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The Writing Guy episodes
- Episode 35, 'The 7 Writing Trolls and How to Tame 'em'(Scott's ebook).Troll #1: Lazy. Lazy writers focus on themselves to the exclusion of the reader.8 min
- Episode 34, the three boxes your comms must tickThe voluntary sector is the Perfect Aristotelian Storm of Rhetoric: Credibility, Facts and Emotion. Are your comms ticking all three?6 min
- Episode 33, more on that mathematical equationRV (Reader Value) must be equal to or greater than the brain calories the reader expends (RC) to get your meaning.7 min
- Episode 32, a mathematical equation between reader and writerRV (Reader Value) must be equal to or greater than RC (Reader Calories) expended to get that Value.7 min
- 7 min
- Episode 30, readers don't wanna work that hard!If you lace your writing with too much abstract language, you'll make your reader work harder than they want to to get your meaning.7 min
- Episode 29, how we open is vitalYour opening pages set the tone for the rest of your communication and (should) give your reader a mental map to navigate the rest.7 min
- Episode 28, the three timeless persuasive appealsEthos, Logos, Pathos - coined by Aristotle 2400 years ago - are as valid today as ever.9 min
- Episode 27, modern tricolaWe can use the pattern of three both on a micro-level, ie in words or phrases, and on a macro-level, ie structurally, as in the 3-act play.6 min
- Episode 26, the power of threeOne of the most common rhetorical devices is the tricolon, or list of three. Join the persuaders down the ages who have used this device mercilessly to influence their readers or listeners.8 min
About The Writing Guy
From the publisher's feed
A daily exploration of the written word from a seasoned writer and writing skills trainer, to help you improve your English writing skills. The pod covers persuasive writing, therapeutic writing,…
rhythm, poetry and poetic meter, grammar, punctuation and voice.