Your packaging isn't just a box – it's part of your customer journey, brand identity, and conversion strategy.

I'm joined today by Denisa Parker, founder of sustainable branding and packaging design agency Kind & Ivy. With a background in environmental science and a passion for meaningful design, Denisa helps conscious product-based businesses create memorable packaging that stands out and aligns with their values.

Packaging is a topic that comes up constantly with my clients – from how much to invest, to quantities, to sustainability – and in this episode, Denisa answers it all.

Here's what we cover:

• Why your packaging is a sales tool, not just an aesthetic choice
• How to design packaging that aligns with your brand story
• Common packaging mistakes small businesses make
• How to source packaging (and how much to order!)
• Budgeting for packaging when you’re just getting started
• Sustainability tips for packaging that doesn’t harm the planet

If you're planning your first product launch or looking to elevate your brand experience, this episode is packed with must-know advice.

📍 Connect with Denisa:

• Instagram: @kindandivy.studio
• Website: kindandivy.com

🎧 Enjoyed the episode? Subscribe, leave a review, or share it with a fellow product-based founder.

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The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

If you've ever been curious about manifestation and how it can support your business journey – this episode is for you.

I’m joined by the radiant Kira Matthews (aka @kirathebold), a manifestation coach, podcast host, and soulful guide who helps creatives and entrepreneurs manifest their boldest visions through energetic alignment and self-belief.

Kira and I first connected a few years ago when we lived in the same part of London – and ever since, I’ve loved how she blends mindset, energy, and ambition in such a grounded, powerful way.

In this episode, we dive into:

• What manifestation actually means (beyond the clichés)
• The first time Kira used manifestation in her own life
• How to embody your next-level self to attract aligned opportunities
• Why business success is often about energy before strategy
• Practical steps to start manifesting your business goals today

Whether you’re fully into the woo or just manifestation-curious, this is an inspiring and expansive conversation to help you dream bigger, trust yourself deeper, and take bolder action.

✨ Connect with Kira:

• Website: kiramatthews.com
• Instagram: @kirathebold

🎧 Loved this chat? Subscribe, leave a review, or share it with a business bestie who’s ready to manifest their next level.

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

This episode is a raw one – and honestly, one of the most unfiltered conversations I’ve had on the podcast so far.

I’m joined by Lizzie, founder of B.X.M, and a former client of mine. We sat down to talk about her business journey, but the conversation quickly took a turn into some deep, honest territory that I think so many founders will relate to.

We talk about the real emotional weight of launching a business, what happens when life throws curveballs during your set-up phase, and the unspoken pressure that hustle culture places on entrepreneurs to constantly be "on" and hitting goals.

In this episode, we unpack:

• The truth behind “you have to spend money to make money”
• What happens when your motivation dips – and life gets in the way
• The pressure to constantly be achieving vs giving yourself grace
• Why toxic hustle culture is harming founders more than helping them
• How Lizzie built her brand while navigating personal challenges

Whether you’re in your first year of business or just feeling the pressure to keep pushing, this conversation is your reminder that it’s okay to pause, reset, and do things your way.

🖤 Check out Lizzie & B.X.M:

• Website: iambxm.com
• Instagram: @iamb.x.m

🎧 Found this conversation helpful? Subscribe, share with a fellow founder, or drop us a message with your thoughts – we’d love to hear from you.

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

Running a business can feel really lonely – especially when you're just starting out and don't have anyone to bounce ideas off of, vent to, or celebrate wins with. That’s exactly why today’s episode is all about the power of networking – and how to use it to truly support your small product-based business.

I’m joined by my biz bestie Clare Alexander, founder of clare-alexander.co.uk, and we’re diving into how we met, how our connection transformed our businesses, and how you can create that same kind of supportive network for yourself.

Clare and I originally met during the pandemic inside a networking group called The Coven, and from there, we built a genuine friendship rooted in business support, idea sharing, and accountability. We even co-hosted a live networking event in 2021 – bringing together 50 small business founders who left with collaborations, clarity, and community.

In this episode, we chat about:

• Why networking can feel awkward – and how to make it feel natural
• How to find your people (even if you're shy or unsure where to start)
• The role networking plays in brand growth, motivation, and momentum
• How to start building your business community today
• Why we created our Product Business Networking Hub – and how to join

Whether you’re in the early days or scaling something amazing, this episode is your reminder that you don’t have to do it alone.

🎧 Enjoyed this episode? Subscribe, leave a review, or share it with a founder friend who needs a biz bestie.

👉 Want more support? Find Clare at clare-alexander.co.uk

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

Email marketing is one of the most powerful tools for ecommerce – but it’s often overlooked by small product-based business owners who feel unsure where to start.

In this episode I’m joined by Elle, founder of The Ecommerce Assistant, who helps indie brands get the most out of their Shopify stores and email marketing with Klaviyo.

We both know how impactful email can be when it’s used strategically – not just for sales, but for building trust, nurturing your audience, and creating repeat customers. If you’ve been putting email on the back burner, this episode will show you how to finally put it to work for your business.

What we cover:

• Why email marketing should be a non-negotiable in your strategy
• Where to start if you’re new to email or feel overwhelmed
• How to use Klaviyo to set up automations that work while you sleep
• The most important emails every product-based business needs
• Tips for growing your list without relying on ads or discounts

If you’re ready to move beyond social media and create consistent sales through your own platform – this is a must-listen.

