The Workwomb Podcast

Today I’m joined by my dear friend Samantha Jo — Pleasure Queen and creator of The Pleasure Codes, a spiritual, somatic method for thriving and exponential growth.

She has such a phenomenal way of approaching pleasure. Honestly, I don’t always resonate with folks in the pleasure space ⎯ sometimes it feels performative or exhibitionist in a way that doesn’t land for me. (Which is funny, because I used to be an actress and love being seen on stage!) But Samantha's work is the polar opposite.

Samantha guides visionary women and rebels at heart beyond overwhelm and limitations into their most iconic, liberated, prosperous, and pleasure-filled reality. Blending sacred sexuality, nervous system expansion, and energetics, she helps high-level leaders and entrepreneurs unlock their deepest magnetism, wealth, and impact with ease.

Through her classes, courses, 1:1 coaching, and her signature six-month mastermind The Temple, she empowers women to embody their full radiance, reclaim their desires, and normalize the extraordinary.

She’s so aligned. So grounded. So juicy.

She talks about her holy calling as being a steward of the pleasure revolution — and it’s beautiful. Feminine. Sacred. And ultimately, so supportive of the entrepreneurial journey that it felt absolutely perfect to bring her on today.

We had an epic convo — like, truly — talking everything from sexy time with her husband, to the evolution of their marriage: from separation… to gourmet sex, and how they saved their marriage. I find her work so fascinating because it’s rooted in science and somatics and so easily transposable to business.

• How Samantha and her husband went from separation to soul-deep reconnection, and what “gourmet sex” had to do with it. (12:30)
• Why pleasure is a biz strategy and how tuning into desire can unlock exponential growth. (19:45)
• What it really means to be “the steward of a pleasure revolution” and how Samantha approaches sacred sexuality with reverence and depth. (27:10)
• How somatics, nervous system expansion, and embodiment can support visibility, leadership, and entrepreneurship. (34:50)
• The power of reclaiming your desires, normalizing extraordinary, and leading with your full radiance. (42:15)

If you’re thinking, “What does pleasure have to do with business?” The answer is: Everything. Everything. EVERYTHING.

So grab a bevy, get cozy, and prepare to fall in LOVE with Samantha!

• Instagram: @the.samanthajo
• Offers: stan.store/thesamanthajo
• The Pleasure Codes — Her signature method
• The Temple — Her 6-month mastermind for visionary women

• Gourmet Sex Saved Our Marriage | With Pleasure Podcast
• Biz on the Beach — Somatic biz retreat

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me @workwomb to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing — leave a review, and you could be diving into your own 1:1 session with me soon.

• DM me on Instagram ➝ @workwomb (DM's are my love language!)
• Drop me a line ➝ [email protected]

• Biz on the Beach Somatic Biz Retreat!
• The Elevated Mastermind Circle
• Private Mentorship w/ Abbi
• Peek all at our programs
• Visit the Workwomb website

And we make money by selling our products and services. I used to cringe at all of this (sales felt icky and tacky). But if what you do makes people’s lives better — whether you’re a babysitter, florist, massage therapist, or anything else — then it’s your DUTY to share it. Full stop.

In this episode, I'm walking you through my intuitive framework for lead gen that skips the bro-marketing and starts with this simple truth: Your message matters. And your people can’t buy from you if they don’t know you exist.

If lead gen has felt hard, awkward, or exhausting, this episode is your permission slip to reimagine it.

• Why visibility isn’t just about being seen—it’s about being remembered. (4:26)
• The difference between a borrowed audience vs. an owned audience—and how to use both strategically. (16:04)
• What it really means to sell how you serve, so your marketing feels like magic, not manipulation. (52:13)
• How to make pitching part of your weekly marketing ritual (without hating it). (28:47)
• Why knowing what you’re selling right now changes everything about your message and your momentum. (1:03:27)

• Ep. 23 🎙️ Honoring Your Capacity & Owning Your Worth with Chelsea Riffe
• Ep. 4 ☁️ How To Attract Your Dreamiest Clients With Magnetic Marketing

If you’re craving these kinds of yummy, intuitive marketing convos and you’re ready to uplevel your sales and visibility in a way that actually feels GOOD... this retreat is going to be the bomb.com!!! Enrollment closes August 1st (or when we sell out, whichever comes first). So if this is calling to youuuuu, DM me and let’s chat!

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me @workwomb to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing — leave a review, and you could be diving into your own 1:1 session with me soon.

