The Workshop Weekly

With Julie Anne Eason

Today we are digging into how to write a book for your business with the amazing Julie Anne Eason. This amazing woman helps business people write and publish world-changing books that Inspire, Educate, and Sell. 

She is an author, speaker, and CEO of Thanet House Books—a boutique book production company that helps people through the entire process from early book development through writing, publishing, and distribution.

She has ghostwritten multimillion-dollar books for thought leaders and influencers such as Russel Brunson in a wide variety of industries, including New York Times, Wall Street Journal, and USA Today best sellers.

Julie Anne’s passion is helping mission-driven entrepreneurs and subject matter experts change the world through written word. And she is here to tell you that writing your first book will not only do really good things for your business, your thought leadership and your credibility, but also that it is not as hard and time consuming as you probably think it is. I mean, she wrote a book for a locksmith in just one week, and she totally made me wanna write a book for my business too. 

Julie Anne is a wealth of knowledge and I hope she will get you as excited as she got me about the process of becoming a published author. So, let’s dig in!

• How a book can help grow your business (even if you give it away)
• Getting started with writing (and how to actually finish) your first book
• How to use the knowledge you already possess to drive demand for your message, your products, or services
• Why is writing a book one of the best investments a person can make in their business
• Where do you start when you have a million ideas for books you could write
• How to overcome writer’s block?
• How long it takes to write and publish a book.

You need to decide that you are going to do it and you need to decide to do it right. Understand that it is not as big of a task as you think it is. You have the time.

Isnt Julie fascinating? Her passion certainly translates and there is something to be said about a person who is devoted to helping others achieve their biggest dreams and goals in their own lives and in their own business. I mean, Julie is top notch!

I loved hearing about the difference between self-publishing and having a publisher and the fact that writing a purpose driven book should really come from the outside in.

Just think about where you could be one year from now if you gave yourself just a few hours per week to work toward this!

And now, my ask from you is this: go look Julie up online. Check out the books she’s published and all of her free resources that she has on the market for getting you that much closer to adding published author to your resume.

Once again - thank you so much for tuning in to another episode of the Workshop Weekly Podcast. And hey, if you like the show, a review on iTunes goes a long way.

T'il next week, bye for now.

ThanetHouseBooks.com

NonfictionBookAcademy.com

Linkedin.com/julieanneeason/

Facebook.com/ThanetHouseBooks

Twitter.com/bizbookwriter

ThanetHouseBooks.tv

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With Teri McMackin

When you start out in business, you are doing it all: the emailing the scheduling the order fulfillment the social media, the money stuff and so much more. It’s a straight up recipe for burnout. And besides that, usually the reason that we get into entrepreneurship in the first place is in the pursuit of freedom and happiness and flexibility. Well, when you’re doing all the things in our business, it can certainly feel like a bit of a ripoff.

And that’s why the first hire for so many business owners is the gentle step of hiring a virtual assistant or a VA. Someone who can take on some of those daily tasks that occupy so much of your time, but that dont need to be done by you.

A virtual assistant (VA) is any form of remote help that you contract to hand off your workload. They can operate anywhere in the world, have multiple clients, and can be hired to take on a variety of your day-to-day tasks.

Hiring a virtual assistant is like having that extra pair of hands that you know you need to keep your business running smoothly, without the intimidating commitment of hiring a full time employee. Hiring a VA means that you can find exactly the right person to do one thing that they are very skilled at, so that you can take a step back. And by the way, for all those things in your business that you dont enjoy doing, there is someone out there who is not only very good, and probably better than you at doing it, they also enjoy it!

But knowing where to look and how to get started when hiring a VA can also be an intimidating first step. And that’s why I invited my very own rockstar VA to the show, to give you a little insight and everything you need to know to get started.

Today I am really excited to invite my own partner in crime and virtual assistant (VA), Teri McMackin, to come out from behind the scenes to the front of the scenes to share her advice on all things virtual assistant. Teri has been on my team for awhile now, and without her support, this show and so many other aspects of my business just probably wouldn't happen. 

