Emily Chang, CEO of McCann Worldgroup China. An accomplished marketer and leader, Emily's previous roles include Apple, Procter & Gamble, InterContinental Hotels Group Greater China, as well as CMO of Starbucks China. Emily was recently awarded 'Women to Watch Greater China' by Campaign Asia and has published best-selling book The Spare Room, which is also the topic of her first TEDx talk.

In this inspirational episode, Emily shares how you can determine your own social legacy, clarity on your cause, feeling comfortable with asking for help, and living your maximum life that leaves people and circumstances better than you've found them.

Host: Abigail Dixon

Guest: Emily Chang. Visit www.social-legacy.com to learn more about the book, read weekly blogs, and buy the book (also on amazon/walmart) @thespareroom.emilychang on Instagram and Facebook

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be continually evolving and abreast of new trends and techniques in our fast-paced industry.

In this episode, Abby and her guest Denise Dewar discuss why marketing capabilities are more than training and upskilling, and how to embed a marketing mindset throughout your whole organisation.

As Global Lead for Marketing Capabilities at Novartis, Denise is responsible for developing strategies and people to become more customer centric.

Denise has 20+ years' experience in consumer and healthcare, and talks about the difference in marketing across the sectors and what the future of marketing means to her. Plus, the commonalities of successful marketing leaders and Denise's career highs and lows.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be continually evolving and abreast of new trends and techniques in our fast-paced industry. 

In this episode, Abby and her guest Denise Dewar discuss why marketing capabilities are more than training and upskilling, and how to embed a marketing mindset throughout your whole organisation. 

As Global Lead for Marketing Capabilities at Novartis, Denise is responsible for developing strategies and people to become more customer centric. 

Denise has 20+ years’ experience in consumer and healthcare, and talks about the difference in marketing across the sectors and what the future of marketing means to her. Plus, the commonalities of successful marketing leaders and Denise’s career highs and lows. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #76. The focus of this episode is goal setting, an area of personal understanding. Goal setting is a valuable tool for marketers, not only to accomplish achievements in your career but for your life as a whole.

To be truly meaningful and fulfilling, the key is that your goals are based on your values, you have clarity on what you're working towards and that they are connected to your 'why'.

Discussing goal setting in detail is Abby's guest Max Hoppy - Co-founder of Bind, a passionate marketer who helps others overcome their fear of speaking and an advocate of setting goals.

In this episode, Max outlines his process for creating goals - both for career and in his personal life – mindset, habits and his goals and progress for this year. Plus his career high and lows

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #75. Growth mindset is the personal understanding topic of this episode.

A growth mindset is about having the positive belief in yourself to learn and develop skills in order to achieve your goals. But it doesn't happen overnight… those with a growth mindset know that change comes through consistency and hard work, but crucially they believe they CAN do it, even if they can't do it YET.

Joining Abby to discuss growth mindset for marketers is Bryony Thomas – author, marketing coaching and CEO of Watertight Marketing, a business strategy consultancy.

In this episode, Bryony shares why a growth mindset is important – especially in marketing – being wary of instant gratification getting in the way of incremental progress and how best to apply your marketing qualifications. Plus, Bryony's career highs and lows and advice for marketers.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com