The WP Minute

The WP Minute

By Matt Report & Matt MedeirosNewsTechnology
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The WP Minute episodes

  • Funding a WordPress news business
    After appearing on the Post Status State of WordPress News roundtable, I felt like I had a bit more to say about my experience with WordPress news.
    WordPress news isn't a heavily trafficked topic on the web. How does a publisher build more than just a side gig from putting out WordPress news? How do we define WordPress news?
    I asked Kim Coleman, co-founder of Paid Memberships Pro, to see if she had any questions around the topic and if she had any interest in recording a podcast episode about it. Thankfully she was willing to chat and share her questions and her opinions on how we do WordPress news.
    If you enjoy today's episode, please say thanks to Kim on Twitter or consider becoming a supporting Producer here at The WP Minute!
    Episode Transcript
    [00:00:00] Matt: It's the WP minute, a special WP minute because I am joined by a special coat. Co-host the title of this episode is called challenges of a WordPress news business. I have my great friend here, the lovely Kim Coleman, Kim, welcome to the program.
    [00:00:18] Kim: Hi, thanks for having me, Matt. I'll. I want to add who I am before we get too deep, because Everybody knows you.
    [00:00:25] Nobody knows me, maybe. Well I've been working in WordPress as the line goes from the WordPress rep since I used to rock the Kubrick theme. So I'm a really OJI community member. I spend a lot of time doing site development and moved into products.
    [00:00:39] And now most notably a WordPress membership plugin paid memberships pro.
    [00:00:45] Matt: I want to talk about how you and I ended up in this moment of time first. I did. Post status state of the WordPress news. I think they called it and it was a great Twitter space. I'm not a fan of Twitter spaces. Dave, if you're listening, I'm an old school podcast. I like things to be recorded.
    [00:01:02] I like to sit in our little recording room that we're in now and I don't have to use my phone. So I wanted to, once I was done with that conversation, which again was a fabulous conversation six or seven of us from around the WordPress news space, fantastic conversation. But I felt like I really only scratched the surface on what it's like to, I don't know.
    [00:01:20] I hate to say run a WordPress news business, but that's the phrase that comes into my head. And Kim, I know that well I've known you for years, right? Ever since I was running my studio, you running your studio, we go way back. But I saw you chatting up others in the WordPress new space on Twitter with some great points, some strong opinion.
    [00:01:38] I was like, Kim's the perfect person to sit down with to talk about this stuff. And that's how we've ended up in this room today. Is that a fair state?
    [00:01:45] Kim: Totally fair. Yes. I struggle with opinionated verse. Not because my product does work with a lot of other plugins out there and businesses. So, who you are as an individual and who you are as your business face are an interesting part of these conversations, but yeah, I'll, I'll do my best juggling.
    [00:02:03] Matt: Kim burying the lead right out of the gate. We're going to talk, we're going to talk about that stuff. So it's Kim I don't wanna say interviewing me, but we, we chatted on some points that we thought were really important to share about news in the WordPress space. And there's so many of us are blogging about WordPress.
    [00:02:20] We have our opinions, we want to share it. And then there's like a small percentage of us that say, okay, I'm going to do this for a living. Like I'm gonna write about WordPress, whether it's tutorials, development, tutorials, training stuff, or, inside WordPress news. And I know there's a few of you out there especially in the discord server that.
    [00:02:38] Yeah, that's what you do for a liv
    48 min
  • Why the future of SEO was seeded in the past
    WP Minute Producer and SEO correspondent, John Locke of Lockdown Design discusses Google Search and what is important for SEO (Search Engine Optimization). John is a member of the WPMinute community and participates regularly in WordPress and SEO. He has helped customers with their website workflow, boost their sales, and rank higher in Google. John’s channel on YouTube has so much information on SEO, Marketing and Web Design. It is worth checking out.
    In 2008 Google first published its blueprint for SEO success and it was that brands were the solution. In order to retain market share for the future, Google needed to have trusted brands on their side forever. John covers the “unspoken” part about brands in this episode. To maximize the content on your website for SEO you need to think about scalable ways in which Google measures your brand characteristics.
    One of Google’s important measurements appears to be that large brands will sometimes rank with secondary content. How does duplicate content appear under that brand and not yours? Well, Google ranks duplicate content with the most authoritative site (big brand).
    Google looks for characteristics of big brands. Large brands work across several channels and social profiles. They often have the budget for a site that is designed for optimization. They have the staff to do that work and often post on job boards when they need additional staff. When customers find these larger brands on social sites it triggers that they are happy.
    So what do you do as a small brand to improve your rankings? You need to act like a big brand. Work across social channels so that you become recognized as a prominent brand. In order for you to rank in the 2020s, you need the right content for your target keywords and keep appearing as large as a brand as possible so that the signals are picked up by Google search. Work with an expert to review your site design to help move you up in the rankings. 
