The Workshop Weekly

With Kelly Lawson

In this show, I will be sharing the surprising things that can make or break your business. I’ll be speaking straight from the heart - and my own experience - about the mistakes I made and how I learned the hard way where to laser-focus my time, energy and money. I don’t want you to waste another second ignoring the things that can really move the dial for your business, so let’s get talking about the simple steps you can take to achieve your goals starting RIGHT NOW.

Today, I’m going to open up about the biggest mistakes I made in my own business and see many entrepreneurs around me getting wrong, too.  I’m going to talk about the most surprising things that can literally make you sink or swim. 

When I started out in business, I got so many things backwards. Looking back now, I see how I put waaay too much time, energy and attention on the wrong things. And, on the flip side, hindsight lets me now see those things that were literally game-changers for my business. Aargh! If only they had been so crystal-clear then. It would have saved me so much money and stress! 

Anyhow, it’s never too late to make a change for the better. 

Because here’s the thing: once you’ve identified what can really make a difference, you can let a bunch of other stuff that’s tying up all your time, energy and money go. Yes, my friends, this is all about less is more. As in doing less, and making more. And all with less struggle and waste. 

 So, in this show, Imma gonna break down the areas of my business that have been totally transformational in helping me grow and scale. More than that, these are also the things that have given me so much clarity, confidence and, best of all, a sense of calm as I move forward. 

My friends, I want to save you the pain I went through. So no matter where you are in your business lifecycle, today’s show is for you.

OK, you ready? Let’s dig in.

• The throwing-spaghetti-at-the-wall approach and why it isn't doing you any favors.
• How it is LEGIT impossible to be all the things to all the people.
• Getting systems in place to manage time and resources - processes do NOT kill inspiration... being a hot mess does.
• How to free up time, head space and energy for the work that matters to you most.
• Identifying tedious tasks and draining jobs that eat up your time and how manage them.
• Building a beautiful empire on a rock-solid foundation.
• The dangers of getting caught in the hustle - how to prioritize balance in your life and your biz (hint: unplug and unwind).
• Making and managing money like a pro.
• Being visible to your customers and build trust with them. Go a head, show them that pretty face ;).
• Expecting a winding road - not everything is linear.

I think it’s so important to share not just our successes but our failures, to share all parts of this journey. So I hope I’ve saved you a little time, energy, money and a little pain. And I’d love to hear from you, about what mistakes you’ve made, or what you’re struggling with! Drop into my DMs on insta and tell me - I am @kellyslawson and tell me how you made out! And I’ll see you here next week, same time, same place for another workshop to keep making change for the better in your business.

• "Trust Agents" - Chris Brogan
• Amy Porterfield
• The Workshop Weekly Episode 004
• The Workshop Weekly Episode 013

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

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Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

Dr. Tracy Palmer

Our world is made up of dualities. It always has been. Tall or short. Black or white. Fast or slow. Up or down. Good or bad. 

Similarly, every human has some semblance of duality in both masculine and feminine energies, and while they can’t always be seen, both are equally important to our inner harmony and well-being. 

And, there is definitely something magical about feminine energy that is so often overlooked, underrated or downright neglected in modern society. 

Throughout history, womanhood has been associated with weakness, sacrifice, co-dependency, over-sensitivity, and emotionality. And even in modern society, whether you identify as male, female or non binary, we continue to live in a world where feminine energy is suppressed, and masculine energy is glorified. I mean, I think we can all agree that in today’s world, we tend to be more dialed into a “get-more-done” mentality, constantly on a mission to achieve more, do more, get more, assert more, be more. 

Masculine energy translates into qualities like drive, determination, independence, aggression, competitiveness, and confidence, which I think we can all recognize as pretty essential traits for succeeding in today’s world. And, don't get me wrong, these are not bad traits, we need them. In fact, these qualities have probably allowed the amazing women that you can think of to become CEOs, business owners, public figures and leaders.

But feminine energy embodies something a little less revered: feminine energy depicts the nurturer, the healer, the creative, one of feelings, morality, passivity and peacemaking. So while the masculine energy is focused on doing, the feminine energy revels in being.

And according to today’s guest, Dr Tracy Palmer, the value we put on masculine energy has led us to lose touch with our real power – our divine feminine energy and because of this we are often left feeling frazzled and depleted without truly understanding why. 

Tracy believes that because we tend to prioritize masculine over feminine energy, the key is in finding balance and achieving our own unique harmony between these two types of energies.

