The YB2C Live! Podcast

To communicate effectively in your niche market, your message should be comprehensible by the general marketplace.~~Wendy Meyeroff

Welcome to Season 4, Episode #191 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Wendy Meyeroff. Through her company, WMMedComm, Wendy works with her clients to turn complex health and tech copy into comprehensible plain language.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Wendy is a native New Yorker, now transplanted to Baltimore. She has been working in health and tech communications for over twenty years. Her projects include, eBooks, ghostwriting, and providing custom copywriting for the B2B and B2C markets.

Please support our sponsor, Detroit Ink Publishing, which provides marketing services for published independent authors.

What Our Guest Talked About

Wendy says that it is so important that people know what you're talking about when you describe your health or tech product or service to the marketplace. So many times, people use "industry-speak" when they should be using plain language. Producing good copy that people can understand is so much more important than just writing for SEO purposes.

In this episode, Wendy details her journey from the 90s when most people weren't thinking about how to talk to seniors about their health care to today, where she works with and for health care consumers, health professionals, salespeople, the media, and the growing senior marketplace.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Wendy had one important word for our listeners: MARKETING! You need to know what marketing activities and social media outlets work for you; you need to set a marketing budget; you need to do marketing every day.

Wendy Meyeroff Website

Wendy Meyeroff LinkedIn

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The most transformational book you read is going to be the one that you write.~~Vickie Gould

Welcome to Season 4, Episode 189 of the #YB2CLive Podcast for Entrepreneurs, featuring our special guest, Michigan-based Vickie Gould, 'The Words Lady," a storytelling marketing and book coach.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Vickie works with clients to help them share their stories worldwide, create more impact, create a legacy, and turn their readers into clients.

Vickie talks about how she became an entrepreneur, partially because she refused to accept the usual hopeless ramifications of Lyme disease she contracted. She decided to mange her disease herself, re-brand her life and her business, and set about helping others to change their lives and the lives of others through the writing and marketing of their books.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

When Vickie works with her clients, she takes them from conception, through story structure, through putting their story together in the most impactful way, and then marketing their books, usually to best-seller status.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Vickie says: "The life you save with the story you share nay very well be your own." Just jump in and do it even before you're ready.

Vickie Gould Website

Vickie Gould Facebook

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Figure out where you want to start sharing online and just start sharing!~~Tammy Pereira

Welcome to Season 4, Episode #187, of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Tammy Pereira, Michigan-based Facebook Ads Coach, and online marketing and tech expert!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Tammy tells us that she has been in marketing for pretty much her whole career, starting in nonprofit marketing. She then worked in the corporate arena for a while, becoming a corporate consultant. Tammy says that she loves marketing; it's been her passion since high school! When she started her own business, she put all of her marketing experience into building her own brand.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Recently, Tammy decided to take her business online and decided to focus on Facebook. Through her company, Tammy coaches and consults with women entrepreneurs on Facebook marketing and Facebook advertising.

Tammy realizes that things are always changing on Facebook, and she is able to keep on top of all of the changes and help her clients navigate Facebook Land.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Tammy feels that it is important to put yourself out there every day, even if there are some days when you can't do everything you wanted to do.

Tammy has developed a system for Facebook Ads marketing; she calls it her $5 a day System for marketing your business online organically and with paid ads. With this system, people can create one piece of content and from there create pieces to share with their audiences snd. market themselves and their businesses quickly and effectively for just $5 a day.

If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!

Words of Wisdom

Marketing is more than a full-time job for me. I live and breathe it all the time every day in the middle of the night.

Realize that it's all about if you want to be in business for the long run if you want to be in business and market your business for the long run, not like, hey, we're going to just do this get-rich-quick scheme.

Just figure out where you want to start sharing and just start sharing!

