The Whole Marketer podcast

Episode #103. This topic is both a leadership skill and area of personal understanding – it's high stakes, high performance leadership.

High performing teams go hand-in-hand with high performing leaders, so in order to get the best out of others, you should start with your own holistic skills – particularly personal understanding – to understand your own drivers, beliefs and definition of success, to increase your effectiveness and fulfilment.

Discussing this with Abby is Sally Henderson, a high stakes leadership mentor. With over 23 years of experience, Sally works with senior C-suite executives from brands like Nestlé, NatWest, and Coca Cola and her structured leadership programme "The Real Method" makes the best better so individuals can achieve meaningful leadership impact and legacy.

In this episode, Sally shares her definition of high performance, what gets in the way of being a great high-performance leader and understanding your personal and professional identity and boundaries. Plus her career highs and lows.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Sally Henderson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #102. 'Brave leadership' is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become the authentic leader that you want/need to be.

Joining Abby in this episode is Abby's friend and mentor, David McQueen; Executive coach, international speaker, founder and multiple non-exec advisory roles, some of his clients include Facebook, Lloyds, Sky, HSBC, BMW and Barnados. As host of the 'Brave Leadership' podcast, David is passionate about developing leaders to embrace responsibility and make brave decisions.

In this episode, David shares his definition of leadership, how to navigate key leadership challenges like conflict, his 'BRAVE' model for great leadership and how to realistically get started. Plus career highs and lows and advice for marketers.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: david mcqueen | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Host Takeover Special - Episode #101. Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and features a guest HOST to ask Abby the questions.

Joining Abby in this episode is Jon Evans, fellow marketing podcaster and host of the popular 'Uncensored CMO' podcast. As well as a columnist and speaker, Jon is Chief Customer Officer at System 1, the world leading advertising effectiveness agency.

In this episode, Jon asks Abby to reflect on the past 100 episodes, the inspiration behind the Whole Marketer and what the future holds for the next 100. Plus Abby's career highs and lows and her one piece of advice for marketers to grow the brands and businesses of tomorrow.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Jon Evans | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

SPECIAL LIVE Episode #100. This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/

We're celebrating our milestone 100th episode with a very special podcast that was recorded in front of a live audience at The Whole Marketer Live Event.

Joining Abby on stage is legendary marketer and returning guest Daryl Fielding, who has worked on some of the biggest brands and campaigns in client-side and agency roles; now an author and speaker with Board and Trustee roles, including Chair of Marketing Academy Foundation.

In this episode, Daryl shared her thinking behind Dove's iconic 'Real Beauty' campaign, the skills she believes marketers today need to possess and her lessons learned throughout her marketing career.

We hope you enjoy this episode. Thank you to everyone who has listened, liked and shared over the past 100 episodes. Our aim when creating them is always with you in mind... to support and empower marketers to develop holistically for a successful and fulfilling marketing career and life as a whole.

For more resources and information on Abby's keynote speaking, training and coaching programmes, visit www.thewholemarketer.com

Episode #99. 'Winning hearts and minds' is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders.

In order to be the voice of the consumer, driving insight-led innovation across the business, we need to gain support and alignment with cross-functional teams and stakeholders by winning their hearts and minds (minds = the rational reason to do something, hearts = the inspiration to believe in and want to do something).

Joining Abby is marketing expert Ruth Saunders, author of "Marketing in the Boardroom - Winning the Hearts and Minds of the Board". Having worked across a multitude of B2C and B2B industries including Mars, P&G, Saatchi & Saatchi and McKinsey, Ruth helps clients develop and implement innovative marketing strategies that deliver tangible business growth AND get Board buy-in.

In this episode Ruth outlines her advice for involving colleagues in change and problem-solving, the importance of understanding business context and timing, and her tried-and-tested 3 meeting approach to gaining alignment. Plus, Ruth shares her career highs and lows.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Ruth Saunders | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode's focus is Confidence.

Have you ever been told to be more confident or wanted to develop your confidence but not sure exactly how? We explore what are the components of developing confidence and the skills you can develop to trust, accept and respect yourself.