    If you enjoyed today’s episode, please share it on social media.
    Episode transcript
    Back in 2008 in one simple statement, Google gave out the blueprint for SEO success and revealed what their long-term goals were for the ranking. On that note worthy day, then CEO, Eric Schmidt stood in front of a room of media advertisers and said, brands are the solution. Not the problem. Brands are how you sort out the cesspool.
    Schmidt was referring to the dilemma of algorithmically sorting through trillions of webpages and delivering the best search results. So Google could retain market share through the foreseeable future. His analogy was having prestigious and trusted brands on one side and everyone else. On the other side, he went on to say that brands are an important signal that a website's content could be trusted.
    Every tweak to the algorithm since then has had this mission statement in mind to maximize the SEO of content on your website. You should think about scalable ways in which Google might measure the characteristics of a brand. Let's look at one example of how Google favors large brands in the present day in a 2021, Google hangout, Google representative, John Mueller was.
    How Google determines the original author of a piece of content in a question regarding duplicate content Mueller's answer is that Google will sometimes rank a piece of copied content from a secondary source, not the original source material. He said that sometimes it makes sense to show meaning rank that content instead of the original, because.
    Does not only measure quality by the text on the page. He also said that Google looks at design and presentation of information as factors. One unspoken part of this is that in reality, when other factors are equal, Google usually ranks duplicate cont
    10 min
  • Why the future of SEO was seeded in the past
    WP Minute Producer and SEO correspondent, John Locke of Lockdown Design discusses Google Search and what is important for SEO (Search Engine Optimization). John is a member of the WPMinute community and participates regularly in WordPress and SEO. He has helped customers with their website workflow, boost their sales, and rank higher in Google. John’s channel on YouTube has so much information on SEO, Marketing and Web Design. It is worth checking out.
    In 2008 Google first published its blueprint for SEO success and it was that brands were the solution. In order to retain market share for the future, Google needed to have trusted brands on their side forever. John covers the “unspoken” part about brands in this episode. To maximize the content on your website for SEO you need to think about scalable ways in which Google measures your brand characteristics.
    One of Google’s important measurements appears to be that large brands will sometimes rank with secondary content. How does duplicate content appear under that brand and not yours? Well, Google ranks duplicate content with the most authoritative site (big brand).
    Google looks for characteristics of big brands. Large brands work across several channels and social profiles. They often have the budget for a site that is designed for optimization. They have the staff to do that work and often post on job boards when they need additional staff. When customers find these larger brands on social sites it triggers that they are happy.
    So what do you do as a small brand to improve your rankings? You need to act like a big brand. Work across social channels so that you become recognized as a prominent brand. In order for you to rank in the 2020s, you need the right content for your target keywords and keep appearing as large as a brand as possible so that the signals are picked up by Google search. Work with an expert to review your site design to help move you up in the rankings. 
    If you enjoyed today’s episode, please share it on social media.
    Episode transcript
    Back in 2008 in one simple statement, Google gave out the blueprint for SEO success and revealed what their long-term goals were for the ranking. On that note worthy day, then CEO, Eric Schmidt stood in front of a room of media advertisers and said, brands are the solution. Not the problem. Brands are how you sort out the cesspool.
    Schmidt was referring to the dilemma of algorithmically sorting through trillions of webpages and delivering the best search results. So Google could retain market share through the foreseeable future. His analogy was having prestigious and trusted brands on one side and everyone else. On the other side, he went on to say that brands are an important signal that a website's content could be trusted.
    Every tweak to the algorithm since then has had this mission statement in mind to maximize the SEO of content on your website. You should think about scalable ways in which Google might measure the characteristics of a brand. Let's look at one example of how Google favors large brands in the present day in a 2021, Google hangout, Google representative, John Mueller was.
    How Google determines the original author of a piece of content in a question regarding duplicate content Mueller's answer is that Google will sometimes rank a piece of copied content from a secondary source, not the original source material. He said that sometimes it makes sense to show meaning rank that content instead of the original, because.
    Does not only measure quality by the text on the page. He also said that Google looks at design and presentation of information as factors. One unspoken part of this is that in reality, when other factors are equal, Google usually ranks duplicate cont
    10 min
  • Gravitas of Gravatar

    Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute 


    Was Gravatar hacked or not? It depends on what you have read or what your definition of “hacked” is I suppose. The password breach monitoring service HaveIBeenPwned alerted users to a large-scale data leak by Gravatar, an add-on service for user profiles owned by Automattic.

