The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes
[S3 EP 132]

We have already talked about the importance of having a website to exponentiate your business. In today's episode, I want to take you to the next step to take your business to the next level. We will talk about: Content strategy.
Delivering a clear message to our clients is the most important part of any enterprise; it plays a fundamental role in our content strategy.
The content strategy will allow us to give a clear and consistent message to the audience.
Press play and listen to this incredible episode where you will learn the necessary tools to create a successful content strategy. We will teach you how to avoid overwhelming your audience with content, how to reach more public, and the tools you need to know to exponentiate your business.


ABOUT RAY VAN HILST

Consultant. Tactician. Marketing Technologist. Content Marketer. And more. He is a “get things done” guy that applies strategic understanding and knows just the right tools to bring to the table.

Other experience has included working with diverse for profit companies such as The Home Depot, RIDGID and Ryobi power tools and live entertainment including Ringling Bros and Barnum & Bailey Circus and Disney On Ice.

Specialties: Strategic marketing, PR and brand management. Online marketing including web development, content marketing and social media strategies. Marketing research. Collateral development and creative direction – art direction/graphic design, copy writing, video production. Public relations – press releases, pitching, and event marketing. Business and financial analysis. Strong communication skills – written, oral and presentations.


CONNECT WITH

•Personal Website | vanhilst.net
•Yoko Website | yokoco.com
•Twitter | @RvanHilst
•LinkedIn | https://www.linkedin.com/in/vanhilst/


WHAT YOU WILL HEAR

•[1:03] Getting to know Ray Van Hilst.
Expert in digital marketing. Ray helps organizations to leveraging their web presence to have a better impact in the world.
•[2:16] What is a content strategy.
When we talk about a content strategy, we mean the message we align with the content and how we share it. It is important to know that people don't care about your personal information yet; they care about their problems and how your content can help them.
•[7:48] The missing step in the content strategy.
The research. Many entrepreneurs decide to do their research with people close to them and even family members. Having a third party tell you what is happening is ideal! It will challenge your thinking about what is happening.
•[9:14] Time to create content!
It is important to know what type of content you are creating and how to create it. In this segment, learn about the two strategies you can use to create content.
•[14:09] Too much content.
Yes, there can be too much content. Limiting content is key, especially writing. Let's get creative to get our message across!
•[23:34] Delivering quality content is key!
It is not necessary to upload millions of publications a day, is the quality of the content you deliver. Delivering quality content will remain the message consistent, professional and will even make your website or social networks rise in SEO
•[31:52] In the hot seat.
In this segment, I decided to get in the hot seat. Ray gave me excellent advice for my group called Be Prepared. Also, I learned about the importance of keeping a theme in our content strategy.


WHAT IS THE WINNING BRAND PODCAST

The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business.


ABOUT THE...

The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes
[S3 EP 130]

We have already talked about the importance of branding to make our business known. In this episode, with Suzanne Chadwick, we will talk to you about a different branding that will change the game rules to exponentiate your business even more.
When we talk about Bold Branding, we talk about the experience. The experience we provide to our clients when offering them our services and products, the one that will make them return.
Discover how to grow your business, communicate with your clients, and start the new strategic plan that will lead you to have a successful business through successful branding.


ABOUT SUZANNE CHADWICK

As a bold branding, business, and speaker coach, she works with entrepreneurs and leaders to help you define their core message, build a brand that stands out and that attracts and engages the right people.

As the founder of The Connection Exchange, author of Play Big, Brand Bold, and host of the popular Brand Builder's Lab podcast, she works with savvy businesses owners to find the wow factor in what they do. Not only supporting them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule.