• DM me on Instagram ➝ @workwomb (DM's are my love language!)
• Drop me a line ➝ [email protected]

• Biz on the Beach Somatic Biz Retreat!
• The Elevated Mastermind Circle
• Private Mentorship w/ Abbi
• Peek all at our programs
• Visit the Workwomb website

We’re diving into this question in episode 25 with my dear love, Shaina Evoniuk. She’s a powerhouse human. A mama. A musician. A genre-defying creative. And wow — you’re going to love this firecracker of a human and all she shares in this episode.

Shaina and I actually met way back in 2009 during a yoga training. We were paired up as “yoga buddies” and from the second I met her, I adored her fire. (Also... she’s an Aries. I married an Aries. I birthed an Aries. Sooo I clearly have a type.)

Shaina is a classically trained violinist with a career that’s anything but classical. She’s toured the world, played with artists like Leon Bridges, Lizzo, and Shawn Mendes, and performed at iconic venues like Carnegie Hall and the Super Bowl. She’s also the founder of multiple ensembles, a go-to contractor for major brands and events, and a true creative force in every sense of the word.

• How Shaina went from classical violinist to multi-genre violinista — and built a biz out of what lit her up. (15:00)
• Why rebranding her business meant going deep into her own identity and purpose. (10:00)
• How she approaches pricing, value, and negotiation as a gig-based artist (and why Bloomingdale’s doesn’t pay the same as Planned Parenthood). (31:30)
• What motherhood taught her about boundaries, business, and only saying yes to what’s really worth it. (44:00)
• The importance of improvisation, honoring your energy, and building a life that actually works for you — on and off stage. (57:00)

So yeah. Shaina knows her shit. She’s not just a wildly talented artist — she’s a brilliant, inspiring creative entrepreneur with so much wisdom to share.

If you’re someone who gigs, contracts, or pieces together your work in creative ways, this one’s especially for you!

• @shainaviolinista on Instagram
• shainaviolinista.com

• Hit Woman Honey – Shaina’s solo album
• Cosa Nostra Strings – her genre-defying ensemble
• The Let Them Theory by Mel Robbins

Can you make something go viral? Let’s talk about it…

Today’s episode is a juicy book-club-meets-marketing-masterclass moment inspired by my latest read, Contagious by Jonah Berger. This one was originally for my Elevated Mastermind babes (yes, we have a book club because I'm obsessed with #AlwaysLearning), but the takeaways were too good not to share. Think: virality explained, minus the gimmicks, plus essential oils and metaphorical $100 steaks.

So if you’ve ever wondered why some ideas spread like wildfire and others fizzle out—and how to ethically, soulfully create something worth sharing—let’s dive in.

I’m riffing on:

• What “social currency” really means and how to make your brand something people want to associate with. (7:58)
• How triggers make your biz top of mind + tip of tongue. (18:21)
• Why “When people care, they share” is your new marketing mantra. (28:33)
• What public visibility has to do with virality (and how to make the intangible feel tangible). (37:20)
• How to create actual practical value, not just more noise. (44:29)
• Why stories are the Trojan horse of content that actually converts. (51:13)

From emotional storytelling to strategic brand partnerships, we’re unpacking Jonah's six steps that make things contagious and how to apply them without selling your soul to the algorithm.

This isn’t about going viral just for the likes. It’s about making your message matter, helping your people feel something, and showing up in a way that sticks.

Grab a cozy bevvy, crack open your notes app (or your fave pen and paper), and let’s goooo.

• Contagious: Why Things Catch On by Jonah Berger
• Ep 12 ✨ How to Go from $40k Months to $0k Months in 10 Easy Steps
• Ep 4 🧠 The Four Types of Buyers and How to Speak to Them
• The Elevated Mastermind Circle

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me @workwomb to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

• DM me on Instagram ➝ @workwomb (DM's are my love language!)
• Drop me a line ➝ [email protected]

• ⁠The Elevated Mastermind Circle⁠
• ⁠Private Mentorship w/ Abbi⁠
• ⁠Peek all at our programs⁠
• ⁠Visit the Workwomb website

This is SUCH a fun convo I had with Chelsea Riffe, world traveler and the host of the hit podcast, In My Non-Expert Opinion, a top 1% pod known for bringing transparency around biz, creativity, and travel. She's a dedicated podcast strategist helping women take down the patriarchy one episode at a time. She's also been my personal pitching coach, which has been SUCH. A. Dream. (For all the spiritual peeps, she's an Aquarius Sun, Virgo Moon, Virgo Rising—same as me! #twins!—and a 6/2 Reflector in Human Design.)

