The WQA Podcast

Welcome to the Water Quality Association Podcast. Learn more about WQA at https://wqa.org. In this episode, we'll take a look at growing your water treatment business through recurring revenue.

Our featured guest is Mike McGowan, owner of McGowan Water Conditioning in Mankato, Minnesota. Mike is a third generation water treatment dealer, active in both WQA and the Minnesota Water Quality Association for many years. Mike breaks down his revenue into four main buckets, explains how he cultivates each one and how he has identified ways to generate consistent revenue on a recurring basis month after month.

Welcome to the Water Quality Association Podcast. Learn more at https://wqa.org.

In this episode, we take a look at marketing, AI, the water treatment dealer business and building a solid workplace culture. Our guest is Bryan Trilli, a former water treatment dealer who now helps dealers grow their business through his company optimized-marketing. He also runs an AI training company and has written a new book called Soulless Intelligence, How AI proves we need God.

We’ll discuss how AI applies to both marketing and running a water treatment business, how love factors into your workplace culture, and where he sees the next opportunities in the marketplace.

Welcome to the Water Quality Association podcast. Learn more at https://wqa.org.

In this episode, we take a look at the latest version of the WQRF Contaminant Occurrence Map which tracks literally millions of data points across the United States. Our guest is Callie Matheny, Foundation Operations Director for the Water Quality Research Foundation, who explains the latest changes and new features, the goal behind the update and ideas for how you can best utilize the map with clients and customers.

Welcome to the Water Quality Association Podcast. Find us at https://wqa.org.

In this episode, we’re continuing our series on the history of the water treatment industry, as we mark WQA’s 50-year anniversary as a trade association.

We are joined by Ned Jones, past WQA and WQRF President and Chairman of Gordon Brothers Water in Ohio, and his son Ted Jones, Vice President of North American Dealer Sales at Kinetico, Incorporated.

They talk about their family’s multi-generational legacy, how Ted was able to take his experience at Gordon Brothers to Kinetico and what they both see as the challenges and opportunities for the water treatment industry.

In this episode of the Water Quality Association Podcast, we take a look at the new Manufacturer/Supplier confidence report, as we talk with long time water industry member Sean Caughron, former manufacturer and now a business coach.

We’ll discuss the numbers from the survey, what they say about the level of confidence our members have in the industry, the economy overall and what that means for new capital investments, hiring, and product development. We’ll also get Sean’s unique perspective and reaction to the numbers.

Learn more about WQA at https://wqa.org

Welcome to the Water Quality Association Podcast. In this episode, we dive into the new EPA rule on PFAS.

We’ll head to Washington to talk with WQA Government Affairs Director Jeremy Pollack who fills us in on the details of what the rule means for the water treatment industry and when it takes effect.

Later, we’ll talk with WQA Toxicology Director Kristin Kerstens and WQA Laboratory & Facilities Director Zac Gleason, to learn more about PFAS, what tools and products we have to reduce PFAS in drinking water, and how manufacturers can prepare to have their new products tested certified for PFAS removal.

Learn more at https://wqa.org.

In this episode, we focus on the significance of history within the water treatment industry, as we mark WQA’s 50-year anniversary as a trade association. We're joined by DJ Shannahan, past president of WQA, along with his father Duke Shannahan.

We talk about their family’s multi-generational legacy, how they evolved the company over the past 34 years, what’s been the secret sauce to their success and where they see the industry headed.

Learn more about WQA at https://wqa.org

Welcome to the Water Quality Association podcast. In this episode, we look back at the WQA Congressional Fly-in, two days of meetings and visits with Congressional staff on Capitol Hill. It’s a unique opportunity for WQA members to promote point-of-entry and point-of-use water treatment solutions while also serving as a resource for members of Congress. Josh Greene, Corporate Vice President – Government, Regulatory, and Industry Affairs for AO Smith, was among the participants and will give us his perspective on how things went during the Fly-in.

Learn more about WQA at https://wqa.org. Visit our consumer website https://betterwatertoday.org.

Welcome to the WQA Radio Podcast. In this episode, we feature Part Two of a popular session at the WQA Convention & Exposition in Orlando. It was entitled, "THE FUTURE FLOW: EXPLORING AI OPPORTUNITIES IN MARKETING." The presentation looked at the promise as well as the pitfalls of AI. First up is Dale Filhaber, president of the Dataman Group, and later we’ll hear the Q&A, led by WQA Vice president of Innovation and Technology Jonathan Adams. Joining Dale on the panel are Sue Gleason, the marketing director at Charger Water, and Cody Sweet, Digital Strategist and Optimizer at Lamplight Digital Media.

Learn more about WQA at https://wqa.org.

Welcome to WQA Radio - the weekly podcast of the Water Quality Association, the leading voice of the water treatment industry.

You can find our podcast on most podcast apps. We also feature our podcasts on YouTube. Go to https://youtube.com/@waterqualityassociationvideos to both see and hear our show.

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In this episode, we'll feature a segment from one of the more popular education sessions at the 2024 WQA Convention & Exposition in Orlando. It was entitled, "THE FUTURE FLOW: EXPLORING AI OPPORTUNITIES IN MARKETING."

We'll hear two presenters -- Sue Gleason, the marketing director at Charger Water, and Cody Sweet, Digital Strategist and Optimizer at Lamplight Digital Media.

Learn more about the benefits of joining WQA at https://wqa.org.