    In October 2020, a security researcher published a technique for scraping large volumes of data from Gravatar, the service for providing “globally unique avatars," HaveIBeenPwned warned. This technique allowed the details of just under 114 million users to get into hackers' hands.

    Sarah Gooding over at WPTavern wrote that Automattic said they were not hacked. The Gravatar service gives you control over what you want to share online through their API.  So this information can be made public and somebody can scrape that data and use it nefariously. 

    Jeff Chandler pointed out that this has been an issue since 2009 and shared the information from developer.it. Security researchers and privacy advocates have warned about privacy attacks on Gravatar for years.

    Gravatar did not send out notices about the breach and left it to the user to accept the risk or use something other than Gravatar.

    WordPress updates

    There is a new directory for FSE block themes. Over on make.WordPress.org during the run-up to the release of 5.9 developers should note that the directory names for templates and template parts are being changed.  With the release of 5.9 these will instead be:

    templates

    parts

    It's pretty straightforward.

    Events

    Ellen Bauer will be sharing a twitter space with Justin Mahinyala discussing #Freelance opportunities for developers, designers, writers, and marketers in the #WordPress ecosystem. They will share advice and tips on how to get started. DM any questions you want them to talk about.


    Support our work at https://thewpminute.com/support
    Get the newsletter at https://thewpminute.com/subscribe

    ★ Support this podcast ★
    7 min
  • Gravitas of Gravatar
    Was Gravatar hacked or not? It depends on what you have read or what your definition of “hacked” is I suppose. The password breach monitoring service HaveIBeenPwned alerted users to a large-scale data leak by Gravatar, an add-on service for user profiles owned by Automattic.
    In October 2020, a security researcher published a technique for scraping large volumes of data from Gravatar, the service for providing “globally unique avatars," HaveIBeenPwned warned. This technique allowed the details of just under 114 million users to get into hackers' hands.
    Sarah Gooding over at WPTavern wrote that Automattic said they were not hacked. The Gravatar service gives you control over what you want to share online through their API.  So this information can be made public and somebody can scrape that data and use it nefariously. 
    Jeff Chandler pointed out that this has been an issue since 2009 and shared the information from developer.it. Security researchers and privacy advocates have warned about privacy attacks on Gravatar for years.
    Gravatar did not send out notices about the breach and left it to the user to accept the risk or use something other than Gravatar.
    WordPress updates
    There is a new directory for FSE block themes. Over on make.WordPress.org during the run-up to the release of 5.9 developers should note that the directory names for templates and template parts are being changed.  With the release of 5.9 these will instead be:
    templates
    parts
    It's pretty straightforward.
    Events
    Ellen Bauer will be sharing a twitter space with Justin Mahinyala discussing #Freelance opportunities for developers, designers, writers, and marketers in the #WordPress ecosystem. They will share advice and tips on how to get started. DM any questions you want them to talk about.
    7 min
  • Sunday Spotlight: Daniel Schutzsmith

    Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute 


    Our inaugural Member Sunday Spotlight is here and we’re honored to highlight Daniel Schutzsmith.

    A thrice WordCamp organizer, now carving out a niche for WordPress livestreams with his latest project, WP Livestreams. With a passion for livestreams throughout the pandemic, Daniel stumbled into a real need for livestream creators and viewers.

    With so much great WordPress content being streamed, he hopes to make his website the go-to destination for the community to find new content across YouTube, Twitch, Twitter spaces and whatever technologies come next. Quite a natural direction for someone who thought he’d hang his hat on radio broadcast before getting into programming.

    It was a real treat to listen to this interview lead by former WP Minute Managing Editor, Paul Lacey. Don’t forget to say hi to Daniel in the WP Minute Discord server or on Twitter.

    If you enjoyed today’s episode, please share it on social media.