CONNECT WITH SUZANNE

Website | www.suzchadwick.com

Instagram | @SuzChadwick

Facebook | www.facebook.com/Suzchadwick

Twitter | https://twitter.com/SuzChadwick


GET THE BOOK

https://www.suzchadwick.com/play-big-brand-bold/



WHAT YOU WILL HEAR

•[1:58] Getting to know Suzanne Chadwick.
From London to Australia. Suzanne was always interested in corporate life and being the CEO of a large company. In 2008 she became interested in consulting, leading her to be a successful talker and consulting branding.

•[8:14] Defining branding.
Branding is all about your business identity and what the customers want and need. Like Suzanne said: "Is the invitation to the emotional connection to your audience." - Suzanne Chadwick.

•[10:20] Build your Bold Brand through trust.
Trust is the most important thing to get your brand out. Don't hold you back, and start giving your message.

•[14:12] Speak out loud to the audience
Say things out loud and talk to people about the message you want to convey through your brand, see how it resonates with the audience, develop an idea, and start working on delivering a powerful message.

•[19:00] Start speaking to build your brand message.
It's what you are here to do, be, and the impact you want to have on your clients and customers. Base yourself on what you want to be known and the three topics you want to build your brand on.

•[25:41] Suzanne's new book: Play Big, Brand Bold.
In this book, she focused on how to build a bold brand. She shares her story of how she got to where she is now, and she talks about having a bold mindset to take your business to the next level.

•[31:51] The all over the place customers.
These are the customers who want to build their brand, and instead, they do things that are not related to it. The advice is: make up your mind, choose what you want to be known for.

•[36:20] What animal would Suzanne be and the best part of 2020.
This is the first time I have asked a guest this question. We talked about why Suzanne loves otters and the best and worst of 2020.


WHAT IS THE WINNING BRAND PODCAST

The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes 
[S3 EP 128]
 
A brand or a business's success is in its customers. The way we serve them, the product we offer, and how we interact with the customers are part of the good service that will lead these customers to religiously buy our products and services.

Dr. James Richardson will join us in today's episode. He is an expert in the field, and he will share his advice and ideas to make our business grow based on listening to our clients, which in his opinion, will turn your few dollars business into a billion dollars one.


ABOUT DR. JAMES RICHARDSON
 
He began his career as a cultural anthropologist specializing in South Asia, which he looks at as his personal boot camp.
 
His academic expertise is in shared symbolism and how people use it publicly to create specific social impressions. As a result, he learned never to take anything people say at face value.

After he jumped off the tenure track in 2002 at very high speed, he entered the world of corporate market research at a boutique firm specializing in emerging health and wellness trends. His first client was Whole Foods Market. He spent hours in their stores all over the United States, studying shopping behavior, but more importantly, learning how ordinary people became core Whole Foods Market shoppers.

Starting in 2011, he and his team focused hard on deconstructing the patterns behind the premium consumer packaged goods (CPG) that had beaten the odds and scaled to nine figures and beyond. 

In 2017. He left his executive position to enter the private markets and help fast-growing premium CPG brands directly.

 
CONNECT WITH DR. JAMES RICHARDSON
 
Website | www.premiumgrowthsolutions.com/
For testimonials | www.premiumgrowthsolutions.com/services
LinkedIn | www.linkedin.com/in/premiumgrowthsolutions/
Podcast | https://bit.ly/364Qvqo

BUY THE BOOK
 
https://bit.ly/2WaJNuw
  

WHAT YOU WILL HEAR
 
[0:57] Getting to know Dr. James Richardson.
He works with entrepreneurs in the consumer packaged goods industry, helps founders create strategic plans to achieve exponential growth, and advise founders on implementing, evaluating, and revising those plans.
 
[1:49] Dr. James Richardson entrepreneurship journey.
Since college Dr. Richardson has been interested in human behavior, leading him to study anthropology in 1990 and getting a degree in 2002. He found his passion by helps founders create strategic plans based on listening and having a good relationship with customers.
 
[9:12] Overpriced products and “Magical Thinking”.
Some brands sell overpriced and bad quality products due to three factors: Culture, values, and magical thinking. Dr. Richardson will explain the magical thinking system that leads customers to keep buying overpriced and bad quality products.
 
