There's a reason why I don't teach branding as part of SWATCH Studio. 1) Learning how to design is a lot already and 2) there are much better teachers out there who can properly articulate how to. Lori from L Knits is one such person! In today's episode, I review her book "Design Your Brand" an e-book that provides a great foundation for everything you need to know about branding your knitwear design business. 

Special Podcast Code: BRANDPRO (get $10 off!). Click here to get your copy today!

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Today's episode comes from a question that was sent in:

In part 1, I share my insights into how and why Aroha Knits became an LLC, the programs I use and the mindset shifts that happened when I went from "hobby-business" to "full-time business". Because I am not licensed nor an expert in this field, I avoid giving any advice or "next steps". In part 2 of this series, I'll be sitting down with my accountant/CPA and get her perspective and expertise on this subject.

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Ever since I became a user of Slack last year, it's really helped facilitate communication between me and my team. One of my goals this year was to learn how to better run and manage my test knits using Slack! Slack is an app that was created for the purpose to ease communication between large groups of users. Today I take you behind the scenes of my knitwear design process and show you how I run my test knits and make it a more streamlined, smooth process for everyone involved.

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The topic for this episode came about as the result of a casual question I posted on social media a couple weeks back to my followers, "What elevates a good pattern to a great one?" The amount of feedback I received was so great (in worth quantity and quality), I wrote down the top 8 best responses. I've been applying these changes to my own work and been able to greatly improve the quality of my pattern writing. Here at the top 8 ways you can elevate a good pattern to a GREAT one!

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In this episode, I go over a question that was submitted to me by one of my SWATCH Studio students: how to run a KAL. I go over the different types of the KALs you can run, things to keep in mind when setting them up, and answer her question for best marketing her patterns using a challenge + KAL.

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Here's a scenario that many of us would like to avoid, but all come across: what to do when our design looks much to similar to another design? In this episode, I share my experiences and lessons that I've learned from situations like this, both when my soon-to-be-published design looked to similar to another's, or when another design published looked just like one I did before.