The Whole Marketer podcast

Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and take risks to solve them creatively and quickly. Abby's guest in this episode is Mary Wilson; as Global Marketing Director for Lil-Lets and having worked on other challenger brands, she knows the importance of entrepreneurship. Mary and Abby discuss what is an entrepreneurial mindset and why marketers need it, plus how to challenge constructively without annoying or alienating (and the skills and behaviours you need to do so) to elevate yourself, your brand and your organisation.

Episode #23. Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more important since the pandemic and Abby's guest expert to talk about its role for marketers is Lisa Targett from Tribe. Tribe has produced almost 15,000 campaigns to connect brands with everyday people through content – Waitrose, Unilever, TikTok to name a few. In this episode Lisa shares the evolution and future of Influencer Marketing and how marketers can use it to authentically connect with their true customers at scale, throughout the customer journey.

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta - Marketer, Masterclass course founder and Author of 'The 12 Powers of a Marketing Leader'. Thomas shares lots of wonderful, practical examples of challenges facing today's marketer and elaborates on some of 12 key skills from his book, including knowing how to influence, having a dream and building credibility. Plus why as a marketer you need to behave a bit more like the finance department, listen to find out why...

Thomas has kindly shared a worksheet to accompany this episode, please contact [email protected] for your copy.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon

Guest LinkedIn

https://www.linkedin.com/in/tbarta/

Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal development. Abby is joined by the legend that is Sherilyn Shackell, founder and global CEO of The Marketing Academy, who provide scholarships and mentoring programmes to the brightest in our industry to step change the ability of our marketing leaders from around the world. Sherilyn shares her inspirational story of why she was driven to start The Marketing Academy, what you will gain from the programmes and how you can apply. This episode will leave you feeling pumped and ready to take on anything!

Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with companies such as British Gas, the Post Office and More Th˃n insurance (which led to him winning the Marketing Society's Marketer of the Year award). He talks to Abby about his career highs and lows, why CMOs need to become an artist, scientist and politician, and what makes a great CMO in today's climate. Plus hear about Pete's "goldfish moment" (it'll make sense when you listen!) and why you need one.

Guest Pete Markey

https://www.linkedin.com/in/petermarkey/

Host Abigail Dixon

https://www.linkedin.com/in/abigailcdixon/

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Episode #19

This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business challenges. In conversation with Labyrinth's very own Shelford Chandler, Abby explores the importance of tapping into our creative core (which we all have!) with Shelford imparting his creative wisdom through actionable tips and advice. With a raft of creative experience working with some of the world's biggest brands, Shelford shares insights and stories of brand creativity brought to life.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/

Guest LinkedIn

https://www.linkedin.com/in/shelford-chandler2018/

https://www.shelfordchandler.co.uk/

This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim Gelling of Ella's Kitchen, Abby explores why brands who are focused on a 'greater good' find greater connection with their employees and consumers alike and how brands can embed purpose-led strategies that deliver. With plenty of tangible examples, this episode gives a real insight into how a hugely successful purpose-driven business is delivering value inside and out.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/

Guest LinkedIn

https://www.linkedin.com/in/kim-gelling-1667137/?originalSubdomain=uk

https://www.ellaskitchen.co.uk/

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan, Abby is joined by Jackie Scully of Think Publishing – a content creation agency. Jackie gives examples of who is doing Omnichannel well and why, and how to create great content in today's landscape. Plus Jackie talks us through her 5Ps model to build an ominchannel campaign.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/

Guest Jackie Scully

https://www.linkedin.com/in/jackie-scully-30a7449/?originalSubdomain=uk

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for global growth is Shweta Harit, Global Brand Vice President of Evian. Shweta's extraordinary career spans over two decades working for multinationals including Unilever, Kellogg's and Danone. In this episode she shares the importance of listening to your local markets and local culture vs global structure. Plus her advice for marketers to act like a founder, bring your whole self to work and drilling down to find out why some campaigns work in markets and not others.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/

Guest Shweta Harit linkedin.com/in/shweta-harit-1678394

Episode #15. This episode's technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller autonomous cross-functional teams to address customer problems efficiently in a test and improve culture. Abby's guest is ex Santander Head of Marketing and consultant Rachel Chapman at RBC future focus, who answers my burning questions on the agile marketing approach and it's benefits, how to recruit the right teams and how to get started.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/

Guest Rachel Chapman

https://www.linkedin.com/in/rachchapman/