The WIN-WIN Effect

In this episode, I share with you what I found to be the five tips about getting what you want from email -- especially from strangers.  Like I do with everthing, I've called upon my own experiences to create this list, because I think I have a pretty good handle on how to interact with people via email, when I would like to engage them in something I think would be valuable to both of us -- and on the other side as well: I know what gets my attention.If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

Lisa Stelly, Founder and Chief Creative Officer of Fancy Sprinkles - the woman-owned and woman-run confectionary sprinkle company that launched in 2016 on a mission to reimagine the edible arts industry from mundane and basic to sexy and cool. As a mother of 3 girls, an entrepreneur, reiki healer, and lifestyle personality, Lisa has given life to sprinkles that no one (even herself) could have ever imagined. Her fun, colorful, edgy and cool persona emulates throughout each of the brand’s one-of-a-kind products that help consumers unlock their creative potential. What started in 2016 as a hobby to help Lisa with her postpartum anxiety and depression after giving birth to her second daughter, has turned into an innovative and quickly growing company wherein just two months, Fancy Sprinkles made the amount of money Lisa had projected for the entire first year. Since then, the company has grown 100% YOY. Beyond founding and running the business, Lisa also serves as Chief Creative Officer where she is deeply involved in ideating,curating and naming the products - from “peachy kween” to “purple pony party” every sprinkle blend Stelly thoughtfully creates, she also artistically directs photo shoots and branding for:* From Babies To Business - Lisa Stelly went from single mom of 3 to Sprinkle Queen after launching and running Fancy Sprinkles. Learn how Lisa balances it all, while keeping life fun and spicy. Added bonus: Llsa can share how she got her kids to eat broccoli (*hint pour some sprinkles on that sh**t!).* It’s All About Aesthetics - As a trendsetter in all things pretty, edible and drinkable, Lisa has a different take on traditional sprinkles than most - flavorless, mushy and not “aesthetically relevant”. Chat with Lisa about her creative take on the sprinkle industry and how  she has mastered and capitalized on ‘Instagram-ability’, all while tackling a whitespace in the industry.* Celebrating With Sprinkles - From curated gift sets to baking essentials, Fancy Sprinkles has something for everyone, including the all-star home baker and the mom with a spare 15-minutes to prepare. Get Lisa’s tips on celebrating all kinds of occasions - from birthday parties, school bake sales, ladies’ nights, and of course, holiday entertaining.* CEO Of Everything - From being a single mother of three, to the founder of Fancy Sprinkles and so much more - Lisa Stelly has learned over years of being workaholic that she is able to give others more when she gives to herself. Whether that means morning meditation or reading her oracle cards while her daughters have breakfast, chat with Lisa about how she makes time for her spiritual awareness in the midst of it all. To learn more about Lisa, please visit: LikedIn: http://linkedin.com/in/lisa-stelly-2b3705169Website: https://fancysprinkles.comIf you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/ 

In this epeisode, I talk about the difference between Shifts and Pivots. I'm a words person -- there's a distinct difference between the two words, and as an entrepreneur, we are often required to to change direction, and that, my friend, is not a Pivot. It's a Shift. Changing direction and continue moving forward!If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

For the past 25 years, 13 best-selling books, and 2,500 corporate events, Jeffrey Gitomer has helped shape the concept, the voice, and the implementation of the new sale. From Fortune 500 companies to companies trying to earn a fortune, he has traveled the globe helping sales teams get better at discovering buying motives. In addition to being a world-renowned keynote speaker and #1best-selling author, Jeffrey Gitomer is the creator of the Gitomer Learning Academy, the largest body of work in an online learning academy of its kind.To learn more about Jeffrey Gitomer, please visit:https://GitomerLearningAcademy.comhttps://https://www.gitomer.com/http://www.trainone.comhttps://https://www.linkedin.com/in/jeffreygitomer/https://twitter/gitomerhttps://https://www.youtube.com/c/jeffreygitomer/videosAdditionally, Jeffrey has a live-answered phone -- 704-333-1112 -- available 24/7/365.  His personal email is [email protected] you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).

In this episode, I talk about something I am doing that is brand new called Owner Shift  Coaching.  With this coaching program, I help you imagine the future you want and then make it happen. I decided to become a coach because I see too many entrepreneurs and leaders playing a game that's smaller than the game I think they are built to play. And if you've read my book, you already know that my goal is to help entrepreneurs think big -- bigger than they would ordinarily think on their own. And after having written the book  "Owner Shift -- How Getting Selfish Got Me Unstuck" and having had many, many discussions with people who read the book, I kept getting feedback that what was in the book was valuable and should be taught. It became clear to me that there is a need for the value I can bring to entrepreneurs and leaders everywhere.  What is different about me is that I don't do this coaching to make a living -- I do it to make a difference. I go into detail about my criteria for determining entrepreneurs and CEOs I would like to coach.  I'm excited to get this information out there.  Until next time, Maximize Your Greatness!Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