[14:07] Knowing your customers.
Knowing your customers' and creating a market strategy is the key to have a successful business.
 
[18:31] The biggest entrepreneurs mistakes.
The big problem is not listening to customers. As Dr. Richardson said, “Entrepreneurs start their business for a reason a,b,c, and the customers buy it for reason d,e,f, and you will never know the reason why if you don’t listen to them.
 
[21:26] The importance of a marketing strategy.
Having a marketing strategy will help you to get your...

The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes 
[S3 EP 127]

Entrepreneurship comes through an idea coming to reality. 
Ideas are an important part of entrepreneurship because they will help us take our business to the place we want and keep it afloat; we do all that by transforming our ideas into actions. 

Today we will have a super special guest who has seen hundreds of businesses grow or fall just for one idea. Charlie Hartwell is our guest today, he is the man who has turned hundreds of ideas into successful businesses, and today he is here with us to share his knowledge and experience.

Do not waste your time anymore and turn your ideas into successful businesses.


ABOUT CHARLIE HARTWELL
 
Charlie is a change agent who shepherds ideas, resources, and talent to drive global sustainable growth. Passionate about transformation and innovation, and co-creating global movements.
 
 A Harvard Business School graduate, who has led teams in 14 different industries.
 
 
CONNECT WITH CHARLIE
 
Twitter | @ShiftIt_Inst
LinkedIn | https://www.linkedin.com/in/charliehartwell
Medium | https://medium.com/@charliehartwell
Bridge Builders Collaborative | www.bbcollaborative.com
 

WHAT YOU WILL HEAR
 
[0:33] Getting to know Charlie Hartwell.
Father, husband, and investor. As he said, Charlie is here on the planet to bring an energy of growth, transformation, authentic leadership, and innovation.
                                                                         
[1:47] Charlie’s entrepreneurship journey.
From working on Wall Street to impact millions of people. Charlie is an investor who has worked and created different industries that makes him a big-league investor.
 
[3:55] Investors and pitches.
In the last 9 years, Charlie has seen more than 500 pitches and investments. In this segment, he will share the best and worst pitches he has ever seen and what it takes for a pitch to be good.
 
[9:02] Entrepreneurship and mindset.
During our conversation, Charlie and I shared ideas; we were agreed on something: The first skill that an entrepreneur must have is to be fully mindset.
 
[10:20] Transforming ideas into actions.
When we are in a place of calm is where the ideas came off to the surface. We talked about how having team members and responding to changes are the perfect match to make it happen.
 
[18:31] Charlie’s entrepreneurship vision in a year.
We have seen a lot a business close, many entrepreneurs losing money and fighting to keep their businesses afloat. Charlie thinks that the only way to emerge is to find another way to get back to work and make it work; he bets on working from home.
 
[24:01] Charlie’s advice about mental health.
 “The only way to help us is to love and connect with ourselves” Charlie.
 
 
WHAT IS THE WINNING BRAND PODCAST
 
The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business.
 
 
 ABOUT THE HOST
 
Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators, as they share their tips and stories around business and success.
 
 
CONNECT WITH US
 
Website |

The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes
[S3 EP 126]


Freedom and entrepreneurship can go hand in hand. Sometimes as entrepreneurs, we spend more time working than dedicating time to our families, children, and even ourselves to the point of suffering from extraordinary levels of stress. In today's episode, we will have the renowned international coach Curt Mercadante.

Curt is an entrepreneur and nomad, a great mix for a balanced life, and for this episode, Curts will talk to us about branding and also the importance of permitting you to be free and happy during this journey.


ABOUT CURT MERCADANTE

Curt Mercadante helps executives, entrepreneurs, and enterprises become more purposeful, productive, and profitable.

For more than 23 years, he has counseled small businesses, entrepreneurs, as well as some of the largest corporations and associations in the country. A serial entrepreneur, he’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency.

