The Yiannis Daily Podcast

Instagram has FINALLY officially rolled out the feature that allows users to livestream to the platform using third party multistream platforms like OBS, Riverside or Streamyard!

This is a feature that was in beta, so not all users had access to and other platforms like Facebook, LinkedIn, Twitter, YouTube and Twitch were already offering!

Running ads without knowing your funnel data is a recipe for disaster. 🚫📊

From your creative to your email opt-in page to the product page, the upsells all the way to the thank you page, everything needs to be measured. 📏📈

I had a call with Amy today and she asked me, how much should I wait to see if my ads are working? 🤔📞

The answer is this:

You do not need “an amount of time”. ⏳❌

You need data. 📊✅

You need to decide on a part of the data and use it as your pivot. 🔑🔄

For example 10K impressions. 🎯1️⃣0️⃣0️⃣0️⃣0️⃣

As soon as you reach these impressions, read all the data of the funnel from top to bottom, fix all the issues and… 🔍🛠️

Run your ads for another 10K impressions. 🏃‍♂️💨

Your first run will be your baseline and the second will be your comparison opportunity. 📉📈

See what went well, and what went wrong, adjust, improve and repeat. 🔄🔧

And when I say repeat, I mean non stop. 🔄🚫

Nobody had success with ads from the first run. 🥇🚫

People who are very successful in any space are constantly split testing and optimising. 👩‍💼🔄

This is it for today,

I hope you learned something. 🧠💡

See you tomorrow! 👋🌞

#MarketingPodcast #DataDrivenDecisions #PodcastForBusiness #AdvertisingStrategies #PodcastMarketing #AdAnalysis #OptimizingAds #BusinessTips #PodcastInsights #DigitalMarketingTips #ContinuousTesting #MarketingSuccess #BusinessOptimization

30 creator economy statistics for 2023:

1. The estimated worth of the creator economy is $104.2 billion.

2. The creator economy is expected to double in size by 2027.

3. There are more than 45 million professional content creators in the creator economy.

4. 51.9% of content creators in the industry are women, with men making up 48.1%.

5. Only 0.96% of content creators have more than 1 million followers.

6. 78% of influencers earn around $23,500 per year.

7. 63% of brands use artificial intelligence (AI) for their influencer marketing campaigns.

8. Influencers are active on at least 2 social media platforms.

9. 85% of full-time content creators enjoy what they do.

10. 1/3 of content creators prefer creating a single type of content.

11. 58% of content creators generally produce 2–4 types of content.

12. 94.5% of content creators use AI tools.

13. 37% of full-time content creators prefer working solo.

14. 45% of part-time content creators prefer hiring staff.

15. More than 35% of full-time content creators prefer creating content around entrepreneurship.

16. Only 5% of content creators spend more than 40 hours each week creating content.

17. 52% of content creators are monetized (make money from their content).

18. 78% of monetized content creators are women.

19. 32% of content creators own businesses related to creative work.

20. The average income of content creators who run a business is $75 per hour.

21. 67% of content creators sell products or merchandise to get more revenue.

22. 25% of content creators earn $50–100K a year.

23. Only 2% of content creators make more than $1 million a year.

24. To make more than $1 million a year, content creators need more than 5 million followers.

25. 26% of content creators make the most money from TikTok and YouTube, respectively.

26. 29.3% of content creators publish content frequently on social media to engage their audiences.

27. 62% of content creators say that focusing on a particular niche helps them get more engagement and reach.

28. More than 25% of content creators say that Instagram is the top channel for generating engagement.

29. 63% of full-time content creators have experienced burnout at least once in the last 12 months.

30. More than 45% of full-time content creators say the pressure to post everywhere causes burnout, followed by content fatigue at around 44%.

What stat stands out to you?

resource [https://www.wpbeginner.com/research/creator-economy-statistics-that-will-blow-you-away]

This is why

Today I had an awful experience trying to come back to Cardiff by train. 🚂😠

Not only I arrived 1.5 hours late, I had to be standing through almost the whole journey and all of this for a price of… £80… 🕒🚫💷

I am upset and tired and as soon as I came home I applied for my trip to be refunded. 😤💤💰

This experience taught me a good business lesson: 📚👨‍🏫

Your offer is weak if you do not offer a great guarantee and a refund policy. 📉🛑

No matter how hard you try, some people will not love working with you or consuming your digital product or course. 🚫❤️

And that is OK. ✅

The only thing you need to do is to offer them a way out. 🚪👋

The fact that they won’t like your service or product does not mean that you cannot salvage the experience they had with you. 🔄👍

Offer a great guarantee and refund policy and these 3 things will happen: 📝🌟

1. You will reduce the purchase risk and so you will improve your conversions. ⬇️🛒

2. You will offer them a fair way out if they do not like what they bought from you. 🤝💔

3. You will keep a great relationship and reputation with your customers even if they did not enjoy your products or services. 👥👍

Customer is not always right but customer satisfaction is a business-only goal. 👌💯

That’s it for today,

See you tomorrow! 👋🌞

#BusinessPodcast #CustomerServiceTips #PodcastForBusiness #RefundOptions #PodcastMarketing #DigitalEntrepreneur #SatisfyingCustomers #BusinessRelationships #PodcastStrategy #CustomerSatisfactionPodcast #QualityGuarantee #BusinessInsights #PodcastLessons

Is AI and ChatGPT Evil or Good? 🤖😇😈

What is your opinion? 🤔

I personally believe that this is the biggest technological advancement of our time. 🌟💻