Fatigue, perpetual hustle and energy depletion don’t have to be part of your story. In fact, there are many ways to embrace and prioritize your divine feminine energy so that you arent left feeling drained and unfulfilled, and today Dr. Tracy is sharing tangible techniques for managing your life and divine energies so you can start taking back your life, your divine self and most importantly your energy. So, are you ready for a wee spiritual awakening? Ok, Grab yourself a cup of something delicious and let’s dig in.

• Giving yourself permission to have hobbies and do FUN things (and not feel guilty about it).
• Cultural pressure being the reason that women tend to put their own fun time on the back burner.
• The negative "positive" feedback loop of receiving praise for being selfless and judgement when not.
• REST! And why women are less likely to do it (STOP glorifying the hustle).
• Why we seem to have the image of rest being unproductive when it, in fact, INCREASES our productivity.
• Snacking like a pro - Eating for energy and how to prevent energy crashes (hangry).
• Changing the narrative - being busy is NOT a badge of honour.
• The Wild Collective initiative and why you need to sign up TODAY!
• How you still need fun outside your job - even if you have a job you love!

Put yourself in the mix - pick one thing that you can do with just yourself with no guilt and, ideally, has no purpose attached.

Wow. I can definitely relate to the suppression of my own divine feminine energy to make way for my more esteemed masculine side, for sure. So as you carry on your own journey of dual masculine and feminine energies, whether you identify as male, female, or non binary I want you to remember that taking time to embrace your feminine energy in order to seek your unique balance isn’t selfish; it's a necessary act of self care. 

In the words of author Elizabeth Gilbert, “You are a unique event in the history of the universe. There has never been a you—not your particular soul, living at this particular moment, faced with your particular challenges. Your existence is a mystery, a miracle, and an experiment of creation, and you are allowed to examine that mystery to the fullest.”

Once you accept that, you allow your real spiritual journey to begin and I can’t wait to hear all about it. Thank you again so much for tuning in to another episode of the workshop weekly podcast. I am truly honoured, as always, to be a part of your day. Bye for now.

https://www.facebook.com/Tracy-Palmer-Naturopathic-Doctor-476132735754739

RootsToBranchesNB.com

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Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With April Sciacchitano

LinkedIn. It is an elusive platform that I know has mega potential for fueling my business, but here’s a confession: I don't really use it and I don't really fully understand how it works. I mean, I have a profile there, some employment history, a few endorsements, a profile photo, and some words that I slapped down in the about section way back when, but that’s about it. And here’s the thing, I know this platform is a powerhouse for making connections, forming lasting business relationships, gaining credible knowledge and generating leads, so today I am calling on LinkedIn strategist April Sciacchitano to help show me the way.

April is a powerhouse marketing and PR expert from her own Virginia Beach based firm called Mix and Shine where she has carved herself a little corner of the internet with expertise in LinkedIn strategy, business SEO and Google your Business..

So, if you’ve been thinking about leveraging LinkedIn to up your own business game, make powerful connections, find experts, hire and outsource talent, for your own career advancement or maybe you just plain want to be using LinkedIn with a little more smarts than you have been, well today’s episode is for you. Let’s settle in and get our LinkedIn game on. You ready?

• Why LinkedIn is WAY more than an online resume.
• The value discussions and interactions in post threads as the KEY to making the right connections to move forward in your career.
• How dang important it is to regularly update and KEEP your profile updated.
• Keeping your own news feed fresh with this one (slightly hidden) trick.
• How to be memorable and build credibility on LinkedIn.
• The wild fact that 41% of millionaires are on LinkedIn (you are who you surround yourself with, amirite??).
• Not letting your need for a perfect profile keep you from engaging - imperfect action RULES!
• The importance of populating your profile and how to endorse and review (and how to get people to return the favour).
• How to use your about section to tell people how YOU can help THEM.
• Pleasing the LinkedIn algorithm gods by sharing your content the "right" way.
• Automating your LinkedIn posts using Buffer (for FREE).
• Building relationships on LinkedIn and how you can make money doing it.

Think of LinkedIn as the biggest conference you have ever been to.

Okay, so I just learned a whole lot and on top of that, I have a little work to do to up my LinkedIn game and get it working to generate leads and resources and connections to grow my business.

I hope that you enjoyed today's episode and I hope it got you thinking about how you can use LinkedIn a little more strategically in your life and in your business.

