The YB2C Live! Podcast

Welcome to Season 3, Episode #85 of the YB2C Live! Podcast for Entrepreneurs. Our guest today is a professional voiceover artist, Andrea Daniel from Detroit MI. In this episode, Andrea tells us what a voiceover artist is, and how she made a fulfilling career with her speaking voice.

Please support our sponsor: Your Business Your Brand Creatively providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

About Our Guest

In addition to being a voiceover artist, Andrea is also an author, a singer, and a poet. Over the years, she has merged all of these skills and experiences into creating a voiceover career for herself. Andrea tells us about some of the other skills (besides having a nice voice) that are needed to be a successful voiceover artist, and why taking acting classes is important.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services to writers who want to become published authors.

What Our Guest Talked About

Later in the episode, Andrea discusses the importance of learning and applying the "business side" of being a voiceover artist. Andrea is based in Detroit Michigan, and she reminds us that today, because of the internet, it is not necessary to move to the east coast or west coast to have a successful voiceover artist career. But it is very necessary to learn how to market yourself and to work with an agent.

Find Out More: Download the Podcast Episode

Andrea tells us all about how she started her career and how she manages it today. In this episode, you will hear some very interesting information that you may not have known about before about voiceover artists. Learn more about Andrea Daniel on her website.

Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

Subscribe to the YB2C Live! Podcast on iTunes.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community.

Welcome to Episode #83 of the YB2C Live! Podcast for Entrepreneurs, with our guest, Trevor Twining, a professional and experienced podcast producer and editor from Niagara Falls, Ontario. Just what does a podcast editor and producer do? How can Trevor help you with your podcast?

Please support our sponsor, Your Business Your Brand Creatively: branding, marketing, training, social media, web design, and business coaching.

Trevor has been a freelancer for over twenty years, and besides producing and hosting his own podcasts, he helps other podcasters to use their podcasts to communicate the value of their own businesses to others. He also coaches freelancers to build a more stable income and satisfaction with their freelance journey. Trevor helps freelancers remember and understand why they became freelancers in the first place, and how to break the habit of keeping all of their income opportunities in one basket. Trevor advises his clients to look at their skill sets and prior experience and figure out a plan that leads to more independent and stable.

One thing that Trevor stressed is the importance of making sales and the sales process a priority in your business and marketing efforts. He mentioned that at first, he didn't work on his sales processes as much as he should have. He also realized that most people don't have a sales background, but they shouldn't let that stop them from learning how to sell the value of their products and services.

Trevor says that the most important thing to do with your freelance business, which may or may not include a podcast, is to decide to do things deliberately and to be consistent with your sales, your marketing, and your delivery of your product or service.

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

Subscribe to the YB2C Live! Podcast on iTunes.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community

Stephanie Willis is a repeat guest on our podcast. In this episode, she is introducing her second major project, a consultancy that helps people to "REBOOT" part or all of their personal and professional lives. Stephanie has also written a companion workbook for her "I Need a REBOOT" program.

Please support our sponsor: Your Business Your Brand Creatively, providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

Stephanie Willis has been an entrepreneur for several years. With one of her companies, she sells natural soap products that she blends and manufactures herself. You can find out more about G.H. Soaps in Episode #29 of the YB2C Live! Podcast for Entrepreneurs. Stephanie was going through a life transition herself, and that motivated her to notice that moving into a quiet space allowed her to see and experience life differently than she had previously. With REBOOT, Stephanie works with individuals, groups, and work teams to help people break through barriers and become their own personal best.

Please support our sponsor, Detroit Ink Publishing, providing an entire suite of services to writers who want to become published authors.

In this episode, Stephanie describes the REBOOT program in great detail, including the characteristics of the people she works with. They are not necessarily in a negative place in their lives, but they realize that it's time to make some kind of transition or change in order to discover themselves. Her clients are seeking something new or different they can add to their lives, and her program helps them to find what they are looking for.

With her REBOOT program, Stephanie offers speaking engagements, workshops, coaching, and consulting services. In this episode, Stephanie describes how she built this new company over a two-year period. You can find out more about the REBOOT program on the website.

