The Worldly Marketer Podcast

John Yunker is an expert in web and software globalization. He is the co-founder and President of Byte Level Research, which is a consulting & publishing company dedicated to the art & science of web globalization.

John has worked with many of the world's leading global brands, providing web globalization training and benchmark services. Over the years, he has authored a number of reports on web and content globalization, including 13 annual editions of The Web Globalization Report Card.

Besides his annual report cards, John writes a blog called Global by Design. He is also the author of several books, including Beyond Borders: Web Globalization Strategies, The Savvy Client's Guide to Translation Agencies, and The Art of the Global Gateway.

John's latest book, called Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, is hot off the press and available from your favourite book dealer.

Links:

• Byte Level Research website
• Global By Design blog
• John's personal website
• John's new book: Think Outside the Country
• John's books on Amazon
• John on LinkedIn
• John on Twitter

Andy Molinsky is the author of Global Dexterity: How to Adapt Your Behavior across Cultures without Losing Yourself in the Process. Published in 2013, it received an Axiom Award for Best Business Book in International Business & Globalization. It has been widely used in organizations around the world, including Boeing, AIG, the US Air Force Academy, and the Clinton Foundation, to name a few.

Andy's received his Ph.D. in Organizational Behavior and his M.A. in Psychology from Harvard University. He also holds a B.A. in International Relations from Brown University, and Master's Degree in International Business from Columbia University.

Through his current position as a Professor at Brandeis University's International Business School, Andy helps people develop the insights they need to act outside their personal and cultural comfort zones. His articles have been featured in the Harvard Business Review, Inc. Magazine, the Financial Times, the Boston Globe, NPR, and Voice of America – among others.

When he's not teaching, Andy consults and lectures widely to university and corporate audiences. He has been recognized as a Top Voice for LinkedIn for his work in education, and his latest book, Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence, was published in January 2017.

Links:

• Andy's website
• Andy's Cheat Sheet to 10 Cultural Codes From Around the World
• Andy's books on Amazon
• Andy on LinkedIn
• Andy on Facebook
• Andy on YouTube
• Andy on Twitter

Don Southerton is known in business circles as "The Hyundai Whisperer". Based in Denver, Colorado, he is the Founder and CEO of a consulting firm called Bridging Culture Worldwide, which provides in-depth insights into the dynamics of Korean-based global business.

With 35 years of experience, Don is recognized as the definitive authority on Korea business consulting and Korean corporate culture. He is a trusted consultant, mentor, coach, and strategist who works with a variety of industries – from the automotive, golf, and quick-service restaurant sectors, to New Urbanism and green technology.

Don is a specialist on Korean cultures and norms, Korean market entry strategy, Korean education, and the Korean workplace. His clients include Fortune 500 companies, top Korean groups, leading international law firms, and elite consultancies.

Links:

• Bridging Culture Worldwide website
• Bridging Culture Worldwide on LinkedIn
• Bridging Culture Worldwide on Facebook
• Bridging Culture Worldwide on Instagram
• Don's books on Amazon
• Don on LinkedIn
• Don on Facebook
• Don on Twitter

Ana Lourenço is the Head of Blossom Translations, an agency based in Lisbon, Portugal, that caters specifically to the fresh-produce industry. Through her specialized translation and localization skills, her creative writing and her project-management services, she helps companies gain greater access to international markets.

A native of Portugal, Ana graduated from Lisbon's Universidade NOVA with a degree in Translation and Business in 2012. She then went straight to work as a translator and writer for the family business, a fresh produce import-export company.

In 2014, Ana founded Blossom Translations, and she is now working on promoting her Blossom Premium project, which involves partnerships, translation project management, team management, and design services.

Besides running her own business, Ana volunteers as an event organizer for the Portuguese Translators' Association (APTRAD), of which she has been a member since 2015. She also makes time for public-speaking engagements, such as the upcoming Wordfast Forward Conference in Varna, Bulgaria. And last but not least, she hosts a highly Instagram-worthy Tea Time for Translators in Lisbon every couple of months.

Links:

• Blossom Translations website
• Blossom Translations on Facebook
• Blossom Translations on Pinterest
• Blossom Translations on Instagram
• Ana on LinkedIn
• Ana on Twitter

Emiliano Introcaso combines his extensive experience in international logistics and supply chain management with his current work as an educator.

Fluent in Spanish as well as in English, he is a Certified International Trade Professional (CITP), who received his designation from the Forum for International Trade Training (FITT) in Canada. He also holds a Professional Logistician (P.Log.) designation from The Logistics Institute.

Over the past 7 years, Emiliano has been teaching at several colleges across the Greater Toronto Area in a range of programs, including Supply Chain Management, Global Logistics, and International Business Management.

In addition to his work as a college Professor, Emiliano also delivers training workshops – both in Canada and abroad – to organizations looking to improve their knowledge around export practices.

