Welcome back to another vibrant episode of The Wild Feather Podcast, where we dive deep into the world of entrepreneurship and uncover the tools and strategies you need to soar in your business journey.

In today's episode, we're absolutely thrilled to bring you a conversation with Kristi Mitchell, a seasoned Marketing Strategist with a decade of experience in the corporate world, and a passion for helping startup founders and small business owners navigate the complex landscape of marketing.

Key Highlights:

• Transition from Corporate to Entrepreneurship: Hear Kristi's personal story as she shares her journey from spending ten years in the corporate world to taking the bold leap into entrepreneurship. Discover the pivotal moments that led her to start her own business and how she navigated the challenges along the way.
• The Evolution of a Marketing Consultant: Explore how Kristi's business has transformed over the years, from offering a wide array of digital marketing services to honing in on her true passion—consulting. Learn about the profound impact the pandemic had on her business and how it propelled her to rebrand and refocus her efforts on serving her clients more effectively.
• Navigating Marketing Overwhelm: Dive deep into the common challenges business owners face when it comes to marketing. Kristi sheds light on why marketing can feel overwhelming and shares invaluable advice on how to cut through the noise, focus on outcomes, and connect authentically with your target audience.
• The Power of a Marketing Funnel: Gain clarity on your marketing efforts as Kristi introduces her Marketing Funnel Framework, a tool designed to simplify and demystify the marketing process. Learn how this framework can help you create a clear path from attracting potential clients to converting them into loyal customers.
• Hiring a Consultant vs. an Employee: Join us as we discuss the pros and cons of hiring a marketing consultant versus bringing on a full-time employee. Kristi shares her expert insights on why starting with a consultant might be the best move for your business, especially in the current economic climate.

About Our Guest:

Kristi Mitchell holds an MBA, over ten years of corporate marketing experience, and an unwavering commitment to continuous learning. She specializes in helping established business owners who are ready to elevate their business through strategic marketing efforts. Kristi is passionate about providing clarity and direction to those who have primarily relied on referrals and word-of-mouth, helping them take their business to new heights.

Don’t miss out on this wealth of knowledge and practical advice that Kristi brings to the table. Whether you’re in the midst of launching your marketing efforts or looking for ways to optimize them, this episode is packed with gems that will guide you on your journey to marketing mastery.

Connect with Kristi Mitchell:

LinkedIn

Website

Dive into a refreshing conversation with the spirited Abby Brown of H2OM. Join Brooke and Abby as they journey from Bali beaches littered with trash to the vibrant lanes of San Diego, where a simple beach cleanup idea blossomed into sustainable activewear. Uncover Abby's struggles, inspirations, and the lessons she learned along the way, reminding us all of the powerful ripple effect a single idea can create.

What's Inside:

• Ocean Inspiration: Abby shares her poignant memories of visiting Bali and the heart-wrenching sight of trash-laden beaches, juxtaposed against the pristine sands of her hometown, San Diego.
• Genesis of H2OM: Discover how a simple beach cleanup and Abby's visceral reaction to environmental neglect became the seed for a revolutionary idea: turning discarded plastics into vibrant, mindful activewear.
• A Wealth of Experience: Delve into Abby’s extensive background in communications, advertising, and event management. How did these disciplines converge to equip her with unique insights and strategies, enabling her to steer H2OM's direction?
• Navigating New Waters: Abby offers a candid look into the complexities of garment manufacturing, recounting the hurdles she encountered and the lessons she absorbed, all while charting unfamiliar territory.
• Entrepreneurial Insights: Abby's perspective on the fast-paced, demanding world of entrepreneurship is a testament to resilience. She highlights the importance of slowing down, valuing mentorship, and avoiding costly mistakes in the early stages of brand development.
• The Founder's Leap of Faith: Abby likens the entrepreneurial journey to "jumping without a parachute," emphasizing the inherent trust and deep-seated belief that fuels founders to pursue their visions relentlessly.

Standout Quotes:

1. "Turning mindlessness into mindfulness. It's more than a mantra; it's a movement."
2. "I like to think we're turning trash into wearable treasure."
3. "Entrepreneurship is about taking that leap, even when the landing is uncertain."