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

Subscribe to the YB2C Live! Podcast on iTunes.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community

Welcome to Episode #79 of the YB2C Live! Podcast for Entrepreneurs! We are happy to welcome our guest today, Dr. Ingrid Macron, an educator with the Detroit Public Schools and the owner of the Detroit Teachers' Store, with educational resources for teachers, parents, community groups and scholars, and the store of its kind in the city.

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At the time of this recording, Dr. Macron just finished her Ph.D. within the past two weeks! Congratulations! Ingrid calls herself an "educational entrepreneur," because she actually started her first educational company in 2015, a math games company. But as an educator, Ingrid also realized that parents also needed a place to go for products and services to help their children with their education. There were no stores of this type in Detroit, so Ingrid started one herself. She saw a need in the city and filled it! The store has items for all ages and grade levels, including hands-on materials for math, science, English, and the arts. Dr. Macron ensures that her materials reflect the needs and reality of the African-American students in the majority-black City of Detroit.

Please support our sponsor, Detroit Ink Publishing: manuscript preparation, Ebook and print book publishing, and author marketing.

Dr. Macron teaches GED students, so she realizes that there are so many students who just didn't learn what they needed to learn during their former school experience, and her store is designed to help teachers and parents help students succeed before they drop out of high school. Ingrid discussed how she has always had an entrepreneurial spirit, including how she wanted a cash register for a Christmas gift when she was only in the third grade.

Ingrid details the journey she made from selling at sidewalk sales to opening her own brick-and-mortar retail location, and what her plans are moving forward.

Find out more about Dr. Ingrid Macron and The Detroit Teachers' Store at the website here.

Download This Episode:

Important Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

Subscribe to the YB2C Live! Podcast on iTunes.

Find out more information about the Green Garage Detroit Co-Working Community

Introduction

When people, especially women, want to make lifestyle changes, who do they contact and how do they go about it? In today's episode, we talk to someone who goes much further than just being a personal trainer or a nutritional advisor. Jay Kali helps women to make lifestyle changes that will last.

Please support our sponsor: Your Business Your Brand Creatively, providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

About Our Guest

Jay Kali is a lifestyle coach based in Cancun Mexico who specializes in helping women to make the substantive, positive, and permanent changes they desire for themselves and their families. Through his company, Kali Coaching, helps his clients implement the tools they will need to live their lives happily and with good without always being dependent on someone else telling them what to do and what not to do.  Jay takes a different approach to his coaching because it is 100% online, which means he can work with women from all over the world. His business is not location-specific.

Please support our sponsor, Detroit Ink Publishing, providing an entire suite of services to writers who want to become published authors.

What Our Guest Talked About

In this episode, Jay explains that he works with his clients to help them follow a customized, step-by-step, easy-to-follow program that focuses on a solution that is unique to them. By working with his clients online, Jay can free them from having to adhere to a strict schedule—especially important for very busy women who are usually wearing many different hats at once. Jay says his clients have found that working with him in this way is even more personal to them.

What to Listen for in This Episode

Jay further explains how he works with his clients, either one-on-one, through his group membership site academy, or via an app. Jay has a word of wisdom for our listeners: "Be fearless!"

You can find out more about Jay and Kali Coaching at his website.

You can also subscribe, download, and listen on iTunes, Spotify, and Google Podcasts.

Other Important Links:

Your Business Your Brand Creatively

Detroit Ink Publishing

Green Garage Detroit Coworking Community

Introduction

Sofia Klettke is a totally engaging 11-year-old who not only loves animals but has decided she is good at sharing her knowledge of the animal kingdom via videos she makes herself.

She is building a business and Instagram community of other animal lovers while imparting her knowledge and networking with others.

Please visit our sponsor: Your Business Your Brand Creatively for branding, marketing, training, and productivity services.

About Our Guest

Since Sofia was born, she has enjoyed being outside. Her parents had always supported her curiosity for the world. Because she is homeschooled between Oregon and the Czech Republic, she's had time to learn, wonder, and pour over educational films and documentaries.  Sofia was only three years old when she made her first documentary about horned lizards for her family.

Sofia created "SofiasSpotlight" when she was just seven years old. She transferred her show to Instagram where she found her audience. Earlier this year, Sofia's got her dream volunteer job at High Desert Museum, a Smithsonian's affiliate, where she playfully educates visitors at the Living History. In the future, Sofia hopes to have her own full-length documentary show.

Please visit our sponsor, Detroit Ink Publishing, for editing, publishing, and author marketing services. 

What Our Guest Talked About

Sofia discussed how she informed and educated other students in her homeschooling group and people in general before she went online. Sofia said that she's very comfortable talking to groups, but when she went on her mom's Facebook account, she found only adults. She moved her show to Instagram and found a community of like-minded kids closer to her age. People see and like and comment on her videos and Sofia is quite proud that she has organically grown her followers to over 600. Her goal is to have 1,000 followers by next spring.

Follow Sofia's Instagram Account: @sofiasspotlight

What You'll Learn in the Podcast

When you listen to this informative episode, you'll hear how Sofia makes and posts her videos, why she loves what she does, and how she is growing her business as a kidpreneur until she is old enough (in high school) to take things even further and start making full-length documentaries.

Please subscribe to the podcast on iTunes Apple Podcasts.

This podcast is also available on Spotify.

Your Business Your Brand Creatively: http://yb2csystem.com

Detroit Ink Publishing: http://detroitinkpublishing.com

Green Garage Detroit: http://greengaragedetroit.com

Introduction

Our guest this week started her career as a social worker, but quickly found out that social justice and social entrepreneurship were her true callings. So five years ago, along with two co-founders, she started a crowdfunding platform specifically to help develop the good works of Muslims from around the world.

About Our Guest

Amany Killawi is the 26-year-old co-founder of Launchgood, a global crowdfunding platform for Muslims. She and her company are the perfect examples of the paradigm "Find a need and fill it." There were already several crowdfunding platforms already available, including Kickstarter and GoFundMe, but none addressed the particular niche and needs of the global Muslim community. Amany and her co-founders, Chris and Ahmad, not only wanted to develop this special platform, but their overall mission was to showcase the good works of Muslims to help combat the negative stereotypes so prevalent today. With a background in community organizing, Amany knew how difficult it is to get funding for grassroots projects in general. Amany stated that there are 1.6 billion Muslims around the world, and over 400 niche crowdfunding sites, but there was nothing available for her particular community. Building something from scratch has been incredibly difficult, especially for something so different from what was already available.

Important Points from Our Guest

Amany talked about some of the many lessons she has learned in the past five years of growing Launchgood:

• In the first few months of your business, you have to give yourself space to have "awkward beginnings."
• Always keep your overall mission in mind: for Launchgood, it is Muslims doing good works in their community and beyond.
• Using the business to change the narrative through crowdfunding and storytelling.

What You Will Learn in this Podcast

This episode will take you on a fascinating journey about how three very young people become social entrepreneurs and built a worldwide crowdfunding platform around a unique niche and special community.

Relevant Links

Launchgood: http://launchgood.com

Your Business Your Brand Creatively: http://yb2csystem.com

Detroit Ink Publishing: http://detroitinkpublishing.com

Green Garage Detroit: http://greengaragedetroit.com

Mama Coo's Boutique is a unique store located in Southwest Detroit that specializes in selling items by local artisans and also imported from Africa, Mexico, and Central America. The owner, Alana Rodriguez is a veteran of the U.S. Navy and has a degree in political science from the University of Michigan. So how did she transition to opening and operating a retail store?

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Once Alana Rodriguez, who goes by "Lana," decided she wanted to open a retail brick and mortar store, she was very strategic in choosing her eventual location but also taking the time to learn how to go into business. She took advantage of the several groups and organizations in Detroit that help new entrepreneurs start and grow their businesses, and then "tested the waters" by holding popups and attending business boot camps. When it was finally time to open her store, Lana deliberately chose a location in the neighborhood where she grew up, to help keep that area stable and vibrant and to work closely with other retailers in the area.

Lana described how she navigated through all of the bureaucratic challenges encountered when opening a retail location, but also why locating in Southwest Detroit was so important to her.

Please support our sponsor: Detroit Ink Publishing, manuscript prep, book publishing, and author marketing.

She also elaborated on how her choice of items to sell in her store is a reflection of who she is as a person and an art history aficionado. She is very proud of the fact that she can immediately pay her artists instead of making them wait as they would if she sold items on consignment.

Lana said that what she is working on to continue her success is to learn how to be her own biggest cheerleader and get her own story out there. Other people's success is not my failure, and I am responsible for my own happiness.

Find out more about what was discussed in this episode:

Mama Coo's Boutique: https://mamacoosboutique.com/

Green Garage Detroit: http://greengaragedetroit.com

Your Business Your Brand Creatively: http://yb2csystem.com

Detroit Ink Publishing: http://detroitinkpublishing.com

This podcast episode is also available on iTunes and Spotify.

Introduction

A native Detroiter sees a need for nonprofits and small businesses in her city to have an opportunity to take advantage of creative marketing strategies that they may not otherwise have available to them, so she creates a company that helps those businesses and companies achieve their maximum positive social impact.

Our Sponsor: Your Business Your Brand Creatively, Branding, Marketing, Productivity Services

About Our Guest

For Episode #72 of the YB2C Live! Podcast for Entrepreneurs, we welcome Kelsey Hubbell, an entrepreneur who has created socially conscious companies that celebrate Detroit while offering creative marketing services to businesses and nonprofit organizations. Kelsey is the founder and CEO of two businesses: "Detroit Up North" which plans and executes fun events in northern Michigan for Detroiters, and "Roots to Rise Detroit," an event planning and marketing and communications consultancy targeting small businesses and nonprofit organizations. She considers herself a social entrepreneur with both of her companies. Kelsey specializes in working with businesses and nonprofits that want to give back to our community, but often lack the funding or the marketing knowledge to get the word out.

Our Sponsor: Detroit Ink Publishing, Manuscript Prep, Book Publishing, Author Marketing

Important Points from Our Guest

Kelsey does a lot of running around during the day for her companies, including client meetings and site visits. She keeps lots of lists in her notebooks and prefers pen and paper over digital task management apps.

She grew up on the east side of Detroit and attended Catholic school, but her entire family has always been involved in working with businesses and nonprofits in Detroit, so her entrepreneurial trajectory came naturally. Her entire family has been advocating for an equitable and sustainable city for as long as she can remember.

Words of Wisdom from Our Guest

Now that she is past her first year with her second company, Kelsey is looking forward to figuring what works and what didn't work. She enjoys being informed and then helping to inform others about social entrepreneurship.

Resources:

Roots to Rise Detroit: https://www.facebook.com/rootstorisedetroit/

Detroit Up North: https://www.facebook.com/kelsey.hubbell.3

Subscribe and Listen on iTunes and Spotify

Episode Summary:

"Getting started as an entrepreneur" comes in many forms. Sometimes, what you did as a young child accidentally exposes your natural gifts that you later make into a profitable business. Sometimes, not being good in school leads to later being excellent in business. Those were the entrepreneurial paths of this week's guest.

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About our guest, Adil Amarsi:

Adil Amarsi is an entrepreneur, podcaster, author, and copywriter based in London in the United Kingdom. As a young teen, he would go to his father's office after school and write stories. Later, when he had a one-hour commute to school each way, he continued writing more stories and writing poetry. Even later, he realized working for someone else wasn't working for him, and he started his own copywriting company. He eventually became one of the best copywriters around. He added blogging, podcasting, and affiliate product sales to his repertoire and had his biggest successes writing ad copy for very large companies.

Please visit our Sponsor, Detroit Ink Publishing, Book Publishing and Author Marketing

Important Points Made by Our Guest:

• If you follow your instincts to become an entrepreneur, don't be afraid of failing
• His podcast is one of his most favorite things to do; he automates the system and batches the recording sessions
• It is more effective and efficient to plan the whole week than to just plan the day, especially if you have a specific set of tasks or a focus for each day of the week

Success Tips from Our Guest:

Take at least one full "day off" from your business. No client work, no email, no meetings, no nothing except non-business activities. Learn to let go and clear your mind and take care of other things in your life.

You Can Download, Listen, and Subscribe:

Resources Links:

Avil Amarsi: http://adilamarsi.com

Your Business Your Brand Creatively: http://yb2csystem.com

Detroit Ink Publishing: http://detroitinkpublishing.com

Green Garage Detroit Coworking Community: http://greengaragedetroit.com