We talked about the capacity battery of being an entrepreneur and being a creative. We talked about why you deserve a seat at the table, why your message matters. We talked about running a lean biz. We talked about seasonal business and cyclical business and taking breaks and riding the waves of launches. We talked about her work BTS and why you don't need to help everyone in the world to scale your business. And if it's not obvious—podcasts. We talked about the power of a good ole' POD!

• Chelsea’s nomadic lifestyle, why she chose Cape Town, and how her values drive her biz decisions. (2:46)
• How she pivoted away from 13 1:1 clients and created a business that honors her capacity. (9:15)
• What “wavy marketing” really looks like and why leaning into seasonal business models can change everything. (19:10)
• Why podcasting beats the algorithm every time, and how it became her most powerful (and fun!) marketing tool. (30:07)
• The messy middle of pivoting, letting go of old offers, and building a business that lights her up from the inside out. (41:53)

You're gonna freaking love this if you're a digital nomad, if you're someone who's pivoted industries in your biz, or if you just love a good story about expressing yourself and creating your ideal biz—not what you see in the world, but what honors your capacity, who you are, and how you want to work. If you're thinking of starting your own podcast, or curious about the importance of podcasts as part of your marketing strategy, this is going to light a fire under your sweet booty.

• Instagram: @chelseariffe
• Website: chelseariffe.com
• Substack: Slight Turbulence
• Podcast: In My Non-Expert Opinion

• 4000 Weeks – Oliver Burkeman
• How I Built This Podcast – Guy Raz
• Pitch Perfect – Chelsea’s signature podcasting program
• The Elevated Circle – Abbi’s 6-Month Mastermind Sisterhood for Intuitive Biz Owners

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me @workwomb to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

• DM her on Instagram ➝ @workwomb (DM's are Abbi's love language!)
• Drop her a line ➝ [email protected]

• ⁠Elevate what you think is possible in the Elevated Mastermind Circle⁠
• ⁠Step into your zone of genius with Private Mentorship w/ Abbi⁠
• ⁠Peek all at our programs⁠
• ⁠Visit the Workwomb website

How do you know when you're doing enough? Oh, that's easy! Wait — doesn't everybody have systems around enoughness in their biz? No??? Well, that changes now!

For most of my biz I didn't feel like I was doing enough. And I'm a human — I'm not gonna lie to you and tell you I've cracked the code and am now the highest achiever all day, every day. No. But I have created systems around my expectations of myself so that I'm able to check out of work on the weekends and feel like I've moved the needle on what matters. In short? I've done enough.

This episode is all about the metrics, the systems, and the symptoms that finally let you know you're doing enough—because we're not here just to do enough. We're here for the extra. The success, the legacy, the magic, the story. We're here for the abundance that overflows from us onto the world around us.

We’re unpacking how to define your personal metrics for enoughness, build rhythms that support your energy and creativity, and feel SUCCESSFUL without burning out. You’re going to hear me riff on:

• How we’ve been sold the lie that more work = more worth. (4:22)
• The four pillars of enoughness: Metrics, Systems, Symptoms, and Strategy. (9:10)
• How to calculate your “enough number” in both life + biz and why knowing it changes everything. (12:30)
• The 80/20 exercise that shows you exactly where your results actually come from. (20:01)
• My “two evergreen, one sprint” system for organizing your week around what really matters. (27:33)
• How to stop feeling behind and start feeling damn proud + Friday rituals, Notion templates, and strategic sign-offs. (33:09)

This is your permission slip to stop chasing the mythical "enough" and start creating systems that prove to your brain and body that you're already doing more than okay.

When you finish this ep, go map out your 20%. Revisit your budget. Celebrate your wins. And then? LOG. OFF. You earned it. But first, tag me on IG (@workwomb) so I can cheer you on!!!

• Monday Magic Method™: Your practice for a powerful + aligned week
• Ritual for Riches™ Notion Template
• Ep 19 ✍🏻 Writing, Wanderlust & Radical Creative Freedom with Dani Kreeft

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me @workwomb to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

• DM her on Instagram ➝ @workwomb (DM's are my love language!)
• Drop her a line ➝ [email protected]

• ⁠Elevate what you think is possible in the Elevated Mastermind Circle⁠
• ⁠Step into your zone of genius with Private Mentorship w/ Abbi⁠
• ⁠Peek all at our programs⁠
• ⁠Visit the Workwomb website

You are in for such a yummy conversation on love, relationships, and the dance between masculine and feminine energy with my dear friend ⎯ life, relationship, and executive coach Justine Baruch! She's dropping some serious wisdom on how biology, brain chemistry, and energy dynamics impact our relationships.