Today, Teri is going to give you her insight into what it looks like to hire a VA, how it works, tips on how to do it successfully, and we’ll share a little bit about what the whole process and journey has looked like for the two of us. 

So, if you’re ready to dip your toe into the world of hiring someone to help you, today’s episode is especially for you! And I gotta say, I see a lot of free time in your future, so let’s do this.

• The path that lead her to becoming a VA and what skills she transferred from being an in person assistant. 3:53
• Being a VA for Kelly Lawson - podcast behind the scenes! 6:54
• Tips and advice for hiring the right VA for you. 10:02
• Writing a compelling job description for your VA and how it is different from hiring an employee. 14:00
• How to ensure a successful relationship and experience for both VA and employer. 18:36
• Setting up your VA for success. 22:06
• Where to find a VA and/or help a VA find you. 26:38
• What can you expect to pay a VA 28:50
• Setting boundaries for work and maintain work life balance. 31:56

Finding a VA is easy, finding the right VA for you and your specific needs will take some work. Ask your friends for recommendations - most VAs have a couple of clients. Start slow and build your relationship of trust... It will pay off!

That was so much fun!

I hope you enjoyed meeting Teri and that you feel encouraged and inspired to onboard some hired help in your own business. Whether it’s for social media management, email communication, appointment scheduling, research, data entry or whatever it is that is taking up all or time, or maybe you have something important on your to-do list that you just can't get to, hiring a VA might be your next best big business move.

And hear me, I know it can feel unnatural and maybe even terrifying to let go of things, to trust someone you haven't even met with your precious business, but trust me when I tell you, you can’t grow this way and more importantly you can't achieve work life balance this way either. Hiring some help will allow you to focus on the things that matter most. The things that only you can do, and if you take Teri’s advice, you might be surprised to discover that not many things in your business rely on only you.

For more information on his episode, including links on where to find your next VA or how to get in touch with Teri, visit the shownotes at kellylawson.ca/037.

And until next time workshop warriors, keep on slaying. And hey, if you love this show, I would love to hear from you. Throw down a review on iTunes and let us know that you love what we’re doing so we can keep doing more of it. I love you all. Bye for now.

Where to find a VA: Job Bank, Career Beacon, Fiverr, Upwork... and ask your friends!

The Workshop Weekly Podcast 025: An Entrepreneur's Guide To Outsourcing

Reach out to Teri at [email protected]

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With Kelly Lawson

Today, we are going to dig into a subject that can make a lot of us feel more than a little uncomfortable: how to deal with difficult clients.

Well, my friends, we’re going to face that challenge head-on, and I’m going to share the practical steps and mindset shifts we need to be making to manage these tough circumstances when they arise, notice I said when not if. I’ll share some of my own experiences and how I’ve evolved my systems for dealing with unhappy customers, haters and other folks who’ve got a gripe.

This is all about getting really good at dealing with adversity, so it doesn’t suck up all your time, energy and money. So, are you ready to talk about the tough stuff? Let’s do this.

• How to embrace complaints and criticisms as the learning opportunities that they are when you would rather stick your head in the sand.
• Separating the legit gripes from the impossible to please types.
• Being proactive in your mindset because it is impossible for everyone to like you.
• Learning how to manage your emotions.
• Managing client expectations and communicating the parameters of your deliverables as a way to mitigate complaints.
• How to handle the situation when the customer is NOT right - developing discernment
• Finding comfort in the discomfort of growth.
• Creating a an efficient process to deal with complaints.
• The importance of noting any patterns in your complaints.
• Redeeming situations when things have gone off the rails

Unhappy clients can sting a little - but remember we are all only human. Don't let these situations take your focus off of the forward momentum. Be fair, deal with it quickly and move on. And remember, wherever there is an opportunity to delight - do that!

