Welcome to Season 4, Episode #203, of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Trevor Lohrbeer, Founder and CEO of Day Optimizer, a desktop + mobile web service that helps you convert your daily todo list into a daily schedule, so you can accomplish more. Trevor joined us from Berlin, Germany.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

Our podcast is sponsored by our companies, Your Business Your Brand Creatively and Detroit Ink Publishing. You’ll hear more from our sponsors later in this episode, and we appreciate your support!

Please support our sponsor, the YB2C Pam’s Power Hours, providing customized one-hour business consulting to clients worldwide.

About Our Guest

Trevor and I met through podcast networking activities, primarily the recent PodmaxGlobal Virtual Conference. Trevor calls himself a serial entrepreneur, having started at least four companies over his career. His current business is Day Optimizer, designed to help people become more deliberate in how they plan their day. The purpose of Day Optimizer functions by showing people how to balance their time and their personal and professional priorities.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Trevor discussed the planning process used by Day Optimizer, that uses a three-step process when reviewing your daily or weekly tasks and actives: 1) Commit. 2) Allocate. 3) Schedule. The Day Optimizer web and the mobile app encourage the user to create “mindfulness checkpoints” to check in and ask: Is this the most important thing to do at this time? Yes: keep doing it. No: Push it aside for something else.

For creatives, Trevor recommends that we schedule our “live” tasks in hard time blocks, and then schedule and “optional block,” and then another hard block. Do not schedule a hard block right after the creative tasks, and try not to schedule creative tasks right before a set appointment.

Please support our sponsor: If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Trevor feels that everyone should have a chance to see how Day Optimizer can change the way people, and especially creative professionals, schedule their days and manage their time and their tasks. He is offering a free 7-day trial of the app at Day Optimizer.com.

Find Trevor Lohrbeer on LinkedIn, Facebook, and Twitter.

What’s Next

Thank you for listening to this week’s episode! Please make sure to support our sponsors and to sign up for our email list so that you’ll be notified about all of the programs and services especially for you!

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Welcome to Season 4, Episode #202 of the YB2C Live! Podcast for Entrepreneurs. Our special guests this week are native Detroiters Michelle May and her sister, Dr. Angela May. They are excited about the relaunch of their consultancy, A.M. May & Associates, through which they provide customized coaching and consulting growth strategies for individuals and organizations worldwide.

Our podcast is sponsored by our companies, Your Business Your Brand Creatively and Detroit Ink Publishing. You’ll hear more from our sponsors later in this episode, and we appreciate your support!

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

Please support our sponsor, the YB2C Pam’s Power Hours, providing customized one-hour business consulting to clients worldwide.

About Our Guests

Michelle and Angela are both very talented and accomplished musicians, and both have performed on local and national stages. Both sisters teach music students at their private music studio, focusing on violin, voice, and flute. Additionally, Michelle performs and records regularly with her jazz and classical fusion music group, Musique Noir. Angela published a book, “Freedom: What Is the Experience of Living Without Negative Self-Imposed Limitations?” that is available on Amazon.

Michelle, a Licensed Professional Counselor, and Angela, who holds a Ph.D. in clinical and forensic psychology, are both also professional counselors and coaches. Michelle teaches at Oakland Community College and Angela is in private practice.

Michelle and Angela first started their private counseling business in 1996, and have now re-launched it as a virtual coaching consultancy, offering individual and group counseling, workshops, coaching, speaking engagements, and consulting, working primarily with creative professionals and entrepreneurs.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guests Talked About

Michelle and Dr. Angela strongly feel that they now have clarity about the services they offer their clients: diversity issues, self-care for caregivers, the African-American community, women, transitional issues for women and men involved in the criminal justice system, motivation, time and stress management, college survival techniques (undergraduate and graduate), and more.

Many people of all ages and stages in life are dealing with mental health issues, trauma, grief, and anxiety. The sisters strongly believe that talking through these issues with professional counselors help people to open up and be able to see new opportunities in spite of their trials and challenges.

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Please support our sponsor: If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Michelle and Angela want our listeners who are entrepreneurs currently questioning their choices to remember that the same sets of talents, resilience, strength, joyfulness, passion, and all those other things that built your business, that you may have lost, are still right there within you.

What’s Next

Thank you for listening to this week’s episode! Please make sure to support our sponsors and to sign up for our email list so that you’ll be notified about all of the programs and services especially for you!

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Welcome to the YB2C Podcast for Entrepreneurs, Season 4, Episode #201, featuring our special guest, Tisha Davis, the CEO of DesignJunkieTees, a graphic design and customized clothing company. Tisha recently took the leap of faith and transitioned into full-time entrepreneurship.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

Please support our sponsor, the YB2C Pam’s Power Hours, providing customized one-hour business consulting to clients worldwide.

About Our Guest

Tisha has a Bachelor's Degree, a Master's Degree, and a certification in entrepreneurship essentials from Harvard Business School online. Tisha says that when you work for someone else, you are helping them with their vision, but when you work for yourself, you are achieving your own vision.