Until next week, Workshop Warriors, thank you for tuning in yet again and keep crushing those goals!

facebook.com/MixandShinePr/

https://mixandshine.com/

instagram.com/mixandshinepr/

linkedin.com/company/mix-shine-marketing-and-pr/

The Corporate Dropout

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https://kellylawson.ca/mystyle

With Kelly Lawson

As a solopreneur, I was used to being a party of one. I started and grew my business all by my lonesome. The thought of outsourcing some of my ever-increasing workload made me incredibly anxious. 

So you know what I used to do? It all. I. Did. It. All. Most days, I worked around the clock to do ALL OF THE THINGS required to run the photography side of my business while also burning the midnight oil to grow the digital side. It was a straight-up recipe for exhaustion. But somehow I couldn’t let go. 

The idea of letting someone else into my complex system made me extremely skittish. 

Plus, I didn’t have time for that! I was already working non-stop. The thought of having to stop what I was doing to recruit and hire another human overwhelmed me. And then I stressed about the time it would take to train them on the things that were up in my head, all of the backend processes and the wacky systems I had developed that only I knew. 

BUT, then again, on the other hand… I was reaching a breaking point. 

I mean, the whole reason I had left my career for the land of entrepreneurship was to bask in its freedom and flexibility. And yet, somehow, here I was, stretched so thin, working all hours, juggling so many tasks, being controlled by my calendar and only finding time to work on growing my business in those little in-between moments. And even they were becoming more and more rare. 

This was NOT what I had envisioned. 

I felt ripped off. Duped even.

Why did I leave a stable, well-paying career for this? Things were not progressing as planned. And I was getting more burnt out by the day. 

So, maybe you know that feeling, too? Maybe you can relate? To when little tasks start to feel like giant hurdles. When your life starts to feel like an ever-accelerating hamster wheel? 

It was like that Talking Heads song: How did I get here? 

If any of this sounds familiar, that’s ok. Because there is a way out. It doesn’t have to be like this. You know what I’m talking about - those late nights hunched over your laptop. The weekends consumed by work? 

My friend, these things are simply a sign. A red flag that you need help. And the great news is that it is easier than ever to find talented peeps to pitch in, so you can focus on the bigger things and preserve your sanity and health in the process, too.

I’m going to spend this episode walking you through outsourcing, no matter WHAT it is that’s holding you back, so that, by the time you reach the end of the podcast, you'll know when you’re ready for your first hire. You’ll also know what to look for in a new team member, or a contractor. And I’ll tell you how to run the numbers and throw in some mindset shifts that you will need to get comfy with in order to start valuing your time over your dollars. Okay. You ready? Let’s do this.

• Keeping your business running when you are NOT around.
• The importance of TRUST - how to get over the hurdle of letting go of some responsibilities and trusting another person with your precious business.
• The 3 BIG questions to ask yourself when you are assessing the need to outsource.
• Understanding your pain points and how to release them to outsourced talent so you can spend more time doing what lights you up.
• The importance of asking for help and how you can do it (and not feel guilty).
• The game-changing act of hiring a VA (Virtual Assistant).
• The fact that you are NOT as indispensable as you think and why that is perfectly okay.
• Finding good help and some tips on where to look (hint: old fashion word of mouth rules!)
• How to write a solid job posting to find the people whose jam it is to do the work that you dread.

• LinkedIn
• Upwork
• Fiverr
• Outsourcely

Ok, so that’s the skinny on knowing when you’re ready to outsource and the Coles Notes on how to start finding good help, my friends. 

I hope you are feeling energized at the idea of bringing in some support and getting the help that’s going to get you out of the weeds and chasing your dreams. 

I want you to remember: You deserve a thriving biz. And you also deserve to not be a slave to time and a mountain of tasks. 

I really can’t say it enough: getting good help is the surest, fastest, way to slaying the mountain of work that stands between you and your goals. Believe me, I know from experience, how outsourcing is truly a life-changing shift that will totally feed your potential. 

Now, I started this episode talking about trust, and I’m going to close on a mindset that’s closely related: control. My darlings, don't be afraid to loosen your grip, to let a smidge of control go. That too-tight grip is costing you freedom, downtime and growth. You know, all those lovely reasons you got into entrepreneurship in the first place,  right?

Right!

