What if your packaging is the reason your customers don’t recycle?
In this episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek explore the consumer disconnect between sustainability and packaging. Are brands solving the wrong problems by swapping plastic for paper when most customers don’t even know how to recycle? Plus, we dive into Coca-Cola’s reuse strategy, the true cost of aluminum tariffs, the rise of low-sugar candy brand Rotten, and AI’s surprising role in the packaging design process.

Mentions:

• Coca-Cola: https://www.coca-cola.com

• Rotten Candy: https://www.eatrotten.com

• Marks & Spencer: https://www.marksandspencer.com

• Food & Wine (beer/aluminum article): https://www.foodandwine.com

About the show:
Packaging Today is the daily podcast where packaging experts Evelio Mattos, Adam Peek, and Cory Connors explore sustainability, material science, brand strategy, and design trends. This is where the packaging industry comes to unpack what matters. If you touch packaging, you should be listening.