Patents and trademarks are our business brand best friend. Besides giving you legal rights, they protect them. It helps to protect your investment and give you the extra push to take your brand to the next level, and maybe one day, rub shoulders with the big companies on the market.
In this episode, Devin Miller will explain to us the importance of patents and trademarks. Also, he will give us advice about how and when to invest if you are starting-up.
ABOUT DEVIN MILLER
Miller IP Law was founded by Devin Miller, a patent attorney that lives in Utah. As Devin worked for a large law firm helping fortune 100 clients with their intellectual property, he realized that there was not a good resource out there to help start-ups and small businesses understand intellectual property, including patents, trademarks, and copyrights. As a small business owner, Devin wanted to provide a resource for start-ups and small businesses where they could learn about patents, trademarks, and copyrights and how they relate to business to help small business owners like him build value into their business and protect their assets.
CONNECT WITH DEVIN:
Website | https://milleripl.com/
WHAT YOU WILL HEAR
[1:17] Getting to know Devin Miller
He is an awesome patent and trademark attorney who is also a serial entrepreneur. And he has several degrees, including law and a master's in Business Administration, electrical engineering, and Mandarin Chinese.
[2:41] Business brand.
Devin shares the importance of trademarks on the brand. He said: trademark the name of the company, logo, and add a catchphrase.
[4:30] Investing in your brand as a start-up or small business.
Investing in your brand is protecting your brand. About this topic, Devin said: The first thing I would do is probably gauge where the value of your business is at, and then based on that value, start to look and see which way is the best way to protect it.
[6:09] The essential things that a start-up should focus on.
Budget and timing. As start-ups, the budget is not unlimited, and investing from the beginning is not the wiser decision to take, but never wait too late to do it.
[9:27] Choosing the best trademark and patent attorneys
Reviews are an important part of the moment of taking a decision, and we are so used to it, but in most cases, reviews do not exist. The best advice Devin gave to us: Always ask for referrals.
[12:29] Can I do a patent or trademark myself?
The sky's the limit. That includes doing patents or trademarks by ourselves. Everybody can do it. But the best advice we can give you is that if you can get set aside a small portion of your budget, to get a trademark, or to get a patent, you're better to go through an attorney or someone that has experience in that realm. Professionals are professionals for some reason.
[17:36] Devin first start-up
Devin has always felt in love with entrepreneurship. After a business competition at his school, Devin entered the competition with the idea of monitoring the hydrated ratio while people are running a marathon. So they can be better hydrated. He received second place and decided to move back to Utah. To continue with the business, the one that now has become successful.
[22:34] Juggling personal and professional life,
As much we all love start-ups and entrepreneurship, the balance is important. Having clear priorities will keep you grounded.
WHAT IS THE WINNING BRAND PODCAST
The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business.
ABOUT THE HOST
Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand....