Curt is also the author of the bestselling book, “Five Pillars of the Freedom Lifestyle," and host of The Authority Brand Podcast. He has spoken, trained, and coached around the world.


CONNECT WITH CURT

Personal Website | www.curtmercadante.com/

LinkedIn | www.linkedin.com/in/curtmercadante


BUY THE BOOK

https://www.amazon.com/Five-Pillars-Freedom-Lifestyle-Comfort-ebook/dp/B07WLLBGRD/ref=sr_1_1?tag=scribemedia-20&keywords=curt%20mercadante&qid=1567725401&s=gateway&sr=8-1


WHAT YOU WILL HEAR

[0:56] Getting to know Curt Mercadante.
He is a husband and father of 4 children who has spent the last 7 years living a free lifestyle. His mission is to help entrepreneurs and business owners to increase their authority and brand exposure to the right clients while generating revenues.


[3:03] A leader in this space.
With 25 years of experience, Curt has helped associations, large and small corporations to create their brand, even before Facebook and Twitter existed. Curt says: things that worked 25 years ago can work now too.

[4:41] Branding and logo
In this segment, Curt will explain the importance of branding, and he said something important: Your logo is not your brand.

[8:04] Why customers reach him.
Curt shares that the main problem that their customers have is branding. Many people don't know the importance of branding your business so they give clients the wrong message and it generates sales challenges.

[11:05] The five colors of freedom.
Unleashing your superpower, defining the vision for your life, becoming a radical outcome focus, aligning your life, and getting in a state of flow.

[14:47] Why people are trapped inside their situations and circumstances.
Curt believes it is because of programming. We are programmed by the words we hear or are even told from a young age. We should throw away those words and start working for what we want.

[24:31] Key to start living a free lifestyle.
“ Give yourself permission to live, don't be afraid to think, and dream” Curt.


WHAT IS THE WINNING BRAND PODCAST
The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business.


ABOUT THE HOST

Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a...

The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes
[S3 EP 125]

Growing your business and making it successful is always the goal to be achieved for us as entrepreneurs. For this episode, we will have Thom King, a serial entrepreneur. We had an incredible conversation about his journey as an entrepreneur and what made him so successful.

We talk about him as a leader and how he keeps his team motivated. We shared his thoughts about innovation. What he thinks is the growth point of his business and what he believes is the best marketing strategy for businesses.

Thom will share with us the pieces of advice that have led him to success and that will help you, to achieve success.


ABOUT THOM KING

Part CEO, part personal development wonk, and part biohacker info geek, King is a self-confessed serial entrepreneur.

An accomplished businessman, television producer, filmmaker, and author, Thom King began his life journey in Colorado (via Wisconsin), where he studied marketing at the University of Colorado. He graduated from Chadwick University with a BA in environmental studies, then went on to attend graduate school at the University of California, Los Angeles, where he studied intellectual property law.

In 1992, King founded Southwest Multimedia as an incubator for developing businesses that fit the vision and sensibilities upon which the company was founded — to support aspiring entrepreneurs and small businesses in cutting-edge, zero-carbon-footprint technologies and concepts.

In 1999, King founded Steviva Brands. When not envisioning a new stevia blend to help replace the amount of sucrose and high-fructose corn syrup used in food products and food prep, Thom spends much of his time learning and thinking about people’s dietary needs and ways to help improve what we eat. If King isn’t coming up with new and exciting ways to prepare food for friends and family, he is working on a ketogenic diet.


CONNECT WITH THOM

Personal Website | https://thomking.com/

Instagram | @thomkingpdx
Steviva Website | https://www.steviva.com/

Icon Foods Website | https://www.iconfoods.com/


WHAT YOU WILL HEAR

[2:25] Getting to know Thom King.
As a serial entrepreneur, Thom King is the founder of many companies, including Steviva and Icon Foods. His mission is to replace sugar with natural options.