    Consider becoming a WP Minute member too! Join our annual membership including access to the Discord server, getting Producer rights to this very news channel and take part in the the #linksquad. We’re nearly 50 strong, so why not join us? Grab your membership at buymeacoffee.com/mattreport


    Support our work at https://thewpminute.com/support
    Get the newsletter at https://thewpminute.com/subscribe

    ★ Support this podcast ★
    24 min
  • Sunday Spotlight: Daniel Schutzsmith
    Our inaugural Member Sunday Spotlight is here and we’re honored to highlight Daniel Schutzsmith.
    A thrice WordCamp organizer, now carving out a niche for WordPress livestreams with his latest project, WP Livestreams. With a passion for livestreams throughout the pandemic, Daniel stumbled into a real need for livestream creators and viewers.
    With so much great WordPress content being streamed, he hopes to make his website the go-to destination for the community to find new content across YouTube, Twitch, Twitter spaces and whatever technologies come next. Quite a natural direction for someone who thought he’d hang his hat on radio broadcast before getting into programming.
    It was a real treat to listen to this interview lead by former WP Minute Managing Editor, Paul Lacey. Don’t forget to say hi to Daniel in the WP Minute Discord server or on Twitter.
    If you enjoyed today’s episode, please share it on social media.
    Consider becoming a WP Minute member too! Join our annual membership including access to the Discord server, getting Producer rights to this very news channel and take part in the the #linksquad. We’re nearly 50 strong, so why not join us? Grab your membership at buymeacoffee.com/mattreport
    24 min
  • How about a lifetime deal of giving?

    Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute 


    This episode is brought to you by Mindsize. If you’re looking for monthly WooCommerce support, look no further than Mindsize.com

    You know how it goes, everything I mention here will be linked up in the newsletter and the blog post. Check out thewpminute.com for the links.

    In the News

    There was a lot of excitement this week around LTDs (LifeTime Licensing Deals). There were several posted reactions to the email sent from Delicious Brains, the new owners of Advanced Custom Fields. The email was not well-received (to say the least) by some users that have had Lifetime Licensing because it was asking for a part-time donation for the product. Twitter exploded with reactions and many in the WordPress community responded as well.

    We covered this on the WPMinute and Sarah Gooding also wrote about both perspectives — positive and negative —  in her article over on the WPTavern. 

    The bottom line is that the lifetime licenses are tough, and very few still remain in the WordPress space. ACF (read: Brad) will continue to honor the pricing for legacy customers.

    With the recent delay of WordPress 5.9 the team is looking for testers for Beta 1. Angela Jin posted the link for the helpful testing guide. Feel free to participate and let them know how you “broke” it. Testing is very important for a successful release. 

    A JSON Schema for theme.json and one for block.json are now available to help with building block-based themes. The schema can be used by code editors to provide things like tooltips, autocomplete, and validation while editing theme.json or block.json.

    The WP Live Streams Directory pick of the week

    “Building Modern WordPress Plugins With Plugin Machine (Part 2)*” presented by Josh Pollock, formerly of WPCaldera, on December 7th at 11pm UTC / 6pm EST / 3pm PST. In Part 1 of his talk, Josh laid the foundation of the mess that modern tooling has become for plugin development.

    In Part 2, Josh will show us a demo of Plugin Machine, a new app he’s building that helps developers create plugins and add features to them easily. You can catch this by registering for the Pittsburgh WordPress Developers and Designers meetup.

    Other News From Our Contributors

    Shopify Engineering announced that they had their biggest Black Friday Cyber Monday ever in 2021. They were proud of the uptime and traffic across the infrastructure along with their partner Google Cloud.

    Liam Dempsey shared this post by Andy Stitt thanking WordPress for helping him find Digital Accessibility. This is a great article of how WordPress helped Andy advance and allow him to concentrate on accessibility now.  

    Giving Tuesday

    And now, I’d like to introduce you to Mary Job, who’s leading the Uwani Hub building project. If you feel compelled to support their efforts, consider clicking on the link to donate.

    Quote/Transcript for show notes:

    Thank you Matt for the opportunity to speak briefly about the Uwani Hub Building Project on the WP Minute Podcast.

    I started this building project this year so that we would have a better chance of achieving our vision 2030 WordPress goals, we currently have 9 workstations in our current space, we need at least 30 of those which is what the building allows us the opportunity to have. We are giving ourselves a 10 year, now 9-year timeframe because we do not want to stretch our volunteers too thin, and because this is not just about numbers, but making an actual impact on each individual we teach WordPress program.

