In this podcast episode, we explore the launching versus evergreen business models. Launching involves time-sensitive offers, while evergreen offers are available continuously. I discuss the benefits of launching for revenue, testing offers, and personal growth, including cash flow impact, audience engagement, and content development. Transitioning to evergreen offers requires audience expansion and marketing creativity. Strategies for overcoming launching challenges include recurring revenue and payment flexibility. Emotionally, launching fosters resilience, personal growth, and marketing skills. I encourage you to embrace vulnerability and use launches for entrepreneurial empowerment. 

In the past three-ish month, I have done almost 40 messaging makeovers…crazy!! And because of this, I've discovered the importance of clear and precise communication in marketing efforts. There are two types of messaging that I have identified: "fluffy cotton ball messaging" and "pinprick messaging" which can become common communication pitfalls. Transforming fluffy messaging into targeted pinprick messaging can significantly improve marketing effectiveness. To refine your messaging, I suggest exercises like "get one layer more specific" and the "fly on the wall test" to incorporate pain points and desires effectively. The "grandma test" emphasizes the need for simple, relatable explanations to connect with your audience. By honing your messaging, you can effectively communicate your unique value proposition and share your gifts with those in need.

What can a garden teach you about making money?? That’s what this episode is all about. I want to share the insights on the parallels between gardening and financial growth. How we can align our beliefs with outcomes, accept imperfections, and learn from mistakes. The importance of patience, stillness, and openness to abundance is highlighted, encouraging you to focus on the present moment and allow goals to unfold naturally over time.

In case you missed it, I am in the process this week of retiring my beloved kaeynn.priest Instagram account and starting a new account completely from scratch, completely brand spanking new. My handle, by the way, now is just @KaelynnPriest. I've gotten so many questions asking about what's going on and the strategy of starting fresh. Why am I doing it? What's going on? And I have a lot to say.

This episode is especially for the girl who might feel a little bit at odds with Instagram, especially Instagram Reels. Maybe you have spent a lot of time and effort working on them, creating them only to get crickets or very few views and you were left feeling frustrated or discouraged. This episode is also for the girl who might be feeling the pull to put herself out there a little bit more. Feeling the pull to be a little bit more visible to the world and possibly, hopefully grow her following, increase her impact, strengthen her message, and strengthen her confidence. If that sounds like you, you're going to love this episode.  Find out how I am making consistent sales with my Instagram content and what I’m doing to get there.

In this episode, I reflect on the parallels between challenges in running and in business, emphasizing the importance of resilience and grit. I discuss strategies for sustaining long-term growth, learning from setbacks, and trusting in the path to success. Overall, the episode highlights the significance of perseverance, an abundance mindset, and belief in inevitable success.

In this episode, I share my experiences and insights on creating offers that are easy to sell. I have learned that the key to making offers easy to sell is by having experiences selling difficult offers and gathering data on what works and what doesn't. Over the past two years, I have launched over 25 different offers, testing which ones sell well. Through this process, I have transformed as a person, becoming more confident and fearless in marketing and selling.

Today I have my husband, Nate with me where we share our journey and insights on hiring child care. We share our decision to hire a nanny, navigating financial considerations, and the benefits of having home support. We cover tips on finding the right caregiver, communication strategies, and creating a conducive environment for the nanny. We also touch on introducing the nanny to our children, payment approaches, and addressing common concerns around hiring child care. This episode serves as a supportive guide for those of you seeking to balance work and family life through the empowerment of self-care and seeking external support.

All of the ladies in The Greenhouse tell me they LOVE open coaching calls, because they learn so much from listening to other women get coaching. 

Here's what I coached on today: 

1. "I have a desire to be a coach but I have a lot of resistance that's coming up that's stopping me. I'm not sure what step to take next."

2. "I've set a personal boundary that I don't want to have Instagram on my phone. Is it possible to be able to market successfully if I only use Insta on my computer? I can't post Instagram stories from my computer." 

3. "I'm not sure if I should burn my outdoor gear thrifting business down. It's a challenging business model to scale, and I want to make more money." 

4. "I've created an entire course about intermittent fasting, but I have a lot of experience in the book publishing industry and I like the idea of being a book writing coach. What should I do?"

This episode is for the girl out there who feels like she is swirling in endless, limitless ideas and opportunities. If you feel this way, maybe you’ve felt like coming up with ideas is actually the least of your worries. You might feel like you're actually drowning in possibilities and options a lot of the time. This is something that I hear a lot. You have so many ideas of things that you want to share and talk about, but you don't know where to start, or which to pick first. You end up not sharing anything. I think this is super common and it totally makes sense why this is happening. If you have been struggling with a lack of clarity about what to do next in your business, or about what to say next in your marketing, or about what next steps to take in general, I wrote this episode for you. I want to help you find something concrete that you can stand on so that you don't have to keep swirling anymore.