Tammy P Website

Tammy P on Facebook

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Black History Month is intended to highlight Black people and Black accomplishments. The annual celebration is not meant to reduce those components to just 28 days in a year.~~Jamon Jordan, Historian

Welcome to Season 4, Episode #185 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, noted historian Jamon Jordan, from Detroit, Michigan. We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Jamon Jordan is a noted historian, specializing in Black and African American history. He is the president of the Detroit chapter of the Association for the Study of African American Life and History (ASALH). He is also the creator of the Detroit-based Black Scroll Network History & Tours, through which he provides lectures and walking tours about Black history in and around Detroit.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Jamon, an educator who is a featured repeat guest on this podcast, discussed the actual origin of Black History Month, including its evolution from "Negro History Week" founded in 1926 by Dr. Carter G. Woodson, the 2nd African American to graduate with a Ph.D. from Harvard. Jamon reminded us that Dr.Woodson chose the 2nd week in February for Negro History Week because that week included the birthdays of President Abraham Lincoln and abolitionist Frederick Douglass.

In the 1960s, it was a group of Black university students that lobbied for the expansion of Negro History Week to Black History month within the African American culture, and in 1976, President Gerald Ford made the celebration of Black History Month official at the federal level.

That is why Black History Month is in February; nobody "gave" it to us and/or relegated the celebration to "the shortest month of the year." Jamon also stated that of course we celebrate Black History all year long, but we highlight important historical figures, accomplishments, and events in February. His analysis included the fact that of course he loves his mother all year long, but celebrates her specifically on Mother's Day.

You are invited to join the #1 global Facebook group for creative and solo professionals, entrepreneurs, and small business owners, YB2C Premium. In the group, we concentrate on learning about "branding and marketing for the rest of us!"

Words of Wisdom

Jamon explained how he grew his passion for Black History into an actual business, and encourages everyone to learn about Black and African American history for themselves. There is so much more to know and appreciate than what is often taught in school.

In addition to the links above, you can also reach Jamon Jordan at 313.983.9216.

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Be Bold. Be Big. Be Bad. Invest in yourself and in your business as an entrepreneur.~~Vaneese Johnson

Welcome to Season 4, Episode #181 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Vaneese Johnson, the Boldness Coach, from the Bay Area of California. Vaneese works with women entrepreneurs and high-performing professionals in the corporate space to be bold, big, and bad.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Although she lives in California, Vaneese is a member of the Michigan Association of Female Executives (MAFE), which is she and I first met a couple of years ago. Vaneese explains that "B.O.L.D." stands for "Becoming Out Loud Daily," which translates into living, working, and thriving in your authenticity. She believes the genius in women includes identifying their innate gifts and creating revenue streams and opportunities that are branded and distinctive. That is how you can attract opportunities in every aspect of your life.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Vaneese believes that there are millions of people who are not in their space right now; they are shrinking violets and feel invisible. She helps them to find a way of giving themselves permission to step into their authenticity and become who they are meant to be. People need to first identify what they are really passionate about and what their calling in the world is about.

Vaneese knows that she has great energy and she loves to support people and contribute, so she decided to make a career for herself where she could manifest those qualities.

We invite you to join the #1 Global Facebook Group for creative and solo professionals, entrepreneurs, and small business owners, YB2C Premium! We focus on branding and marketing for the rest of us.

Words of Wisdom

Vaneese feels that there are two very important things that entrepreneurs at any stage should do: 1) Take a business plan class. 2) Become a member of a business networking group of entrepreneurs that will elevate, motivate, and educate you.

Check out Vanesse, the BOLDness Coach on her website.

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Welcome to Season 4, Episode #179 of the YB2C Live! Podcast for Entrepreneurs with our special guest, Kent Langley, an instructor, speaker, advisor, and coach who joined us from San Raphael, California. We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Kent is a specialist in digital technology and works to empower people with the disruption of people who are bombarded with the explosion of technology today. Kent utilizes his extensive business experience and deep background in technology into projects around the world that help to educate, feed, and clothe people. Kent is also a faculty member at Singularity University, the co-founder of a blockchain accelerator, and the co-founder of a foundation with a mission to migrate society to abundance. Kent details his multi-faceted career on his website.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Kent helps people to realize that using technology effectively is not as hard as people think it is. Even if you stumble around at first, learning to break things into manageable pieces can help you use technology to reach your business goals. Everything you do starts out as an experiment, and it helps to start out with modest goals.

