The Yiannis Daily Podcast

Comment below or send me a DM, and I will be happy to help your business with a free website audit!

Do you need a custom theme for your WordPress website? 💻❓

Short answer is NO. 👎

Why? 🤔

Because there are website builders out there like:

Elementor or

Divi 🛠️✨

That can offer the same design results as a custom theme for a fraction of the price. 💰👍

Are they beginner friendly and easy to use? 🌱🤷‍♂️

Yes and no.

You still need a professional to use these tools and design your website for you. 🎨👨‍💻

But then you are not tied up to any agency for the maintenance of your website or if you need to add a new page. 🔗🆓

Going into 2024, a responsibility of us as professionals is to give our clients the best experience ever without thinking of how I will make the most money out of them AND keep them hostages with a maintenance plan forever. 💼🌟

Unless you are a HUGE company (which in this case you might need a fully custom website) you do not need a WordPress website with a custom theme. 🏢🚫

What is your take? 🗣️💭

I know that a lot of WordPress agency owners will disagree with me but I cannot wait to listen to their arguments. 👂📣

#WordPressPodcast #WebDesignTalk #TechPodcast #ElementorDiscussion #DiviTips #DigitalMarketingPodcast #WebsiteBuilders #ProfessionalDevelopment #PodcastDiscussion #TechStrategy #BusinessTechnology #PodcastForBusiness #TechInsights

Do you run your own business and you have the flu or you feel sick?

This is how I feel since Wednesday night.

And I do this when I cannot get out of bed.

I buy courses for a topic I care about.

I listen to an audiobook, or I read a book.

I try to upskill myself.

I hate feeling not productive.

And this is my way of coping.

How do you cope?

PS. Feel free to ask for recommendations on courses or books to read or listen to; I have plenty!

Unpopular opinion 💬🤔

The looks of your website do not matter. 🚫💻

If your website is not built to serve your ideal customer then it does not matter how beautiful it is or how cutting-edge design it has. 🎨❌

You, yes you that you disagree with me right now… 🙋‍♀️🙋‍♂️

Would you prefer a website or landing page that converts 1% or 3%? 🤷‍♂️📈

And do you think that the conversion rate is based on the looks of the website or the functional elements, the copywriting and the overall user experience of the visitor? 🤔📊

What is your take on the matter? 🗣️💭

#WebDesignPodcast #UserExperiencePodcast #ConversionRatePodcast #BusinessMarketing #FunctionalDesignPodcast #CopywritingPodcast #OnlineMarketingStrategy #PodcastDiscussion #BusinessWebsiteAdvice #DigitalStrategyPodcast #WebsiteOptimization #MarketingInsightsPodcast

Question to all solopreneurs: What happens to your business when you are not feeling well?

Today has been hard for me.

I am experiencing a high fever and shivering, but at the same time, I am working to progress my clients’ work.

I am blessed to have a growing business with clients worldwide, but at the same time, this comes with its own challenges, mainly because I am the only one in the business.

The pressure I experienced today, feeling the way I felt and still having to work and deliver, makes me wonder:

I will get some rest and hopefully feel better.

Be well, and see you tomorrow!

Answerthepublic.com is one of the internet’s gems. 💎💻

A treasure of ideas for content creation. 🎨📝

With a new feature, you are also searching YouTube and Bing search engines! 🔍🌐

But you can 10x the effectiveness of this brilliant tool if you use ChatGPT to expand on the ideas and topics. 🚀🤖

You don’t believe me? 🤨🎥

Watch the video! ▶️👀

You still won’t believe me? 🧐🔍

Try it yourself for a keyword you are interested in. 🗝️👩‍💻

Cheers! 🥂🎉

Without knowing your customer avatar, your products, marketing, and business will struggle at best and most probably fail. 🎯📉

You need to go deep asking AT LEAST the following questions:

