The Writing Guy

If you want people to respond to your emails, don't do this!

This is how Hunter Biden, son of the US President, describes what addicts like him have inside them.

Re-birth of the spirit - an Easter theme - often requires protest at the outset.

The written word is a vital tool for building a new morality based on the sanctity of all life, not just human.

Abstract language does not create images in the reader's brain. And that's a problem, 'cos most people think visually, ie in pictures. So keep your writing concrete, definite, specific...and real.

Remembering David and the power of love 💘

Why in B2B writing does everything have to be a strategy, a platform or a process?

Scott pays homage to one of the best books ever written on writing

We as writers must work hard to make the reader's job easy. This is our duty of care to the reader.

Why it's vital to nail the information design of your bids and tenders before working on the text.