There’s a big difference between authentic vs ego-driven purpose. One is about creating from the “you” that’s already 100% whole and complete. The other is about fabricating a “self.”

In this episode, we’ll explore how to identify a sense of purpose that comes from an authentic place—from the truth of who and what you really are. From a place of inspiration, of creative expression, of ideas and solutions that you feel a deep need to put out into the world.

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Figuring out your strengths, positioning, and messaging is key to building a business that’s truly aligned with your purpose. But turning that vision into reality comes with its share of internal challenges. Luckily, just being aware of these potential sticking points can go a long way toward overcoming them.

In this episode, we’ll explore these 6 obstacles:

- Being out of sync with your sense of purpose

- Quitting too early or too often

- Thinking reactively

- Spreading yourself too thin

- Solving the wrong problems

- Lack of influence

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In the last few episodes, we explored strengths, positioning, and messaging. Now we’re going to bring these concepts together to help you design your business around your unique talents, interests, and purpose—bridging the gap between where it is today, and your vision of where you want it to be tomorrow.

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Feeling stuck trying to communicate your offer in a way that truly resonates with potential customers? Finding the right words to describe the value you deliver is often a lot harder than it looks.

In this episode, we’ll explore how to craft a brand story that focuses on your ideal customers’ problems (and how you’ll solve them) so that your marketing and sales messaging is always on target. We’ll talk about:

- What a strategic narrative looks like.

- Why a strategic narrative is critical for entrepreneurs.

- What blocks us from developing a strong strategic narrative.

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Having a hard time standing out in a noisy market? Does it feel like no matter how hard you try, you just can’t differentiate yourself from the crowd?

In this episode, we’ll explore how to develop your positioning strategy—that sweet spot between your strengths and the needs of your market—so you can set yourself apart from the competition. We’ll talk about:

- What an effective positioning approach looks like.

- Why positioning is critical to entrepreneurs.

- What blocks us from developing a strong positioning strategy.

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Feel like you don’t have a clear vision for your business? Like you’re constantly reacting to external forces, rather than building something special based on your internal guidance and unique gifts?

In this episode, we’ll explore how to align with your talents, interests, and purpose, and then design a clear vision to move toward so you can focus on building the business you were born to create. We’ll talk about:

- What it means to play to your strengths.

- Why playing to our strengths is critical for entrepreneurs.

- What blocks us from playing to our strengths.

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Feeling like your ideas just aren’t connecting with your customers, prospects, or employees? In this hyper-busy, “7-second attention span” world we live in, it’s easy to get drowned out by all the noise.

In this episode, we’ll explore how to expand your influence and clearly communicate your ideas so that you can move others to take action. We’ll talk about:

- What influence really is.

- Why influence and communication skills are critical for entrepreneurs.

- What blocks us from being better communicators.

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Feel like you’re always putting out fires, but never actually making much progress toward solving your biggest challenges? 

In this episode, we’ll explore how to quickly analyze and reframe problems so you can overcome them more easily. We’ll talk about:

- What effective problem solving looks like.

- Why problem solving skills are so critical for entrepreneurs.

- What blocks us from being better problem solvers.

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Struggling to stay focused? Feel like you’re always flip-flopping between periods of high productivity—and complete exhaustion?

In this episode, we’ll explore ways to maximize your impact—and how to focus your time, energy, and attention on what really matters—so you can accomplish more without burning out. We’ll talk about:

- What it means to focus for maximum impact.

- What blocks us from being more focused.

- Identifying your specific focus and distraction patterns.

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Finding it hard to think straight with all of the noise and distractions? Feeling stuck in indecision mode and analysis paralysis?

In this episode, we’ll explore the concept of critical thinking and how to think and plan more strategically, so you can take decisive action and make more effective long-term decisions. We’ll talk about:

- How to define “strategic” thinking.

- Why strategic thinking is so critical for entrepreneurs.

- What blocks us from thinking more strategically.

Visit workselflife.com and join my email list to receive the latest podcast episodes as well as subscriber-only resources, tips, and tools.