The Whole Marketer podcast

Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those 'gold dust' CEOs that has risen up the ranks from a marketing background and understands the benefits to lead business growth (preach!). Anthony shares his experience about using conviction and leadership skills to get others on-board, plus the need for marketers to speak up with conviction to be the voice of the consumer within the organisation.

Sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host Abigail Dixon https://www.linkedin.com/in/abigailcdixon/ Guest Anthony Fletcher :linkedin.com/in/anthony-fletcher-3b766a27

Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director of Graze (the UK's no.1 healthy snacking brand) and now MD and partner of Lucky Saint, she knows how to grow commercially successful brands. Emma talks passionately about ensuring commercial and brand teams are united in their purpose, why your team should share your P&L and how to be open about the return on investment (ROI) for short-term payback and long-term brand building.

Sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host Abigail Dixon https://www.linkedin.com/in/abigailcdixon/ Guest Emma Heal :https://www.linkedin.com/in/emmaheal/

Episode #1. In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy & Development Manager at Deliveroo and founder of Bad Ass Unicorn personal development. Join their uplifting conversation where Alice shares her 5 pillars of resilience, plus the importance of knowing your values to increase your resilience and fulfilment in these uncertain times.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/

Guest: Alice Ter Haar

https://www.linkedin.com/in/alice-ter-haar/

Episode #2. This episode's topic and skill is the Holy Grail for most marketers - building brand connections and meaningful experiences with your consumer. Talking to Abby is the creative wizard and founder of Meredith Collective, Meredith O'Shaughnessy. Meredith shares the importance of brand experiences (with some great examples) and why experiences will still matter for marketers in a post Covid-19 world. Plus,using your gut instinct and "inner crazy" to harness your curiosity.

Sponsored by Labyrinth Marketing: www.labyrinthmarketing.co.uk @labyrinthmarketing Host: Abigail Dixon https://www.linkedin.com/in/abigailcdixon/ @wholemarketer Guest :Meredith O'Shaughnessyhttps://www.linkedin.com/in/meredithoshaughnessy/

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people behind the brands and businesses, to step change their growth. In each podcast, she along with her subject matter expert guest, will discuss a key skills; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.