I hope you feel inspired and well equipped for embracing tough customers. Never forget, they are giving you unsolicited market research and a beautiful opportunity to get better, grow, and keep building your empire of awesomeness. 

Thank you so much for tuning in to EPISODE 036 of the Workshop Weekly Podcast. I really truly appreciate that I get to hang out in your earbuds or on your car stereo or wherever it is that you are tuning in from week after week. Like it makes me straight up giddy - so thank you for that.

And, I will see you at the same time, same place next week!

The Workshop Weekly - Episode 18: Your Brand is NOT for Everyone and That's Okay.

The Workshop Weekly - Episode 32: Thinking About Taking the Leap From Full-Time to Freelance? Hit Play. Caley Dimmock talks about having a "Working Together Contract" to set reasonable boundaries and expectations with her clients.

The Workshop Weekly - Episode 25: An Entrepreneurs Guide to Outsourcing

The Workshop Weekly - Episode 016: Are You Legally Protected? Click Play to Find Out.

The Workshop Weekly - Episode 14: How This Entrepreneur Grew a 7-Figure Pandemic Proof Business in Just 2 Years. Guest Ingrid Munroe managed to turn a complaint into a corporate client!

The 4 Step Framework for Creating Product Photos That SELL

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Dr. Chantel Nicolas

Boundless possibilities are the result of removing yourself from your comfort zone and stepping into a place where you are willing to fail, where you have a healthy disregard for what might seem impossible, AND where you seize every possible opportunity to show up as your most fabulous self.

And if you’re anything like me, you’re thinking up business ideas all the time. But bringing an idea to reality definitely isn't easy.

After all, acting on these crazy entrepreneurial ideas will inject chaos into your life, I’m not here to candy coat that. Taking action will probably throw you off balance. But it is from these places of discomfort that we find what drives us. We leap to exhilarating places, we learn to see problems as opportunities and our confidence for turning problems into solutions is the byproduct that no textbook will ever give you.

But all too often, we get stuck before we ever get started. We have this great idea but little confidence in knowing what steps to take to turn our big ideas into reality.

Well, what if you had a clear set of instructions to help you bring your beautiful ideas to life? A roadmap of sorts? Kinda like a recipe where you take your compelling idea, and with a concrete set of steps, you turn it into something extraordinary.

This is exactly what today’s guest, Dr. Chantel Nicolas is here to help you with. With her initiative, the Nerd Startup Incubator, she is helping early stage entrepreneurs do just that. Get their brilliant ideas out of their heads and into the world. And today, she’s here to show you how you can do the same.

The world is your oyster, so let’s shuck it!

Are you ready to take that beautiful idea of yours out of your head and into the world? Well then, this is JUST the episode for you.

• The intense mindset shift going from scientist to entrepreneur and the perks that come with an academic mind in the business world.
• Brainstorming!
• How to make a decision on which one of your awesome ideas to turn into a business.
• "Nerd" incubators and how they help entrepreneurs get their ideas into the world.
• Where to start when you have a ton of good ideas to chose from?
• The 7 steps you need to take to clarify your business idea, create it, and commit to it fully.
• How to go from idea to successful launch.
• How to gather intel about yourself and understand your personal assets.
• Soft and hard skills - what are they and which ones you have in your back pocket.
• Matching what you like with what you are good at.
• Understanding your potential customers and where to find them.
• Selling yourself and making the best use of your snazzy sales skills.
• Building a supportive environment around you.

I have created a whole workbook Nerd's Guide to Starting a Side Business. There are worksheets within the workbook that I would love for you to have! A free gift! This is exactly what I did to get to this point.

While so many of us have great business ideas, only a tiny few will actually do the work and follow through. And I need you to do me a solid, please don’t let perfectionism or fear stand between you and your dreams. By being methodical and taking the steps that Chantel has given you today, you’ll be able to establish the momentum you need and set yourself up for success. And, here’s my advice: don't forget to celebrate milestones along the way, be on a constant quest to improve and always be nimble and willing to adapt to your market. Most importantly, promise me you’ll at least believe in yourself the way others do.

