The Wholehearted Business Podcast

Did you know that your Instagram stories are the best place to sell your offers? That is what I am talking about in part 4 of the Compelling Content Challenge. I am giving you 3 ideas or guidelines to use when you go to sell your offers in stories in a very easy natural way. 

Selling in your stories shouldn’t be a heavy checklist; instead, it should be an enjoyable form of self-expression. I often find that when I explain my approach to friends and family outside the Instagram marketing bubble, they gaze at me in disbelief when I tell them the secret to my sales strategy: I talk about my offers casually in my stories. That simple, authentic sharing is the foundation of building relationships and generating sales. Throughout this episode, I will share how you can incorporate this same mindset into your content and earn more by being you.

I'm probably not the first person for you to hear from about how important storytelling is in your content. But there's a unique angle I want to talk about today that I've been testing in my own content that's working really well. You probably won't be surprised to know that my top three best performing posts from the last 30 days, I used this exact method. Storytelling is the number one best way to get people's attention. A lot of us have been taught to create value, share value, and share educational tips and hacks, which is great except for when everyone is saying the same exact educational tips and hacks. The one thing that you have that can make you stand out, that can help people go, “oh this is different,” that can make people in the middle of their scroll think, “oh there's something interesting here that's worth me stopping and paying attention to.” And that's telling your own story, stories from your own life. So this episode is for you if you want to learn how to create amazing content using storytelling!

Part 1 - 53. Compelling Content Challenge - Part 1/4 - Authority Story

Part 2 - 54. Compelling Content Challenge - Part 2/4 - Problem Awareness

Do you feel like you are posting on Instagram every day, sharing your invitations in stories, people are commenting saying you are inspirational, but no one is buying? In this episode, I want to help you focus on problem awareness content, the second part of a four-part masterclass aimed at improving content creation for Instagram. I’m going to share the importance of understanding your ideal customer and shifting your messaging to address their specific pain points. Through practical examples from various niches, I explain how this approach allows for trust and enforces action by highlighting obstacles that resonate with your audience. 

Part 1 - 53. Compelling Content Challenge - Part 1/4 - Authority Story

In this episode, I introduce the Compelling Content Challenge, a four-part series designed to help you create effective content during the holiday season. I think it’s important to maintain a consistent posting schedule and introduce the concept of the "authority story," which highlights your personal growth and credibility. You will be guided through exercises to articulate your unique experiences and overcome imposter syndrome, creating narratives that foster authentic connections. 

I am so excited to talk about memberships. In this episode, I share my personal journey and debunking myths that often discourage those who have considered one. Initially skeptical, I now run a thriving membership called The Greenhouse, which has brought me joy and intrigued many others. I want to tackle ten common misconceptions, such as memberships being inherently high maintenance and the need for constant new content. Community over content is significant. I explain the approach I use that balances live sessions and member interactions while managing commitments effectively. I also highlight the simplicity of technology needed to launch a membership, stressing that you don't require a large audience to succeed. I invite you to explore low-maintenance membership opportunities and in the episode I share how you can join my beta group, Low Maintenance Membership, for guidance on your own journeys.

In this episode, I share personal updates while preparing for a family trip to California and reflect on a significant mini rebrand. The discussion centers on three themes: body, being, and business. I highlight my commitment to physical health and the importance of self-care, explore my spiritual journey and desire to share my faith, and outline my transition to becoming a launch strategist and messaging coach. I address my workload challenges, shifting towards high-value offerings, and expressing my aspirations for the future and encouraging you to embrace your visions alongside me.

There is a powerful analogy that says “our energy acts as our currency.” In this episode I’m drawing insights from my morning journaling practices. I reflect on personal experiences in coaching that highlights the importance of energy in client interactions, while recognizing it as a valuable investment on their part. By understanding energy as a flowing current, I illustrate various states of energy using the river analogy…the challenges of stagnant energy and its impact on creativity and productivity. I also highlight the fast-paced nature of "rapids" during high-demand periods and stress the importance of establishing boundaries to maintain sustainable energy levels. Ultimately, I encourage you to seek your unique "sweet spot" of energy flow, where creativity thrives, and invite you to reflect on your own energy dynamics for collective growth.

Morning pages have been a great way to bring new ideas to my business. In this episode, I explain my practice of morning pages, inspired by Julia Cameron's The Artist's Way. I explain how writing three pages of stream-of-consciousness each morning has enhanced my creativity and decision-making.. Consistency has helped me overcome self-criticism and connect spiritually through moments of prayer. I encourage you to embrace this practice for greater clarity and self-discovery, allowing its potential to foster both personal and professional growth.

The Artist’s Way by Julia Cameron

Content creation is something that many struggle with. In this episode, I share my content and marketing philosophy focused on expressing what often goes unsaid. You may have heard others say that Instagram is just a highlight reel. But I want to challenge that by highlighting the authentic richness of my own experiences. I advocate for content creation as a means of personal growth and connection, and that marketing should energize us.

I discuss my transformations regarding visibility, strong opinions, and communication skills, which in return have enhanced my authentic engagement with others. This episode invites you to redefine your relationship with social media, viewing it as a fulfilling experience rather than a mere transactional tool. 

In this episode, I explore my decision to retire my old Instagram account and start a new one. I share the motivations and insights behind this bold change and the importance of aligning it with my evolving audience and leveraging the Instagram algorithm effectively to clarify my messaging.

You will also hear me address common questions I received on my Instagram questions about when to start over versus refining content strategies based on engagement. Stay to the end because I give you my key components of my own content strategy and how you can apply these to your own content journeys.