(these are the questions I gave my client Mel to answer) 📋❓

- What is her name? 🤔👤

- What is her age (age range up to 10 years)? 🎂⌛

- What is her education level? 🎓📚

- What does she do for work? 💼🏢

- How much does she earn per month/year? 💰📅

- Does she have family (children, age etc)? 👨‍👩‍👧‍👦💞

- Does she take care of their health? (Food, mental, physical) and how so? 🥗💪🧠

- Does she enjoy travelling and retreats? ✈️🌴

- What are her hobbies? 🎨🎣

- What are her dreams & hopes? 🌠💭

- What past events burden her present and future? ⏳🔗

- What are her pain points and fears? 😟🚨

- Where does she shop (clothes, jewellery, shows, beauty, home etc)? 🛍️👗

- What are her favourite brands? 🏷️❤️

- What applications does she use on her phone daily? 📱👆

- What are her favourite social media (from most to least favourite) 📲💬

- How long does she spend there? ⏰🤳

- Does she read any magazines or blogs? Which ones? 📰📖

- Does she watch TV, YouTube or listen to podcasts? Which ones? 📺🎧

- What are the most popular keywords/searches she usually performs on Google? 🔍🌐

- If she ever wanted your services, what would they search on Google to find information and services? 🤔🔎

- How would she decide for which professional to choose for services? 📈🔄

Go deeper if you can.

Be detailed.

This will make or break your business. 🛠️💥

And yes, you can create more than one avatar (up to 5 is very common practice).

But your marketing can never be generic, you always need to talk to one of them, look them in their eyes and make them feel you are in their mind. 👁️‍🗨️🗨️

I hope this helps your business.

See you tomorrow 👋🌞

#BusinessPodcast #MarketingInsights #CustomerAvatarPodcast #AudienceEngagementPodcast #PodcastMarketing #CustomerFocus #PodcastTips #TargetAudienceStrategy #BusinessGrowthPodcast #MarketingStrategies #PodcastForBusiness #NicheMarketingPodcast #CustomerConnectionPodcast

This is the 21st consecutive live with a call to action to any of my friends or anyone who will watch or listen to this video! 🎥🎙️

Let's have a live discussion together! 💬👥

Who's in? 🙋‍♂️🙋‍♀️

The only things you need to create a successful funnel is a square and an arrow. 🟥➡️

What did I just say?

Forget about the fancy software, the customer avatar, the ads platforms, the copywriting, the graphic design, the sales page design. 🚫🖥️💡

Think first about the architecture. Think about the customer journey. 🤔🏗️

Pen and paper, a square and an arrow. ✏️📄

Put everything on paper, see how you can architect the best customer experience and you will magically increase your average order value, the customer lifetime value and your ads will become profitable. 📈🧙

Otherwise, you are just wasting your advertising dollars and your time doing marketing and social media posts. 💸⏰

A great building, an amazing piece of software, a great customer experience all start from a solid architecture. 🏛️💼

Anyone that says otherwise is lying. 🙅‍♂️🚫

Pen, paper or even better a whiteboard must always be the first step! 🖊️📋

Happy Sunday evening everyone! 🌆🎉

See you tomorrow! 👋🌞

What is SEO? 🤔💻

The exact definition is, in my opinion, different than people think.

Traditionally when people talk about Search Engine Optimization they mean anything content on a website or a landing page.

But nowadays the term has expanded to each and all social media platforms, since each one offers a very sophisticated search functionality. 🌐🔍

What do I mean?

If you want your profile, fan page, and group to be found through search on Facebook, you need to optimize your profiles, use the right keywords, the ones that you want to be found for. 🔑📲

Same applies for Instagram, where crafting the right bio is an art and can make or break your “searchability” in the platform. 🖼️🎨

Youtube? Have you optimized your profile correctly? 📹✅

What about LinkedIn? Have you turned the Creator Mode on? Have you optimized your headline, your about section, and the hashtags/topics that you want to be found for? 💼🔧

What about each and every post you are publishing on each and every platform? 📝🔄

Do you add all the keywords in your captions? Do you use the alt tags on your images? What about the hashtags? What about your title on platforms like YouTube and Facebook? (yes, you can enter a video title on Facebook). 🎥🏷️

Yes, SEO is about optimizing your website and each landing page with the correct keywords, the alt tags, your images to be found in a Google Photos search. 🌍📸

But in 2023 and 2024, SEO is all about optimizing every social media platform you are on and every piece of content you are publishing. 🚀🌐

SEO is an all-inclusive acronym in our days that means website, social media profile, and content posting search engine optimization. 📈📊

This is it for today,

See you tomorrow! 👋🌞

#SEOPodcast #DigitalMarketingPodcast #SocialMediaSEO #PodcastSEO #ContentMarketingTips #PodcastTips #SEOStrategies #PodcastForBusiness #MarketingInsights #PodcastGrowth #OnlineStrategy #PodcastingTips #SEOTrends