For more information on today’s episode including how to reach Chantel and her resources, visit kellylawson.ca/035, I hope you enjoyed today’s episode as much as I did, and I will see you next week.

nerdstartupincubator.com

instagram/nerdincubator

twitter.com/nerdincubator

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With Donna Mazerolle

Hey. I already know this isn't your favourite topic. I get it. But I think this episode is probably among the most important business topics for us to put on the table.

Far too often we shy away from the numbers, and if shying away from numbers sounds like you, I want today to be the day that you put an end to this fear and finally face it head on. I want you to not only understand the math behind your business, but also I want you to get strategic with it. Because, working for free is just simply not an option if you are in this for the long run, amiright? 

If you’re building an empire you need to really know your costs, and your margins, you need to set revenue goals and measure your results. Oh, and you can’t be shy with the tax man either. Because here’s the thing - shying away from the numbers puts you and your business at a very serious risk. So it’s time to stop cringing and start embracing the math.

And hey, there’s the silver lining to this. Once you know your numbers, and get comfortable with them, it will allow you to find clarity and confidence, the kind that will give you the knowledge you need to say “Yes” to the right opportunities, and “No” to the things that might not align with your business goals. And listen, I already know that you could use all the help you can get with that little two letter word, “No.”

So today’s guest, Donna Mazerolle is here to help you navigate your way through all of this. Donna shares her story of needing to overcome her own fears in order to find her way into the world of business accounting, and now she helps business owners just like you face the numbers head on and get on track for success. There are so many tangible tips, strategies, and takeaways from this episode, I am pretty sure it is just the kick in the pants that you probably need. And I am sure that after listening, you will be ready to take that money bull by the horns and shoot for the stars. Are you ready to crunch some numbers? Let’s do this.

• Secrets to overcoming mindset blocks (we all have them).
• Helping people understand and define their goals to get to where they want to be in their business.
• Common mistakes business owners make when pricing their products and how to fix that.
• Competing on value per service NOT price alone.
• Needs vs. wants when it comes to big business purchases and and how that effects your bottom line.
• How to make big investment decisions with the smallest risk.
• The magic formula to know what to pay yourself.
• Stretch goals - what they are and how to set one.
• Understanding what products bring you the most profit and how to calculate your margins.
• The mistake that is discounting your products/services.
• How to manage your inventory to put money back into your business.
• How to collect your receivables... like a boss!
• CRA interactions and how to make the most of them.

Know your numbers! And I don't mean how to do accounting. You need to understand your costs, know what other people are charging and know where you are at the lifecycle of a product and price accordingly. Know what products/services make you money.

Ah, this conversation with Donna is just so needed. I hope, in the very least, it has left you feeling encouraged to talk about the hard stuff, because it is from doing these tough things that you will grow and succeed.

For more on how to get in touch with Donna, or to find any other resources mentioned in this episode, please visit kellylawson.ca/034 and until next week, keep on slaying your biggest goals. And don't forget, your biggest success will be found on the other side of your fears. So, please don't be afraid to show up imperfectly. Bye for now.

Check out Donna's best Tax Tips!

donnamazerolle.com

www.facebook.com/MDonnaMazerolle

The 4 Step Framework for Creating Product Photos That SELL

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With Livia Boerger

Ok. It’s finally here. If you’re a regular listener of this podcast, you already know I’ve been preaching for months now that Pinterest has changed the online business game for me. And finally, today, you are going to learn how this beautiful little platform can do the same for you!

Pinterest is an often underestimated and overlooked resource for business owners, and lean in for a sec, because Pinterest could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend.

You guys, Pinterest is not just a place for seeking inspiration or great recipes. It is a very powerful business tool. There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform, and Pinterest users are action oriented.

