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The Writer's podcast
By The WriterBusiness
The Writer's podcast episodes
- How Google names thingsGoogle’s naming guru, Amanda Peterson, talks about cats, Bundt cakes, keeping secrets, and names. And will the robots replace us all?46 min
- The Co-op: Rebranding a national treasureHow can language help revive a much-loved brand? The Co-op brand team tell all. Oh, and the word ‘clart’.37 min
- The Co-op: Rebranding a national treasureHow can language help revive a much-loved brand? The Co-op brand team tell all. Oh, and the word ‘clart’.37 min
- The Co-op: rebranding a national treasureHow can language help revive a much-loved brand? The Co-op brand team tell all. Oh, and the word ‘clart’.37 min
- The god of tone of voice: Dan GermainInnocent’s group head of brand talks about inventing wackaging, and being funny in Finnish. And what’s gone awry with English teaching in British schools?48 min
- The god of tone of voice: Dan GermainInnocent’s group head of brand talks about inventing wackaging, and being funny in Finnish. And what’s gone awry with English teaching in British schools?48 min
- The god of tone of voice: Dan GermainInnocent’s group head of brand talks about inventing wackaging, and being funny in Finnish. And what’s gone awry with English teaching in British schools?48 min
- BT’s head of brand language, and America’s next presidentJon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.34 min
- BT’s head of brand language, and America’s next presidentJon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.34 min
- BT’s head of brand language, and America’s next presidentJon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.34 min
About The Writer's podcast
From the publisher's feed
The world’s largest language agency and friends talk about how companies are using words to make a difference to their business.