The YB2C Live! Podcast

Our special guest this week for Season 3, Episode #109 of the YB2C Live! Podcast for Entrepreneurs is Amy Anger, a business development specialist who recently started her own consultancy after working in the corporate environment for much of her career.

Please support our sponsor: Your Business Your Brand Creatively providing branding, marketing, training, and social media services to creative and solo professionals and small business owners

About Our Guest

During the last eighteen months of working at the last company where she was employed, Amy was moved to a division that focused on the independent worker. A firm believer in the "Law of Attraction," Amy decided to become an independent worker herself and provide services that help businesses work more effectively with solo practitioners. At this time, Amy now consults for Kelly Services, her last employer, connecting with their clients about their needs and how they can more easily work with individual and solo service providers.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services to writers who want to become published authors.

What You'll Hear in This Episode

In this inspiring and educational episode, Amy explains why it is so important for companies and individual business owners to know the difference between being an employee and an independent contractor, especially for IRS purpose.

Amy also talks about what it's like to transition from being an employee for a company to becoming an independent consultant for that same company.

Amy also discusses why she prefers to work with people face-to-face rather than virtually, and why is so important not to let technology replace the personal connection and the four professional passions that get her out of bed every day.

Find out more about Amy and her company, Atrip Consulting at her website: https://www.atripconsulting.com/

YB2C Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community.

The Detroit Heritage Theatre Festival, now in its second year, is a 3-day celebration of the dramatic arts in Detroit. For 2019, the Festival will be held from Friday, May 17 through Sunday, May 19, at several iconic venues throughout the City of Detroit. One of the scheduled events is a special showing and meet and greet for students of "Black Angels Over Tuskegee," the story of the Tuskegee Airmen, America's Original "Top Guns." The Tuskegee Airmen were an elite group of highly experienced Black pilots who escorted and protected the Allied bomber planes during World War II.  

This event will be held at the Friends Auditorium of the Detroit Public Library and is a free event for students.

In this episode, Karen Chappelle, the founder of the Detroit Heritage Theatre Festival, and Dr. Brian Smith, president of the Board of Directors for the Detroit Tuskegee Airmen National Historical Museum, discuss the importance of the theatre festival for Detroiters, and how the Tuskegee Airmen Foundation provides training in, and awareness of the various career options in aviation, especially for young people aged 14 years and older. 

For more information about the 2019 Detroit Heritage Theatre Festival, click here. 

For more information about the Detroit Tuskegee Airmen National Museum, click here. 

Welcome to Season #3, Episode #107 of the YB2C Live! Podcast for Entrepreneurs. Our special guest this week is Sarah Weckerle, the owner of the only official 26+2 hot yoga studio in the City of Detroit, Bikram Yoga Midtown Detroit. In this episode, Sarah tells us how she came to be a certified hot yoga teacher and eventually fulfilled her years-long dream of opening a successful studio in Detroit.

Please support our sponsor, Your Business Your Brand Creatively, which provides branding, marketing, training, web development, and social media marketing services to creative and solo professionals and small business owners all over the world.

About Our Guest

I originally met Sarah several years ago when she was my yoga teacher at what was then the only official Bikram hot yoga studio in all of Michigan. She told me then that she would eventually open a studio in the City of Detroit. Sarah describes how she felt when she took her first class in the kitchen of the couple who later opened the first Bikram yoga studio: at first she wasn't prepared for the heat, but later realized how good the practice made her feel and she decided to go to training to become a certified teacher herself.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of editing, publishing, and marketing services to writers who want to become published authors.

What Our Guest Talked About

Sarah explains what the original "26 + 2" hot series is about (26 postures + 2 breathing exercises) and how it is scientifically designed to enhance your breathing, expand your lung capacity, strengthen your joints, create longer and leaner muscles, and align your body and spine.

When it was time to open her own studio, Sarah received a great of assistance from her brother-in-law, a Detroit native and the owner of several businesses in Detroit. It took over two years, but finally the studio was open for business in an area of Detroit that is also home to other businesses, artists, students, and medical professionals.