Pinterest is not only a super effective place to ramp up your web traffic by sharing that valuable content of yours, but it is also a powerful place to showcase your products and services. Because here’s the thing most people don't consider: Pinterest often acts as an information resource for many users who are preparing to make a purchase.

And Pinterest’s audience has a strong spending power, 40% of Pinterest users have a household income of $100k+, and these pinners are just waiting to be introduced to your products and services.

And today’s guest, Pinterest expert Liv Boerger is here to lay it all down for you. We’re covering everything from getting started with Pinterest for business, to best practices, how to please the algorithm and which current trends you need to be taking advantage of.

So, Are you ready to start putting Pinterest to work for your business and achieving those big dreams of yours? Well buckle up my friend, because your business is sure to shoot toward the sky after taking in today’s episode.

• The basics of Pinterest (it is so much more than recipes!).
• How Pinterest is used as a tool for purchasing decisions and how you can influence people with buying power.
• Using Pinterest more like a visual search engine than social media platform.
• The pros and cons of keeping a personal and business page together or separate.
• The science that is KEYWORD usage, making the best use of titles and descriptions for SEO.
• Creating presentable and pretty pins that are in line with your brand.
• Simple A/B testing with multiple images for the same URL.
• Why vanity metrics don't matter and what to watch for instead.
• Results you can expect on Pinterest and when to expect them.
• The impressive purchasing power of those using the platform.
• How to integrate Pinterest with your website to SELL.
• The rewards of being a social Pinner.
• What to do with under preforming Pins and how to get your content seen.

I really could talk about pinterest all day. It definitely changed things for me when I turned my attention to it about two years ago.

And now, you also have all the tools you need to start driving traffic and making sales from your own Pinterest account.

It’s the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. And because you took in this episode, you’ve already taken the first step toward a Pinterest account that impacts your bottom line, the thing that really matters - not the vanity metrics.

So what are you waiting for? Just think about where your business will be in three short months if you start Pinning with intention TODAY.

Dont forget to visit the shownotes at kellylawson.ca/033 or kellylawson.ca/pinterest to find liv’s resources to help you get started.

Until next time workshop warrior. Don't be afraid to show up imperfectly and I will see you same time, same place next week! Kay? k.

Do not focus on vanity metrics! Keep your head down and focus on what you are doing to get your link clicks up because that is where the money is.

Or click the link: https://view.flodesk.com/pages/5f6207be84beb90ca4a7dcce

Canva

Tailwind

Madewithlemons.co

instagram.com/madewithlemonsco

pinterest.ca/madewithlemonsco

facebook.com/madewithlemonsco

The 4 Step Framework for Creating Product Photos That SELL

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With Caley Dimmock

The 9:00 to 5:00 grind. We all know exactly what it means. It’s been a pretty significant part of the working lifestyle of our parents generation, and our parents parents generation. This type of structured corporate grind has been around for 50 years, I mean Dolly even wrote a song with the handle. But for many millennials and generation zeers, we want something different. Something less rigid, something more adventurous and meaningful. A career that offers a different kind of work life balance, one that truly emphasizes the life part. 

And if you are a regular listener of this podcast, you’ve probably either already taken the leap from your 9-5 job, never had a traditional job, or you have at least strongly considered trading it in for something less orthodox. And, don’t worry. I’m not gonna tell your boss.

But, shifting career paths can definitely present challenges, your worst case scenario fears will undoubtedly bubble to the surface and hold you back, despite the opportunity you suspect is waiting for you on the other side. The freedom of being your own boss and setting your own work-life structures is seductive, but getting there often isn't a straight line.

That’s why today’s guest, Caley Dimmock is here to tell you all about how she leaned into her fears of leaving her traditional workplace and took the leap into freelancing. She is here to encourage you with her story of success, and to tell you how you can find your own path to freedom, independence and success as a freelancer.