📩 Find Elle & get support:

• Website: theecommerceassistant.com

🎧 Enjoyed this episode? Don’t forget to subscribe, leave a review, and share it with a founder who’s ready to take their marketing to the next level.

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

Starting a fashion brand sounds exciting – but when you don’t have experience in the retail industry, the reality can feel overwhelming fast.

In this episode I’m joined by Faye, founder of Fable Petite – a womenswear brand designed specifically for petite women. Fae is halfway through the process of developing her first collection and generously shares what she’s learned (and struggled with) so far.

From the emotional rollercoaster of product development to the challenge of navigating supplier conversations without a background in fashion – this is a real, unfiltered look at what it's like to build a brand from scratch.

We talk about:

• What Fae thought product development would be like vs what it’s actually been
• How she’s navigating supplier conversations with limited experience
• The mindset blocks that show up when you're doing this for the first time
• Why so many early-stage founders feel overwhelmed – and how to move through it

If you’re in the early stages of building a product-based business and feeling unsure or underqualified – this episode will make you feel seen, supported, and way less alone.

🧵 Follow Fae’s journey:

• Website: fablepetite.com
• Instagram: @fablepetite

🎧 Like what you hear? Subscribe, leave a review, or share with a founder friend who’s just starting out.

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

If you're launching a business but don’t have the upfront capital to fund your idea – crowdfunding could be your answer.

In this episode I’m joined by Kayleigh Beniot, founder of BIND London, a workout headwear brand that launched during the pandemic with the support of a successful crowdfunding campaign.

Kayleigh used NatWest’s Back Her Business initiative to raise funding for her startup and has since become a powerful voice for entrepreneurs – regularly sharing her journey on LinkedIn and Instagram, and most recently partnering with Crowdfunder UK to support others launching their own campaigns.

In this episode, we talk about:

• How to structure your crowdfunding campaign for success
• The key elements that helped Kayleigh exceed her funding goal
• What you need to prepare before launching your campaign
• The best ways to promote your campaign across platforms
• How to use your funding strategically once the campaign is complete

If you’re thinking about launching a brand but feel stuck because of budget – this is a must-listen episode to explore how to get your idea funded and off the ground.

🎧 Connect with Kayleigh & BIND London:

• Instagram: @bindlondon
• Website: www.bindlondon.com

✨ Interested in crowdfunding but not sure where to start? This episode will give you clarity, inspiration, and a practical action plan.

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

If you’re launching a brand – or holding yourself back from selling because it feels awkward – this episode is exactly what you need to hear.

I’m joined by Elizabeth Stiles, fashion sales coach and the friendly face of the industry, known for helping brands launch with confidence and sell their products without ever feeling pushy.

We dive deep into the real side of launching – what it takes to build trust, talk about your offer unapologetically, and show up consistently so people actually buy.

In this episode, we cover:

• Why selling isn’t sleazy – and how to shift your mindset around it
• The surprising number of times Elizabeth had to promote her own course to make sales
• What holds most people back from launching successfully
• How to launch in a way that feels authentic, aligned, and effective
• Tips to build momentum and turn your community into customers

Whether you’re getting ready for your first product launch or simply want to get better at showing up and selling on social – this episode will give you both the pep talk and the practical steps.

✨ Connect with Elizabeth:

• Instagram: @elizabethstilesuk

🎧 Enjoyed the episode? Subscribe, share it with a fellow founder, and leave a review to help more product-based businesses grow with confidence.

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff

Have you been sitting on an idea for an incredible product, but never had the tools, knowledge or time you need to take action and set it up?

Myself & fellow retail business expert Clare Alexander are here to help! We have broken it down in to 6 key stages you need to go through in order to set up a brand within approximately 6 months.

In this episode we give you a quick overview of what they are.

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

What happens when you go viral on LinkedIn while launching a fashion brand from scratch? For Laura, founder of The Shortlist, it was the start of something big.

The Shortlist is a limited-edition fashion brand for petite women under 5'3 – created out of Laura’s personal frustration with not being able to find stylish, well-fitting clothing without constant tailoring. Like many great businesses, it was born from solving a real problem.

Laura pivoted from recruiter to fashion founder and documented her journey online – and her honest, relatable content quickly gained traction, proving that LinkedIn is no longer just for corporate professionals.

In this episode, we chat about:

• How Laura’s viral LinkedIn post kickstarted her brand visibility
• What made her launches so successful – and the strategy behind it
• The personal and professional challenges she’s overcome
• Why showing the behind-the-scenes can help you build a loyal audience
• Tips for turning audience growth into actual conversions

If you're building a product-based business and want to grow your brand without relying solely on paid ads, this episode is packed with ideas and inspiration.

👚 Connect with Laura: https://www.linkedin.com/in/lauraderricourt-theshortlist/

🎧 Loved this episode? Subscribe, leave a review, and share with a fellow founder who's navigating launch life.

Support the show

The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.

Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.

Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.

Find Your Starting Point:

🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz

📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook

🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithme

Connect:

🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/

📸 Instagram: https://instagram.com/itssophiebiggerstaff