    As you may well have heard in the News, my country Nigeria is lacking in lots of basic infrastructures, we can’t boast of consistent electricity, by choosing to do WordPress in our community, we are looking at impacting our participants not only with a tool useful for their personal empowerment but also one they could export career-wise without necessarily leaving our country shores. For us at the hub, those 5000 people would not just be a number, but people with faces we are going to build the WordPress community with, together.

    WordPress is central to this cause because it is one tool that I have come to know so well enough to teach to others, and more importantly because the future of WordPress lies in the hands of the coming generation (our current & future teenagers). If we can make them see what we all see when asked “Why WordPress?”, then we would be leaving a mark, not just today, but also tomorrow.

    Folks can go to support us at Uwani.org or on our Open Collective page, we sincerely hope our programs get well underway from the year 2022 if we can finish the building before the end of January 2022.

    Continuing our Giving Tuesday coverage with a note from Dan Maby on his success with his campaign yesterday at the Big Orange Heart.

    Thanks to all of the members who shared these links today: 

    • Birget Pauli-Haack
    • Daniel Schutzsmith
    • Liam Dempsey
    • Nigel Bahadur

    Thanks to the new Contributing Members that joined this week: 

    • Mary Job
    • Ellen Bauer
    • Sam Munoz
    • Hauwa Abashiya 

    Thanks to supporting members

    • Joe Casabona who bought me 3 coffees saying “Thanks for everything you do in the WordPress space!”

    Speaking of coffee, you can buy Me a coffee to support the show or join as a member for $79 for the year to get access to the private Discord server. Become part of our merry band of WordPress newsies and get involved in the weekly WordPress news like everyone I mentioned above.

    That’s it for today’s episode, if you enjoyed please share it on your social media, leave us a review on Apple Podcasts or Podchaser. Don’t forget to share share share this episode with others and jump on the mailing list


    Support our work at https://thewpminute.com/support
    Get the newsletter at https://thewpminute.com/subscribe

    7 min
  • How about a lifetime deal of giving?
    This episode is brought to you by Mindsize. If you’re looking for monthly WooCommerce support, look no further than Mindsize.com
    You know how it goes, everything I mention here will be linked up in the newsletter and the blog post. Check out thewpminute.com for the links.
    In the News
    There was a lot of excitement this week around LTDs (LifeTime Licensing Deals). There were several posted reactions to the email sent from Delicious Brains, the new owners of Advanced Custom Fields. The email was not well-received (to say the least) by some users that have had Lifetime Licensing because it was asking for a part-time donation for the product. Twitter exploded with reactions and many in the WordPress community responded as well.
    We covered this on the WPMinute and Sarah Gooding also wrote about both perspectives — positive and negative —  in her article over on the WPTavern. 
    The bottom line is that the lifetime licenses are tough, and very few still remain in the WordPress space. ACF (read: Brad) will continue to honor the pricing for legacy customers.
    With the recent delay of WordPress 5.9 the team is looking for testers for Beta 1. Angela Jin posted the link for the helpful testing guide. Feel free to participate and let them know how you “broke” it. Testing is very important for a successful release. 
    A JSON Schema for theme.json and one for block.json are now available to help with building block-based themes. The schema can be used by code editors to provide things like tooltips, autocomplete, and validation while editing theme.json or block.json.
    The WP Live Streams Directory pick of the week
    “Building Modern WordPress Plugins With Plugin Machine (Part 2)*” presented by Josh Pollock, formerly of WPCaldera, on December 7th at 11pm UTC / 6pm EST / 3pm PST. In Part 1 of his talk, Josh laid the foundation of the mess that modern tooling has become for plugin development.
    In Part 2, Josh will show us a demo of Plugin Machine, a new app he’s building that helps developers create plugins and add features to them easily. You can catch this by registering for the Pittsburgh WordPress Developers and Designers meetup.
    Other News From Our Contributors
    Shopify Engineering announced that they had their biggest Black Friday Cyber Monday ever in 2021. They were proud of the uptime and traffic across the infrastructure along with their partner Google Cloud.
    Liam Dempsey shared this post by Andy Stitt thanking WordPress for helping him find Digital Accessibility. This is a great article of how WordPress helped Andy advance and allow him to concentrate on accessibility now.  
    Giving Tuesday
    And now, I’d like to introduce you to Mary Job, who’s leading the
    7 min
  • WordPress, the multi-billion dollar software industry that has us begging for money

    Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute 


    It seems a year can’t go by without the pesky lifetime WordPress license topic popping up to spice up the holiday conversation.