If you are already a freelancer, a budding entrepreneur or someone who is feeling a little stuck in the 9-5 cycles, Caley’s story will inspire you and her wisdom is sure to set you on the right track. So settle in, I just know, you are going to love this episode.

• Making the move to freelancing full time (yes, YOU can).
• Facing your fears head on - everything you want is on the other side of fear.
• How you know when it is time to leave your 9:00-5:00.
• Working from inspiring places.
• Tips to venture into freelancing.
• The 4 pillar system to choosing what services you are going to offer.
• Becoming great at what you do and building confidence as you do it.
• Resources to teach yourself that won't break the bank.
• Money! And how to price your services properly (understand your worth).
• Getting started building your reputation with case studies and testimonials
• The PERFECT testimonial template
• Managing and mitigating risks when you make the leap.
• The importance of a working together agreement - setting communication boundaries.

I hope Caley’s story and words helped to give you the confidence and clarity that you need if you are considering venturing into the wonderful world of freelancing, or if you are already a freelancer looking to up level your game. And, I want to remind you that you can do this, there is only ONE you and you are fully capable. It’s okay to show up imperfectly, you deserve to chase your dreams, you deserve to invest in yourself, and to set yourself up for success. And, I wanna know how it feels when you can finally say, “I am a freelancer!”, so be sure to tag me on your adventures so I can cheer you on. For more information about Caley, including how to get in touch and for links to her resources, please visit kellylawson.ca/032, and until next week, keep on showing up. Never forget, We grow by taking imperfect action. Bye for now.

Pricing Decided - Become a successful freelancer by learning how to confidently set and communicate your rates.

Freelancer Tips - What you need to have on your website to become a successful freelancer.

Facebook.com/caleydimmock

caleydimmock.com

instagram.com/cjdimmock/

twitter.com/dimmockcj

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With Becky Keen

So, you have a big idea, a new service, an event, a product, a website, a program or maybe even a business you want to launch… and you wanna put it out into the world Steve Jobs style… but the truth is, you don't really know how. 

And here’s the thing, if it’s not launched well, no one is ever even going to see it. And for that reason, like a tree falling in the woods, if you launch something into the world without building anticipation, will anyone want it?  The truth is… probably not. 

So it’s pretty important to put some thought behind how you are going to reveal this new thing to your audience that you’ve worked so hard on. No matter what it is that you’re putting to market, you’ll want to start your preparation well ahead of the launch date. And hey, I get it, there are so many moving parts when it comes to launching, busting out your next big idea can definitely be intimidating.

That’s why my guest, Becky Keen is here today to ease your worry, and give you a plan. Becky helps entrepreneurs launch their great ideas into the world. She helps her clients to demystify the process and achieve consistent 5 figure months in their businesses. Oh, and by the way, she does it all and adds some woo.

Are you wondering what woo is?

Well, you're about to find out. Let’s dive in to this week’s episode.

• What the heck is woo?!? And what does it have to do with your business and wealth?
• Making FIVE FIGURES a month (totally possible).
• How to claim your revenue goal (with woo).
• The plan that the universe has for you and why it is better than you could imagine.
• The role of limiting beliefs in limiting your potential both personal and in your business.
• The unrealistic expectation of having a plan before you move forward.
• LAUNCHING! And what to do if you are met with crickets...
• The value of testing, gathering information, and validating your idea in advance.
• Pre-sales and the importance of keeping it simple and question goldmine that comes along with it.
• How to choose your top 3 ways to launch.
• Why some launches fail
• The importance of holding space for the actual launch - energy you bring to the launch, is the energy you get back!
• The idea of letting go of the outcome to make room for more

One action is to give voice to the negative voices that are in their head. Write out all the things that your mind is telling you about why you cannot. You are going to write them out... "I can never make that money", "no one will buy my thing"... write down the entire list and then you are going to channel Byron Katie (the work) and ask yourself who would you be without those thoughts? If I didn't believe this thought to be true... who would I be without that thought? What else might be possible? What actions would I take from that place.