Well, you can’t see me but I’m raising my glass (filled with sparkling water, I swear) and toasting to your freedom and possibility. Here’s to freedom and possibility! Cheers and until next week, keep slaying those goals of yours my friend.

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

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Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Cait Milberry, Cait Milberry Marketing & Communications

It started as a platform to showcase short, silly mobile videos and has exploded into the fastest growing social platform of 2020. Tiktok is sweeping the globe with a reported 800 million users worldwide and a total of 2 billion downloads as of April this year, pulling significantly ahead of apps like Youtube, Instagram, Facebook and Snapchat.

And like almost every social platform on the market today, the earliest adopters skew young. Gen Z young, with 41% of users between the age of 16 and 24, each spending an average of 52 minutes per session on the app and logging in an average of 8 times per day. But as we moms and dads of tiktok hop on, you can expect that demographic to change. Quickly. Which is probably reason enough for you to consider using this highly entertaining app for creating awareness and demand in your business.

And, it is no secret that the effectiveness and consumer demand for video marketing is on the rise. And with tiktok offering untapped potential, many experts believe that you should consider making it a part of your business marketing plan sooner rather than later.

On today’s episode of the workshop weekly podcast, my friend and tiktok enthusiast Cait Milberry is going to give you the lowdown on how to use the app effectively for generating brand awareness and engagement, she will demystify those 15 or 60 second videos, give you tips and tricks and strategies and break it all down so that you have what you need to get started using this most talked about app in your business. 

So, are you ready to talk tiktok? Let’s do it!

• The best way to share your stories and exercise your creative muscles using a new and exciting platform.
• Why businesses are hopping onto TikTok, quickly.
• The role TikTok can play to help you generate valuable and engaging content.
• Reasons why you are NOT, I repeat, NOT too old to use TikTok
• Why TikTok is different from other platforms and how it can be used to your advantage.
• The secret to making money on this platform (seriously, you could make BIG bucks).
• The best tips for generating creative content to reach, excite and engage your target audience and grow your following
• The number one way to stand out on this popular platform and generate traction based on current trends, and skyrocket your engagement.
• Who is Charli?!?
• The importance of adding a call to action to your content, and how to do it.
• Tips for using TikTok as a powerful mobile video editor for your business and how to save videos without watermarks.

I gotta say, TikTok is not just for Gen Zers. They have gained a fan in me with their fun, light-hearted content that has me forwarding links to friends and family and keeps me laughing for days. And I am certainly not alone there, in less than 18 months, adult users of TikTok have grown by over 14 million in the US alone. So, whether you are new to TikTok or a seasoned user, I hope you’ll find me there. I can’t wait to see your 15 or 60 seconds of fame.

This workshop was so much fun, let’s do it again next week shall we? Same place, different topic? Thank you again so much for tuning in. Bye for now.

facebook.com/CaitMilberryMarketing/

caitmilberry.com

instagram.com/caitblueberry/

ticktok.com/@rocknrollcait

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Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Dr. Ashley Margeson, Cornerstone Naturopathic Inc.

Ok. Is this you?

Some days, you are totally in the zone. You are grooving so hard that you knock all the things off your lengthy to-do list and then slay half way through tomorrow’s list too. You are on fire, and you are so impressed with yourself that you want to replace your work attire for a superhero suit, place your fists firmly on your hips, stand on a mildly windy mountaintop with your chin raised. There is nothing you cant conquer.

Then, other days, you find yourself slumping, spinning your wheels, wasting time, mindlessly scrolling social media, distracted by everything and not really getting anything done. Frustrated with yourself you close your eyes and picture your bed, stretchy pants and a giant bowl of doritos. You doodle or scroll social media and on these days you’re probably meantalking yourself and your lazy ways.

Some days you feel unafraid and like a confident social networking rockstar, while other days you are so irritable and anxious that you can’t get out of your own way long enough to even decide what clothes to put on your body that day. And these strange swings in your mood, appetite, and cognition, you can’t seem to find a reason for any of it.

Well, what if I told you there was a reason for it? And not only a reason, but a predictable pattern for it, a mood schedule, of sorts. What if you could align your life schedule with cycles of high energy, creativity, intuition and the need for reflection, in order to calibrate your expectations for yourself? 

What if I told you that for a long time now, women have been conditioned to adjust to a man’s workplace, environment, schedule and approach to productivity and you are about to learn how this impacts our ability to be our best productive selves every day of life.

What if I told you that many of us are never taught how to unlock the potential in our cycles?