And the same rules apply as everything else before that, like the Internet or Email Marketing. 🌐📧

The ones that were the first to implement these new technologies are now the thought leaders in their domain. 🚀🧠

Do not be afraid of technology, use it to your advantage and become the expert and the thought leader. 💡🏆

When a strong tide comes there is no reason to resist it, you cannot fight it. 🌊🚫

You just have to embrace it and move forward faster! 🤗💨

This is it for today,

See you tomorrow! 👋🌞

#AITalk #ChatGPTPodcast #TechnologyPodcast #FutureTech #PodcastTech #DigitalInnovators #PodcastThoughtLeaders #TechDiscussion #PodcastInsights #AdaptingToChange #TechnologyLeaders #PodcastForInnovators #TechEvolution

You are choosing the wrong technology and this is why you lose. 💻❌

If you are in the digital creation and education industry then you need to consider the tech stack you are using. 🌐📚

If the bread and butter of your business is funnels, courses, memberships etc then stop using traditional and cheap platforms. 🛑🤔

You will end up needing a ridiculous amount of plugins and third-party software to achieve your goals while creating an unmaintainable monster of operations. 🐙🔌

Oh, and the more you feed this monster the bigger it grows and the harder and costlier it will be to get rid of it… 📈🐉

See where your business is at and where it is heading. 🔍🚀

And choose the correct platforms to host your business now rather than later. ✔️💼

Move fast and you will not regret it. 🏃‍♂️💨

That’s it for today.

See you tomorrow. 👋🌞

#TechPodcast #DigitalBusinessStrategy #PodcastForBusiness #EducationTechnology #PodcastTechnology #BusinessPlatforms #OnlineEducationPodcast #TechChoices #MarketingPodcast #BusinessInsights #PodcastTips #TechAdvice #OperationalChallenges

Today, I was reminded of the power of niching down. 💡🎯

I just finished designing a course for Amy, a client of mine. 📚✍️

She is taking her professional experience and teaching social media marketing, email marketing, lead generation, and paid advertising to her own people, farmers and ranchers who produce their own meat. 🌾🐄💻

If Amy tried to sell all these concepts to a generic crowd like small business owners, she would most likely fail since there are professionals with high brand recognition who have already conquered the space. 🚫👥

But she is now addressing a smaller audience, and this is why she will kill it and dominate it. 🎯🔝

After she does conquer her niche, she can go a step up and try to conquer a more expansive space than this one. 🌍📈

In our times, where so much information is available, you need to be laser-targeted to whom you talk to. 🔍🗣️

Your niche description has to be a “long tail” keyword. 📊🔑

Do not address small business owners.

Instead, address small business owners without employees and less than £50K revenue annually. 🏢💰

Even better, address X business owners without employees and less than £50K revenue annually. Where X = hairdressers, make-up artists, car mechanics etc. 💇‍♀️💄🛠️

That’s it for today,

See you tomorrow! 👋🌞

#MarketingPodcast #NicheAudience #PodcastForBusiness #TargetedContent #MarketingStrategies #PodcastMarketing #NicheSuccess #BusinessStrategyPodcast #MarketingEducation #PodcastTips #FocusedGrowth #DigitalMarketingPodcast #SpecificAudience

6th November to 6th December. 31 livestreams in a row. 🗓️🎥

I love being consistent. 💪❤️

This is why I did a live every day even if I was sick, I had a 39C temperature, had a sick toddler at home, was in a good mood, was in a bad mood, and was busy with client work or not. 🤒👶🏼👍👎

Many opportunities appeared from thin air just because I showed up every day. 🚀✨

Sometimes, I gave practical advice, actionable tips, a controversial opinion, something personal or talked about wellbeing. 📚💡🗣️🧡

Well… My show, my rules, right? 🎙️👑

Thank you, everyone, for the feedback you offered and the warmth you showed me, and unfortunately, you will see more of my ugly face in the coming days! 😅🙏

See you tomorrow! 👋🌞

PS. Give this a try; it is easier than it looks like if you do not care about other people's opinions when you press the button! 🎬🔥

#LivestreamPodcast #ConsistencyInContent #PodcastersOfInstagram #DailyPodcasting #CreatorJourney #PodcastTips #EngagementStrategies #PodcastCommunity #PersonalExperiences #WellbeingPodcast #PodcastingTips #StayAuthentic #PodcastEveryday #PressRecord

Are you doing cold calls, emails, or DMs? 📞📧💬

Then this is for you.

There is one way and one way only to make cold outreach work. 🚀🎯

Make it feel like it is a warm outreach. 🔥🤝

How? 🤔

1. Understand your customer avatar and drill down so much that it feels like a personal discussion. 👥🔍

2. The whole discussion is about them. Compliment them, ask them questions about them, and engage them. 🗣️💬

3. Since you know their pain points, offer something of value for free. 🎁💡

4. Do not use a call to action. Do not sell. Let them come to you. 🙅‍♂️🛒

If you do it right, your cold outreach will feel warm and succeed. 🌟🤗

Otherwise, you are wasting your time and the prospect’s time, too. ⏰❌

That’s it for today,

See you tomorrow 👋🌞

#SalesPodcast #ColdOutreachStrategy #PodcastForBusiness #CustomerCentric #PodcastMarketing #FreeValueProposal #NoHardSelling #LeadGenerationTips #BusinessCommunicationPodcast #MarketingInsights #PodcastTips #OutreachTechniques #SuccessInSales