The Work of Byron Katie, seriously, check out this link! Of course, you should also check out Becky's 5 Spiritual Ways to Launch and Sell Out Programs (Without Hustle)... FREE MASTERCLASS!!

Ah. Becky is awesome. The energy she brings, the business savvy, the woo. I love it all.

And, I hope her wise words will help you to create hype before you launch something in your business. And above all, I hope this inspires you to put presence over perfection and to save some energy for your upcoming launch. You’re going to need it. And by the way, I promise that when you do this right, you will see a difference to your bottom line. 

Until next week my friends!

facebook.com/keenbecky

www.beckykeen.com

instagram.com/beck_keen/

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

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Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Krista McNally.

It is the single most interesting and insightful personality test in my humble opinion. What is it? It’s the enneagram. In the most basic terms, the enneagram assessment fits you into one of nine types. Each of these nine types has a unique set of personality traits, strengths, weaknesses, and you guys, it is freakishly accurate. The first time I took the test, my mind was so blown that I started passing the test around to all of my friends and family members, and learning their enneagram types has been an incredibly insightful way to understand their perspective on the world. It’s been over a year now and having this emotional intelligence about the people around me has stuck with me. It’s given me insights into not only myself, and how I am wired, but it’s also given me insight into my relationships with family and friends, my marriage, and also my professional relationships. And while the findings of the enneagram have stuck with me, I’ve also grown a slight obsession with it. I need to tell you that for this reason, it is unlike any of the other personality tests that I have come across.

In this episode a very special guest and enneagram guru, Krista McNally is going to unearth for us the magic of the enneagram, what characterizes each enneagram type, how to discover your type, and how to leverage this knowledge in your business and in your relationships. I’ve linked the enneagram assessment I used in the shownotes, so if you dont already know your enneagram type, head over to kellylawson.ca/030 or kellylawson.ca/enneagram to find out what it is, otherwise sit back and enjoy and you can go find out what your type is after this episode.

You are about 45 minutes away from understanding on a deeper level why you are the person you are, and how this knowledge can transform your life. I am so excited about today’s episode, so without further ado, let’s dive on in.

Here’s the test link → https://www.eclecticenergies.com/enneagram/test

• How this personality tool will change your life (seriously).
• The difference between enneagram and other personality tests.
• What your energy has to do with your personality, habits, and patterns.
• Harnessing your enneagram energy to build better relationships.
• Practical uses of your enneagram results and how it can help your business improve client relations.
• Wings and lines, oh my! Dig into some jargon and learn about all 9 enneagram types.
• The history and origin of this personality test and the reason your number is solidified by 7 years old.

Here are some great reflection questions, but there are many resources so be sure to look around!

Type Compatibility: 

https://www.enneagraminstitute.com/the-enneagram-type-combinations/

Choosing between two types: 

https://www.enneagraminstitute.com/36-type-misidentifications

Free test (to use as a STARTING POINT, not the be all, end all):

https://www.eclecticenergies.com/enneagram/test-2

The one thing I want to suggest to people is to play around and start observing the three centers of intelligence: body, head and heart energy.

I could seriously chat with Krista all day. She is just the kindest, loveliest type two I've ever known. Actually, now that I think about it, every type two I know is an incredibly selfless and caring individual that I want to spend all day long with.