Justine has spent nearly two decades empowering ambitious, high-achieving women to move from overwhelm and self-sacrifice into lives of deep fulfillment and ease. She is known for cutting straight to the heart of the matter and helping women redefine success on their terms.

• Why men and women process emotions differently and how that affects conflict resolution (9:19)
• Why women talk through stress while men take space and how to honor both needs (14:36)
• The masculine vs. feminine energy dance in relationships (26:42)
• Why women struggle to rest and why men naturally do it better (yes, really!) (29:59)
• How to stop unintentionally emasculating your partner and instead empower them (37:32)
• The importance of transition rituals when shifting between work, mom, and partner mode (42:12)

If you’ve ever felt frustrated by your partner’s response to stress, wondered why you struggle to rest, or wanted to bring more ease, flow, and polarity into your relationship, this conversation is FULL of lightbulb moments.

• Instagram: @justinebaruch
• Website: justinebaruch.com
• Join Justine's Free 3-Day Challenge!

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me ⁠@workwomb⁠ to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

• DM her on Instagram ➝ @workwomb (DM's are Abbi's love language!)
• Drop her a line ➝ [email protected]

• Step into your next-level vision with Biz on the Beach, a Luxury Somatic Biz Retreat in Sayulita, Mexico.
• ⁠Elevate what you think is possible in the Elevated Mastermind Circle⁠
• ⁠Step into your zone of genius with Private Mentorship w/ Abbi⁠
• ⁠Peek all at our programs⁠
• ⁠Visit the Workwomb website

Let’s talk about something JUICY today and something that might just be the exact permission slip you need in your biz right now. Have you ever held back from posting, launching, or selling because you felt like you weren’t “ready”? Maybe you’ve told yourself, “Once I edit one moooore time,” or “Once I tweak thissss,” THEN I’ll show up? Yeah, gonna call BS on that as serving your biz magic.

This episode is an invitation to ditch perfection and start marketing like an EFFING HUMAN because people don’t buy what you do, they buy who you are.

• The raw, unfiltered truth about how I grew my business—before I let in “the experts” who made me second-guess my magic. (2:32)
• Why being a mess is actually my best sales strategy (and how it can work for you, too). (9:01)
• The sneaky ways perfectionism might be blocking your revenue, visibility, and confidence. (14:49)
• How to sell how you serve so your marketing actually feels like YOU and not like some stiff, cookie-cutter strategy. (11:05)
• A simple shift to create sustainable, consistent visibility without the burnout. (18:03)

If you’ve been waiting for permission to show up, this is it.

When you finish this episode, GO CREATE! Go be you, go be raw, go be messy, go do your shizzz. Post the thing, send the email, hit record on the video—just show up. Tag me on IG (@workwomb) so I can cheer you on!

If you’re craving these kinds of yummy, intuitive marketing convos and you’re ready to uplevel your sales and visibility in a way that actually feels GOOD... this retreat is going to be the bomb.com!!! We’ve got space, but enrollment closes in August (or when we sell out, whichever happens first). So if this is calling to youuuuu, DM me and let’s chat!

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me ⁠@workwomb⁠ to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

• DM her on Instagram ➝ @workwomb (DM's are Abbi's love language!)
• Drop her a line ➝ [email protected]

• ⁠Elevate what you think is possible in the Elevated Mastermind Circle⁠
• ⁠Step into your zone of genius with Private Mentorship w/ Abbi⁠
• ⁠Peek all at our programs⁠
• ⁠Visit the Workwomb website

Are you reeeeady for the most epic conversation with my dear friend ⎯ author, copywriter, creative genius, and all-around badass ⎯ Dani Kreeft. She is such a gift, and I have a feeling this episode is going to make you feel deeply seen as a creative.

Dani’s a writer on a mission to find the most honest ways to say the things we most need to hear. Her new book, Waves Come in Sets, just launched and her story is so deeply relatable. She’s been following the creative impulse since she was young, weaving writing, photography, space holding, and community building into the fabric of her life. Dani is a living example of courage as a creative act ⎯ and creativity as an act of courage.