You are invited to join the #1 Global Facebook Group for Creative and Solo Professionals: YB2C Premium. We'd love for you to join us!

Words of Wisdom

Kent says that if you know it needs doing, just do it. Get it done. Entrepreneurship is often romanticized, but it is really, really hard. But don't quit, remember that your support system will make all the difference for you.

Kent Langley Website

Kent Langley LinkedIn

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Welcome to Season 4, Episode #177 of the YB2C Live! Podcast for Entrepreneurs! As you may know, the acronym "YB2C" stands for Your Business Your Brand Creatively, the name of our company where we work with creative and solo professionals on their branding and marketing projects. Our special podcast guest this week is Diana Wu David, an author, strategist, and business transformation consultant, joining us from Hong Kong!

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Twenty years ago, Diana was working as a business consultant in New York City when she had the opportunity to travel to Hong Kong, sponsored by the Henry Luce Foundation. She had planned to stay in Asia just a few months, but she met her husband there, started a family, and continued to build her career from Hong Kong, working with clients all over the world.

Diana moved in and out of corporate jobs over the years while having some entrepreneurial businesses along the way.

About two years ago, Diana decided to start a company that would incorporate all of her previous experience, as well as giving her the flexibility to pursue her own interests and spend more time with her family in Asia and in America.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Diana talked about seeing a need and filling it: Across Asia and the South Pacific, there were few opportunities for entrepreneurs and companies to work together to receive training and engagement programs, so she started her company to provide those services, especially with boards of directors and corporate clients.

As she discusses in her best-selling book, Future Proof: Reinventing Work in an Age of Acceleration, her focus is now helping people make sense of career disruption and reimagining a productive, profitable, and exciting future of work.

We invite you to join the YB2C Premium Facebook Group, the #1 Global Facebook Group for Creative and Solo Professionals.

Words of Wisdom from Our Guest

Diana states that she has a motto she lives by: "Don't live the life you've been given; work hard for the life you want."

Diana Wu David Website

Diana Wu David on LinkedIn

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Welcome to Season 3, Episode #173 of the YB2C Live! Podcast for Entrepreneurs featuring our special guest, Don Ferguson, co-CEO of Teeq Premium Tequila, a unique and upscale spirit meant for sipping, not gulping from a shot. Teeq Premium Tequila is one of only three Michigan tequila brands.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit. 

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Before co-founding Teeq Premium Tequila, Don had no background in this industry whatsoever. Among other previous careers, Don was a divisional vice president for a major financial company for eleven years and one day! Although he was quite successful in corporate America, he decided that he wanted to do more in his life beside just sitting in a cubicle, look out of the window, and watch the world go by.

About The Company

Don set out to learn as much as he could about the tequila spirit, and he fell in love with the knowledge that it takes seven years just to grow the special agave plant used even before the production and distillation processes can begin. All agave plants are grown and harvested only in certain regions of Mexico.

Some of the benefits of tequila is that the spirit is low in sugar, keto friendly, and gluten free. A premium tequila is meant to be sipped, not gulped, and does not leave you with a nasty hangover.

DIP Logo

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

The agave is part of the aloe vera plant family, and the distilling of tequila goes all the way back to the Aztecs. The plant is harvested by actual people and baked underground for up to thirty-five hours. The plants are then sent to a distillery in Mexico that uses the same wooden barrels used to distill whiskey, where it is age for eight months. The entire process is completed in Mexico under strict governmental regulations. The name "tequila" is actually trademarked by the Mexican government.

Once the tequila is ready for the market, Teeq Tequila transports it here to Kalamazoo, Michigan, which takes between eight and ten days. Then starts the process of getting the bottles into stores and ensuring that all liquor license regulations are followed. 