Tisha is a graphic designer, a content marketer, a clothing designer, a speaker, a marketer, and a singer. Tisha was an entrepreneur, then into the corporate sector, then into the nonprofit sector, and then back to corporate, and now she is again a full-time entrepreneur.

Tisha’s father was an entrepreneur, and following his example, she now uses all of those skills and expertise with her own company.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Tisha believes that even during this pandemic, we have to be marketers because that’s what we do. Her business allows her to design—her favorite thing—and make her dreams come true.

Please support our sponsor: If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Tisha has a couple of words of wisdom: 1) Just get started and learn what you need to know along the way. 2) Connect with other people who are doing similar things and ask a million questions. 3) Get a team together and have your team members handle what you’re not good at.

Design Junkie Tees Website

Tisha on LinkedIn

Tisha on Facebook

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Welcome to the YB2C Live! Podcast for Entrepreneurs, Season 4, Episode #200, featuring our special guest, Cheryl Herrick of Ponytail Racing and PTR Consulting and Coaching, of Raleigh-Durham, North Carolina.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan. This special episode was recorded as part of the PodMax Global July 2020 Virtual Conference.

About Our Guest

Through her company PTR Consulting and Coaching, Cheryl Herrick offers programs in business leadership, personal and professional transformation, tapping into your creativity. Cheryl’s Ponytail Racing company holds several different drag racing and Motorcross events. One of her signature events is “Racing for Warriors,” a series of events that offer a fun, safe day at the race track for U.S. Veterans affected by PSTD and other consequences of their service.

What Our Guest Talked About

Cheryl grew up in Michigan and started her entrepreneurial journey at an early age. Almost every time she said she wanted something, her parents would ask: “Well, how are you going to pay for that?” Cheryl decided that she would go out and do odd jobs (several different things, but not babysitting!) to get the funds she needed. Her mom was an entrepreneur and a role model for Cheryl’s later business ventures.

Cheryl always loved racing, and eventually, she found a way to incorporate her love of racing, along with her training in transformative coaching and business leadership into two viable companies that she leads today.

In this episode, Cheryl talks about what questions people should ask and what they should learn about themselves as they prepare to go into business or to change their business model.

Words of Wisdom

Cheryl reminds our listeners that they be sure that there is a market for their product or service, and then ask, “Is there any margin in that market?” Next, you have to have a method of delivery of your product or service that sets you apart from your competition. Finally, just keep going. 

Contact Cheryl:

Website and Contact Form

LinkedIn

Facebook

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Welcome to Season 4, Episode #199 of the YB2C Live! Podcast for Entrepreneurs, with our special guest, Robert Grigore, all the way from Vancouver, British Columbia! Robert is a counsellor specializing in EMDR (Eye Movement and Reprocessing) therapy, and the founder and CEO of Grigore Counselling.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

This special interview was part of the recent July, 2020 PodMax Virtual Global Conference.

About Our Guest

Robert has a Master’s Degree in Counselling Psychology and is a certified EMDR Therapist and approved EMDR Consultant through the EMDR International Association (EMDRIA). He opened Grigore Counselling in 2015. Robert has always loved helping people, and he can—faster and more deeply than he could have ever imagined possible.

What Our Guest Talked About

During our podcast interview, Robert discusses with EMDR is, how he came to open his own private practice after working for others, and the ups and downs, and successes and challenges of working for himself rather than for others. Like many entrepreneurs, he found that he wasn’t making enough money as an employee (and Vancouver has one of the highest global costs of living), and he just knew he could do better working for himself. He talks about overcoming the fear of stepping out on his own and following his dream.

Words of Wisdom

Robert believes that if you truly want to be an entrepreneur, you should cultivate your awareness and follow your heart. Be clear, work hard, get help, and trust yourself. It will all come together.

Contact Robert Grigore:

Website:

Robert’s Book: “You Need Therapy”

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Welcome to Season 4, Episode #198 of the YB2C Live! Podcast for Entrepreneurs! Our special guest this week, Tom Gaddis, is a 7-figure digital marketing specialist and hails all the way from Hawaii.

This special episode was recorded at the July 2020 Virtual #PodMaxGlobal Conference.

We record this podcast weekly from our studio in the Historic Boston-Edison District in Detroit, Michigan.

About Our Guest

Tom says he always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he struck out to follow the entrepreneur’s dream. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face!

But he persevered and learned from his mistakes. After achieving success with his local marketing, Tom leveraged his experience and knowledge to start teaching others online. Now through his new What’s the Secret Podcast, he shares exactly how he did it.

Tom also owns PS Direct Marketing, Hands Off Media, and is a co-founder of Offline Sharks. He lives in Kihei, Hawaii with his wife Miranda, two daughters Paige & Sophia, and their grumpy dog Patches.

A Typical Day in the Life

So I usually get up around six in the morning. If it's a workout day, I work out and usually I have about an hour of what I call it, personal development time in the mornings where I just focus on my goals, what I want to do, try to make myself a better person. Then I take the kids to school. I'm usually in my office between 8:30 and 9:00 am. setting down to work somewhere in between eight 30 and nine in the morning.

