Company mottos tend to get a bad rap today. We may think of Google’s “Don’t be evil” or Facebook’s “Move fast and break things.” The former has done a lot of evil lately. The latter officially quashed this motto once it had a billion members and quarterly profit numbers to hit.
However, a motto can have tremendous value when these words are a natural extension of a focused, motivating business strategy. And it might make your life more joyful.
My pod today is the proof. I tell the story of Bridge Worldwide and the strategy and results behind our motto, Affecting Change. It helped power us to an amazing success story.
Our agency is still in the same building, serving some of the same clients with several of the same teammates. Almost everything else has changed, though. They’ve had ups and downs, wins and losses, and added new products and services along the way. The agency has even switched its name three or four times.
Whether there or in other ventures, the Bridge Worldwide crew is still Affecting Change in the world. This is immensely fulfilling to me. We succeeded together then, and this core skill in leading change continues to pay dividends in our careers and personal lives.
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