Join us for an enlightening chat, as Abby's story illuminates the path from passive observation to purposeful action, driving home the idea that every challenge can be transformed into an opportunity. This is an episode that champions not just the power of sustainability, but the human spirit's resilience and ingenuity.



Dear listeners, every venture is more than just its visible success; it's the unseen battles, the sleepless nights, and the private moments of doubt and determination. In today's episode of the Wild Feather podcast, we're diving deep into the less talked-about realms of startup life.

Highlights:

• Introduction to the new series of solo podcasts, shedding light on the personal founder journey.
• The experience of feeling isolated, even amidst loving relationships and support systems.
• The unspoken weight of responsibility a founder bears, from financial challenges to the emotional toll.
• The challenge of communicating struggles when you're expected to always project a strong, unflappable image.
• Insightful mention of Brian Chesky's personal journey of isolation after Airbnb's success.
• Unveiling statistics: The mental state of founders and the ubiquitous feeling of loneliness.
• How the COVID-19 pandemic exacerbated feelings of isolation for many.
• Practical advice on combating founder loneliness: From self-care to seeking mentorship.
• Highlighting the importance of community and finding one's tribe.

So, grab your favorite beverage, find a cozy spot, and let's journey together into the heart of what it really means to chase a dream.

Dive into the captivating journey of Jamie Banks, the creative force behind the luxury women's swim and resort wear brand, Change of Scenery. From thriving as the Design Director for prestigious brands like Kate Spade and Shoshanna to establishing her own distinctive brand, Jamie lets us in on her colorful life, filled with fashion, fearless decisions, and the occasional wave of doubt. With a background that spans over two decades in the fashion industry, she offers invaluable insights into the art of designing, the joy of creating, and the unexpected challenges of entrepreneurship.

What you'll learn:

• Fashion Foundations: Jamie retraces her steps from being a young observer of her entrepreneurial parents to her role as Design Director for industry giants.
• The Birth of a Brand: How the aftermath of COVID and a discerned gap in the swimwear market for women aged 30+ led Jamie to conceptualize Change of Scenery.
• Lessons from Legacy Brands: The advantages of gleaning expertise from well-established brands and why sometimes knowing too much can lead to overambition.
• Marketing Mysteries: A candid look into Jamie's realization about the significance of effective marketing and how even a stellar product needs the right exposure.
• Costs, Choices, and Creativity: The unique challenges faced when every decision, down to the design detail, comes straight from your pocket.

📌 Quote of the Episode:

"It doesn't matter how good your product is. If your marketing's bad, no one will ever see your product."

📚 About Jamie Banks:

With a fashion journey dotted with iconic brands like 10 Corso Como, Kate Spade, Shoshanna, and Milly, Jamie Banks brings decades of design experience to her luxury swim and resort wear collection, Change of Scenery. Launched in Spring 2022, the brand emphasizes sustainability, impeccable design, and timeless elegance. From being spotlighted in international fashion magazines like Vogue to establishing a presence in renowned outlets like Nordstrom, Jamie's venture is a testament to her passion for design and her commitment to filling market gaps with quality and creativity.

📣 Connect with Jamie:

• Change of Scenery https://shopchangeofscenery.com/
• LinkedIn: Jamie Banks
• Special for our listeners: Grab an exclusive 20% off on orders over $100 using code WILDFEATHER

🎙️ Episode Overview:

A heartfelt encore from our vault! In this re-broadcast, we share an intimate conversation with Sylvia—an entrepreneur whose journey through the ups and downs of the startup world will resonate deeply. As founder and soul of her startup, Sylvia faced the gut-wrenching decision of when to part with a dream she birthed. She takes us on her raw journey, reflecting on the passion, the pain, and the undeniable truth that sometimes stepping away is the bravest step forward.

What you'll learn:

🌔 Roots and Routes: Sylvia revisits the early days, blending her inspirations with the challenges she faced, mirroring the highs and lows with her travels down Route 66.

🌓 Beyond the Silicon Veil: Discover Sylvia's raw look behind the startup world's shimmering facade, where the heartbeat of passion meets the sometimes cold reality of business.