Well, my guest Dr Ashley Margeson is here today to change all of this for you. Ashley wants you to know that not only do Female hormonal cycles have natural and predictable fluctuations, but that they also affect your mood, energy and cognition in really predictable ways. And if you’re like me, you’ve been conditioned to ignore all of these cues from your body. Ashley teaches women how to live in sync with their menstrual cycle and she explains how you can better understand the various phases of your cycle and how they impact your mood, your energy levels, your creativity and even how you’ll perform on your first date, or maybe your job interview or client pitch. Today Ashley is breaking down our cycle for us so that we can begin to understand exactly why we feel the way we feel and what tasks we are optimized for at any given stage in our hormone cycle.

You guys, my mind was blown many times over during my conversation with Dr. Ashley. I think after hearing today’s episode we will all agree that it’s time to look at syncing our work and socialization schedules up with our menstrual schedules, or in the very least, to understand our body’s needs on a deeper level. Your mind is about to be blown. Your life is about to change. I’m serious. Are you ready?

• How understanding your hormones and owning your cycle can optimize your LIFE.
• How your reproductive cycle isn't just about fertility.
• The Superwomen Code (I KNOW you want to know more about this).
• How our periods are trying to communicate what is happening in our body - your period is a vital sign.
• What the perfect period looks like
• How each phase of your cycle gives you a new superpower and what they are.
• How to know when in your cycle to ask for a raise ;).
• Why we get cravings before our period.
• What part of your cycle is best for creative work.
• The apps you can use for tracking your cycle and how being armed with this data can help you plan and optimize your day to day life and be more forgiving of yourself.
• How birth control actually works and how to plan around this modified cycle.
• The ONE THING you need to do today to get closer to working with your hormone cycle instead of against it.

Clue (tracking app)

Me V PMDD (symptom tracker)

The Superwoman Code (podcast)

facebook.com/CornerstoneNaturopathic/

cornerstonenaturopathic.ca

pinterest.ca/cornerstonenat/

instagram.com/cornerstonenaturopathic/

Track. Your. Cycles.

Is your life different now? Has your mind been blown? Do you suddenly have the explanation you’ve been looking for as to why some days you are on your game while others you are not? Well, me too you guys. I dont know how I have lived to 40 without listening to my body on a deeper, more empathetic level. I am pretty confident that in just 12 short weeks from now we will all learn how to better manage our energy, how to work smarter instead of against the grain, and how to optimize our schedules according to our internal needs. Let’s go on this discovery journey together. And, Was it just me or did this episode go by way too fast? Thank you so much from the bottom of my heart for tuning in to yet another episode of the workshop weekly podcast. I’ll catch you again next week, workshop warrior.

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

https://kellylawson.ca/sheertex

Save $40 on your first box with HelloFresh: 

https://kellylawson.ca/hellofresh

Save 15% on your new TONIC site with code KELLYLAWSON 

https://kellylawson.ca/tonicsite

Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Kelly Lawson

Do you ever feel like you are grinding away for every dollar? That you’re hustling so hard to keep up with your customers’ demands you find yourself on the verge of a serious burnout? 

I know that feeling. I’ve totally been there, time and time again. And I’m here to tell you there is a better way. It’s called passive income.  And passive income is the thing that will give you a profitable business that can last in the long run. ‘Cause you can’t keep this crazy hustle up forever now, can you? 

If you’ve ever dreamt of making money while you sleep, and then dreamt of all the ways you’d spend that moola in your well-rested waking hours – well,  then today’s show is serving up exactly what you need to hear. 

In this episode of the Workshop Weekly Podcast, I'm going to be dishing up five ways you can add passive revenue streams to your business. You guys, this is all about working smarter, not harder and not more either. If passive income is something that you have considered adding to your life or business, well then my friend you’re in the right place. So, put on your comfies, grab your pen and notebook, and let’s dive in. 

• Creating a sustainable income so you have more time for the people and things you LOVE.
• How to multiply your impact and give more chances for customers to benefit from your offer.
• The low-down on affiliate marketing and how YOU can get started earning money.
• How to be selective with affiliate marketing - aligning with your brand and values.
• How to recommend products or services that you already use and love and get paid to do it.
• The value of online real estate.
• How to sell one thing, a digital product, again and again (and AGAIN!)
• How anyone can create and sell a digital product.
• How to use your FAQ to build a passive income.
• How to make your unused space pay you.
• What important tactics to keep in mind to be successful at this passive income thing.

• Affiliate Marketing Proposal Template
• Banner Advertising for Beginners
• Society 6
• Etsy
• The 4-Hour Work Week

Passive income is a way to get off the treadmill. To create value and share your work with more people. To give yourself freedom in your finances and in other ways, too.

Alright, folks! There you have it! My absolute best insight into creating a lifestyle of passive income– creating a life YOU want to live by freeing up your valuable time. I truly think passive income should be the end goal of every business simply so you have more free time to enjoy yourself, but don’t forget to embrace this process, and realize it’s going to take some time, work, patience, and diligence up front, and payday absolutely won’t happen overnight… but if you start working towards that today, just imagine what your life could look like in one month or one year from now.

There is no “one size fits all” advice when it comes to generating income streams. How many sources of income you have should depend upon where you are financially, and what your financial goals for the future are. But having at least a few is a good start. And a little hint or inspiration for you, most millionaires have 7 revenue streams.

As always, I cannot wait to hear how you make out! Drop into my DMs on Instagram I am @kellyslawson and tell me how you made out! And I’ll see you here next week, same time, same place for another weekly workshop that keeps shooting your success in the direction of the stars.

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

https://kellylawson.ca/sheertex

Save $40 on your first box with HelloFresh: 

https://kellylawson.ca/hellofresh

Save 15% on your new TONIC site with code KELLYLAWSON 

https://kellylawson.ca/tonicsite

Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Guest: Elaine Shannon

Have you ever said to yourself, I would love to do this thing, like go to the gym, or start a business, or take on a special project or maybe even attending social events or dating, but you just cant seem to find the time? Do you ever just feel like a total slave to your busy schedule, hoping that someday it will open up and you will be able to do that thing youve been putting off or maybe even just something that is purely for fun?

In today’s world, time is our most precious commodity, and it is the one thing that we cannot increase, like there are only 24 hours in the day and seven days in the week, so if you’re a busy person, and I know you are, every minute counts and I know you want to be using it wisely.

On today’s episode of the workshop weekly podcast, I am speaking with reclaiming your time Guru Elaine Shannon who has ALL KINDS of hacks for managing your minutes, and uncovering hours that you probably didnt even know you had.

Today, Elaine is going to help you solidify a plan that allows you to work ahead, plan with strategy, work efficiently, and even have that dreamy time off to truly REST. Sound to good to be true? Well, I promise it’s very true, getting your precious time back is in your very near future. So let’s not waste anymore if it and dive right in!

• How to get more time by prioritizing.
• The importance of doing a time audit and how it can be just the visual you need to analyze how you spend your hours.
• How we all (even Beyonce) have 24 hours a day, 168 hours in a week.
• The hidden magic in the last 30 minutes of your workday.
• Why kids are not the only ones who need a bedtime routine.
• How understanding your own values will guide you on how to prioritize your time.
• Tips on how to say "no" and why saying it isn't unkind
• How to live your life by design, not default.
• The value of a "pregnant pause."
• How leaving time for you is critical.
• The ONE THING you need to do today to achieve work-life balance

Balance is making sure that you are filling your cup as much as you are giving away what you have. If you are over giving and not filling, that leaves you depleted.

See what I mean! I told you it wasnt too good to be true. I really love the idea of auditing the 168 hours that we all have in a week, because as difficult as it may be to come to terms with, there is probably some wasted time in there that you didnt know you had. You guys, I dont even want to tell you how many HOURS I found of mindless social media scrolling, and guess what, mindless social media scrolling not only isnt helping me to get to my business goals, but it’s actually not really enriching my life in other ways all that much either.

I hope after listening to this episode and grabbing Elaine’s workbook you are able to eliminate “I don't have time” from your vocabulary, because always remember, Beyonce also has just 24 hours in her day too.

I love you workshop warriors. Keep on slaying and I will see you next week.

https://www.elaineshannon.com/

https://www.facebook.com/ElaineShannonCoach/

https://www.linkedin.com/in/elaineshannon/

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

https://kellylawson.ca/sheertex

Save $40 on your first box with HelloFresh: 

https://kellylawson.ca/hellofresh

Save 15% on your new TONIC site with code KELLYLAWSON 

https://kellylawson.ca/tonicsite

Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Guest: Tracy Bell

When you stop and think about it for a second, as entrepreneurs we are ALWAYS pitching. We are pitching ourselves and our services, our products and offers, we are pitching partnerships, sponsorships, features, endorsement deals, we’re pitching potential employers, new acquaintances, and in some cases we’re even pitching for funding. Heck, as parents we’re even pitching for less screen time and more vegetables every dang day! Safe to say having the ability to hone an effective pitch is a pretty essential tool in business and in life.