[4:48] What Thom loves about being a business owner.
Thom shared with us that what he loves the most is to create start-ups and coaching companies.

[5:10] What inspired Thom to be an entrepreneur.
After being a lazy young boy, Thom said her mother was the inspiration behind and finding something he was passionate about gave him the impulse to undertake.

[11:51] What keeps his team motivated.
Thom says that working in a collaborative environment and giving a feeling of security to the team keeps them motivated.

[14:48] Thom talks about what he thinks is the exponential growth of his business.
Thom said: “Innovation is key”. See the market opportunities and take the open spaces will lead you for sure to success.

[16:43] Key habits and mindset to be successful.
Thom thinks that having morning habits, attracting good energy, and working hard is key to reach what you want.

[21:32] The biggest risk Thom had to take.
The worst business risk arose when Thom wanted to innovate his business. An investment of 200,000 pounds of cookies would probably lead him to bankruptcy. For his good luck, he was able to recover his investment in just 20 days.

[25:16] Thom companies future.

The Winning Brand
with Chase Hunter
Podcast – Show Notes
[S3 EP 116]


The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results, so you can win in business.

About the host:

Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. Today’s episode features Jeremy Slate, founder of commandyourbrand.com.

Key Takeaways:

[Show Intro]

[1:08] “So, hey Jeremy, welcome to the show.”

[1:11] “Excited to be here. Thanks for having me. Excited to share some value with your audience today.”

[@1:20 the podcast jumps at ‘absolutely I’]

[1:43] “How do you have the perfect positioning in your niche?”

[2:03] “When I started my own podcast, I made a top 100 list of the people I most admired.”

[2:16] “One of the things I started doing, is I started interviewing a lot of these people that had written e-books on amazon and were topical experts.”

[2:48] “Once you get credibility under your belt, get some visibility under your belt. Start writing for industry publications.”

[3:10] “Find out who opinion leaders are in your niche and start interviewing them.”

[3:50] “How did you get into this space?”

[4:00] “When I was in grad school, I had a teacher that looks like Neil Patrick Harris and he was listening to a podcast...that got me into the whole podcast world.”

[4:40] “I started in 2008, listened to shows. I started teaching...realized teaching wasn’t for me. I started the podcast as a way to have creative control of my life and it took off.”

[5:13] “Now we’re over 2.5M downloads.”

[5:33] “I want to talk about the power of podcasting for your business because it’s so imperative and I find that’s where so many entrepreneurs miss the mark.”

[6:01] “When people talk about podcasts, it reminds me about the South Park episode back in the day when they talked about making the magical internet money. They look at a podcast as a slot machine. They’re going to start it and make all this money and that’s not the reality of it.”

[6:14] “What a podcast is, is it’s one of the best networking tools you’ll ever have.”

[6:22] “I have a future episode coming out with former CIA general DR DAVID PETRAEUS and I never would’ve had a reason to connect with him before.”

[6:42] “You’re getting continually seen with the right messages, continually talking to influencers in your area so your brand positioning grows.”

[6:57] “Your podcast is the PR end of your business.”

[7:33] “I receive the most speaking engagements because of the podcast. The networking has been so amazing.”

[8:06] “I have a 2 year old daughter...and I got a speaking gig in Kiev, Ukraine and my wife and I thought how can we build the next two weeks around this and it all came from the podcast.”

[8:48] “One year ago that happened to me, I had a speaking engagement and I thought, hmm, maybe I should create a podcast tour.”

[9:25] “Anything live is scary because you never know what may or may not break...”

[9:39] “Even with my newscast, every Monday it’s always something, my nerves are shot ‘cause it’s live.”

[9:52] “So, tell us about some false beliefs we may have around podcasting.”

[10:03] “First one, we just talked about the magical internet money.”

[10:09] “There’s a very small percentage of podcasts that are going to make that money.”

[10:17] “In podcast space,...