🌒 The Tug of Departure: Grasp the profound struggle of acknowledging when to let go. Sylvia delves deep into the moments that made her re-evaluate her path.

🌑 Reinvention and Resilience: Sylvia's insights on how parting with her startup paved the way for self-renewal, finding strength in vulnerability, and drawing lessons from perceived setbacks.

📌 Quote of the Episode:

"Sometimes, the strength of our dreams is measured not by how long we hold onto them, but by how gracefully we can let them go."

📚 About Sylvia:

Sylvia's journey is a testament to the resilience and depth of the entrepreneurial spirit. From dreaming big in Silicon Valley to facing the harsh realities of the startup ecosystem, her story is both inspiring and deeply personal. With a keen sense for business and an even keener sense for the human aspect behind it, Sylvia remains a beacon of wisdom for aspiring entrepreneurs everywhere.

📣 Connect with Sylvia:

• B Magnetic Agency http://www.bmagnetic.co
• Newsletter: B Magnetic Newsletter
• LinkedIn: Sylvia Gorajek
• Get inspired: Valley Talks

We're bringing back a gem from our archives! In this re-broadcast of Episode 6, we take a deep dive with Lynn Power—a powerhouse who dominated advertising for three decades, only to embrace the thrills of entrepreneurship. Lynn unravels her story, moving from being the brains behind iconic campaigns for world-renowned brands to creating her own label, MASAMI. Listen in as she shares her lessons on leadership, creativity, and the age-old battle of female representation in corporate corridors.

What you'll learn:

1. Advertising – Mad Men Reality & Women Leadership: Lynn reflects on the "Mad Men" era of advertising and the transformation of women in leadership roles over the years.
2. The Beauty of Diversity in Advertising: Discover how Lynn's vast experiences with brands, from L'Oreal to Pizza Hut, shaped her outlook on marketing and influenced her pivot into the beauty industry.
3. The Illusion of Top-Tier Positions: Why being at the helm isn't always as glamorous as it seems. Lynn's candid take on the challenges of running a $2 billion agency and why she chose to walk away.
4. Entrepreneurship & The Start-Up Scene: Lynn's journey post-advertising, her consultation roles with start-ups, and the thrills of helping them craft their brand stories.
5. The Digital Marketing Labyrinth: Lynn's perspective on modern marketing avenues like Facebook and Pinterest, and how multiple touchpoints influence purchasing decisions.

📌 Quote of the Episode:

"It's tough when you don't have an investor...every dollar we have is allocated. But usually, it takes someone between seven and ten touchpoints before they'll buy."

📚 About Lynn Power:

With 30 years in the world of advertising, Lynn Power is no stranger to building and transforming brands. From helming the flagship office of the iconic J. Walter Thompson NY to launching her premium clean haircare brand, MASAMI, in 2020, Lynn’s journey has been nothing short of inspiring. A believer in nurturing ideas and empowering entrepreneurial thinking, Lynn's wisdom stems from years of hands-on experience and a deep-rooted passion for creativity.

📣 Connect with Lynn:

• MASAMI (Link to MASAMI website)
• LinkedIn: Lynn Power (Link to her LinkedIn)
• Special for our listeners: Grab the best of MASAMI with our exclusive affiliate link here! Be sure to use the code: THEWILDFEATHERPODCAST at checkout for an exclusive discount!

In honor of BenchStrength Coaching making the Inc 5000 list in 2023, we are re-broadcasting Episode 21: Helping Women Become Better Leaders, ft founder Dawn Rowley.

Have you ever felt that you're not quite 'there' yet? That you need just one more certification, or maybe another year of experience before you can truly lead? Dawn is here to disrupt that thought pattern. After 25 years in the corporate heartland, predominantly male-dominated, Dawn not only navigated her own leadership journey but also pivoted to guide other women through theirs. This episode is a beacon for every woman who's doubted herself, offering a fresh perspective on what leadership truly means.