Abby's guest is senior marketer and certified leadership & career coach Jennifer Spurr, who's 20 year experience includes working with household brands Cadburys, Philadelphia, Heinz, Radox and Brylcream. She takes a holistic, evidence-based approach to coaching, focusing on the whole person to unlock their full potential and power.

In this episode Jennifer explains her 3 components of confidence: curiosity, self-compassion and courage, and how to get started building these skillsets. Plus, her career highs and lows, and her advice for marketers of tomorrow.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Jennifer Spurr | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #97. 'Heart-led career choices' is the personal understanding topic covered in this episode.

Abby believes that having technical, soft and leadership skills is only part of what makes a holistic marketer… to be successful and fulfilled in our career and life as a whole, we need to develop our personal understanding in order to make informed choices aligned to our passion, values and purpose, so that our career and life is happening for us, not to us.

Joining Abby on this episode is Rania Robinson to discuss the heart-led choices she has made in her career and where her passion for these choices comes from.

Rania is CEO and partner of Quiet Storm, a purpose-led, employee-owned London creative agency. She is also a passionate D&I advocate as President of WACL (Women in Advertising and Communications) and Director at Create Not Hate. A leading voice in the marketing industry, Rania has recently been awarded IPAs iList most influential role models, Campaign's Top 3 Trailblazers 2021 and featured in their 40 over 40 list 2022.

In this episode, Rania shares her story, from early childhood experience to first jobs and career highs and lows, that have all led her to pursue passions and make choices for a fulfilling career and life as a whole. Plus, Rania shares her advice for marketers of tomorrow.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Rania (Haggag) Robinson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #96. 'Dealing with difficult conversations' is the personal understanding topic covered in this episode.

As marketers, communication and collaboration is absolutely fundamental but from time to time we may find ourselves in difficult situations and conversations as we champion the voice of the consumer within the business, deal with cross-functional teams and suppliers, or manage stakeholders internally and externally.

Having these conflicting or uncomfortable conversations (e.g. providing feedback, performance reviews, managing conflict etc) can be stressful, so this episode covers how to approach and feel empowered going into them.

Abby's guest is Ann-Marie Barlow, an Organisational Change coach and consultant, working with leaders, HR and business owners to improve organisational health and effectiveness, often prompted by periods of change or uncertainty.

In this episode Ann-Marie shares her thoughts on where conflict may come from, setting boundaries, being authentic and awareness of your 'shadow side'.

Plus two-way conversations as a partnership and her advice for marketers.

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Ann-Marie Barlow | LinkedIn

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.

Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK's leading health, beauty and wellness retailer as Chief Marketing Officer of Boots in UK and ROI. Whilst also being a leading voice in the marketing community as Advertising Association's Front Foot Network Chair, ISBA Vice President, Marketing Week Top 100, Campaign Power 100, and Fellow of the Marketing Society, Marketing Academy & CIM.

In this episode, Pete shares his approach to leadership, his journey since joining Boots and the insight behind their renewed strategy.

Plus, his personal reflections of growth since starting this role, giving others learning opportunities and why networking is so important.

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Pete Markey | LinkedIn

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #94. 'Brands' is the technical skill in this episode and features advice from one of the marketing profession's finest brand builders, on how to create an enduring brand in today's competitive landscape.

Abby's guest is legendary marketer and lovely human Daryl Fielding, best known as the architect behind Dove's 'Real Beauty' campaign, but also other iconic campaigns for brands such as Vodafone, Cadbury and Vauxhall.

Daryl's career includes agency and client-side roles as well as more recent Board and Trustee roles plus as the CEO of The Marketing Academy Foundation, she supports young people from tough socio-economic backgrounds the opportunity to start a career in marketing. Also a speaker and author, Daryl's book – The Brand Book – combines both brand strategy and brand execution to marketers in a practical and accessible way.

In this episode, Daryl shares the role that brands play in today's businesses, the importance of standing out, creating an enduring brand and why spending time on brand strategy is a help not a hindrance.

Plus Daryl's career highs and lows.

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Daryl Fielding | LinkedIn

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com