    A struggle dating back 7 years ago to the month when Jeff Chandler covered, now defunct, Sidekick.pro where then owner Ben Fox shared his pricing experiments.

    When Brad Touesnard purchased Advanced Custom Fields back in June, he was swiftly reminded how hard lifetime license pricing really is. I mean, he did his due diligence, he knew what he was getting into. But the lifetime license woes lingered well before the new owners arrived. Elliot Condon wrestled with it, “get it all for one price forever” that is, until he finally revised pricing for 2020 to build the business a better runway.

    Lifetime license holders will get **all** ACF Pro software updates forever. They won’t be required to pay for version 6.0 or any other major or minor releases in the future. They signed up for updates for life, so we’ll continue to deliver on that promise forever. 8/10

    — Brad Touesnard (@bradt) June 3, 2021
    On Delicious Brains acquiring Advanced Custom Fields

    Amidst a fumbled start, Brad, did bless all lifetime license holders with access — forever. It’s on Twitter, so it’s permanent in my book.

    This isn’t the first pricing rodeo for Brad and company.

    When asked about lessons learned with pricing in a 2018 interview with Joe Howard on the WPMRR podcast, Brad had this to say:

    “I think the biggest thing that people don’t do is experiment with their pricing.

    When I launched Migrate DB Pro, I think the developer license was, $99 per year.

    In December of that year, I doubled the pricing. Which would have been totally uncontroversial, except that I changed all the prices for the existing customers as well. I didn’t grandfather it.

    And there was definitely quite a bit of blowback. I’d regret doing it because I feel like at that point, it wouldn’t have hurt us to like grandfather those people in but I don’t believe really in grandfathering people in forever.

    That’s the same aversion I have to like unlimited things and “lifetime this and that.”

    Brad Touesnard

    Pricing is challenging, no doubt, and lot has already been said about lifetime licenses.

    Should you offer them as a product owner? Clearly the data (and the community) is pointing to a firm “no” at this point. Should the customer expect that a lifetime license actually means a lifetime of free…everything? Read Chris Lema’s take, On Lifetime Licenses.

    WordPress, the only billion dollar software industry that has us begging for money

    Paul Charlton of WPTuts posted a reaction video to a recent e-mail sent from Delicious Brains, the new owners of Advanced Custom Fields. In the video, Paul shares his frustration with the ask of lifetime license holders to “pitch in” to keep the development of the popular plugin alive.

    Paul was one of the first in line to question what would happen to lifetime license holders when Delicious Brains acquired ACF back in June.

    From the current events: Agency Principal, Alex J Vasquez doesn’t seem to have an issue with the ask, stating “ Could this have been said differently? Sure, a better crafted msg would go a long way but I have zero issues with the ask.”

    Could this have been said differently? Sure, a better crafted msg would go a long way but I have zero issues with the ask.

    — Vah–skezz (@alexjvasquez) November 27, 2021

    Where for folks like Charlton, it “sticks in his throat” that customers are almost feeling guilted into supporting the product. Charlton has no problem if users want to support their favorite software, but is not entirely thrilled when a brand requests it.

    When the dust settles

    After reaching out to Paul for a post-publishing lay of the land, he responded:

    “My biggest takeaway is the complete silence from them to be honest. They’ve been tagged in many replies and spin off comments and nothing at all has come back from them.

    As for learning anything new, it’s pretty much radio silence across the board. Just speculation and frustration from most commenters.”

    UPDATE: An updated quote from Paul after the recent ACF tweet

    It’s good to hear Delicious Brains are going to honour the LTD, but maybe it would be a good idea to run future emails through a competent PR company first to avoid confusion.

    The ACF Twitter account tweeted:

    “Lifetime license customers: We are still firmly committed to honoring lifetime licenses and all future emails. We will reaffirm this commitment. So there is no confusion. Signed, Brad Touesnard.”

    When I asked Brad for a comment, that was the tweet he shared and pointed to his previous thread, posted back in June.

    Some of our WP Minute Producers have expressed their thoughts in our Discord server:

    “Well, Brad is in a tough spot here—there are a ton of these “lifetime deals” with ACF that he inherited and their something of a liability from a business perspective.”

    Dave Rodenbaugh

    “Brad should save himself a lot of LTD headache in the long term and just stop supporting the...

    7 min

About The WP Minute

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The WP Minute brings you news about WordPress in under 5 minutes -- every week! Follow The WP Minute for the WordPress headlines before you get lost in the headlines. Hosted by Matt Medeiros, host of…

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