In This Episode, You'll Discover:

• Dawn's transformation from an engineer to an executive coach and her passion for nurturing emerging leaders.
• The ethos behind BenchStrength Coaching, and the groundbreaking 'Women Rising' program – a leadership development initiative tailored for early to mid-career women.
• Why some women experience a 50% drop in confidence when stepping into new roles and how to combat that.
• The 'fishbowl' effect: Why women in leadership roles often feel under the microscope and how to navigate this unique pressure.
• Practical advice for startups about hiring, overheads, and knowing when to lean into expert advice.
• The pivotal importance of active listening, understanding your gaps, and the tools that can elevate your leadership game.

Quotes to Remember:

"Most high-performing leaders recognize there are places they can still lean into to get better."

"We really are our own worst enemies when it comes to confidence."

"You don't have to be perfect when you arrive; give yourself grace and space to learn in the role."

Take Action:

Feeling inspired? Head over to BenchStrength Coaching to learn more about their mission and how they're shaping the future of female leadership. And remember, leadership is not a destination; it's a journey. Your time to rise is now.

Connect with Dawn on LinkedIn here

Today on The Wild Feather, we're graced with the presence of an industry trailblazer - Nancy Duitch, CEO and founder of Sera Labs. With Nicole Kidman as their brand ambassador and an innovative skincare range that's capturing global attention, Sera Labs is the talk of the town. Dive deep into Nancy's multi-faceted entrepreneurial journey, her philanthropic endeavors, and gather invaluable insights on launching successful products.

🌱 Segment Breakdown:

1. Introduction to Nancy Duitch:

• The mastermind behind Sera Labs.
• Over 30 years in the consumer products industry.
• Her magic touch that generated over $3 billion in revenue.

1. The Birth of Sera Labs:

• The gap in the market that sparked the idea.
• Merging health, wellness, and beauty with science-backed formulations.
• The impact of brands like SeraTopical®.

1. Strategic Business Moves:

• Behind the scenes of the sale of Sera Labs to CURE Pharmaceutical.
• Collaborating with Hollywood A-lister, Nicole Kidman: More than just a brand ambassador.

1. A Deep Dive into Philanthropy:

• Nancy's heart-wrenching personal story of loss.
• Founding the Cardiac & Arrhythmia Research & Education Foundation (C.A.R.E.).
• Making a difference for young adults and children in need.

1. Golden Nuggets for Entrepreneurs:

• Nancy's valuable tips for emerging entrepreneurs.
• Insights into TV branding, launching products, and strategic partnerships.

1. Wrap-up and Key Takeaways:

• Nancy’s vision for the future of Sera Labs.
• How listeners can get involved with C.A.R.E. and make a difference.

🎁 Special Offer:

Exclusive discount for The Wild Feather listeners! Dive into the world of Sera Labs skincare with a special promo code: Thankyou20

🔗 Links & Resources:

• Sera Labs Official Website
• Connect with Nancy Duitch on LinkedIn

🚀 Episode Overview:

Welcome to another episode of The Wild Feather Podcast! Today, we're diving into the crucial yet often-overlooked world of business law with the brilliant Kailey Jacomet. Whether you're starting your business journey or scaling new heights, understanding the legal landscape is non-negotiable.

🔗 Highlights:

• The significance of trademarks and copyrights in protecting your brand.
• When and how to approach these legal shields.
• The unexpected twists and turns in the world of legal business protections.
• How Kailey's firm, Brand Law Boutique, is transforming the way entrepreneurs perceive legal protections.
• A look into Contractista, the game-changer for entrepreneurs in need of attorney-drafted, niche-specific contracts.
• A sneak peek into the world of international travel, balancing family needs, and the unique challenges and rewards of living abroad.

🛡 Key Takeaways:

1. Unravel the myths around business legalities.
2. Discover the actionable steps to ensure your business is shielded legally.
3. Embrace the benefits of having clear, legally sound website policies.
4. Special highlights for coaches: Kailey unveils top-notch policies crafted specifically for you!

✨ Episode Wrap-up:

Ditch the anxiety over legal matters. With experts like Kailey Jacomet paving the way, you can confidently focus on what you do best: building and growing your dream business. Dive in, stay curious, and unlock the secrets to legal business protection.