I do a lot of the creative activities in the morning and admin stuff in the afternoon after I pick up the kids from school. We also do a lot of live trainings and stuff online.

Words of Wisdom

Well, I'd say the biggest thing is never let failure go to your head. How you react to that, I think is what's going to determine your success or "not success." The next thing I would say is hanging out with likeminded people like entrepreneurs and people trying to grow a business. We think differently. We have a different view of the world and most of the people around us don't understand it.

Contact Tom

Podcast: TomGaddis.com

Digital Marketing: OfflineSharks.com

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Girlfriend, get rid of that “Hag in Your Attic” and keep on moving!~~Kim Boudreau Smith

Welcome to Season 4, Episode #197 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest from Michigan, Kim Boudreau Smith, founder of Her Bold Voice Speaks.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Kim helps women learn to speak and communicate effectively on any stage of their lives, so they enhance their confidence, gain freedom, and stop leaving opportunities on the table.

She wants women to move from the written word to the spoken word, adding their actual voice to their marketing mix, along with their websites, blogs, podcasts, etc. Kim believes that effective speaking is an essential marketing tool.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Kim tells our listeners the story of how she started in business with an internet radio show and a blog, and eventually evolved to have a coaching business that uplifts women and enhances their confidence and self-esteem through maximizing their speaking skills. She now has several programs and a full curriculum that she uses to work with her clients in person and online.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Kim believes that your success will be enhanced if you are involved with a “tribe” that supports you and your efforts. She also believes that you should find a mentor, which is different from a business coach. Kim says you should have both. Finally, be careful of where and how you spend your time and your money.

Her Bold Voice Speaks

Email

Phone: (248) 505-2075

LinkedIn

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Fully devote yourself to being an entrepreneur, like you have no other option. That’s the only way to dive in and stay consistent. ~~Clarene Mitchell

Welcome to Season 4, Episode #193 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Clarene Mitchell, LinkedIn Specialist, business owner, author, and speaker.

See below for the FREE offer from our guest!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Several months after her 20-year professional career unexpectedly ended, Clarene finally decided to start her own business, and now she cannot imagine having a “real” job again. She has found that being an entrepreneur to be the hardest, yet most rewarding career of her life.

Guest Info

Clarene states that in her former careers she was a print journalist and public relations professional, so she knew that communications was her strong suit. She transitioned the skills and experience she already had into a viable new business.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Although she signed up for a LinkedIn account in 2007, she found that like a lot of people, she was seriously underutilizing the service. Now she teaches individuals and groups how to effectively maximize their LinkedIn accounts and profiles. Clarene gave our listeners lots of great tips for using LinkedIn as their primary social media network as an entrepreneurial professional.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Clarene has a FREE Offer for the podcast listeners: Text “Shine” to 414.344.8111 and you will receive a reference diagram with LinkedIn and other valuable tips.

TCM Communications, LLC

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To be a successful entrepreneur, you have to be really passionate about solving a problem for someone, Rachel Newsome

Welcome to Season 4, Episode #193, of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Rachel Newsome of Crowns On Wellness Center, in Detroit, MI.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Rachel focuses on Afrocentric and holistic health and wellness. She uses ancient African modalities to help her clients with their healing and wellness journeys. Her goal is to create a sustainable lifestyle so they can continue on after they complete their customized program.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Rachel gave our listeners some wonderful tips and helpful and healthful recommendations for learning how to improve one’s health. For each of her clients, she customizes her programs that include plant-based nutrition, body movement, and herbs. Rachel is also a certified herbalist.

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If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

When you start a business, you want to make sure that it’s coming from an authentic place to help to heal the world, because that’s where your biggest abundance comes from.

You came into the world with these magical gifts and talents, but they’re not yours. They’re definitely for you to help somebody else to become better, feel better, or do better.

Crowns On Wellness

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To communicate effectively in your niche market, your message should be comprehensible by the general marketplace.~~Wendy Meyeroff

Welcome to Season 4, Episode #191 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Wendy Meyeroff. Through her company, WMMedComm, Wendy works with her clients to turn complex health and tech copy into comprehensible plain language.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Wendy is a native New Yorker, now transplanted to Baltimore. She has been working in health and tech communications for over twenty years. Her projects include, eBooks, ghostwriting, and providing custom copywriting for the B2B and B2C markets.

Please support our sponsor, Detroit Ink Publishing, which provides marketing services for published independent authors.

What Our Guest Talked About

Wendy says that it is so important that people know what you’re talking about when you describe your health or tech product or service to the marketplace. So many times, people use “industry-speak” when they should be using plain language. Producing good copy that people can understand is so much more important than just writing for SEO purposes.

In this episode, Wendy details her journey from the 90s when most people weren’t thinking about how to talk to seniors about their health care to today, where she works with and for health care consumers, health professionals, salespeople, the media, and the growing senior marketplace.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Wendy had one important word for our listeners: MARKETING! You need to know what marketing activities and social media outlets work for you; you need to set a marketing budget; you need to do marketing every day.

Wendy Meyeroff Website

Wendy Meyeroff LinkedIn

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