Ok, so if you haven't discovered your unique enneagram type by now, don't wait another second. And don't stop there, pass it around to your friends and colleagues and have a conversation about your type and how it helps you to understand each other. I’ve posted some reflection questions you can use to help your discussions and I am just so excited to hear all about how this exercise went for you. And I wanna know your type! Hop over to Instagram and tell me at @kellyslawson, and until next week workshop warriors, keep slaying those beautiful goals of yours. Or wait, is that just a type three thing? Haha. Ok, you get it. By for now.

instagram.com/kristatamcnally/

http://kristamcnally.com

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

https://kellylawson.ca/sheertex

Save $40 on your first box with HelloFresh: 

https://kellylawson.ca/hellofresh

Save 15% on your new TONIC site with code KELLYLAWSON 

https://kellylawson.ca/tonicsite

Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Jeff Roach

You dont have to have 10 thousand followers, you dont have to have the perfect grid, you dont have to hire a professional photographer, and you most definitely dont have to wait for perfect, for your social media strategy, you just have to START. You simply need to find a way to invite people into your world and today’s guest is here to help you get started with that - because sometimes just starting can be the hardest part.

Do you ever scroll back to your very first social media post and have a little giggle? I can’t help but laugh when I peek at my earliest days on instagram. It’s chock full of low quality photos of my food or my coffee mug accompanied by two word captions, or no caption at all and my feed just generally had no consistency or flow. In those early days I was using social media solely to entertain myself, and I most certainly didn’t have a strategy.

But everyone starts somewhere, right? And even though I have come to love all things social strategy, I didn’t always have a clear vision for how social media could support, enhance, or even transform my business for the better.

The “starting” phase is easily the hardest part because so often we get hung up on trying to perfect everything and then we just get overwhelmed and do nothing instead. Sound about right? 

Today’s episode of the workshop weekly podcast is all about paring it down, simplifying your approach and removing the barriers to entry so you can reset your social strategy or just start if you’re at ground zero. By the end of this episode, I want you to have the knowledge and tools that you need to step into it, own it, and start honing the voice and the strategy you need to grow and support your business. And I want you to see that it doesn’t have to feel overwhelming.

Today we are talking to a very special guest, social media guru and strategist, Jeff Roach, who also happens to be my husband. We are discussing the super simple steps that you need to be taking to start off on the right foot with social, or if you’ve already started, what you can do to give your social strategy a little makeover and get it back on track starting TO-DAY! Ok, let’s do this!

• Trust Agents of social media and why you need to embody one.
• Using social media strategically for your business - stop wasting your precious time!
• The importance of knowing WHO you are trying to reach on social media, how to discover them, and understand what social networks they use (hint: the answer is NOT "everyone")
• The value in researching hashtags and keywords to learn more about your target customer.
• The true cost of trying to reach EVERYONE (it ain't cheap...)
• Why even very small businesses NEED a budget for social media and it is more affordable than you think.
• Knowing what platforms your customers are on so you can meet them where they are.
• How to please the algorithm gods.
• Which platforms are the best bang for your buck.
• Getting your content in front of people who will care enough to share it (sharing really is caring)
• Leveraging organic reach on platforms
• How to understand your metrics and set goals for content performance.
• The difference between the content you share to get people to care about tour brand is the content you share to get people to buy a product.

"Take an hour to sit down and think about who your customer is and start surfing the web as if you are that customer. What do you look at? What do you click on? What do you not click on? What social networks do you use? And just be that customer for a little while and try to understand their behaviors and you will meet them online when you do that."

See, I told you it doesn't have to be that complicated! and now my friend, it is your time to start. Walk away from this podcast and take action. Tag me in your beginnings or in your resets so that I can come along with you and cheer you on! And thank you so much for hitting pay on another episode of the workshop weekly podcast. Be sure to check out the resources we mentioned in this episode by visiting the show notes at kellylawson.ca/029 and until next time, please don’t hide your awesomeness from the world. I’ll be watching for you.

Bye for now.

• Trust Agent - Chris Brogan
• The Workshop Weekly Episode 004

Facebook.com/Sociallogical

Twitter.com/Soclogical

Sociallogical.com

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

https://kellylawson.ca/sheertex

Save $40 on your first box with HelloFresh: 

https://kellylawson.ca/hellofresh

Save 15% on your new TONIC site with code KELLYLAWSON 

https://kellylawson.ca/tonicsite

Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle