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The Workshop Weekly episodes
- 006: Get Writing. How to Discover, Write and Share Your Brand Stories Online.Guest Katie Wallace: Educator, Brand Storyteller, CopywriterImage made By Scott MunnTelling a story is one of the most powerful ways to get people to connect with your brand, but what if you feel like your story isn’t interesting or like you have nothing to say? A lot of people struggle with this, but it’s simply not true! Storytelling is such an important aspect of growing your brand. Stories create emotion, and emotion sparks action!Today, I’m talking with Katie Wallace, longtime friend of mine and jack-of-all-trades writer, with journalism being her foundation. Katie is a brand storytelling wizard, and she is sharing her best brand storytelling tips about why you need it, where you need it, and how to do it.Check out a summary of Katie’s top tips!The five W’s are your basic building blocks for any storyWho, what, where, when, and why; these five Ws that you might have learned as far back as grade school are still fundamental when trying to tell a story! Katie has pared this down to the even simpler three Ps: person, place, and problem.Show, don’t tellThe more specific you get, the better! Sensory input is one of the best ways to get readers to connect with your story.Open with your best stuff with the inverted pyramid writing techniquePicture an inverted pyramid, the top is where you want all your important stuff goes. Cut things first from the bottom that houses the less important info.Editing is your best friendWhen you’re done writing, always run your work through some sort of spell-check. Both Katie and I love Grammarly.Pay attention, you’ll start to see stories everywhere in your lifeKatie is offering my listeners a free copy of her e-book, 15 Brand Stories You Can Tell Today. Check it out and get started!Edit your work for free with Grammarly: https://www.grammarly.com/Check out Katie’s free e-book:>> DOWNLOAD HERE <<>> DOWNLOAD HERE <<Connect with Katie:https://www.instagram.com/story.by.kate/https://www.facebook.com/pigeon.creative.projects/CHECK OUT TODAY’S SPONSORS!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:https://kellylawson.ca/sheertexSave $40 on your first box with HelloFresh:https://kellylawson.ca/hellofreshSave 15% on your new TONIC site with code KELLYLAWSONhttps://kellylawson.ca/tonicsiteLearn what’s in Kelly’s capsule this season:https://kellylawson.ca/mystyle50 min
- 005: Here’s How to Successfully Launch the Business of Your Dreams.Guest Renee Warren: Author, Educator and EntrepreneurDo you have a great business idea and just don’t know where to start, or maybe you have already launched your business, but you need help standing out in a noisy space? If either of these scenarios sound like you, listen up, because today I am talking to entrepreneur extraordinaire, Renée Warren.Renée is an award-winning entrepreneur, author, and public speaker who now helps women launch and grow the businesses of their dreams through her company, We Wild Women. Today, I’m picking Renée’s brain for her best advice for first-time entrepreneurs looking to launch their businesses in this crazy world we live in.Check out a summary of Renée’s tips below and listen to the podcast for her in-depth advice and anecdotes!Customer and market validation are super importantYou have to construct who your ideal customer is and then structure EVERYTHING you do around serving that ideal individual. Reach out and interview five or ten people with open, non-leading questions related to the main goal of your business to help you understand the core problem of your customer.You have to take risks and learn to deal with criticismA good network is critical to building a business. You have to surround yourself with knowledgeable people that build you up, but also aren’t afraid to tell you when you may be going a bit off course. Make sure to always take risks and always provide value when you do.The right mindset is THE most important thing when you are starting a businessThe most successful CEOs are those that are calm in a crisis and have some sort of meditative practice. Meditating doesn’t have to mean sitting quietly with your legs crossed for an hour; it’s anything that calms you down and resets your mind.Ideal Client Discovery and Customer Validation Workbook from Episode 004>> DOWNLOAD HERE <<>> DOWNLOAD HERE <<Connect with Renée:https://www.wewildwomen.com/https://www.instagram.com/renee_warren/Check out today’s sponsors!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:https://kellylawson.ca/sheertexSave $40 on your first box with HelloFresh:https://kellylawson.ca/hellofreshSave 15% on your new TONIC site with code KELLYLAWSONhttps://kellylawson.ca/tonicsiteLearn what’s in Kelly’s capsule this season:https://kellylawson.ca/mystyle51 min
- 004: Are You Reaching Your Customer Online? Hit Play to Find Out.When I started out in business, I tried to be all the things to all the people. And you know what? It sucked. It sucked for me, and it sucked for my potential customers who weren’t sure, what, exactly I was all about. I lost sales and sleep over writing copy and content, sales and marketing, and big business decisions because I didn’t know who I was trying to reach.In this episode of the Workshop Weekly podcast, we’re getting up close and personal with your ideal customer. If you’ve ever wondered what words to use in your marketing to drive sales and interaction, this episode is for you! We’ll dish up some simple steps you can take today to get zeroed in on your ideal customer so you’ll know exactly what to say and do to delight your ideal customer and grow that empire, starting RIGHT NOW!An ideal customer represents your perfect customer. This one single person is the potential customer who wants and needs your content, your products, or your services. Their exact needs are met by your offer.And to be perfectly clear – this also has to be someone who you want to work with, as well.When I first got started, my ideal customer for my photography education, AND for this podcast, by the way, was actually me 10 years ago. A mother who is exploring the entrepreneurship scene, looking to escape the confines of her soulless job, looking to take control of her lifestyle, and really ramp up her business venture. She is hungry to connect with someone who has gone before her, yearning for more purpose in her life, eager and excited to learn how to do all of the things. If it sounds like I just described you, that is probably not a coincidence.https://kelly-lawson.mykajabi.com/ideal-client-worksheetBOOK RECOMMENDATIONChris Brogan Trust Agents -> https://kellylawson.ca/booksCheck out today’s sponsors!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:https://kellylawson.ca/sheertexSave $40 on your first box with HelloFresh:https://kellylawson.ca/hellofreshSave 15% on your new TONIC site with code KELLYLAWSONhttps://kellylawson.ca/tonicsiteLearn what’s in Kelly’s capsule this season:https://kellylawson.ca/mystyle38 min
- 006: Get Writing. How to Discover, Write and Share Your Brand Stories Online.
Guest Katie Wallace: Educator, Brand Storyteller, Copywriter
Telling a story is one of the most powerful ways to get people to connect with your brand, but what if you feel like your story isn’t interesting or like you have nothing to say? A lot of people struggle with this, but it’s simply not true! Storytelling is such an important aspect of growing your brand. Stories create emotion, and emotion sparks action!
Today, I’m talking with Katie Wallace, longtime friend of mine and jack-of-all-trades writer, with journalism being her foundation. Katie is a brand storytelling wizard, and she is sharing her best brand storytelling tips about why you need it, where you need it, and how to do it.
Check out a summary of Katie’s top tips!
The five W's are your basic building blocks for any storyWho, what, where, when, and why; these five Ws that you might have learned as far back as grade school are still fundamental when trying to tell a story! Katie has pared this down to the even simpler three Ps: person, place, and problem.
Show, don’t tellThe more specific you get, the better! Sensory input is one of the best ways to get readers to connect with your story.
Open with your best stuff with the inverted pyramid writing techniquePicture an inverted pyramid, the top is where you want all your important stuff goes. Cut things first from the bottom that houses the less important info.
Editing is your best friendWhen you’re done writing, always run your work through some sort of spell-check. Both Katie and I love Grammarly.
Pay attention, you’ll start to see stories everywhere in your lifeKatie is offering my listeners a free copy of her e-book, 15 Brand Stories You Can Tell Today. Check it out and get started!
Edit your work for free with Grammarly: https://www.grammarly.com/
Check out Katie’s free e-book:
>> DOWNLOAD HERE <<
Connect with Katie:https://www.instagram.com/story.by.kate/
CHECK OUT TODAY’S SPONSORS!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:
https://kellylawson.ca/sheertex
Save $40 on your first box with HelloFresh:
https://kellylawson.ca/hellofresh
Save 15% on your new TONIC site with code KELLYLAWSON
https://kellylawson.ca/tonicsite
Learn what’s in Kelly’s capsule this season:
https://kellylawson.ca/mystyle
50 min - 003: It Starts with Self-Love. Learn How to Radically Love Your Body Here.Guest Amanda Hanson: Personal Stylist and EducatorHave you ever met someone and you just immediately thought – this is someone who I connect with? Like you just immediately know: I want this person in my life, and we are going to be friends for a long long time? That was how I felt when I first met Amanda. I was photographing her wedding actually, and I realised, this woman is a thinker, she shows up unapologetically, and she innately wants to help lift up the people around her. And, I learned since then, that our stories are actually very similar.If confidence is something you struggle to find within yourself, I want you to settle in for this episode and hear Amanda’s advice for digging into your soul and uncovering the confidence that lies within you. I truly wish for every woman to hear her message and learn about the steps that need to be taken, and the work that needs to be done to radically love the skin that you are in. Not the someday skin, not the goal body, but to start loving who you are right now, today, so that you can show up in the world with your full potential. She is one of my most favorite people to talk to and I hope you enjoy this conversation as much as I did.>> To download Amanda’s Free Workbook that accompanies this episode: 5 Ways to Radically Love Your Body click here <<Check out today’s sponsors!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:https://kellylawson.ca/sheertexSave $40 on your first box with HelloFresh:https://kellylawson.ca/hellofreshSave 15% on your new TONIC site with code KELLYLAWSONhttps://kellylawson.ca/tonicsiteLearn what’s in Kelly’s capsule this season:https://kellylawson.ca/mystyle52 min
- 002: No Money? No Problem! Dreamy PR Coverage Doesn’t Have to Cost a Thing.Guest Crystal Richard: PR Guru, East Coast MermaidDo you ever find that running a business like giving one pitch after another? When you stop and think about it, as entrepreneurs we’re constantly pitching potential and existing customers, community stakeholders and maybe even investors.So as intimidating as pitching an editor at Forbes or the Huffington Post might be, you’re already doing it to some extent in other parts of your business.Landing those dreamy media opportunities can do so many great things for your business, it can help you establish more street cred, grow your following, and most importantly create more awareness and demand for your products and services. These are all the reasons why it’s more than worth your time to figure out how to successfully pitch yourself or your business to media.The question is: what’s the difference between a knockout pitch and the thousand other pitches that find their way into the trash?Well in today’s episode I am chatting with the ever-delightful Crystal Richard of Crystal Richard and Co and she is going to tell you exactly how she gets her clients into publications like Forbes magazine. Crystal is a delight to chat with, a wealth of knowledge, and I think you are going to find her story pretty inspiring too. Without further ado, let’s find out how you can DIY your way into Forbes Magazine, today!What Crystal says:Always be pitching. Devote one hour per week to this. Pitch early in the day Monday through Thursday. Not late in the day, and not Fridays.Get to know your potential media partners. Think about getting them to know, like and trust you.Spend the time to familiarize yourself with the outlets that you want to be covered on. Find the writers you want to be covered by.>> Grab Crystal’s Free Pitch Template Here!<<Get in touch with Crystalhttps://www.instagram.com/crystal_catherine/https://www.crystalrichard.com/https://eastcoastmermaid.com/Check out today’s sponsors!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:https://kellylawson.ca/sheertexSave $40 on your first box with HelloFresh:https://kellylawson.ca/hellofreshSave 15% on your new TONIC site with code KELLYLAWSONhttps://kellylawson.ca/tonicsiteLearn what’s in Kelly’s capsule this season:https://kellylawson.ca/mystyle48 min
- 005: Here’s How to Successfully Launch the Business of Your Dreams.
Guest Renee Warren: Author, Educator and Entrepreneur
Do you have a great business idea and just don’t know where to start, or maybe you have already launched your business, but you need help standing out in a noisy space? If either of these scenarios sound like you, listen up, because today I am talking to entrepreneur extraordinaire, Renée Warren.
Renée is an award-winning entrepreneur, author, and public speaker who now helps women launch and grow the businesses of their dreams through her company, We Wild Women. Today, I’m picking Renée’s brain for her best advice for first-time entrepreneurs looking to launch their businesses in this crazy world we live in.
Check out a summary of Renée’s tips below and listen to the podcast for her in-depth advice and anecdotes!
Customer and market validation are super importantYou have to construct who your ideal customer is and then structure EVERYTHING you do around serving that ideal individual. Reach out and interview five or ten people with open, non-leading questions related to the main goal of your business to help you understand the core problem of your customer.
You have to take risks and learn to deal with criticismA good network is critical to building a business. You have to surround yourself with knowledgeable people that build you up, but also aren’t afraid to tell you when you may be going a bit off course. Make sure to always take risks and always provide value when you do.
The right mindset is THE most important thing when you are starting a businessThe most successful CEOs are those that are calm in a crisis and have some sort of meditative practice. Meditating doesn’t have to mean sitting quietly with your legs crossed for an hour; it’s anything that calms you down and resets your mind.
Ideal Client Discovery and Customer Validation Workbook from Episode 004>> DOWNLOAD HERE <<
Connect with Renée:https://www.wewildwomen.com/
https://www.instagram.com/renee_warren/
Check out today’s sponsors!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:
https://kellylawson.ca/sheertex
Save $40 on your first box with HelloFresh:
https://kellylawson.ca/hellofresh
Save 15% on your new TONIC site with code KELLYLAWSON
https://kellylawson.ca/tonicsite
Learn what’s in Kelly’s capsule this season:
https://kellylawson.ca/mystyle
51 min - 004: Are You Reaching Your Customer Online? Hit Play to Find Out.
When I started out in business, I tried to be all the things to all the people. And you know what? It sucked. It sucked for me, and it sucked for my potential customers who weren’t sure, what, exactly I was all about. I lost sales and sleep over writing copy and content, sales and marketing, and big business decisions because I didn’t know who I was trying to reach.
In this episode of the Workshop Weekly podcast, we’re getting up close and personal with your ideal customer. If you’ve ever wondered what words to use in your marketing to drive sales and interaction, this episode is for you! We’ll dish up some simple steps you can take today to get zeroed in on your ideal customer so you’ll know exactly what to say and do to delight your ideal customer and grow that empire, starting RIGHT NOW!
An ideal customer represents your perfect customer. This one single person is the potential customer who wants and needs your content, your products, or your services. Their exact needs are met by your offer.
And to be perfectly clear - this also has to be someone who you want to work with, as well.
When I first got started, my ideal customer for my photography education, AND for this podcast, by the way, was actually me 10 years ago. A mother who is exploring the entrepreneurship scene, looking to escape the confines of her soulless job, looking to take control of her lifestyle, and really ramp up her business venture. She is hungry to connect with someone who has gone before her, yearning for more purpose in her life, eager and excited to learn how to do all of the things. If it sounds like I just described you, that is probably not a coincidence.
https://kelly-lawson.mykajabi.com/ideal-client-worksheet
BOOK RECOMMENDATION
Chris Brogan Trust Agents -> https://kellylawson.ca/books
Check out today’s sponsors!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:
https://kellylawson.ca/sheertex
Save $40 on your first box with HelloFresh:
https://kellylawson.ca/hellofresh
Save 15% on your new TONIC site with code KELLYLAWSON
https://kellylawson.ca/tonicsite
Learn what’s in Kelly’s capsule this season:
https://kellylawson.ca/mystyle
38 min - 001: Make this Mindset Shift, and Start Living the Life of Your Dreams TODAY.Welcome to the Workshop Weekly Podcast with your host Kelly Lawson. Today Kelly is discussing the biggest barrier between you and your full potential: imposter syndrome. Imposter syndrome can be explained as a constant feeling of inadequacy despite evidence of success. It is self-doubt even when you have external proof of your accomplishments.Does this sound like something you’ve experienced? Imposter syndrome doesn’t discriminate; many professionals and highly successful individuals have experienced it at some point in their lives.Kelly covers the six main themes related to imposter syndrome and what you can do to combat them, including daily exercises.You can follow along in Kelly’s free workbook, available here.1. My idea is not unique, there are so many others doing it well already.There is only one of you and while your idea may not be