• Creating for the love of it before thinking about sales, success, or external validation (0:00)
• How a nomadic lifestyle shaped Dani’s perspective on belonging, stability, and self-trust (4:01)
• Balancing creative integrity with financial sustainability (26:24)
• The importance of finding spaces that support and inspire your creative process (38:20)
• Doing things your way, whether it's how you write, launch a book, or build a career (47:48)
• Moving beyond societal and industry expectations to craft a life and business that truly align with you (48:11)

If you're a writer, you're going to vibe with this. If you’ve ever danced between W-2 jobs and freelancing, taken leaps into the unknown, or lived the beautifully messy, nomadic dream, this conversation is full of HELL YES moments for you.

• Instagram: @danikreeftwrites
• Website: danikreeftwrites.com
• Substack: substack.com/@danikreeftwrites

• Waves Come in Sets – Dani Kreeft’s book
• The War of Art – Steven Pressfield
• The Creative Habit – Twyla Tharp

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Post a screenshot to your IG Story tagging me ⁠@workwomb⁠ to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

• DM her on Instagram ➝ @workwomb (DM's are Abbi's love language!)
• Drop her a line ➝ [email protected]

• ⁠Elevate what you think is possible in the Elevated Mastermind Circle⁠
• ⁠Step into your zone of genius with Private Mentorship w/ Abbi⁠
• ⁠Peek all at our programs⁠
• ⁠Visit the Workwomb website

Well, hello, you sweet thang! I am so stoked for this conversation ⎯ wait, is it a conversation if it’s a solo episode? Questionable. Regardless, welcome to my convo of one, my monologue!

I’ve been reading a phenomenal book called Be Your Future Self Now by Dr. Ben Hardy, PhD. He’s an organizational psychologist and a brilliant thinker whose work has been so impactful for my biz. His book10x is Easier Than 2x, co-authored with Dan Sullivan, is a simple yet potent concept that has been a complete game-changer in my approach to biz and decision-making.

This idea of becoming your future self now is incredibly powerful. Are you making decisions looking in the rearview mirror, or are you looking out the dashboard? If you let your past dictate your future, you’ll likely repeat patterns, settle for mediocrity, or even feel stuck in boredom (HI THIS IS/WAS ME TOO, FYI).

In this episode, I'm gabbing all about how to step into the mindset of your future self, make bold decisions, and create the habits that align with the life and business you truly want.

We’re diving into:

• The power of visualizing your future self and making decisions from that place (1:56)
• How to schedule your future habitsnow to set yourself up for success (8:33)
• The importance of eliminating lesser goals so you can focus on what truly moves the needle (14:39)
• Why being in the right environment (energetically and physically) is non-negotiable for success (19:18)

This episode is all about shifting from playing small to fully embodying the next-level version of you. Because let’s be real, your future self isn’t waiting around. She’s already out there, making moves. It’s time to catch up.

Mentioned In This Episode:

• Ep 12 💸 How To Go From $40K to $0 Months in 5 Easy Steps
• Be Your Future Self Now – Dr. Ben Hardy
• 10X is Easier Than 2X – Dr. Ben Hardy & Dan Sullivan
• Unbound: A Woman’s Guide to Power – Kasia Urbaniak

6-Month Mastermind Sisterhood for Intuitive Biz Owners

The high-achieving sisterhood for women who dream big and rise together. It's your space to gather, dream openly, and connect vulnerably as cheerleaders and hype women for each other.This is a together kind of thing.

Luxury Somatic Biz Retreat in Sayulita, Mexico

Step away from the daily grind and immerse yourself in six days of strategic masterminding, soulful connection, and total nervous system nourishment ⎯ all set against the breathtaking backdrop of Sayulita, Mexico. This is where biz strategy meets deep transformation, where you gain clarity, confidence, and the next-level vision to bring your big ideas to life. This is your chance to refresh, recharge, and reimagine your biz!

Did you love the pod? Let us know for a chance to win a 1:1 session with me!

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

• Leave a review sharing what you love about the pod!
• Send me a screenshot either via IG (⁠@workwomb⁠) or email⁠[email protected]⁠

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

Chat with Abbi!

• DM her on Instagram ➝ @workwomb(DM's are Abbi's love language!)
• Drop her a line ➝ [email protected]

Uplevel Your Biz Magic!

• ⁠Elevate what you think is possible in the Elevated Mastermind Circle⁠
• ⁠Step into your zone of genius with Private Mentorship w/ Abbi⁠
• ⁠Peek all at our programs⁠
• ⁠Visit the Workwomb website