Links:

• Emiliano's website
• Forum for International Trade Training (FITT)
• Emiliano's articles on the FITT Trade Ready blog
• The Logistics Institute
• Canadian Manufacturers and Exporters
• Export and Development Canada (EDC)
• Seneca College: International Trade Specialist Program
• George Brown College: International Business Management Program
• Emiliano on LinkedIn
• Emiliano on Twitter

Chris 'Kubby' Kubbernus is a digital marketing expert with 20 years of experience. Originally from Calgary, Alberta, he started working at an advertising agency at the age of 14 – sweeping floors and getting coffee. At 16, he was cleaning up graphic files and building websites. At 18, while at college, he opened his first digital marketing agency.

In 2008, Chris moved to Denmark, and started work as an Account Director with an agency called Adtomic. He quickly rose through the ranks and became their Digital Media Director.

After going client-side to work with some large B2B software companies, Chris eventually founded is own global digital agency, Kubb&Co., in January of 2016.

Based in Denmark, Kubo&Co. specializes in digital strategy development and execution. With a presence in Copenhagen, London, New York and Vancouver, Chris and his team combine native digital skills, creativity and business strategy to provide clients with transformative solutions that propel their businesses forward. The agency prides itself on its ability to strategize and execute extremely fast, in order to give its clients a competitive advantage.

Links:

• Kubb&Co. website
• Kubb&Co. on LinkedIn
• Kubb&Co. on Facebook
• Kubb&Co. on Instagram
• Kubb&Co. on Twitter
• Chris' personal website
• Chris' blog
• Chris on LinkedIn
• Chris on YouTube
• Chris on Facebook
• Chris on Instagram
• Chris on Twitter

Ola Persson is the President and CEO of WordFinder Software International, which is based in Sweden. With a background in marketing, he founded WordFinder in 1990, after working at a software company and developing his language technology skills.

WordFinder helps both large and small businesses to find the right word in the right context. The main product is a dictionary tool that complements other Computer-Assisted Translation (CAT) tools. WordFinder combines an assortment of dictionaries, which is the market's broadest, and includes dictionaries from the world's leading publishers.

Today, WordFinder is the market leader in Scandinavia, and customers range from private users to large multinational companies. More than 25,000 businesses and half a million users communicate with the help of this software service. From private users to large multinational companies, WordFinder's subscriber base reflects the global potential of SaaS companies.

Links:

• WordFinder website
• WordFinder on LinkedIn
• WordFinder on Facebook
• WordFinder on Twitter
• Ola on LinkedIn
• Ola on Twitter

Shannon Smith is the founder of Café Noir Design, a professional web design and development company that specializes in bilingual and multilingual websites.

Based in Montreal, Canada, Shannon builds beautiful, functional websites that her clients can update themselves and that are easy for search engines to find. One of her most recent projects has been to redesign the Verbaccino website.

With a strong background in journalism and neuroscience, Shannon has over a decade of experience in open source web development. She supports things like making the web accessible for everyone; helping organizations find greener, more sustainable ways to operate through online technology; and helping non-profits with online community organizing.

Shannon has spent many years sitting on the boards of various nonprofit organizations. She enjoys volunteering with community groups that encourage STEM educational efforts, diversity and accessibility initiatives, and the democratization of knowledge, including open source software projects.

Links:

• Café Noir Design website
• Café Noir Design on LinkedIn
• Café Noir Design on Facebook
• Café Noir Design on Twitter
• Shannon on LinkedIn

Patrick Nunes is the Global Communications Manager for Rotary International, a nonprofit organization of more than 35,000 Rotary clubs worldwide.

In his role, he has helped to build, grow and elevate the organization's global brand presence through the coordination of compelling global content – always ensuring that Rotary's global communications are strategic and aligned with the organization's overall objectives.

Patrick first joined Rotary International in 2009 as the Team Leader for the Portuguese localization team. He now has almost a decade of expertise leading international teams and working with cross-cultural social media strategy.

With six languages under his belt, Patrick is passionate about the development and implementation of transcultural communication strategies, and he firmly believes in the concept of rebranding the role of linguists.

Links:

• Rotary International website
• Rotary International on LinkedIn
• Rotary International on Facebook (English)
• Rotary International on Twitter (English)
• Book recommendation: The Global English Style Guide by John Kohl
• Patrick on LinkedIn

I've had the pleasure of featuring Kirill Soloviev on a previous episode of the podcast (TWM 009). He's an entrepreneur with 14 years of experience in the translation and localization industry, and the founder of ContentQuo.

As a consultant, Kirill works with larger companies and translation agencies to help them deliver better content in more languages for less money.

Most recently, Kirill has launched a new startup called Nimi, which is a crowdsourcing service that helps brands put their best foot forward – or, rather, their best name forward – as they plan their international expansion.

Picking the right name for your business, product or service can be challenging, even within your own domestic market. In this episode, Kirill talks about the additional problems and pitfalls that can arise when you introduce your brand to foreign customers, and why vetting your brand name ahead of time is so crucial.

Links:

• Nimi website
• Nimi on LinkedIn
• Nimi on Facebook
• Nimi on Twitter
• ContentQuo website
• ContentQuo on LinkedIn
• Kirill on LinkedIn
• Kirill on Twitter