unique, the way you will execute it is; no one will do it like you.What if you tried replacing that shitty self-talk with this truth bomb:YOU ARE UNIQUE – THERE IS LITERALLY ONLY ONE OF YOU.Here’s the important thing you need to understand: your idea probably isn’t. And that’s ok.MOST IDEAS ARE NOT ORIGINAL. MOST DREAMS ARE NOT UNIQUE.2. I don’t feel ready.The only way to beat fear is just to start. The sooner you do what scares you, the sooner it will become less scary.Guess what? Things are never ready. So instead of waiting for a perfect moment that will never come, here’s what you’ve got to do:JUST START – DESPITE NOT FEELING READY.Easy right? Haha, ok, maybe that sounds easier said than done. Let’s explore.The more you do the scary thing, the sooner it will become less scary, and the sooner you do it, the sooner you will get better and better at it.3. What if I start and can’t stick with it?Make a schedule and put other people in it, you’ll stay on track if you’re accountable to others.This is when you need toTAKE CONSISTENT ACTION – EVEN WHEN IT FEELS WRONG OR SCARY.This one’s all about the practical steps that will naturally build momentum and fuel your progress.IT’S ONLY MY FIRST EPISODE, BUT I THINK I KNOW YOU AT LEAST A LITTLE BIT ALREADY.I know that you are the kind of person who is committed to the people in your life and would never want to let them down.When it comes to putting your dreams, goals, and ideas first, well, that’s when things fall apart.Today, that stops, ok? I want you to commit to yourself and follow your own big dream or big goal as if you’ve committed it to someone other than yourself. That can feel scary or even wrong, to put ourselves first. But you don’t serve others by sacrificing yourself.4. What will people think or say?Put on your blinders and stay focused. Stop the comparison game.This one is a killer. Girlfriend, this is when you’ve gottaPUT YOUR BLINDERS ON AND STAY FOCUSED.Stay in your lane with what other people are doing, stop the comparison game, stay in your lane with regards to what other people might be thinking or saying, and stay in your lane with respect to ignoring the shiny objects.5. The competition is too fierce.Flip the belief that someone’s win is your loss; there is enough success to go around.You might not know this already, but it is a cold hard fact that mindset can radically affect the course of your life. Overwhelming research on mindset shows that the way you think about yourself and the world around you can drastically change the way you learn, how you handle stress, how you create success, your resilience, and even how your immune system functions.YOU CAN BOTH WIN!We’re going to deep-dive into the abundance mindset in an upcoming episode. For now, I just want you to pay attention to those times when you find yourself begrudging someone else’s success, or playing that0 min
- 003: It Starts with Self-Love. Learn How to Radically Love Your Body Here.
Guest Amanda Hanson: Personal Stylist and Educator
Have you ever met someone and you just immediately thought - this is someone who I connect with? Like you just immediately know: I want this person in my life, and we are going to be friends for a long long time? That was how I felt when I first met Amanda. I was photographing her wedding actually, and I realised, this woman is a thinker, she shows up unapologetically, and she innately wants to help lift up the people around her. And, I learned since then, that our stories are actually very similar.
If confidence is something you struggle to find within yourself, I want you to settle in for this episode and hear Amanda’s advice for digging into your soul and uncovering the confidence that lies within you. I truly wish for every woman to hear her message and learn about the steps that need to be taken, and the work that needs to be done to radically love the skin that you are in. Not the someday skin, not the goal body, but to start loving who you are right now, today, so that you can show up in the world with your full potential. She is one of my most favorite people to talk to and I hope you enjoy this conversation as much as I did.
>> To download Amanda's Free Workbook that accompanies this episode: 5 Ways to Radically Love Your Body click here <<
Check out today’s sponsors!Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:
https://kellylawson.ca/sheertex
Save $40 on your first box with HelloFresh:
https://kellylawson.ca/hellofresh
Save 15% on your new TONIC site with code KELLYLAWSON
https://kellylawson.ca/tonicsite
Learn what’s in Kelly’s capsule this season:
https://kellylawson.ca/mystyle
52 min
About The Workshop Weekly
From the publisher's feed
The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and…
fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.