May 19, 2026

The World Cup Is Coming, Is Your Business Ready?

29 minutes

Big events bring big opportunities, but the businesses that win are the ones who prepare. Host Gene Marks sits down with Connie Kinnard of the Greater Miami Convention and Visitors Bureau to talk World Cup prep, small business strategy, and what it takes to turn a surge in visitors into lasting revenue. From optimizing your online presence to building the right relationships, the tips she shares here apply to any major event, anywhere.

Take the conversation further with The 39-Day World Cup Playbook. It's your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4

Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs

Have a topic idea? Share it at https://payx.me/thrivetopics

Topics include:

00:00 – Episode preview and guest introduction

01:21 – Connie’s career path: From Nashville to Miami

04:08 – What a convention and visitors bureau does

06:47 – Training managers to support employers

08:16 – Preparing for the World Cup and other big events

12:01 – Online presence, search, and AI: How visitors find you

14:27 – Safety and security considerations for big events

16:08 – Tailoring marketing to international visitors

19:38 – How the World Cup differs from other major events

24:47 – Last-minute World Cup advice for local businesses

28:06 – Wrap up and thank you

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DISCLAIMER:

The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

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