If you aren’t comfortable pitching yourself or your offer, it’s time for you to start thinking about how to hone your inner confidence and step up so you can land the big gigs. And if you are comfy with pitching, maybe it’s time to make sure your pitches are hitting the key points, because pitching with confidence, while cringe-worthy to some, can be the most impactful way to catapult your personal development and fast forward your business growth.

And that’s why my guest, Tracy Bell of Millenia Tea is here today to help you to perfect your pitch! 

In today’s workshop we are getting down and dirty with crafting your pitch. We are digging in and getting specific on how to pitch strategically. We discuss things like how much information is too much information, what stories are important to tell, and we also talk about some of the biggest mistakes entrepreneurs make when artfully communicating their wares.

Tracy is here to teach you how to cut the fluff and speak directly to the heart of the person you are pitching to. You guys, by the end of this episode, I’m pretty confident that you will be more ready than ever to hone your unique pitch and start locking in those dream deals for your business. You ready for that?

• How she became an accidental entrepreneur after a health scare
• Her behind the scenes experience on Dragons Den
• The most important thing you need to understand before you pitch anything to anyone
• The key to a successful pitch (hint: it's not what you might think)
• Tips for identifying TMI in a pitch.
• That compelling stories are essential for your pitch and how to hone yours.
• The anatomy of the perfect pitch.
• How to anticipate questions and answer them proactively.
• The common mistakes people make when making their pitch and how to avoid them.
• Tips for combating your nerves.
• The importance of attracting the FULL attention of a room while making your pitch and how to do it.
• The number one thing you need to be doing today, to ensure getting a YES after your pitch.

Imagine that you are in the lobby of an office building or hotel and all of the sudden you spot someone you always wanted to talk to, maybe a famous person, maybe an advisor, someone who might be a mentor, someone you would love to talk to... They ask you what you do and you have 30 seconds to 1 minute to pitch. Decide today what you would say to answer the question of what you do, why they should care, and what you can say to get them to a place of wanting to learn more.

So there you have it, a few tips and tricks from one of our very own MASTER pitchers. Tracy really knows the strategies needed to ensure that your message gets heard, remembered, and that your pitch is responded to with a resounding YES!

But the real secret here is that an effective business pitch takes time and research, dedication and work. You need to start with honing your inner confidence and you can never really have too much practice. Today. I hope you’ve truly heard Tracy’s advice and trust that a passionate and energetic pitch goes a LONG way for the success that lies before you.

And, never forget, the more your pitch, the better at it you will become and even though it might not always work out, the real accomplishment is trying.

Don’t forget to visit kellylawson.ca/020 to grab today’s shownotes and resources and to learn how you can connect with Tracy and get your hands on some of her deliciously healthy tea! Until next week workshop warriors, bye for now.

https://millenniatea.com/

https://www.facebook.com/MillenniaTEA/

https://www.instagram.com/millennia_tea/

https://www.twitter.com/millenia_tea/

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

https://kellylawson.ca/sheertex

Save $40 on your first box with HelloFresh: 

https://kellylawson.ca/hellofresh

Save 15% on your new TONIC site with code KELLYLAWSON 

https://kellylawson.ca/tonicsite

Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle

With Guest: Angie McPherson

So often, starting a business can look like this: you have an idea, you conceptualize the idea, you validate the idea, which by the way means that now you’re taking money and taking names, and you’re excited! 

Then suddenly, somewhere along the way, you find yourself resembling a walking talking brochure constantly selling your offer, and this is how you build a business. But if building a brand is what you’re here for, well then, that constant selling approach may not be the best one. 

A business can be defined as an organization that creates awareness and demand intended to sell a product, service or offer. But a brand is more than that. A brand is an image, a personality. Something to connect with. A brand makes you feel something. A brand is something you will remain emotionally connected to long before and long after making the decision to purchase.

Building a brand means that you're looking beyond the transaction to build trust, familiarity, rapport, and create meaningful connections with your fans, followers, and customers. And here's the important part, if your feed only features what you have for sale, you’re probably alienating anyone that isn’t CURRENTLY ready to buy from you  – and by the way, this is almost always the majority. 