Download and listen to the entire episode to hear Sarah's entire inspiring story and Namaste!

Reference Links:

Bikram Yoga Midtown Detroit

Your Business Your Brand Creatively

Detroit Ink Publishing

Welcome to Season 3, Episode #105 of the YB2C Live! Podcast for Entrepreneurs. Our special guest this week is John William Gray, the founder and CEO of Done Right Carpet Care, and the author of an inspiring book, "Stop Spot Cleaning Your Life." John joined us from Ventura, California.

Please support our sponsor: Your Business Your Brand Creatively providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

About Our Guest

John was introduced to the carpet cleaning business and bad customer service at the age of 13 when the company that cleaned his mother's carpet would not re-clean the carpet after the spots quickly reappeared. Later, when John was helping a friend who was a carpet cleaner, he decided he could build a successful carpet cleaning business himself, and also make sure to treat his customers right, the way he thought his mother should have been treated.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services to writers who want to become published authors.

What Our Guest Talked About

Later, John found that many of his clients were trading their carpets for hardwood floors because spots in the carpets seemed to always come back, ruining the fibers, and the customers just traded in their soiled carpets for something different instead of working to clear the spots once and for all.

When John realized that in life, people traded in bad relationships and bad experiences but like spots in carpets, the issues kept reappearing, he decided he found his purpose in life: designing a formula for people to get the bad spots out of their lives for good.

Eventually, in 2016, John wrote a book, "Stop Spot Cleaning Your Life: A Guide to Restoring Your Life To Radical, Clean Happiness in a World That Keeps You Chasing it." John now speaks about his passion all over the country and has been a featured guest on all of the major networks.

Please download and listen to the entire episode to hear John's inspiring story about how he changed his life for the better and helps others to do the same, all while running his successful carpet and home care business.

YB2C Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

Detroit Ink Publishing: editing, formatting, publishing, author marketing; helping writers become published authors.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community.

Welcome to Episode #101 of the YB2C Live! Podcast

for Entrepreneurs!

In this episode, Pamela chats with Tyron Cutner, image coach and founder of Well-Dressed Academy, LLC. Ty shared his journey from frustrated bus driver to men's image consultant with a powerful mission to change how men view themselves and interact with the world around them.

Please support our sponsor: Your Business Your Brand Creatively providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

What You'll Hear in This Episode Ty shares how his own personal transformation from a frustrated bus driver to an image consultant and how he learned that fashion is critical to leveling up your mindset. Ty also shared how he learned to grow his original business to a bigger business by marketing through word of mouth and a growing Facebook community.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services including editing, publishing, and marketing, to writers who want to become published authors.

About Our Guest Ty Cutner is a former bus driver turned image consultant who began his journey to upgrade his life by dressing in a more polished manner after a going through a difficult part of his life. After mastering the fundamentals of style and leveraging the opportunities that came his way, he began to teach other men how to do the same thing.

Important Reference Links

Well Dressed Academy Website

Well-Dressed Academy on FB

Ty Cutner on Instagram

FB Group: Dressed For Success: Men's Style for Sales, Dating & Influence

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community

Introduction

Welcome to Episode #99 of the YB2C Live! Podcast for Entrepreneurs, with our guest, Reyne Brady, also known as "Mugzy" Brady, a full-time pop and hip-hop musician joining us all the way from Australia!

Please support our sponsor: Your Business Your Brand Creatively, providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

About Our Guest

Reyne says he "discovered" hip—hop in the early 2000s when he was a young teenager, and it helped him get through adolescence. This form of poetry was therapeutic for him, but he didn't want to just take advantage of the culture. He wanted to learn more.

Even though the internet as we know it now was also rather young at that time, Reyne realized how universal hip-hop was, and he learned enough through self-education to evolve into an intellectual MC (master of ceremonies) and lyricist. To "Mugzy," hip-hop is more than music, it is an art form.

Please support our sponsor, Detroit Ink Publishing, providing an entire suite of services to writers who want to become published authors.

What Our Guest Talked About

Reyne has been working in the Australian music industry for many years now, although he is still relatively young himself. At the time of this interview recording, he is working on his third album, and today he also works with younger people, teenagers, and very young adults to help them hone their skills in the studio and with concert engagements.

Words of Wisdom from Our Guest

One of the things that Reyne does is work on the production and distribution for himself and others, bringing the creative side and the business side together.

Reyne says that his greatest success is that people recognize him and respect his contribution to the music industry, especially the hip-hop culture in Australia.

He feels he doesn't really have any challenges, because he works very hard to separate himself from the crowd.

Reyne knew early on what he wanted his brand to look like and sound like, and that is what he works on every day.

Find out more about Reyne and his brand, "Mugzy" at his Facebook Page: https://www.facebook.com/pg/OfficialMugzy

Follow him on Twitter: https://twitter.com/Mugzy187 

Download and subscribe to the YB2C Live! Podcast for Entrepreneurs on Apple Podcasts, Google Podcasts, and Spotify.

Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers. 

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode. 

Introduction

Welcome to Season 3, Episode #97 of the YB2C Live! Podcast for Entrepreneurs, with our guest Tsufit, an entrepreneur, business consultant, coaching expert, and author.

Please support our sponsor: Your Business Your Brand Creatively, providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

About Our Guest

Tsufit always wanted to be an actress and singer when she was a child, but her parents wanted her to be something more "practical", so she became a litigation lawyer, practiced for 10 years and had 4 babies. She had an "Is this all there is?" moment, and she decided to follow her dream, which was to be a singer, actress, and comedienne. She did stand-up comedy on national TV, was in a sitcom for 4 years as a comedically evil cafeteria lady, and she released a music album.

 Through all of this, she learned how to promote and market herself, but she still asked herself: What else can I do with my talents? and her answer is how she came upon the idea of helping people follow their dreams and successfully market them too.

 Please support our sponsor, Detroit Ink Publishing, providing an entire suite of services to writers who want to become published authors.

What Our Guest Talked About

Tsufit shared with us how she started coaching people and how she wrote a book called Step into The Spotlight, a Guide to Getting Noticed. The premise of the book is that all business is show business. In her book, she teaches how to get seen, get noticed, get heard, and get known.

Words of Wisdom from Our Guest

Tsufit says that some people tend to believe that if their book, their music, or any kind of work is good enough it will be noticed. Some people believe it is obscene to market their work, but she tells them that if others don't have the opportunity to appreciate it, is like that age-old question about a tree falling in the forest: if no one hears it, does it make a sound?

Download and subscribe to the YB2C Live! Podcast for Entrepreneurs on Apple Podcasts, Google Podcasts, and Spotify.

Reference Links:

Step into the Spotlight! 'Cause ALL Business is Show Business!

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

 The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

 Subscribe to the YB2C Live! Podcast on iTunes.

 "Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Our special guest this week on Episode #95 of the YB2C Live! Podcast for Entrepreneurs is 21-year-old wunderkind Marc Guberti, a best-selling author, blogger, digital marketing expert, and college student.

Please support our sponsor: Your Business Your Brand Creatively providing branding, marketing, training, and social media services to creative and solo professionals and small business owners

About Our Guest

Marc actually started blogging about his favorite team, the Boston Red Sox, but later realized that blogging was a great way to connect with people and engage them around a topic.

Marc eventually started a podcast about his other passions, helping people grow their businesses and personal development. He records three episodes a week for the podcast, "Breakthrough Success."

But he wasn't through yet. Before his 20th birthday, Marc wrote and published nineteen books, becoming a best-selling author in the process.

Marc has also hosted successful global virtual summits featuring other well-known entrepreneurs and thought leaders.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services to writers who want to become published authors.

Our Guest Discusses His Businesses

Marc didn't start out to become a world-renowned author, blogger, podcaster, and public speaker; as he said, when he realized he could monetize his passions while helping others at the same time, things just happened.

What You'll Hear in This Episode

In this inspiring and educational episode, Marc explains why you have to have realistic financial expectations when just starting out and that you have to work with what you have until you get what you want. Marc cautions people to keep up the passion and not let it die when times get hard, and they will get hard.

So where does Marc go from here: download and listen to the episode to find out!

Find out more about Marc at these links:

https://www.facebook.com/marc.guberti/

http://marcguberti.com

https://itunes.apple.com/us/podcast/breakthrough-success/id1149458961?mt=2

YB2C Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

Subscribe to the YB2C Live! Podcast on iTunes.

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community.

Welcome to Episode #93 of the YB2C Live! Podcast for Entrepreneurs. In this episode, Pamela chats with Jamon Jordan, well-known Detroit historian, president of the Association for the Study of African American Life and History (ASALH), and founder of The Black Scroll Network History & Tours, L.L.C., located in Detroit, Michigan.

Please support our sponsor: Your Business Your Brand Creatively providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

What You'll Hear in This Episode

In this engaging and informative conversation, Jamon and Pamela discussed the rise and fall of Black entrepreneurship in Detroit from its start in the 1700s up to the late 1950s. Jamon shared how national laws, businesses, and local politics negatively impacted Black businesses. Jamon also shared how community activism is crucial to continue making a positive change in the African-American community and supporting the legacy of our ancestors.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services to writers who want to become published authors.

About Our Guest

Jamon Jordan is a former teacher and current historian and speaker who lead historical tours around Detroit through his company, the Black Scroll Network History & Tours, LLC. Jamon also serves as president of the Detroit chapter of the Association for the Study of African American Life and History (ASALH), nationally founded by Dr. Carter G. Woodson (the "father" of Black History Month) in 1915.

Important Reference Links

Black Scroll Network, History & Tools https://www.facebook.com/BlackScrollDetroit/

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

Subscribe to the YB2C Live! Podcast on iTunes

"Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.

Find out more information about the Green Garage Detroit Co-Working Community.

Introduction

Welcome to Episode #87 of the YB2C Live! Podcast for Entrepreneurs, with our guest, Dan Johnston, an influential entrepreneur, business coach, and author joining us all the way from Prague.

 Please support our sponsor: Your Business Your Brand Creatively, providing branding, marketing, training, and social media services to creative and solo professionals and small business owners.

About Our Guest

Originally from Canada, Dan is an entrepreneur turned freelancer. He's lived in 7 countries and has published 12 books, included a series on personality types and personal development. He helps and coaches people to start designing the lives they want to truly live. He believes in working hard to achieve your dreams and being able to work in a location-independent way.

Please support our sponsor, Detroit Ink Publishing, providing an entire suite of services to writers who want to become published authors.

What Our Guest Talked About

Dan believes that you don't have to be location-based, everyone should have the freedom to work wherever they are. He leads with the life design approach, which is a free email training he has on his site, where he provides an overall approach to life, which he believes starts with figuring out about yourself.

 In his project "Free Freelancer," he covers different methods of marketing and how to have sales conversations. He mentions that the title Free Freelancers is not about doing your work for free but it's about having the freedom and time to choose what you want.

Words of Wisdom from Our Guest

Dan says that is crucial to decide what you want to do and what you want out of life rather than trying to choose from something that is imposed out of some kind of imagined fear.

 That fear is a little bugger, it gets under our skin and can redirect us in many ways; but if you put in the effort, week after week, your business will grow. It's just inevitable. He recommends using the 70% rule, that works around the concept that we're never 100% sure what to do, so when you're 70% sure that is what you want to do, you go ahead.

 Another piece of advice that Dan gives is for people who are already freelancers: he recommends allowing yourself to get more perspective and learn to think in the long term. Do things well, and over time, that's going to get you where you want.

Download and subscribe to the YB2C Live! Podcast for Entrepreneurs on Apple Podcasts, Google Podcasts, and Spotify.

Reference Links:

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

 The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

 Subscribe to the YB2C Live! Podcast on iTunes.

 "Like" the YB2C Live! Page on Facebook for notifications and further information about all of our podcasts, and to submit your information on the Contact Form if you would like to be a guest on a future episode.