All of that work, from the agave plant to the store shelves, as well as educating people about premium tequila, is what Don finds so interesting about working in his company. 

Words of Wisdom

Don says that to start, grow, and manage a business successfully, an entrepreneur you must be passionate about your product or service, you must be consistent in your work ethic, you must be open to continually learning, and you must constantly market and promote your company and yourself as the CEO.

Don reminds our listeners that to find out more, just Google "Teeq Tequila" and everything about them will show up.

Teeq Premium Tequila Website: https://teeqspirits.com

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Welcome to Season 3, Episode #171 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Stephanie Vaught, Founder and CEO of Detroit-based Social Money Finance, LLC.

We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Stephanie is an attorney and personal finance coach who is also a fellow graduate of the best high school in the country, Cass Technical High School in Detroit. Through her company, Stephanie specializes in financial education. Her target demographic includes busy professional working people and families. Stephanie helps them to build better money management systems for their households. Through the educational component of her company, Stephanie also helps people keep their finances organized and to really understand the importance of financial literacy.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Stephanie reminded our listeners that applying the financial knowledge you learn is just as important as receiving the financial education itself. Stephanie helps her clients to apply the information and education they receive to their specific situations. Stephanie then works on the "money mindset" of her clients, who she says must have a willingness to absorb what they are learning.

Stephanie also talked about how, in 2018, she made the move from corporate positions to full-time entrepreneurship. She detailed how her educational choices in high school and college prepared her for her entrepreneurial journey.

Words of Wisdom

Stephanie had several wonderful "Words of Wisdom" for our listeners:

• Be open and be fluid to learning be open and be fluid to, you know, researching and learning your audience learning who your clientele is learning and knowing your subject and really being okay with or your product.
• Get to know your clients and realize and really get a very intimate understanding of what their needs are so that you can meet those needs.
• Stick through the seasons and that's why I say stay the course don't throw in the towel six months in even a year in two years in because these are your growing gears. You may suffer those growing pains, but you do get them, you get through them.
• Stay motivated, stay encouraged, get around people who will motivate and encourage you, and consume very positive and inspiring information and continue to learn, learn, learn, learn.

Contact Information for Stephanie Vaught and Social Money Finance, LLC

Facebook

Social Money Finance Course

Email

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Welcome to Season 3, Episode #165 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, graphic designer extraordinaire Sydnee Turner, Founder of the Sydgrafix Design Studio. Sydnee joins us from Detroit, Michigan.

We record this podcast every week from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Sydnee has been the primary graphic designer for me and for my various companies for many years. Originally from the Bay area of California, Sydnee has been in Detroit for over twenty-six years. She says she counts how many years she's been in Detroit by the number of winters she's been through here. After leaving the Army, Sydnee held several corporate jobs but then decided to focus solely on graphic design. She received a Master's of Fine Arts degree from Cranbrook here in suburban Detroit and considers herself a provider of visual solutions.

Please support our sponsor, Detroit Ink Publishing, which provides an entire suite of services for writers who want to become published authors.

What Our Guest Talked About

Sydnee stressed that budding graphic designers need to learn both the basics of graphic design and how to implement a marketing strategy. When Sydnee started her business almost twenty years ago, all of her work consisted of graphic design for print, but now about 40% of her business is for digital projects.

Sydnee has several large and long-term clients, including the Charles H. Wright Museum of African American History and the African World Festival. Sydnee really enjoys working with community-based projects such as the Wright Museum, which has been her client for over fifteen years. The Wright Museum is the 2nd-largest museum of its kind since the Smithsonian Museum of African American History opened. Sydnee also has several corporate clients who provide her with a regular source of income.

Words of Wisdom

Sydnee has some advice for graphic designer entrepreneurs: 1) Set aside time daily for quiet prayer or meditation and time to reflect before starting your day. 2) Make sure to contribute some of your time for pro bono work, especially for community-based people and organizations. 3) Always attend to the business side of your graphic design company.

Sydgrafix Contact Information:

Email: [email protected] Phone: 313.272.6488

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