Daniel Tolson is a successful business coach and is regarded as Asia’s #1 business coach specializing in Emotional Intelligence. Daniel would certainly rock your audience! He has helped many celebrities, self-made millionaires, and billion-dollar businesses to unleash new income levels. Among many things he enjoys living the expatriate life and has competed with the world's top athletes at extreme games - he is also a former Australian champion wakeboarder. Daniel Tolson’s inspiring journey began as a child, from having a Linear sequential learning disability to becoming a consultant to self-made multi-millionaires! Disability did not stop him from carving his way to his success! His experiences in life brought about a series of career-highs such as co-leading 17,000+cabin crews for Emirates Airlines, launching his own clothing brand, and building a global business that impacts more than 15,000+ business people to accelerate & multiply their life. His accomplishments are proof that there is no limit to what one can achieve, and that it all starts with the right state of mind and a definite purpose.To learn more about Daniel, please visit:Website: https://danieltolson.com/Website about Daniel:  https://danieltolson.com/media/Facebook Personal: https://www.facebook.com/daniel.tolson.988/ Facebook Business: https://www.facebook.com/danieldangertolson YouTube: https://www.youtube.com/c/DanielTolson1  Instagram: https://www.instagram.com/danieltolson/LinkedIn: https://www.linkedin.com/in/danieltolson/ If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

In this episode, I share a story with my audience about character -- such a heavy word.  Is good character something you are born with, or something that evolves over time, or maybe it's something that can be alternating as you go through life?I go through the 6 elements of what I've come to call character, and then I'm going to ask you to rate yourself on each on a 1-5 scale.  I think this is a really neat exercise on character, and I hope you'll listen.If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

John A. List (Twitter: @econ_4_everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.His research has led to collaborative work with several different firms, including Lyft,  Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers).His research includes more than 200 peer-reviewed journal articles and several published books, including the best-seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy.For a number of publications in the area of field experiments and behavioral economics, please see http://www.fieldexperiments.com/. Some other studies of interest:Why women are paid less than men for Gig jobs: https://ideas.repec.org/p/feb/natura/00634.htmlWhy do people discriminate: https://ideas.repec.org/p/feb/natura/00299.htmlWhy do inner-city schools continue to fail: https://ideas.repec.org/p/feb/framed/00719.htmlWhy do people give to charity: https://ideas.repec.org/p/feb/natura/00472.htmlWhy we should run field experiments: https://ideas.repec.org/p/feb/artefa/00089.html The Science of Using Science (for policymaking): https://ideas.repec.org/p/feb/artefa/00670.htmlTo learn more about John, please visit:LinkedIn: https://www.linkedin.com/in/john-list-4727b6a/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

In this episode, I talk about the Power of Asking. A.S.K.  Too often we assume that what we think is what other people think, and we just move ahead with something because it's going to work for us. But not everyone is us, and not everyone thinks like us, and not everyone wants what we want.  But there's an easy way to get around that, and I go into it in this episode.If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

Jeff Ostroff's multi-faceted career as a marketing and communications professional has enabled him to work with and for many organizations: small to large, fledgling to established, public to private sector. He has used his skills and experience to promote businesses, ventures, products, services, and major initiatives. He's done this inside the U.S., in Canada, and in both Eastern and Western Europe. Over the past few years, Jeff has added new skills and services to his portfolio, including podcasting, professional interviewing, voice-over work, and his presentations on how to be more lucky in your life. His own podcast, Looking Forward, continues Jeff's interest in and passion for GLOBAL trends and opportunities to be found in the marketplace. This was one of the things he covered in his highly praised book, "Successful Marketing to the 50+ Consumer" (Prentice-Hall). As an entrepreneur, Jeff has started three businesses, all of which have capitalized on marketplace trends. Aside from Looking Forward, there has been Scenic Cycling (which tapped into both the growing singles market and fitness movement) and Ostroff Associates, which specialized in helping organizations identify and profit from trends and opportunities created by the gigantic over-50 population, including the baby boomers. He also launched Over-40 Marketing, a division within a market research firm, focused on the 50+ customer group. During his career, Jeff has been interviewed, quoted, or cited by podcast shows and newsletters, and more than 50 magazines, newspapers, and radio/TV stations including The Wall Street Journal, The New York Times, Newsweek, CBS, USA Today, Business Week, The Philadelphia Inquirer, Inc., Ad Age, Adweek and Modern Healthcare. He has also delivered professional (fee-paid) presentations, including keynotes, to more than 60 business and professional groups within and outside the United States.Jeff's degree is in Radio-TV-Film from Temple University. Throughout his career, he has worked in the communications and marketing fields, handling anything from podcasting, to professional interviewing, to voice-overs, to disc jockeying and emceeing events, to newscasts, to training programs and teaching, to market research projects and focus group moderation/analysis.Learn more about Jeff Ostroff at:https://www.jeff.ostroff.comhttps://anchor.fm/looking-forwardIf you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/