And here’s a common misconception: Often when we hear the word “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but when you dig into what a brand truly is, it’s more about the vision, the voice, and the personality behind the sales offer.

And this is exactly what my new friend Angie McPherson is here to teach you about today.

Angie is a branding photographer, marketing strategist, and hype-woman who spends her days helping entrepreneurs to elevate their personal brands, expand their reach and therefore grow their businesses. Angie works everyday to teach business owners the importance of showing their faces, telling their stories, offering value and truly connecting with their audience online rather than just showing up to sell. She believes that only showing up to sell your wares and hiding behind your work is a common mistake that entrepreneurs make, and today she is here to tell you why. I had so much fun chatting with Angie, our stories are freakishly similar, and I just know you are going to love her and learn so much from her today. I know I sure did. Are you ready?

• The decision to leave her day job as a marketing and PR specialist to follow her entrepreneurial dream as a branding photographer and personal marketing strategist.
• The relevance of building a brand rather than a business.
• Her ability to see her client's progression based on their BEFORE: inconsistent photos, non-cohesive visuals, no calls to action, a lack of brand purpose, and values.
• The value of creating an intentional brand with intentional visuals, to effectively overhaul your brand.
• The importance of having consistent and fresh branding photos as well as understanding how often you should plan photoshoots for growing your personal brand.
• The number one thing you should be doing to build your personal brand and 5 questions you need to ask yourself before you get started.
• The fundamental difference between a branding photographer and a lifestyle photographer.
• Her three-step framework for overhauling your brand starting TODAY.
• The significance of showing your face, getting out from behind the camera, and not just capturing what you have for sale in your feed. You and your offer are a package deal!
• What a content plan is and how you can craft your own
• The definitions of brand building, value-add, and promotional content and how to check these boxes your business.
• The secret to remaining top of mind to your potential customers for when they are ready to buy (Truth: the majority are not ready to buy at the moment of contact)
• The key to knowing if your content is valuable to your (potential) customers.
• What a foundational blog post is and why you need one (or five) in your business right NOW!
• The importance of a consistent presence and her top tips for knowing how to show up and what to say every day on social media.
• The power of batch working and how to do it (especially if you have a 5-month-old baby).
• The ONE THING you need to do today to create a stronger more desirable brand for your business.

Angie is not only generous with her time to speak to me but she has a host of resources to share with you!

• 5 Ways to Show Your Personality in Branding Photos for Creative Entrepreneurs
• Personal Branding Photography Checklist
• Planoly - her favourite tool for scheduling in Instagram
• 5 Benefits of Personal Branding Photography

I will also shameless plug for my Ideal Client Profile Podcast and Worksheet.

When asked what is the one thing listeners could do to move the needle to create a more desirable personal brand, Angie had a very insightful recommendation:

I would look inward to yourself and be clear and confident in who you are and how you can help people.

I just love Angie’s message. When a true brand is built, it is built on a rock solid foundation of serving your people. And when you build your business on this foundation, it allows you to unapologetically sell what you have when the time comes because you’ve worked hard to not alienate those who are not immediately ready to buy what you have to sell.

If you’re building a business, you’re showing up only for those who are ready to purchase. If you’re building a brand, well then you’re more focused on casting a wider net by building relationships through serving all people, even those who aren't ready to buy, so that when the time comes to SELL, your audience is ready to hear that from you.

I hope what Angie had to say in today’s episode helped you to see the power in building a brand rather than a business, and I also hope her advice helped you to see how you can begin to do this in your own business. Because when you step out from behind what you have for sale with a desire to serve, a clear voice, and a genuine and recognizable personality, you will truly make a greater impact, reach a wider audience, and see the rewards!

Don't forget to visit the show notes at kellylawson.ca/019 to find Angie’s free resource and find links to work with her and connect with her online! 

...And was it just me, or did this one go by way too fast? I guess we must be having fun here after all! Until next week workshop warriors.

http://angiemcpherson.com/

https://facebook.com/McPhersonPhotos/

https://www.instagram.com/angiejanine/

Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 

https://kellylawson.ca/sheertex

Save $40 on your first box with HelloFresh: 

https://kellylawson.ca/hellofresh

Save 15% on your new TONIC site with code KELLYLAWSON 

https://kellylawson.ca/tonicsite

Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle