The YB2C Live! Podcast

Welcome to Season 3, Episode #163 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Victor Ung of Seattle Washington. After several years in corporate America, Victor became a certified life coach and founded his company and podcast "Human Up" that focuses on teaching emotional intelligence skills.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C ), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Victor says that after spending several years in the areas of web development and product management, what he loved most was being the liaison between the business and the creative teams. He says that he had sort of a "quarter-life crisis" and found that the successful life and career trajectory he had just wasn't "him" and he was losing his soul. That's when he decided to make a clean break, get trained in life coaching, and become an expert in learning about and teaching emotional intelligence skills.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Victor is also an author and blogger at "The Good Men Project," where he writes about all of the issues that keep people from understanding their own emotions and living their true selves. Victor also writes stories for Medium and publishes on Instagram and his YouTube channel.

Words of Wisdom

Victor believes that everyone has their own answer, but that answer just needs to be drawn out. He says that everyone should step into their own power and realize they have the ability to really do what works for them. Victor also explains the difference between being a coach and being a consultant.

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Welcome to Season 3, Episode #157 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, e-commerce marketing expert, Viktor Smoilov. Viktor joined us all the way from Sofia, Bulgaria!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

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Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Viktor started his journey to full-time entrepreneurship very early in his life, registering his business documents about a week before he graduated from high school at age 19, the usual age of high school seniors in Bulgaria. Through his company, Viktor teaches his clients how to effectively and successfully market their products online. He named his company "Markademics" blending the terms "marketing" and "academics," a type of marketing academy.

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Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Viktor joked that he is not a "morning person," but starting his day about 9 am by walking his dog, and then getting to his office by late morning actually is good timing for his business.

From his location in eastern Europe, he is right in the middle of where most of his non-European clients are: North America and Australia. Doing his client work in the afternoon gives him the ability to communicate globally at the perfect time for everyone.

Viktor tells us how his older brother helped him become an entrepreneur as a teenager, at a time when entrepreneurship wasn't a big thing in Bulgaria. He eventually decided that digital advertising for e-commerce was what he would focus on. Viktor enjoys the immediate ROI realized by the clients that work with him.

Viktor believes that his ability to start and grow a business at age nineteen, from Bulgaria, one of the poorest countries in Europe (a country he thinks many people haven't even heard of), with no experience, no testimonials, no case studies, etc., is a wonderful role model for everyone. He says that if you can realize your value, handle objections and rejection, then you can achieve anything you set your mind to.

Words of Wisdom

Viktor says that the way to build your confidence and grow a successful company is to just keep trying and to not be afraid of failing. Focus on what you have learned from your failures and do better the next time.

Markademics Website

Email

Phone: +359 897 010117

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Welcome to Season 3, Episode #155 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Jonny Cooper, founder of the highly successful "Jonny Hates Marketing" Facebook Group for Coaches and Therapists. Jonny, who joins us from the United Kingdom, works with his clients to find their ideal clients more easily.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C ), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Jonny got the idea and the eventual name for his company quite accidentally when he was a guest on a Canadian podcast. He and the host were discussing their disdain for much of the current internet marketing gurus, who, according to them, are no better than snake oil salesmen. Jonny's company was originally called the "Success Party," but after that podcast interview, he realized that yes, he really hated traditional marketing, and a new company was born!

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Because he also hates making sales funnels and watching sleazy webinars, he found easier ways to attract prospects and clients. Jonny found that a lot of people on Facebook and LinkedIn also hate marketing because they really don't understand what marketing actually is.

Jonny developed what he calls the "Three Pillars of Marketing": 1) Being able to describe what you do. 2) Thinking about and then finding your ideal client. 3) Perfecting how you deliver your product and services.

Through his company Jonny Hates Marketing, Jonny offers his clients three ways to build their coaching or therapy business: 1) The private, monthly-subscription members club, 2) the Client Attraction Academy, and 3) the Client Attraction Blueprint. More information about each offer is available on Jonny's website.

Words of Wisdom

Jonny advises entrepreneurs, coaches, and therapists to look at the world through their clients' eyes in order to develop the ability to see what they see and to understand what they want. It is important to enter the conversation through what's going on in their heads already, and then to build a bridge from where they are to where they want to be.

Jonny Hates Marketing Facebook Group

Jonny Hates Marketing Website

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Welcome to Season 3, Episode #153 of the YB2C Live! Podcast for Entrepreneurs, featuring Damon "First Born Art" Chamblis, a freelance visual artist, musician, and vlogger from Detroit, Michigan.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

I first met Damon when he was a teenager participating in the "Learn and Earn" program of the Mint Artists Guild, a non-profit organization that works with emerging teen visual artists to train them to develop their creative careers. (Disclaimer: I am on the Board of the Mint Artists Guild.)

Damon decided when he was in fifth grade that he wanted to be an artist, and he has worked to fulfill that goal ever since. When his high school art teacher found out about the Mint Artists Guild, he joined.

Damon also does several other creative activities, including designing cover art, writing and producing music, and building up his YouTube channel.

Guest info

Damon feels that he has benefitted from the "hustle and flow" he receives by living in Detroit. After a major scuffle with his mom in 2017, he decided it was time to grow up fast and become more focused on his goals.

In the last few years, he has learned to maximize internships, networking opportunities, and the learning experiences through the Mint Artists Guild and online courses to set himself up as a full-time visual artist and creative entrepreneur.

Damon recently started leasing space for an art studio and he continues to show his art in various venues. He has already set his vision and his goals to build his business and help other young artists who have his same drive.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

Words of Wisdom

Damon wants artists like him to realize that it is a long and hard road to bring your goals and dreams to fruition, but if you plan well and work hard, things will happen for you the way you want them to.

Find out more about First Born Art on Facebook

Email Damon

You can find out more about Damon at these links:

 firstbornart.com 

youtube.com/firstborn88 

https://twitter.com/firstbornart 

https://instagram.com/firstborn.art   

https://soundcloud.com/damonfirstborn 

https://soundcloud.com/firstborn88

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Welcome to Season 3, Episode #151 of the YB2C Live! Podcast for Entrepreneurs with our special guest, Godwin Ihentuge, founder and chief chef of Yum Village, an Afro-Caribbean Restaurant in Detroit Michigan.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Godwin, the son of Nigerian immigrants, grew up in northwest Detroit and went to Wayne State University on a football scholarship. While at Wayne State, he got his first job working in the cafeteria, received several promotions, and finally ended up working the grill in the kitchen. That is when he discovered that he really liked cooking and working in kitchens.

When he decided to go into the food business, he went back to his roots and focused on Afro-Caribbean cuisine, a specialty that he says is not taught in traditional culinary schools. The name of his restaurant is drawn from the African cultural concept that we are all part of a collective village.

Godwin and his team started with popups, and then added catering, and finally jumped on the opportunity to open a brick-and-mortar restaurant in a resurgent neighborhood in the City of Detroit.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Both of Godwin's parents were entrepreneurs, although his father was also a software engineer with the State of Michigan. Godwin, who just turned 35 years old, says that he has had about 35 different jobs in his life, and he has learned something from each job that he now applies to his business.

Godwin strongly believes in the concept of "Cooperative Economics" ("Ujamaa" in Swahili), where businesses can share commercial space, share mutually beneficial opportunities, and grow and develop their businesses together. He wants his business to be a beacon and an example for others in the City.

Words of Wisdom

Godwin was happy to provide words of wisdom to our listeners: 1) Have the right attitude. 2) Write your goals down on paper, including your five-year and ten-year plans.

Contact Information

Yum Village Website

Email: [email protected]

Phone: 313.334.6099

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Welcome to Season 3, Episode #149 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Cherri Harris, the founder and CEO of the Swint Logistics Group in Detroit, Michigan. Cherri's first career was as a nurse, then she became one of only a few women long-distance truck drivers, and eventually opened her own full-service logistics company.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Cherri was a nurse living in Georgia when she decided to completely change careers and become a truck driver. Step-by-step she added various certifications and endorsements to her trucking resume', and later, with fifteen years of experience behind her, started her own trucking business.

Although as a woman in a non-traditional industry for women, Cherri continued to grow her business, following her business plan, and finding areas in her industry that were lacking where she could fill in the gaps.

One of her expansions included starting a training center in less-known parts of the trucking arena.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Cherri discussed how she has successfully navigated growing her business to be in a position to receive larger, often multi-million-dollar contracts by establishing relationships, entering into valuable partnerships, doing her due diligence, and being prepared when the opportunities arrived.

Words of Wisdom

Cherri advises our listeners to keep the faith, have lots of cheerleaders in your corner, and to follow the mantra of "Nemo" in the famous movie and "Just Keep Swimming!"

Swint Logistics Group (313) 469-4954

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Welcome to Season 3, Episode #143 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Jeff Large of Grand Rapids, Michigan. Jeff, a former teacher, opened his web development, podcast production, graphic design, and digital marketing agency six years ago.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C ), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Jeff said that many factors led to his decision to leave teaching, but even though he and his wife were a single-income family, they had about six months of savings in the bank and together just decided he would go for it. No real "Plan B," no "side hustle" first. Although as a former teacher, Jeff still misses his kids, he now has the opportunity to spend more quality time with his own kids by working from home. He and his wife homeschool their children, and over time, Jeff transitioned from full-time teaching, to full-time podcasting, to a full-time business teaching his clients

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Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

A large part of Jeff's business, Come Alive Creative, involves working with businesses to produce, syndicate, and promote their B2B podcasts. Jeff and his team offer turnkey solutions for full podcast production, as well as podcast-related strategy and consultant plans on a per hour or per month basis.

Jeff helps his clients to realize that having a podcast that yields an actual return on investment takes a lot of work. He makes sure that they understand what they are trying to accomplish and that their goals line up the necessary process.

Words of Wisdom

Jeff says that there is so much to learn when you become an entrepreneur. His number one piece of advice for our listeners to look for help. Jeff's second word of wisdom is to learn as much as you can about your target audience.

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Two Detroit sisters operate a successful catering company that honors their grandmother.

Welcome to Season 3, Episode #141 of the YB2C Live Podcast for Entrepreneurs. We record our weekly podcast episodes from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guests

Zella's Bakery, headquartered in Detroit Michigan, and founded by sisters Tolani Anthony and Maia Anthony, provides their customers with unique, enjoyable, sweet and savory treats prepared like their grandma!

As a child, Tolani was enamored by the baking skills of her grandmother, Rozella Jermaine, and learned as much as she could. Tolani recently graduated from the exceptional culinary program at Michigan's Schoolcraft College and left jobs with the City of Detroit and Wayne County to pursue her dream of operating a catering company full time. Tolani primarily handles the creative side of the business.

Maia was already an entrepreneur, specializing in voiceovers, industrial commercials, and hosts a Detroit-based cooking show, "Eats in the D." It was a natural expansion for Maia to become the business manager for the company, bringing marketing experience to the company.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guests Talked About

Tolani and Maia discussed the successes and challenges of setting up and running their business and how they complement each other with their unique skillsets. While Zella's is still primarily a bakery, the sisters are working on adding more sweet and savory items to their menu. Maia adheres to a plant-based diet while Tolani does not; both options, plus several gluten-free items, are available to their customers.

In addition to catering, the sisters also do popups around the city and the surrounding area. In addition to the wonderful aromas and delicious menu items, the sisters emphasize that presentation is very important. They work very hard to ensure that everything looks and tastes the very best possible because their business is a representation of each of them separately and together.

Words of Wisdom

Tolani and Maia advise that anyone starting and running a business remember that they can't do everything. Take the time needed to set up everything step-by-step and grow the business naturally and organically.

Zella's Bakery on Facebook

313) 355-3539

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Welcome to Season 3, Episode #139 of the YB2C Live! Podcast for Entrepreneurs, with our special guest, awesome octogenarian Charlie Mechem from Cincinnati, Ohio. Through his books and his podcast, Charlie teaches people to be better speakers and writers.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C ), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Charlie has had at least five different careers over his long and exciting life. He's been a lawyer, including serving as a captain of the U.S. Army's Judge Advocate General's Corps. Charlie has also been commissioner of the Ladies Professional Golf Association (LPGA) and the chairman of two different national broadcasting companies.

Charlie has also served on many boards of directors, including the Presidential Board of Advisors on Private Sector Initiatives. 

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

In this interesting episode, Charlie talks about each of his five careers, how he seamlessly transitioned from one to the next, and how and what he learned from one career to apply it to the next.

Charlie really enjoyed his time at the LPGA because he decided at age sixty-five after living with a wife for decades and raising two daughters that he was truly a gray-haired feminist.

Charlie believes that the game of golf needs to provide more opportunities for access for all demographics.

Words of Wisdom

Charlie has some words of wisdom for our listeners: 1) Never forget where you came from. 2) Always know what you don't know. 3) Make everything you do about the people around you and those whose lives you can impact.

Charlie Mechem

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Welcome to Season 3, Episode #137 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Howard Berg, also known as the "World's Fastest Reader." Howard, who founded several web-based learning courses based on speed reading, joins us from his office in Texas.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Howard grew up in a violent area of Brooklyn, New York where he was mugged over one hundred times, and he eventually found a safe space in the local public library.

When he went to college at age 17, he majored in biology, but in his junior year, Howard decided that he also wanted to major in psychology. The dean said that in order to finish both majors at the same time, he'd have to complete all four years of his second major in one year. He taught himself how to read eighty pages a minute and did finish his second four-year major in one year.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Howard found a way to help people to very quickly master information at work and at school, and that has been his passion for the last 35 years. In addition to being a best-selling author, Howard also founded and manages Berg Learning, on online series of courses that he says will transform his class participants into learning geniuses.

Howard has been featured in numerous media outlets and currently has over 175,000 Genius Learners currently enrolled in his various courses.

In this episode, Howard gives the listeners a fun sample of his speed reading training.

Words of Wisdom

Howard's vision for Berg Learning is to make a difference in the world so that business people and their kids and grandkids can be successful. He says that many people think that competition is the secret to success when it is actually learned cooperation that the world needs to find solutions for a better world for everyone.

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