Links & Resources:

• Kailey Jacomet's Instagram
• Brand Law Boutique

Call to Action:

Empowered women empower women. Share this episode to spread Inbal’s invaluable insights. Make sure to subscribe, rate, and drop a review. Let's grow the Wild Feather community, one story at a time!

✉️ Stay Connected:

You can sign up for our newsletter to learn more about our guests and upcoming episodes on www.thewildfeatherpodcast.com

If you want to be a guest on our podcast, visit our website at www.thewildfeatherpodcast.com

✨ Follow us on social media:

IG: @thewildfeatherpodcast → https://www.instagram.com/thewildfeatherpodcast/ 

FB: @thewildfeatherpodcast → https://www.facebook.com/thewildfeatherpodcast/ 

TT: @thewildfeatherpodcast → https://www.tiktok.com/@thewildfeatherpodcast 

Listen on Spotify, Google Podcasts, and Apple Podcasts!

💻 Resources for starting a business:

Startup Banking: Novo → novo.pxf.io/5b4YkN

Creative Business Needs: Fiverr → https://go.fiverr.com/visit/?bta=143805&brand=fiverrhybrid 

Logo: 99Designs →  http://99designs.qvig.net/1r54mz 

Email Marketing: ConvertKit → https://convertkit.com?lmref=1uvRVg

On today’s episode of The Wild Feather Podcast, we're diving deep with Inbal Claudio, the spirited force behind Like Minded Collective. Not just a candle maker or a tech founder, but a beacon of hope for every female founder out there. Her message? You're incredible and you have a right to thrive in any space you choose.

Show Highlights:

• The Genesis of Like Minded Collective: How the drive to empower countless female founders led to the birth of a unique social media platform.
• The Non-Tech Challenge: Inbal's voyage into the tech world with zero experience, fueled by an unwavering mission.
• Motherhood as Motivation: How Inbal's daughters became her beacon, urging her to showcase that anything is possible.
• Leadership and Gender: A candid discussion on women’s representation in tech and the importance of championing female leadership.
• Building Genuine Connections: The ethos behind Like Minded Collective and its promise to foster genuine personal relationships and amplify female businesses.

About Our Guest:

Inbal Claudio is more than just a founder; she's a beacon for every woman looking to make her mark. With her groundbreaking platform, Like Minded Collective, she ensures every female founder knows their worth. Living in Southern California and balancing roles as a mom of three and a dedicated entrepreneur, Inbal is the embodiment of inspiration.

Conclusion:

From candles to connections, Inbal Claudio's journey speaks volumes about determination, vision, and the indomitable spirit of female entrepreneurship. Join us for this enriching episode and be prepared to light the fire of your dreams.

Links and Resources:

• Like Minded Collective Website
• GoldWick Candles (Use code BROOKE20 for 20% off!)
• like.minded.collective IG
• Inbal LinkedIn

Call to Action:

Empowered women empower women. Share this episode to spread Inbal’s invaluable insights. Make sure to subscribe, rate, and drop a review. Let's grow the Wild Feather community, one story at a time!

✉️ Stay Connected:

You can sign up for our newsletter to learn more about our guests and upcoming episodes on www.thewildfeatherpodcast.com

If you want to be a guest on our podcast, visit our website at www.thewildfeatherpodcast.com

✨ Follow us on social media:

IG: @thewildfeatherpodcast → https://www.instagram.com/thewildfeatherpodcast/ 

FB: @thewildfeatherpodcast → https://www.facebook.com/thewildfeatherpodcast/ 

TT: @thewildfeatherpodcast → https://www.tiktok.com/@thewildfeatherpodcast 

Listen on Spotify, Google Podcasts, and Apple Podcasts!

💻 Resources for starting a business:

Startup Banking: Novo → novo.pxf.io/5b4YkN

Creative Business Needs: Fiverr → https://go.fiverr.com/visit/?bta=143805&brand=fiverrhybrid 

Logo: 99Designs →  http://99designs.qvig.net/1r54mz 

Email Marketing: ConvertKit → https://convertkit.com?lmref=1uvRVg